Vittal Mallya - Revision history

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	==Early life and education==		==Early life and education==
	Vittal Mallya was born in 1924. He was the youngest of the three children of Lt. Col. Bantwal Ganapathi Mallya by his wife Devi Mallya. The family belongs to the [[Gaud Saraswat Brahmin\|Gaud Saraswat Madhva Brahmin]]<ref>{{cite news\|url=http://www.newindianexpress.com/cities/bengaluru/2016/dec/14/the-beautiful-in-a-city-gone-askew-1548639.html\|title=The beautiful in a city gone askew\|access-date=14 December 2016\|work=The New Indian Express\|quote=Unlike Vijay, Vittal was a private person and traditional enough to have had an arranged marriage with Lalitha Ramaiah from the same Kannada Madhwa Brahmin background as the Mallyas.}}</ref> community of [[Mangalore]] and hails from the town of [[Bantwal]].<ref>{{Cite web \|first=Bhupesh \|last=Bhandari \|url=http://www.rediff.com/money/2005/apr/08mallya.htm \|title=Vijay Mallya: Mr High Spirits\|~~publisher~~=[[Rediff.com]] \|date=8 April 2005 \|access-date=17 March 2016}}</ref>		Vittal Mallya was born in 1924. He was the youngest of the three children of Lt. Col. Bantwal Ganapathi Mallya by his wife Devi Mallya. The family belongs to the [[Gaud Saraswat Brahmin\|Gaud Saraswat Madhva Brahmin]]<ref>{{cite news\|url=http://www.newindianexpress.com/cities/bengaluru/2016/dec/14/the-beautiful-in-a-city-gone-askew-1548639.html\|title=The beautiful in a city gone askew\|access-date=14 December 2016\|work=The New Indian Express\|quote=Unlike Vijay, Vittal was a private person and traditional enough to have had an arranged marriage with Lalitha Ramaiah from the same Kannada Madhwa Brahmin background as the Mallyas.}}</ref> community of [[Mangalore]] and hails from the town of [[Bantwal]].<ref>{{Cite web \|first=Bhupesh \|last=Bhandari \|url=http://www.rediff.com/money/2005/apr/08mallya.htm \|title=Vijay Mallya: Mr High Spirits\|work=[[Rediff.com]] \|date=8 April 2005 \|access-date=17 March 2016}}</ref>

	The young Vittal Mallya gained exposure to the many cultures of India as he grew up in many cantonment towns across India. When he was around 12 years of age, his father's wealth and position as an army officer made it possible for young Vittal to be enrolled into [[The Doon School]]. Vittal was a very bright student at school, and received several double promotions during his academic career for outstanding performance. After finishing school, he was accepted into [[Presidency College, Kolkata]]. He chose this college because his father was posted at that time in Kolkata. After his graduation, he traveled abroad for over two years in a sort of [[grand tour]] which was undertaken for two reasons: firstly, his father, who had studied in England and was something of an Anglophile, wanted him to have some exposure to Europe and the wider world outside India; secondly, Vittal wanted to see Europe and gain first-hand practical knowledge that he believed to be a lot more valuable than formal education.<ref name=":0">{{Cite web\|url=http://theubgroup.com/group_information.aspx\|title=UB Group\|website=UB Group (official website)\|access-date=17 March 2016}}</ref> He also learned Spanish in the process.		The young Vittal Mallya gained exposure to the many cultures of India as he grew up in many cantonment towns across India. When he was around 12 years of age, his father's wealth and position as an army officer made it possible for young Vittal to be enrolled into [[The Doon School]]. Vittal was a very bright student at school, and received several double promotions during his academic career for outstanding performance. After finishing school, he was accepted into [[Presidency College, Kolkata]]. He chose this college because his father was posted at that time in Kolkata. After his graduation, he traveled abroad for over two years in a sort of [[grand tour]] which was undertaken for two reasons: firstly, his father, who had studied in England and was something of an Anglophile, wanted him to have some exposure to Europe and the wider world outside India; secondly, Vittal wanted to see Europe and gain first-hand practical knowledge that he believed to be a lot more valuable than formal education.<ref name=":0">{{Cite web\|url=http://theubgroup.com/group_information.aspx\|title=UB Group\|website=UB Group (official website)\|access-date=17 March 2016}}</ref> He also learned Spanish in the process.
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	Business rivals charged him with reveling in the unethical practices of the liquor industry,<ref name=":1" /> and maximizing profits by making whisky from [[molasses]] instead of [[malt]]ed barley—the former process allegedly costing only 5 per cent of the latter, but with the resultant spirit being far more harmful to health.		Business rivals charged him with reveling in the unethical practices of the liquor industry,<ref name=":1" /> and maximizing profits by making whisky from [[molasses]] instead of [[malt]]ed barley—the former process allegedly costing only 5 per cent of the latter, but with the resultant spirit being far more harmful to health.

