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{{Use mdy dates|date=April 2014}}
{{Infobox person
|name = Venkatesh Shankar
|image = Venkatesh shankar.jpg
|caption = Venkatesh Shankar
|birth_date =
|birth_place =
|death_date =
|death_place =
|other_names =
|known_for =
|education = [[IIT Kharagpur]]<br>[[IIM Lucknow]]<br>[[Northwestern University]]
|occupation = Marketing Professor, Author and Consultant
|website = {{URL|http://www.venkyshankar.com/}}
}}

Venkatesh (Venky) Shankar is an American [[marketing]] professor, consultant and author. He is currently Brierley Endowed Professor of Marketing and Academic Director of Brierley Institute for Customer Engagement at [[Cox School of Business]], [[Southern Methodist University]]. He is the co-editor of the ''Handbook of Marketing Strategy'' <ref>{{cite book | title=Handbook of Marketing Strategy | url=https://books.google.com/books?id=_qpCxOdBRScC| isbn=9781781005224| last1=Shankar| first1=Venkatesh| last2=Carpenter| first2=Gregory S.| last3=Hamilton| first3=James Farley/Booz Allen| year=2012 | publisher=Edward Elgar }}</ref> and the author of ''Shopper Marketing''.

Shankar is widely cited in [[Marketing Strategy]],<ref>{{cite web | title=Take Risks to Manage Uncertainty | url=http://www.livemint.com/Specials/rYeernjo0RPyESqZEJHp8K/Take-risks-to-manage-uncertainty.html| date=2014-01-28}}</ref> Digital Strategy, [[International Marketing]], [[Innovation]], [[Product Management|New Product Management]], [[Pricing]], [[Retailing]]<ref>{{cite web | title=Interview with Venkatesh Shankar | url=http://www.telegraphindia.com/1140110/jsp/t2/story_17770306.jsp#.UwiWv_mSzuI| archive-url=https://web.archive.org/web/20140225060800/http://www.telegraphindia.com/1140110/jsp/t2/story_17770306.jsp#.UwiWv_mSzuI| url-status=dead| archive-date=February 25, 2014}}</ref> and [[Brand]]ing. The ''Shankar-Spiegel Award'' <ref>{{cite web | title=Shankar-Spiegel best Dissertation Award | url=https://spiegel.medill.northwestern.edu/about/shankar-spiegel/}}</ref> is named in his honor.

==Education==
Shankar received his bachelor's degree in engineering from [[Indian Institute of Technology Kharagpur]] in 1984, and he completed his MBA at the [[Indian Institute of Management Calcutta]] in 1986. He received his Ph.D. in [[Marketing]] at the [[Kellogg School of Management]] in [[Northwestern University]] in 1995.

==Career==
Shankar started his academic career at the [[Robert H. Smith School of Business]] at [[University of Maryland]], where he served as co-director, Quality Enhancement Systems and Teams (QUEST) Program from 1998 to 2000 and as an associate professor from 2000 to 2004. He was Visiting Scholar at [[Sloan School of Management]], [[Massachusetts Institute of Technology]] from 2001 to 2002. In 2004, he joined the Mays Business School at Texas A&M University as a professor and Coleman Chair in Marketing. During his time at Mays Business School, Shankar has served as Marketing PhD Program Director from 2006-to 2012. Shankar was Academic Trustee of [[Marketing Science Institute]] from 2007 to 2013.<ref>{{cite web | title=Academic Trustee of Marketing Science Institute | url=https://experts.tamu.edu/expert/venkatesh-shankar/}}</ref> He was a Visiting Scholar at the Graduate School of Business, [[Stanford University]] during 2017.

Shankar is currently Harold M. Brierley Endowed Professor and Academic Director, Brierley Institute for Customer Engagement at Cox School of Business, Southern Methodist University. Shankar has consulted with organisations such as [[Allstate]], [[Capgemini|Capgemini Ernst & Young]], [[Colgate Palmolive]], [[Deloitte]], [[GlaxoSmithKline]], [[Hewlett Packard]], [[HSBC]], [[Humana]], [[IBM]], [[Intel]], [[Lockheed Martin]], [[Lucent Technologies]], [[Marriott International]], [[Medtronic]], [[Microsoft]], [[Northrop Grumman]], [[PepsiCo]], [[Philips]], and [[Volvo]].

