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{{Short description|1967 film by M. A. Thirumugam}}
{{Use dmy dates|date=June 2022}}
{{Use Indian English|date=June 2022}}
{{Infobox film
| image = Vivasayi poster.jpg
| caption = Theatrical release poster
| director = [[M. A. Thirumugam]]
| story = [[Sandow M. M. A. Chinnappa Thevar]]
| producer = Sandow M. M. A. Chinnappa Thevar
| starring = {{plainlist|
*[[M. G. Ramachandran]]
*[[K. R. Vijaya]]
}}
| cinematography = N. S. Varma
| editing = M. A. Thirumugam<br />M. G. Balu Rao
| music = [[K. V. Mahadevan]]
| studio = [[Devar Films]]
| distributor = Senthil Movies
| released = {{Film date|1967|11|1|df=y}}
| runtime = 155 minutes
| country = India
| language = Tamil
}}

'''''Vivasayi''''' ({{IPAc-en|ˈ|v|ɪ|v|ə|s|aɪ|.|i}} {{translation|Farmer}}) is a 1967 Indian [[Tamil language|Tamil]]-language film, directed by [[M. A. Thirumugam]] and produced by [[Sandow M. M. A. Chinnappa Thevar]]. The film stars [[M. G. Ramachandran]] and [[K. R. Vijaya]], with [[M. N. Nambiar]], [[S. A. Ashokan]], [[Nagesh]] and [[Manorama (Tamil actress)|Manorama]] in supporting roles. It was released on 1 November 1967, during [[Diwali]].

== Plot ==
{{more plot|date=June 2022}}
Muthaiya, a young [[agronomist]] and a farmer, full of ingenuity, a high integrity, a worker and a pride of his parents, the rich big landowner, Pannaiyar Duraiswamy and of his wife, the devoted Sivagami, revolutionise the exploitation of his father, by applying new methods of sowing. He so hopes to multiply tenfold the yield for humanitarian purposes and not necessarily for profit. Because one day, he takes the defence of unfortunate farmers despoiled of their ground, by his neighbour, another big farmer, Pannaiyar Velupandhiyan, an unscrupulous man, Muthaiya incurs the wrath of this very vindictive character. The situation complicates when the attractive Vijaya falls in love with the beautiful Muthaiya. Indeed, she is to be the sister-in-law of Velupandhiyan. And that the latter desired her ardently under the nose of his wife, the devoted believer Kaveri. To see her taking off from between his fingers, makes him particularly dangerous and obnoxious with his wife, Kaveri. Now, Muthaiya is even more in danger, Velupandhiyan wants to kill him.

== Cast ==

* [[M. G. Ramachandran]] as Muthaiya
* [[M. N. Nambiar]] as Pannaiyar Velupandiyan
* [[S. A. Ashokan]] as Gurusamy
* [[V. K. Ramasamy (actor)|V. K. Ramasamy]] as Chokki's father, a pawnbroker
* [[Major Sundarrajan]] as Pannaiyar Duraisamy
* [[Sandow M. M. A. Chinnappa Thevar]] as Madasamy
* [[Nagesh]] as Chokkan
* [[K. R. Vijaya]] as Vijaya
* [[C. R. Vijayakumari]] as Kaveri
* [[Manorama (Tamil actress)|Manorama]] as Chokki
* [[S. N. Lakshmi]] as Sivagami
*[[Rangammal]] - uncredited role

