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{{multiple issues|
{{COI|date=September 2018}}
{{advert|date=September 2018}}
{{unreliable sources|date=September 2018}}
}}
{{Use Indian English|date=November 2015}}
{{Use dmy dates|date=November 2015}}
{{Infobox film
| name = Vitamin She
| image = File:Vitamin She poster.jpg
| caption = Official Poster
| native_name = {{lang-gu|વિટામીન શી}}
| director = [[Faisal Hashmi]]
| producer = Sanjay Raval
| writer = {{unbulleted list|Faisal Hashmi|Mohsin Chavada}}
| starring = {{unbulleted list|Dhvanit Thaker|Bhakti Kubavat|Smit Pandya}}
| music = [[Mehul Surti]]
| cinematography = Shreedhar Bhatt
| editing = {{unbulleted list|Prabaahar|Harsh Shah}}
| studio = Takshashila Entertainment
| distributor = Rupam Enterprise
| released = {{Film date|df=yes|2017|7|28}}
| runtime = 137 minutes
| country = India
| language = Gujarati
| budget ={{INR}} 1.35 crore<ref name="MoviesFYI">{{cite web | title=Vitamin She | website=MoviesFYI | url=http://www.moviesfyi.com/movie/vitamin-she-gujarati-movie-reviews-box-office-collections-showtimes-2017/69872 | access-date=5 August 2017}}</ref>
}}

'''''Vitamin She''''' ({{lang-gu|વિટામીન શી}}) is a 2017 Gujarati [[romantic comedy|romantic]] [[Comedy-drama|comedy-drama film]] directed by [[Faisal Hashmi]] and produced by Sanjay Raval. The film stars [[Dhvanit Thaker]],<ref name="The Times of India 1">{{cite news|last1=Jambhekar|first1=Shruti|title=Popular RJ Dhvanit Thaker takes up acting|url=http://timesofindia.indiatimes.com/entertainment/gujarati/movies/Popular-RJ-Dhvanit-Thaker-takes-up-acting/articleshow/47395787.cms|access-date=2 June 2015|work=[[The Times of India]]|date=23 May 2015}}</ref> with the story based upon its male [[protagonist]] and his experience with love and girls (Vitamin She) and the psychological differences between male and female.<ref name="newsfolo.com">https://www.newsfolo.com/entertainment/vitamin-movie-review-gujarati-romantic-drama-explains-logics-male-female/16222/</ref> The film was released on 28 July 2017 and received tremendous response from audience and was declared super hit with 6 week houseful theatrical run.<ref>http://www.gujaratimidday.com/entertainment/gujarati-natak/vitamin-she-movie-review-2</ref> According to various theater owners in Gujarat, Vitamin She was one of the best Gujarati film that came in recent years after [[Bey Yaar]], [[Chhello Divas]], [[Gujjubhai The Great]] and [[Karsandas Pay & Use]] and made theaters crowded once again.<ref>https://bollywood.divyabhaskar.co.in/news/ENT-GUC-a-gujarati-film-vitamin-she-successfully-running-on-the-boxoffice-gujarati-news-5666189-NOR.html?version=1</ref> It became the 6th highest grossing Gujarati film.<ref>https://www.facebook.com/VitaminSheMovie/photos/a.788761554506912.1073741828.765028963546838/1389202417796153/?type=3</ref><ref>http://epaper.gujaratimidday.com/epaper/04-08-2017-2-archive-edition-GMD-Live-Page-1.html</ref><ref>http://weeklycollection.in/2017/07/27/vitamin-she-1st-day-box-office-collection-vitamin-she-gujrati-movie-opening-reviews-and-rating/</ref>

==Plot==
Jigar ([[Dhvanit Thaker]]) is a very happy-go-lucky guy. His friends convince him that he needs a girl (Vitamin She) in his life to make his life worth living. One day Jigar accidentally meets Shruti (Bhakti Kubavat) and falls for her. After initial misunderstanding, they both fall in love with each other. Everything is glossy and colorful in their life. However, after some months, their illusion breaks. Both start to fight over the smallest things. Jigar realizes that love is not eternal but it comes with an expiry date. As they gradually break up with each other, Jigar starts to hate girls. The rest of the film is the story dealing with how Jigar and Shruti learn to understand the true meaning of love and how they unite.

