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{{short description|Indian businessman}}
{{Infobox person
| name = Venu Srinivasan
| honorific_prefix =
| honorific_suffix =
| image = Venu Srinivasan TVS Motor Chairman.jpg
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| birth_name =
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| birth_place = [[Chennai]], Tamil Nadu, India
| nationality = Indian
| known_for =
| education = [[College of Engineering, Guindy]], [[Purdue University]]
| employer =
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| occupation = Industrialist
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| title = Chairman and Managing Director of [[TVS Motor Company]]
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| party =
| movement =
| boards = <br>T. V. Sundaram Iyengar & Sons
| spouse = [[Mallika Srinivasan]]
| children = [[Lakshmi Venu]], Sudarshan Venu
| relations = [[T. V. Sundaram Iyengar]] (grandfather)
| callsign =
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}}
'''Venu Srinivasan''' is an Indian industrialist, who is the Chairman of [[TVS Group]] which include [[Sundaram - Clayton Limited|Sundaram-Clayton]] Group and its subsidiary [[TVS Motor Company]], India's third largest maker of two-wheelers. He also serves on the board of Tata Sons Ltd., the holding company of the conglomerate the [[Tata Group]], TVS & Sons and [[Cummins]] India. He is also vice chairman of Tata Trusts. Tata Trusts holds 66% of the equity capital of [[Tata Sons]]. He was given the [[Padma Bhushan]] Award, the third Highest civilian award in India, in January 2020.<ref>{{cite web | url=https://economictimes.indiatimes.com/magazines/panache/anand-mahindra-venu-srinivasan-to-be-honoured-with-padma-bhushan-naukri-com-founder-to-get-padma-shri/articleshow/73628195.cms| title=Anand Mahindra, Venu Srinivasan to be honoured with Padma Bhushan; Naukri.com founder to get Padma Shri | publisher=[[The Economic Times]] | date=26 January 2020 | access-date=26 January 2020}}</ref><ref>{{cite web |title=MINISTRY OF HOME AFFAIRS |url=https://padmaawards.gov.in/PDFS/2020AwardeesList.pdf |website=padmaawards.gov.in |access-date=25 January 2020}}</ref>

As part of the social outreach of [[TVS Motor Company|TVS Motors]] and Sundaram-Clayton, he oversees Srinivasan Services Trust (SST), which works in 5000 villages in India.<ref name="machinist_cii">{{Cite web
| url = http://www.tvssst.org
| title = Srinivasan Services Trust
| author = SST
| publisher = SST
| date = 1 April 2015
| access-date = 1 April 2015
}}</ref> SST's model is one of self development for village communities in India covering education, healthcare, infrastructure, economic development, environment and community development.

Srinivasan is also the Chairman, Board of Trustees, of the Srirangam Sri Ranganathaswamy Temple and has supported restoration work at the complex and several other ancient temples in India.

==Career==
Venu Srinivasan is the grandson of the TVS Group's founder, [[T. V. Sundaram Iyengar]].<ref>{{Cite web
| url = http://www.rediff.com/money/1999/jul/28venu.htm
| title = 'Indian customer is not aggressive in his demands' (Interview with Venu Srinivasan)
| publisher = [[Rediff.com]]
| date = 29 July 1999
| access-date = 8 June 2010
}}</ref> He did his schooling in [[Madras Christian College Higher Secondary School]].<ref>{{cite web | url= http://timesofindia.indiatimes.com/articleshow/6709112.cms | title=Star-studded 175th b'day for MCC school | work=[[The Times of India]] | date=7 October 2010 | access-date=7 October 2018}}</ref> After graduating from the [[College of Engineering, Guindy]],<ref>{{cite web|url=http://chennai.citizenmatters.in/ceg-alumni-guindy-anna-university-association-petition-6224|title=Why alumni of Chennai’s College of Engineering, Guindy are a worried lot today |publisher=Citizen Matters|date=30 August 2018|author=Aruna Natarajan}}</ref> he completed a Master of Science degree in Management from [[Purdue University]] in [[Indiana]], USA.

He has received a Doctor of Management by Purdue University and a Doctor of Science by [[University of Warwick]] in [[Coventry]], UK and the Indian Institute of Technology (IIT) Kharagpur, India.

He became the managing director of Sundaram-Clayton in May 1979. He went on to become the chairman of TVS Motor Company.
In the late 1980s, Srinivasan scripted a turnaround for the two-wheeler maker, which was mired in labour troubles with striking workers, leading to mounting losses. Srinivasan shut the factory down for three months, forcing the unions to relent. He then upgraded plant machinery, invested in new technologies and implemented [[Total Quality Management]] (TQM), a Japanese method of process-driven manufacturing.