	Mallya's name was also linked in 1980 to the then [[Maharashtra]] chief minister [[A. R. Antulay]]'s controversial decisions on alcohol supply.		Mallya's name was also linked in 1980 to the then [[Maharashtra]] chief minister [[A. R. Antulay]]'s controversial decisions on alcohol supply.{{cn\|date=October 2021}}

	== Personal life ==		== Personal life ==

imported>Johnpacklambert: removed Category:1925 births; added Category:1924 births using HotCat

2021-07-02T12:28:51Z

removed Category:1925 births; added Category:1924 births using HotCat

New page

{{short description|Indian entrepreneur}}
{{Use dmy dates|date=September 2019}}
{{Use Indian English|date=July 2017}}
{{Primary sources|date=March 2018}}
{{Infobox person
| name = Vittal Mallya
| image = VittalMallyaPic.jpg
| birth_date = 8 February 1924
| birth_place = [[Bantwal]], [[South Canara]], [[Madras Presidency]], [[British Raj|British India]] (now in [[Dakshina Kannada]], [[Karnataka]], [[India]]
| death_date = {{Death date and age|df=y|1983|10|13|1924|02|08}}
| death_place = [[The Taj Mahal Palace Hotel]], [[Mumbai]], [[Maharashtra]], India
| nationality = [[India]]n
| education = [[The Doon School]] [[Presidency College, Kolkata]]
| occupation = Businessman
| years_active = 1947 {{endash}} 1983
| organization = [[United Breweries Group]]
| known_for = Liquor Baron
| boards = [[United Breweries Group]] Mysore Electro-Chemical Works Kissan Products Hindustan Cocoa Products Indian Sewing Machines Company [[Hoechst AG]] Ismaco British Paints [[Cadbury India]] Hindustan Polymers Bush Boake Allen
| relatives = [[Vijay Mallya]] (son) [[Siddharth Mallya]] (Grandson)
}}

'''Vittal Mallya''' (8 February 1924 – 13 October 1983) was an Indian entrepreneur, best known as the former chair of the India-based [[United Breweries Group]]. Mallya is the father of Indian businessman [[Vijay Mallya]].

==Early life and education==
Vittal Mallya was born in 1924. He was the youngest of the three children of Lt. Col. Bantwal Ganapathi Mallya by his wife Devi Mallya. The family belongs to the [[Gaud Saraswat Brahmin|Gaud Saraswat Madhva Brahmin]]<ref>{{cite news|url=http://www.newindianexpress.com/cities/bengaluru/2016/dec/14/the-beautiful-in-a-city-gone-askew-1548639.html|title=The beautiful in a city gone askew|access-date=14 December 2016|work=The New Indian Express|quote=Unlike Vijay, Vittal was a private person and traditional enough to have had an arranged marriage with Lalitha Ramaiah from the same Kannada Madhwa Brahmin background as the Mallyas.}}</ref> community of [[Mangalore]] and hails from the town of [[Bantwal]].<ref>{{Cite web |first=Bhupesh |last=Bhandari |url=http://www.rediff.com/money/2005/apr/08mallya.htm |title=Vijay Mallya: Mr High Spirits|publisher=[[Rediff.com]] |date=8 April 2005 |access-date=17 March 2016}}</ref>

The young Vittal Mallya gained exposure to the many cultures of India as he grew up in many cantonment towns across India. When he was around 12 years of age, his father's wealth and position as an army officer made it possible for young Vittal to be enrolled into [[The Doon School]]. Vittal was a very bright student at school, and received several double promotions during his academic career for outstanding performance. After finishing school, he was accepted into [[Presidency College, Kolkata]]. He chose this college because his father was posted at that time in Kolkata. After his graduation, he traveled abroad for over two years in a sort of [[grand tour]] which was undertaken for two reasons: firstly, his father, who had studied in England and was something of an Anglophile, wanted him to have some exposure to Europe and the wider world outside India; secondly, Vittal wanted to see Europe and gain first-hand practical knowledge that he believed to be a lot more valuable than formal education.<ref name=":0">{{Cite web|url=http://theubgroup.com/group_information.aspx|title=UB Group|website=UB Group (official website)|access-date=17 March 2016}}</ref> He also learned Spanish in the process.

== Career<ref name=":0" /><ref name=":1">{{Cite web |url=http://indiatoday.intoday.in/story/vittal-mallya-the-industrialist-with-the-midas-touch/1/391914.html |title=Vittal Mallya: The industrialist with the Midas touch|website=[[India Today]] |date=9 October 2013 |access-date=17 March 2016}}</ref> ==
In 1946–47 he started acquiring the shares of [[United Breweries Limited]]. In 1947, Mallya was elected as [[United Breweries Group|United Breweries]]' first Indian director. After a year, he replaced R. G. N. Price as the chairman of the company. In 1951, he acquired [[McDowell's No.1 Celebration|McDowell]] & Company Limited.