==Cast==
{{div col}}
* [[Dhvanit Thaker]] as Jigar.
* Bhakti Kubavat as Shruti.
* [[Kurush Deboo]] as Sudhir.
* [[Ashish Kakkad]] as Sanjay.
* Kumkum Das as Jayshree.
* Raj Vazir as Jigar's Brother.
* Kamini Panchal as Jigar's Sister in law.
* Smit Pandya as Vadeel.
* Prem Gadhavi as Admin.
* Maulik Nayak as Maniyo.
* Harita Shah as Geeta.
* Tushar Shukla as Old man in bookstore.
{{div col end}}

== Production ==
=== Writing ===
Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experiences of the writer's team.

=== Direction ===
Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "[[romantic comedy|rom-com]]". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship. Hashmi also stated that Bhakti's character, Shruti, is based on a [[stock character]] type; "Yes, Shruti is an immature view of a woman. She's Jigar's view of a woman."<ref name="Khabarchhe 1">{{cite news|last1=staff|title=સમાંતર ગુજરાતી ફિલ્મોનો ટ્રેન્ડ શરૂ કરનાર આશિષ કક્કડ|url=http://www.khabarchhe.com/print-template/?newsid=12854|access-date=2 June 2015|language=gu|publisher=Khabarchhe|date=28 May 2015|archive-url=https://web.archive.org/web/20150615191209/http://www.khabarchhe.com/print-template/?newsid=12854|archive-date=15 June 2015|url-status=dead|df=dmy-all}}</ref><ref name="Ahmedabad Mirror 1">{{cite news|last1=staff|title=Top of the Crop|url=http://www.ahmedabadmirror.com/entertainment/hip-happening/Top-of-the-crop/articleshow/47226715.cms|access-date=2 June 2015|publisher=[[Ahmedabad Mirror]]|date=11 May 2015}}</ref> Most of the movie contains voice over, that's why Faisal Hashmi wanted an actor who has an excellent command on language. Hence by the request of producer Sanjay Raval, [[Dhvanit Thaker]] was approached for the lead role and he agreed in the very first meeting.<ref name="The Times of India 1"/><ref>http://epaper.navgujaratsamay.com/details/6047-5067-1.html</ref>

===Filming===
Shooting of the film started on 7 May 2015 in [[Palanpur]] and successfully completed its first schedule.<ref name="Daily News & Analysis 2">{{cite news|last1=staff|title='Vitamin She' Completes First Shoot Schedule |url=http://epaper.dnaindia.com/epapermain.aspx?pgNo=5&edcode=1310009&eddate=2015-5-30|access-date=2 June 2015|work=[[Daily News & Analysis]]|pages=5|date=30 May 2015}}</ref> Second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015.<ref>{{Cite web|url=http://dnasyndication.com/dna/dna_english_news_and_features/%E2%80%98Vitamin-She%E2%80%99-sets-Law-Garden-aflutter-/DNAHM88581|title='Vitamin She' sets Law Garden aflutter|website=DNA|access-date=2017-08-05}}</ref> AFter that the film took long time in post-production and faced major delays in release due to demonetization and major Bollywood releases.<ref>[https://web.archive.org/web/20181118090637/https://www.highbeam.com/doc/1P3-4318494641.html HighBeam]</ref><ref>http://dnasyndication.com/dna/dna_english_news_and_features/Why-this-filmy-delay/DNAHM109580</ref>