He also brought in Professor Lord [[Kumar Bhattacharyya]] of the University of Warwick as a consultant to provide guidance. In 2001, ending years of partnership with Suzuki, TVS Motor Company split from the Japanese automaker and started manufacturing on its own.<ref name="bw_exec_profile">{{Cite web
| url = http://investing.businessweek.com/research/stocks/people/person.asp?personId=9429994&ticker=878598
| title = TVS Motor Company Ltd – Executive Profile: Venu Srinivasan
| publisher = BusinessWeek
| access-date = 8 June 2010
}}</ref>

TVS Motor Company re-entered the market by launching TVS Victor – India's first indigenously built four-stroke motorcycle.<ref>{{Cite web
| url = http://www.financialexpress.com/news/story/55382/
| title = TVS Targets 24% Of Market Share This Fiscal
| publisher = Financial Express
| access-date = 28 November 2011
}}</ref> The launches that followed, set TVS Motor on the path to becoming India's third-largest two-wheeler manufacturer.

Srinivasan later brought in Professor Yasutoshi Washio of Japan, a Deming Application Prize Winner and Japanese quality management guru Professor Yoshikazu Tsuda as mentors to strengthen the TQM processes within the company. Today, its facilities also make bikes for BMW Motorrad through a strategic partnership with the German firm.

Under Srinivasan's leadership as the Managing Director, Sundaram-Clayton's brakes division won the [[Deming Prize]] in 1998 for having "achieved distinctive performance improvements through application of company-wide quality control".<ref>{{Cite web
| url = http://www.business-standard.com/india/storypage.php?autono=28517
| title = Sundaram Clayton bags Deming Prize
| publisher = Business Standard
| date = 23 October 1998
| access-date = 8 June 2010
}}</ref> In 2002, TVS Motor Company also won the Deming Prize, becoming the first two-wheeler company in the world to do so.<ref>{{Cite web
| url = http://www.financialexpress.com/news/tvs-motor-bags-deming-award-for-quality-mgmt/60728/
| title = TVS Motor Bags Deming Award For Quality Management
| publisher = Financial Express
| date = 3 November 2002
| access-date = 8 June 2010
}}</ref> In 2019, Srinivasan himself received the Deming Distinguished Service Award, granted to individuals who have made outstanding contributions in the dissemination and promotion of Total Quality Management.<ref name=":0">{{Cite web|url=http://www.juse.or.jp/deming_en/award/1281.html|title=2019 Deming Prize Winners|website=Deming Prize}}</ref><ref>{{Cite web|url=http://www.juse.or.jp/deming_en/award/1025.html|title=Deming Award definition|website=Deming Prize}}</ref>

==Awards and honours==
Srinivasan was conferred the coveted Padma Shri Award by the President of India in 2010 for his contributions in the field of trade and industry.<ref name="Padma Awards">{{cite web | url=http://mha.nic.in/sites/upload_files/mha/files/LST-PDAWD-2013.pdf | title=Padma Awards | publisher=Ministry of Home Affairs, Government of India | date=2015 | access-date=21 July 2015}}</ref> His tireless work to promote trade and cultural relations between South Korea and India have earned him many awards and much recognition. He is the 'Goodwill Envoy for Culture and Diplomacy of the Republic of Korea'. He was earlier the Honorary Consul General, Republic of Korea, Chennai. In 2010, he was honoured by South Korean President [[Lee Myung-bak]], with the civilian honour, 'Order of Diplomatic Service Merit,’ in recognition of his contribution to promoting bilateral relations between South Korea and India.<ref>{{Cite web
| url = http://www.thehindu.com/news/national/venu-srinivasan-conferred-award/article94379.ece
| title = Venu Srinivasan Conferred Award
| publisher = The Hindu
| date = 25 January 2010
| access-date = 19 January 2012
}}</ref>

Asian Network for Quality (ANQ) chose Srinivasan as one of the winners for its Ishikawa-Kano Award for the year 2012, for his contribution to the theory and practice of quality management within TVS Motor Company.<ref>{{Cite web
| url = http://www.thehindubusinessline.com/companies/article3712269.ece
| title = Venu Srinivasan gets Ishikawa-Kano award
| publisher = Business Line
| date = 1 August 2012
| access-date = 19 January 2012
}}</ref>

Srinivasan was appointed as the Honorary Commander of Korean Naval vessel, ROKS Choi Young(DDH-981) for his dedication to enhance the friendship and co-operation between the Republic of Korea and the Republic of India. In December 2014, Srinivasan was conferred an honorary citizenship by the Mayor of Busan Metropolitan City, the 2nd largest city in Korea.