== Production ==
After [[M. G. Ramachandran]] was shot in the throat by [[M. R. Radha]] on 12 January 1967, and was recovering in the hospital, [[Sandow M. M. A. Chinnappa Thevar]] visited him there and paid the advance for ''Vivasayi''.<ref>{{Cite web |last=சுவாமிநாதன் |first=ஸ்ரீதர் |date=2 March 2016 |title=எம்ஜிஆர் 100 {{!}} 12 - நட்புக்கு எம்.ஜி.ஆர் கொடுத்த மரியாதை! |url=https://www.hindutamil.in/news/blogs/73029-100-12.html |url-status=live |archive-url=https://web.archive.org/web/20210217050826/https://www.hindutamil.in/news/blogs/73029-100-12.html |archive-date=17 February 2021 |access-date=17 February 2021 |website=[[Hindu Tamil Thisai]] |language=ta}}</ref> The title song was filmed at the fields of the [[Tamil Nadu Agricultural University]].<ref>{{Cite news |last=Jeshi |first=K. |date=31 August 2021 |title=Why MGR loved Coimbatore |url=https://www.thehindu.com/entertainment/movies/readers-of-ithayakkani-a-monthly-magazine-on-mgr-relive-the-icons-illustrious-journey/article36204741.ece |url-status=live |archive-url=https://web.archive.org/web/20220127130849/https://www.thehindu.com/entertainment/movies/readers-of-ithayakkani-a-monthly-magazine-on-mgr-relive-the-icons-illustrious-journey/article36204741.ece |archive-date=27 January 2022 |access-date=28 September 2023 |work=[[The Hindu]]}}</ref>

== Soundtrack ==
The music was composed by [[K. V. Mahadevan]].<ref>{{Cite web |title=Vivasayee (1967) |url=http://www.raaga.com/channels/tamil/moviedetail.asp?mid=t0000768 |url-status=dead |archive-url=https://archive.today/20120907004455/http://www.raaga.com/channels/tamil/moviedetail.asp?mid=t0000768 |archive-date=7 September 2012 |access-date=20 February 2012 |website=[[Raaga.com]]}}</ref><ref>{{Cite web |title=Vivasayi Tamil Film EP Vinyl Record by MS Viswanathan |url=https://macsendisk.com/product/vivasayi-tamil-film-ep-vinyl-record-by-ms-viswanathan/ |url-status=live |archive-url=https://web.archive.org/web/20230205234449/https://macsendisk.com/product/vivasayi-tamil-film-ep-vinyl-record-by-ms-viswanathan/ |archive-date=5 February 2023 |access-date=28 September 2023 |website=Macsendisk}}</ref> The song "Ippadithaan Irukka Venum" stipulates how women should behave through its lyrics like "uduppugalai iduppu theriya maatakoodadhu" and "udhattu melay sivapu saayam poosa koodadhu".<ref>{{Cite news |last=Srinivasan |first=Sudhir |date=18 December 2015 |title=What's the big deal with Simbu's 'Beep song'? |url=https://www.thehindu.com/features/metroplus/we-who-take-offence-whats-the-big-deal-with-simbus-beep-song/article8004860.ece |url-status=live |archive-url=https://web.archive.org/web/20201108134306/https://www.thehindu.com/features/metroplus/we-who-take-offence-whats-the-big-deal-with-simbus-beep-song/article8004860.ece |archive-date=8 November 2020 |access-date=21 January 2021 |work=[[The Hindu]]}}</ref>

{{Track listing
| headline = Track listing
| extra_column = Singer(s)
| total_length = 24.77
| title1 = Nalla Nalla Nilam Parthu
| extra1 = [[T. M. Soundararajan]]
| lyrics1 = [[Udumalai Narayana Kavi]]
| length1 = 3:39
| title2 = Ennama Singara
| extra2 = T. M. Soundararajan, [[P. Susheela]]
| lyrics2 = [[A. Maruthakasi]]
| length2 = 3:34
| title3 = Ippadithan Irukka Venum
| extra3 = T. M. Soundararajan, P. Susheela
| lyrics3 = Udumalai Narayana Kavi
| length3 = 3:41
| title4 = Kadavul Ennum
| extra4 = T. M. Soundararajan
| lyrics4 = A. Maruthakasi
| length4 = 3:45
| title5 = Yevaradithum
| extra5 = P. Susheela
| lyrics5 = Udumalai Narayana Kavi
| length5 = 3:21
| title6 = Kadhal Enthan
| extra6 = T. M. Soundararajan, P. Susheela
| lyrics6 = Udumalai Narayana Kavi
| length6 = 3:45
| title7 = Vivasayi
| extra7 = T. M. Soundararajan
| lyrics7 = A. Maruthakasi
| length7 = 4:22
}}