===Marketing===
First, the song "Chhokri" was released on YouTube and social media by Zee Music Gujarati on 3 July 2017 on became instant hit with 1 million views in just 2 days.<ref>https://www.youtube.com/watch?v=oGKawaXm6C4</ref> Later another song "Maachhalio Ude" was released on 8 July 2017 and it too became superhit on its release and got 1 million views in just 3 days.<ref>https://www.youtube.com/watch?v=LaIBoiuXbwI</ref> After songs became major hit, the trailer was uploaded on YouTube and social media by producer Sanjay Raval on 13 July 2017 and it got tremendous response from audience and became instant hit.<ref>https://www.youtube.com/watch?v=BIc4n8eBfvA&t=1s</ref>

==Soundtrack==
{{Infobox album
| name = Vitamin She
| type = [[Soundtrack]]
| artist = [[Mehul Surti]]
| cover =
| alt =
| released = {{Start date|df=y|2017|7|19}}
| recorded =
| venue =
| studio =
| genre = [[Film soundtrack|Feature film soundtrack]]
| length = 18:53
| label = Zee Music
| producer =
| prev_title =
| prev_year =
| next_title =
| next_year =
}}

Music for the film is composed by [[Mehul Surti]].<ref>https://www.saavn.com/s/album/gujarati/Vitamin-She-2017/SyHv-KR199g_</ref> The music received very positive response upon its release and praised.<ref>http://www.gujaratimidday.com/entertainment/gujarati-natak/mehul-surti-is-the-offscreen-hero-of-vitamin-she-2</ref>

{{tracklist
| total_length = 18:53
| headline = Track list
| all_music =
| extra_column = Singer(s)
| title1 = Vitamin She
| lyrics1 = [[Dhvanit Thaker]]
| extra1 = [[Dhvanit Thaker]]
| length1 = 3:21
| title2 = Maachhalio Ude
| lyrics2 = Raeesh Maniar
| extra2 = [[Darshan Raval]]
| length2 = 3:10
| title3 = Prem Ni Masti
| lyrics3 = Raeesh Maniar
| extra3 = [[Aishwarya Majmudar]], Siddharth Amit Bhavsar
| length3 = 3:12
| title4 = Chhokri
| lyrics4 = Raeesh Maniar
| extra4 = [[Dhvanit Thaker]]
| length4 = 3:47
| title5 = E Deewangi
| lyrics5 = Raeesh Maniar
| extra5 = [[Parthiv Gohil]]
| length5 = 3:13
| title6 = O Piya
| lyrics6 = Tushar Shukla
| extra6 = Aman Lekhadia, Jhanvi Shrimankar
| length6 = 2:50
}}

==Release==
The film was released on 28 July 2017.

==Reception==
The film opened to mostly positive reviews. ''[[Divya Bhaskar]]'' rated it 4/5 stating that "It's a movie which will make your weekend enjoyable. As a director Faisal Hashmi should be given full marks for this entertaining film.<ref>{{Cite news|url=http://bollywood.divyabhaskar.co.in/news/ENT-GUC-smit-pandyadhvanit-and-bhakti-starrer-vitamin-she-movie-review-gujarati-news-5656415-PHO.html|title=Movie Review: વીકેન્ડ સુધારી દે એવી છે 'વિટામિન She'|date=2017-07-29|work=divyabhaskar|access-date=2017-08-05|archive-url=https://web.archive.org/web/20170805134214/http://bollywood.divyabhaskar.co.in/news/ENT-GUC-smit-pandyadhvanit-and-bhakti-starrer-vitamin-she-movie-review-gujarati-news-5656415-PHO.html|archive-date=2017-08-05|language=gu}}</ref> Buddybits rated it 3.5/5 and praised performances, music, direction and dialogues and noted "it’s surely the vitamin must taking."<ref>{{Cite news|url=https://buddybits.com/2017/07/vitamin-she-review/|title=Vitamin She Movie Review|last=Joshi|first=Heema|date=2017-07-27|work=BuddyBits|access-date=2017-08-05|language=en-US}}</ref> Shruti Jambekar of ''[[The Times of India]]'' rated it 3/5 calling it "decent entertainer". She praised it for performances, music and direction.<ref>{{Cite web|url=http://timesofindia.indiatimes.com/entertainment/gujarati/movie-reviews/vitamin-she/movie-review/59900656.cms|title=Vitamin She Movie Review, Trailer, & Show timings at Times of India|last=Jambekar|first=Shruti|website=The Times of India|access-date=2017-08-05}}</ref> Newsfolo.com gave it 3/5 stating it as one time watch movie with some twists of comedy and romance.<ref name="newsfolo.com"/> Movieboxofficecollection.com gave it 4/5 and praised the movie.<ref>http://movieboxofficecollection.com/vitamin-she-movie-review-box-office-collection/</ref> Jayesh Adhyaru of DeshGujarat rated it 2.5/5 and praised its music but criticized its pace and writing.<ref>{{Cite web|url=http://deshgujarat.com/2017/07/27/movie-review-vitamin-she/|title=Movie Review : Vitamin She|last=Adhyaru|first=Jayesh|date=2017-07-27|website=DeshGujarat|access-date=2017-08-05}}</ref>