{| class="wikitable" style="font-size:90%;"
|-
! Year !! Name !! Awarding organization !! Ref.
|-
| 2003
| Star of Asia
| [[Bloomberg Businessweek|Businessweek]]
|<ref name="bw_exec_profile"/>
|-
| 2004
| Doctor of Science
| [[University of Warwick]]
|<ref>{{cite web |url= http://www.domain-b.com/companies/companies_t/tvs_motor/20040731_venu_srinivasan.html |title=Venu Srinivasan receives honorary doctorate from University of Warwick, UK news |work=domain-b.com |access-date=12 November 2011}}</ref>
|-
| 2004
| Jamsetji Tata Lifetime Achievement Award
| Indian Society for Quality
|<ref>{{cite web |url= http://www.business-standard.com/india/news/mr-venu-srinivasan-is-new-cii-president/353133/ |title= Mr Venu Srinivasan is new CII President |work=Business Standard |access-date=12 November 2011}}</ref>
|-
| 2005
| J R D Tata Corporate Leadership Award
| All India Management Association
|<ref>{{cite news |url= http://articles.economictimes.indiatimes.com/2005-02-04/news/27487519_1_aima-itc-chairman-management |title= TVS head Venu Srinivasan bags JRD Tata Award |work=Economic Times |access-date=12 November 2011 |date=4 February 2005}}</ref>
|-
| 2009
| Doctor of Science
| IIT, Kharagpur, India
|<ref>{{cite news |url= http://www.newindianexpress.com/cities/chennai/Honorary-Doctorate-for-TVS-Motors%E2%80%99-Venu-Srinivasan/2014/05/22/article2237436.ece |title= Honorary Doctorate for TVS Motors' Venu Srinivasan |work=New India Express |access-date=12 November 2011 |date=22 May 2014}}</ref>
|-
| 2010
| [[Padma Shri]]
| [[Government of India]]
|<ref>{{cite web |url= http://news.in.msn.com/national/article.aspx?cp-documentid=3575801 |title= Padma awardees Venu Srinivasan, Manoharan overwhelmed |work= MSN News |access-date= 12 November 2011 |archive-url= https://web.archive.org/web/20120615170111/http://news.in.msn.com/national/article.aspx?cp-documentid=3575801 |archive-date= 15 June 2012 |url-status= dead }}</ref>
|-
| 2010
| Order of Diplomatic Service Merit
| [[Government of South Korea]]
|<ref>{{cite news |url= http://www.thehindu.com/news/national/article94379.ece |title= Venu Srinivasan conferred award |work=MSN News |access-date=12 November 2011 |location=Chennai, India |date=25 January 2010}}</ref>
|-
| 2012
| Ishikawa-Kano Award
| Asian Network for Quality
|<ref>{{cite news |url= http://www.hksq.org/anq2012/ika.html |title= Awardees of 2012 Ishikawa-Kano Award |work=ANQ Congress 2012|access-date=19 January 2012 |location=Hong Kong |date=3 August 2012}}</ref>
|-
| 2014
| Doctor of Management
| Purdue University, USA
|<ref>{{cite news |url= http://www.thehindubusinessline.com/news/purdue-university-honours-venu-srinivasan/article6025359.ece |title= Purdue University, USA Honours Mr. Venu Srinivasan |work=Purdue University 2012|access-date=19 May 2014 |location=United States of America |date=19 May 2014}}</ref>
|-
| 2014
| Honorary Commander of Korean Naval vessel, ROKS Choi Young
| Republic of Korean Navy
|<ref>{{cite news |url= http://articles.economictimes.indiatimes.com/2014-11-18/news/56221911_1_republic-venu-srinivasan-dedication |title= Venu Srinivasan appointed commanding officer of Korean naval vessel |work=Economic Times |access-date=19 November 2014 |date=19 November 2014}}</ref>
|-
| 2014
| Honorary Citizen of Busan City, Republic of Korea
| Busan Metropolitan Council
|<ref>{{cite news |url= http://economictimes.indiatimes.com/news/company/corporate-trends/tvs-chairman-venu-srinivasan-conferred-honorary-citizenship-of-busan/articleshow/45564501.cms |title= TVS Chairman Venu Srinivasan conferred honorary citizenship of Busan |work=Economic Times |access-date=18 December 2014 |date=18 December 2014}}</ref>
|-
| 2015
| Goodwill Envoy for Public Diplomacy
| Republic of Korea
|
|-
| 2016
| Champion of Champions and Best CEO
| Business Today
|-
| 2018
| Life Time Achievement Award
| F A D A
|
|-
|2019
|Deming Distinguished Service Award
|JUSE<ref>{{Cite web|url=https://www.juse.or.jp/english/profile/|title=Union of Japanese Scientists and Engineers|website=JUSE}}</ref>
|<ref name=":0" />
|}

== References ==
{{Reflist}}

==External links==
{{commons category}}
{{Use dmy dates|date=September 2019}}

{{Tata Group}}
{{Padma Shri Award Recipients in Trade & Industry}}
{{PadmaBhushanAwardRecipients 2020–2029}}

{{DEFAULTSORT:Srinivasan, Venu}}
[[Category:Businesspeople from Tamil Nadu]]
[[Category:Purdue University alumni]]
[[Category:University of Madras alumni]]
[[Category:Living people]]
[[Category:Tamil businesspeople]]
[[Category:Recipients of the Padma Shri in trade and industry]]
[[Category:Year of birth missing (living people)]]
[[Category:Tamil billionaires]]
[[Category:Recipients of the Padma Bhushan in trade and industry]]
[[Category:TVS Group]]

Venu Srinivasan - Revision history

2fa: enhanced layout for accuracy and corrected details

imported>ZI Jony: v2.04b - Fix errors for CW project (Template contains useless word template:)