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{{short description|Indian fashion designer and film director}}
{{Use dmy dates|date=September 2018}}
{{Use Indian English|date=September 2018}}
{{Infobox fashion designer
| name = Vikram Phadnis
| image = Vikram Phadnis.jpg
| caption = Phadnis in 2017 at screening of his film ''Hrudayantar''
| birth_name =
| birth_date = 1968/69<ref name="birth">{{cite web | url=https://www.news18.com/news/lifestyle/would-never-give-up-fashion-for-films-says-designer-vikram-phadnis-1641511.html | title=Would Never Give Up Fashion For Films, Says Designer Vikram Phadnis | publisher=News18 | date=25 January 2018 | accessdate=22 March 2021}}</ref> 
| birth_place =
| death_date =
| death_place =
| address =
| nationality = Indian
| education =
| label_name =
| awards =
| known_for =
| occupation = [[Fashion designer]]<br>[[Film director]]
| url = {{URL|https://www.vikramphadnis.com/}}
}}

'''Vikram Phadnis''' is an Indian fashion designer and film director.<ref>{{cite web | url=https://economictimes.indiatimes.com/magazines/panache/vikram-phadnis-completes-25-years-in-the-fashion-industry-doles-out-tips-for-budding-designers/articleshow/50545525.cms?from=mdr | title=Vikram Phadnis completes 25 years in the fashion industry, doles out tips for budding designers | work=Economic Times | date=12 January 2016 | accessdate=22 March 2021 | author=Reddy, Sujata}}</ref> He started his career in Bollywood as a choreographer and established himself as a fashion designer with his main highlights being Indian traditional wear. He has designed clothes for various celebrities like [[Naomi Campbell]], [[Amitabh Bachchan]], [[Sridevi]], [[Sushmita Sen]], [[Malaika Arora]] and more.<ref name="birth"/> He has directed two Marathi films ''[[Hrudayantar]]'' (2017) and ''[[Smile Please (2019 film)|Smile Please]]'' (2019).

== Career ==
=== Fashion ===
[[File:Amrita Arora & Malaika Arora Khan at Vikram Phadnis' show at Lakme Fashion Week 2012 - Day 4.jpg|[[Amrita Arora]] (l) and [[Malaika Arora]] (r) at the 2012 [[Lakme Fashion Week]] along with Phadnis (c) showcasing his designer [[lehenga]]s.|200px|thumb]]

Phadnis comes from a family of doctors and his parents wanted him to be a doctor as well. However, he had inclination towards the entertainment industry and started dance choreography in his college days. He worked in one of the fashion shows as designer and was encouraged by other designers to take this professionally. In 1991, Phadnis showcased his first collection. In 2005, he showcased his collection with international cricketers like [[Jonty Rhodes]], [[Glenn McGrath]] and [[Wasim Akram]].<ref>{{cite web | url=https://www.vogue.in/content/vikram-phadnis-undying-love-for-the-stage | title=Vikram Phadnis’ undying love for the stage | work=Vogue | date=14 January 2016 | accessdate=23 March 2021 | author=Vaidya, Rujuta}}</ref> In 2009, he designed for [[Naomi Campbell]] when she participated in the charitable show "Mai Mumbai" which was organized to raise funds for the [[2008 Mumbai attacks|2008 Mumbai 26/11 terrorist attack]].<ref>{{cite web | url=http://specials.rediff.com/getahead/2009/mar/28mai1-lakme-fashion-week.htm | title=Naomi Campbell's spectacular Fashion for Relief | publisher=Rediff | date=March 2009 | accessdate=23 March 2021}}</ref>

Phadnis credits actor [[Salman Khan]] for supporting him in his early career days stating that he "selflessly gave me a standing in the industry and the opportunity".<ref>{{cite web | url=https://www.thehindu.com/features/metroplus/%E2%80%98The-journey-has-been-beautiful%E2%80%99/article13995946.ece | title=‘The journey has been beautiful’ | work=The Hindu | date=12 January 2016 | accessdate=23 March 2021 | author=Murthy, Neeraja}}</ref> He has worked as costume designer for various Bollywood films like ''[[Biwi No.1]]'' (1999), ''[[Mujhse Shaadi Karogi]]'' (2004), ''[[Golmaal: Fun Unlimited]]'' (2006), ''[[Salaam-e-Ishq]]'' (2007), ''[[Namastey London]]'' (2007), ''[[Golmaal Returns]]'' (2008), ''[[Dulha Mil Gaya]]'' (2010) and more. For the film ''Salaam-e-Ishq'', he designed around 800 costumes for all the on-screen characters from lead actors to [[background dancer]]s.<ref>{{cite web | url=http://archive.indianexpress.com/news/dress-the-part/504868/ | title=Dress The Part | work=Indian Express | date=21 August 2009 | accessdate=23 March 2021 | author=Joy, Jagmeeta Thind}}</ref>