==Awards and nominations==
{| class="wikitable" style="font-size:95%;" ;
|- style="background:#ccc; text-align:center;"
! colspan="6" style="background: LightSteelBlue;" | '''Gujarati Iconic Film Awards - GIFA'''
|- style="background:#ccc; text-align:center;"
! width=5%|Year
! style="width:30%;"| Category
! style="width:30%;"| Nominee
! style="width:10%;"| Result
! style="width:5%;"| Ref
|- style="border-top:2px solid gray;"
|rowspan="6" style="text-align:center;"|2017
|Best Debut Male
|[[Dhvanit Thaker]]
|{{nom}}
| <ref>https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1965570120326443/?type=3&theater</ref>
|-
| Best Actress
| Bhakti Kubavat
| {{nom}}
| <ref>https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1964122263804562/?type=3&theater</ref>
|-
| Best Actor in Comic Role
| Smit Pandya
| {{won}}
| <ref>http://chitralekha.com/news/gujarat/keri-on-kesar-best-gujarati-movie-got-a-gifa-2017-award/</ref>
|-
| Best Supporting Actress
| Kumkum Das
| {{nom}}
| <ref>https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1960405054176283/?type=3&theater</ref>
|-
| Best Music Director
| [[Mehul Surti]]
| {{nom}}
| <ref>https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1961879460695509/?type=3&theater</ref>
|-
| Best Choreographer
| S V Joy Mathi
| {{nom}}
| <ref>https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1961701104046678/?type=3&theater</ref>
|}

{| class="wikitable" style="font-size:95%;" ;
|- style="background:#ccc; text-align:center;"
! colspan="6" style="background: LightSteelBlue;" | '''Radio City Cine Awards'''
|- style="background:#ccc; text-align:center;"
! width=5%|Year
! style="width:30%;"| Category
! style="width:30%;"| Nominee
! style="width:10%;"| Result
! style="width:5%;"| Ref
|-
|rowspan="2" style="text-align:center;"|2017
| Best Actor
| [[Dhvanit Thaker]]
| {{nom}}
| <ref>https://www.facebook.com/radiocityindia/photos/a.475987432468554.1073741836.417546858312612/1673623056038313/?type=3&theater</ref>
|-
| Best Comedian
| Smit Pandya
| {{nom}}
| <ref>https://www.facebook.com/radiocityindia/photos/a.475987432468554.1073741836.417546858312612/1667274326673186/?type=3&theater</ref>
|}

==References==
{{Reflist}}

==External links==
* {{Official website|https://takshashilaentertainment.com/vitaminshemovie/}}
* {{IMDb title|4723718|Vitamin She}}

[[Category:2017 films]]
[[Category:Gujarati-language films]]
[[Category:Films set in Ahmedabad]]
[[Category:Films shot in Ahmedabad]]
[[Category:Films shot in Gujarat]]
[[Category:Indian films]]
[[Category:Indian romantic comedy films]]
[[Category:2010s Gujarati-language films]]
[[Category:2017 romantic comedy films]]

Vitamin She - Revision history

imported>SdkbBot: /* Direction */removed erroneous space