Moving to [[Bangalore]] in 1952, Mallya started a steady acquisition of small breweries and distilleries. New breweries were established in [[Kerala]] ([[Cherthala]], 1959), [[Andhra Pradesh]] ([[Hyderabad]], 1969), [[Goa]] ([[Ponda, Goa|Ponda]], 1971) and [[Bihar]] ([[Hathidah railway station|Hatidah]], 1973).

By the early 1960s, Mallya, back in [[Calcutta]], gained further control of the liquor market by acquiring Carew & Company Limited and Phipson & Company Limited (the latter a major liquor distribution company), followed in the early 1970s by another distribution firm, Herbertsons Limited.

It also began its association, about this time, with [[Hoechst AG]] of Germany while co-promoting Hoechst Pharmaceuticals Limited, now known as [[Aventis Pharma]] India.

The simultaneous move into food products started with the acquisition of Kissan Products in 1950. When Herbertsons was pocketed two decades later, Mallya also bagged its Dipy's division, giving him a virtual stranglehold on a series of [[Processed-food product|processed food products]].

In 1977, when an official prohibition drive sent the breweries and distilleries into a tailspin, Mallya showed his foresight by buying up or gaining control through management contracts of yet more breweries (Premier, Jupiter, Punjab and Indo-Lowenbrau) and distilleries in [[Udaipur]], [[Alwar]], [[Mirganj, Bihar|Mirganj]], [[Serampore]] and also set up a plant in [[Pondicherry]], as others sold out in the face of a market slump. In the process, he finally pipped [[Mohan Meakin]] to the title of beer and liquor king.

Mallya got the [[Jammu and Kashmir (state)|Jammu & Kashmir]] Government to give him two acres on lease to start a nursery, and then distributed [[hops]] seedlings to Kashmir farmers and bought up all their produce—giving him effective control of the beer industry's most vital ingredient.

He also became chairman of British Paints with the help of [[Hoechst AG]], which had earlier acquired British Paints' parent company abroad, the Berger group. Then through [[Cadbury Schweppes plc|Cadbury Schweppes]], international associates of Kissan Products, he moved on to the board of [[Cadbury India]], to become its chairman a few years later. Taking advantage of disinvestment's by multinationals, he became chairman of the Indian Sewing Machine Company and Malayalam Plantations (large tea and rubber company) and also a director of Bush Boake Allen.

Two other important acquisitions include Hindustan Polymers (taken from the [[Shriram Group]]) and Mysore Electro-Chemical Works (makers of MEC batteries).

In 1981, Mallya controlled 10 breweries and 14 distilleries, seven processed food companies, six investment companies, two small packaging units, three drug firms, soft drinks bottling plants, a battery unit and one of the company's two styrene companies, while heading a handful of other companies even though he did not have controlling interest.

== Controversies ==
Business rivals charged him with reveling in the unethical practices of the liquor industry,<ref name=":1" /> and maximizing profits by making whisky from [[molasses]] instead of [[malt]]ed barley—the former process allegedly costing only 5 per cent of the latter, but with the resultant spirit being far more harmful to health.

Mallya's name was also linked in 1980 to the then [[Maharashtra]] chief minister [[A. R. Antulay]]'s controversial decisions on alcohol supply.

== Personal life ==
He was married three times.<ref>{{Cite web|url=http://timesofindia.indiatimes.com/delhi-times/Vijay-Mallya-The-spirit-shall-prevail/articleshow/7498023.cms|title=Vijay Mallya: The spirit shall prevail |website=[[The Times of India]] |date=20 April 2002 |access-date=17 March 2016}}</ref> His first marriage was with Lalitha Ramaiah, and she bore him a son, [[Vijay Mallya]]. He then either married or had a relationship with a divorced/widowed woman who was the mother of two daughters already, but they had no children together. His third marriage was to Kailash Advani (known as Ritu Mallya after the marriage), a Mumbai-based [[Sindhi people|Sindhi woman]] who was a lawyer by education but who ran a garment business.<ref>{{Cite web |first=Stephen |last=David |url=http://indiatoday.intoday.in/story/There's+spring+in+autumn/1/6560.html |title=There's spring in autumn |website=India Today |date=3 April 2008 |access-date=17 March 2016}}</ref>

==References==
{{Reflist}}

==External links==
* [https://web.archive.org/web/20101206041637/http://kingfisherworld.com/corporate/history.aspx United Breweries history]
* [http://www.theubgroup.com/profile_genesis.aspx The UB Group: Genesis]

{{United Spirits}}

{{DEFAULTSORT:Mallya, Vittal}}
[[Category:1924 births]]
[[Category:1983 deaths]]
[[Category:Businesspeople from Bangalore]]
[[Category:Mangaloreans]]
[[Category:The Doon School alumni]]
[[Category:People from Dhaka]]
[[Category:United Breweries Group]]