== Release and reception ==
''Vivasayi'' was released on 1 November 1967, [[Diwali]] day,<ref>{{Cite news |date=1 November 1967 |title=Vivasaayee |url=https://news.google.com/newspapers?nid=vzY-6mMDyDUC&dat=19671101&printsec=frontpage&hl=en |access-date=17 February 2021 |work=[[The Indian Express]] |pages=3 |via=[[Google News Archive]]}}{{cbignore}}</ref><ref>{{Cite web |title=Table: Chronological List of MGR's Movies released between 1960 and 1967 |url=https://sangam.org/wp-content/uploads/2015/04/Table-Chronological-List-of-MGR-Movies-released-1960-1967.pdf |url-status=live |archive-url=https://web.archive.org/web/20201116190658/https://sangam.org/wp-content/uploads/2015/04/Table-Chronological-List-of-MGR-Movies-released-1960-1967.pdf |archive-date=16 November 2020 |access-date=17 February 2021 |website=[[Ilankai Tamil Sangam]]}}</ref> and distributed by Senthil Movies.<ref>{{Cite news |date=26 October 1967 |title=Vivasayi |url=https://news.google.com/newspapers?nid=P9oYG7HA76QC&dat=19671026&printsec=frontpage&hl=en |access-date=18 December 2022 |work=[[The Indian Express]] |pages=3 |via=[[Google News Archive]]}}{{cbignore}}</ref> ''[[The Indian Express]]'' wrote, "The film is conspicuous for its lack of living with reality—though pretending to be one."<ref>{{Cite news |date=12 November 1967 |title=Vivasayi—film with lots of MGR |url=https://news.google.com/newspapers?id=SYNlAAAAIBAJ&sjid=k54NAAAAIBAJ&pg=1636%2C731312 |url-status=live |archive-url=https://web.archive.org/web/20240718152931/https://news.google.com/newspapers?id=SYNlAAAAIBAJ&sjid=k54NAAAAIBAJ&pg=1636%2C731312 |archive-date=18 July 2024 |access-date=17 February 2021 |work=[[The Indian Express]] |pages=3 |via=[[Google News Archive]]}}</ref> ''[[Kalki (magazine)|Kalki]]'' said there was nothing to say about the film's story or cast performances.<ref>{{Cite magazine |date=19 November 1967 |title=விவசாயி |url=https://kalkionline.com/kalkionline_archive/imagegallery/archiveimages/kalki/1967/nov/19-11-1967/p15.jpg |url-status=dead |archive-url=https://archive.today/20220724144618/https://kalkionline.com/kalkionline_archive/imagegallery/archiveimages/kalki/1967/nov/19-11-1967/p15.jpg |archive-date=24 July 2022 |access-date=27 December 2021 |magazine=[[Kalki (magazine)|Kalki]] |page=15 |language=ta}}</ref>

== References ==
{{reflist}}

== External links ==
* {{IMDb title}}
{{M. A. Thirumugam}}
{{Sandow M. M. A. Chinnappa Thevar}}
[[Category:1967 Indian films]]
[[Category:1967 Tamil-language films]]
[[Category:1967 films]]
[[Category:Films about agriculture]]
[[Category:Films about farmers]]
[[Category:Films directed by M. A. Thirumugam]]
[[Category:Films scored by K. V. Mahadevan]]
[[Category:Tamil-language Indian films]]
[[Category:Films produced by Sandow M. M. A. Chinnappa Thevar]]

Vivasayi - Revision history

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