In 2005, he won [[International Indian Film Academy|IIFA]] award in [[IIFA Award for Best Costume Design|Best Costume Design category]] for the film ''[[Mujhse Shaadi Karogi]]'' along with [[Global Indian Film Awards|Global Indian Film Award]].<ref>{{cite web | url=https://timesofindia.indiatimes.com/topic/Vikram-Phadnis/awards | title=Vikram Phadnis Awards | work=Times of India | accessdate=23 March 2021}}</ref><ref>{{cite news|url=http://www.indiafm.com/awards/gifa/nominees2004.shtml|title=Global Indian Film Awards Nominess – 2004|publisher=Bollywood Hungama|access-date=7 May 2020|archive-url=https://web.archive.org/web/20050207105051/http://indiafm.com/awards/gifa/nominees2004.shtml|archive-date=7 February 2005|url-status=live}}</ref>

=== Film direction ===
In 2017, Phadnis directed his first Marathi film ''[[Hrudayantar]]'' which was followed by ''[[Smile Please (2019 film)|Smile Please]]'' in 2019. Plots of both the films were written by Phadnis.<ref>{{cite web | url=https://www.hindustantimes.com/regional-movies/i-had-no-choice-but-to-deliver-says-vikram-phadnis-about-his-filmamking-debut-with-the-marathi-film-hrudayantar/story-7tl6m5QBiZKxmRqOHVdpTO.html | title=I had no choice but to deliver, says Vikram Phadnis about his film-making debut with the Marathi film, Hrudayantar | work=Hindustan Times | date=9 June 2017 | accessdate=22 March 2021 | author=Shetty, Anjali}}</ref>

Phadnis was working on a Hindi film, writing the plot and screenplay; but the film never materialized.<ref>{{cite web | url=https://www.qatar-tribune.com/news-details/id/111504 | title=From designer to filmmaker, meet Vikram Phadnis | work=Qatar Tribune | date=13 February 2018 | accessdate=23 March 2021}}</ref> His debut film ''Hrudayantar'' was about the struggle of a woman dealing with a troubled marriage while also handling her daughter who was diagnosed of cancer. At the 2018 [[Filmfare Marathi Awards]], it received nomination in twelve categories of which Phadnis won the award in Best Costumes category.<ref>{{cite web | url=https://timesofindia.indiatimes.com/entertainment/marathi/movies/news/hrudayantar-gets-12-nominations-in-4th-filmfare-awards-marathi-2018-/articleshow/65978593.cms | title=Hrudayantar gets 12 nominations in 4th Filmfare Awards Marathi 2018 | work=Times of India | date=27 September 2018 | accessdate=23 March 2021}}</ref> The Best Film and Best Director awards; for which Phadnis was nominated, were both presented to ''[[Kaccha Limbu (Marathi film)|Kaccha Limbu]]'' and its director [[Prasad Oak]].<ref>{{cite web | url=https://www.filmfare.com/awards/filmfare-awards-marathi-2018/winners | title=Winners of the Filmfare Awards Marathi 2018 | publisher=Filmfare | accessdate=23 March 2021}}</ref>

The film ''Smile Please'' is about a young photographer who is diagnosed with [[dementia]]. The story is based on life of Phadnis' mother.<ref>{{cite web | url=https://timesofindia.indiatimes.com/entertainment/marathi/movies/news/exclusive-interview-mukta-barve-on-winning-filmfare-best-actress-award-i-dedicate-this-honour-to-vikram-phadnis-mother-my-character-was-inspired-by-her-journey/articleshow/81343029.cms | title=Exclusive Interview! Mukta Barve on winning Filmfare best actress award: I dedicate this honour to Vikram Phadnis' mother; my character was inspired by her journey | work=Times of India | date=5 March 2021 | accessdate=22 March 2021 | author=Poojari, Nitesh}}</ref> Phadnis was nominated for Best Director at the [[Filmfare Marathi Awards]] 2020. The film was also nominated for Best Film and music directors [[Rohan-Rohan]] received nomination for Best Music Album. The lead actress [[Mukta Barve]] received the award for Best Actor In A Leading Role (Female) for her performance.<ref>{{cite web | url=https://www.filmfare.com/awards/filmfare-awards-marathi-2020/nominations | title=Nominations for Filmfare Awards Marathi 2020 | publisher=Filmfare | accessdate=23 March 2021}}</ref>

== References ==
{{reflist}}

{{DEFAULTSORT:Phadnis, Vikram}}
[[Category:Living people]]
[[Category:Clothing brands of India]]
[[Category:Indian male fashion designers]]
[[Category:International Indian Film Academy Awards winners]]
[[Category:Filmfare Marathi Awards winners]]
[[Category:Year of birth missing (living people)]]

Vikram Phadnis - Revision history

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