==Publications==
Shankar has published in academic journals such as the [[Journal of Marketing Research]], [[Management Science]], [[Marketing Science]], [[Strategic Management Journal]], [[Journal of Marketing]], [[Journal of Public Policy and Marketing]], Journal of Retailing, [[Harvard Business Review]], and [[Sloan Management Review]], and in business periodicals such as [[Wall Street Journal]] and [[Financial Times]].<ref>{{cite web |title= Publications of Venkatesh Shankar| url=https://mays.tamu.edu/wp-content/uploads/2023/08/Shankar-Vita-Aug-2023.pdf}}</ref>

==Awards==
*In 2024, received Charles Coolidge Parlin Award.<ref>{{cite web | title= Parlin Award| url=https://www.ama.org/charles-coolidge-parlin-marketing-research-award/}}</ref>
*In 2024, named AMA Fellow by the American Marketing Association.<ref>{{cite web | title= AMA Fellow | url=https://www.ama.org/about-the-ama-fellows/}}</ref>
*In 2020, 2021, and 2022, was ranked among Top 1% of scientists in marketing by Mendeley Data based on citation data covering 7 million scientists in 22 major fields.<ref>{{cite web | title= Top 1% scientists | url=https://mays.tamu.edu/wp-content/uploads/2022/03/Shankar-Vita-Feb-2022.pdf}}</ref>
*In 2022, received Margaret H. Blair Award for Marketing Accountability from the [[Marketing Accountability Standards Board]] (MASB).<ref>{{cite web | title= Margaret H. Blair Award | url=https://themasb.org/shankar-recognized-as-accountable-marketer/}}</ref>
*In 2017, named AMS Cutco/Vector Distinguished Marketing Educator by the Academy of Marketing Science.<ref>{{cite web | title= AMS Custco/Vector Award | url=https://www.ams-web.org/award/ams-cutco-vector-distinguished-marketing-educators}}</ref>
*In 2015, received Distinguished Alumnus Award from the [[IIT Kharagpur]].<ref>{{cite web | title= Distinguished Alumnus Award | url=https://www.iitsystem.ac.in/sites/default/files/annualreport/1/AnnualReport-2015-16.pdf}}</ref>
*In 2014, earned EMAC-IJRM Steenkamp Award for Long-term Marketing Impact from the International Journal of Research in Marketing.<ref>{{cite web | title= EMAC-IJRM Steenkamp Award for Long-term Marketing Impact | url=https://www.journals.elsevier.com/international-journal-of-research-in-marketing/awards/jan-benedict-em-steenkamp-award-for-long-term-impact-winners-2009-2020}}</ref>
*In 2014, listed among The World's Most Influential Scientific Minds. According to Thomson Reuters, “(Researcher with) the greatest numbers of reports officially designated by Essential Science Indicators as Highly Cited Papers—ranking among the top 1% most cited for their subject field and year of publication—between 2002 and 2012.”<ref>{{cite web | title= World's Most Influential Minds | url=https://www.ae-info.org/attach/Acad_Main/News_Archive/The%20Most%20Influential%20Scientific%20Minds%20of%20the%20World%202014/worlds-most-influential-scientific-minds-2014.pdf}}</ref>
*In 2013, winner of the [[Indian Institute of Management, Calcutta]] (IIMC) Distinguished Alumnus Award.<ref>{{cite web | title=IIM Calcutta Distinguished Alumnus Award 2013 | url=https://www.iimcal.ac.in/alumni/distinguished-alumnus-award/2013}}</ref>
*In 2013, awarded the ''Retailing Lifetime Achievement Award'' by the [[American Marketing Association]] for lifetime contributions to retailing research.<ref>{{cite web | title=Retailing Lifetime Achievement | date=April 3, 2021 | url=https://amarapsig.org/?page_id=429}}</ref>
*In 2012, named as one of the Top 10 experts on [[innovation management]] worldwide by the [[Journal of Product Innovation Management]]<ref>{{cite journal | title=Rankings of the World's Top Innovation Management Scholars Based on Eight Top Management and Marketing Journals | journal=Journal of Product Innovation Management| volume=29| issue=2| pages=319–331| doi=10.1111/j.1540-5885.2011.00898.x| year=2012 | last1=Yang | first1=Pianpian | last2=Tao| first2=Lei}}</ref>
*In 2012, received the Vijay Mahajan Award from the [[American Marketing Association]] for his lifetime contributions to marketing strategy<ref>{{cite web | title=Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy | url=https://www.ama.org/the-vijay-mahajan-award-for-career-contributions-to-marketing-strategy/}}</ref>
*In 2006, received Robert B. Clarke Outstanding Educator Award from the Direct Marketing Educational Foundation for outstanding lifetime contributions to Direct and Interactive Marketing.<ref>{{cite web | title=Clarke Outstanding Educator Award | url=https://mays.tamu.edu/maysnews/2007/10/25/marketing-award-named-in-shankars-honor/}}</ref>

==External links==
*[http://www.venkyshankar.com/ Personal Webpage]
*[https://www.smu.edu/cox/academics/faculty/venky-shankar// Department Webpage]

==References==
{{reflist}}

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{{DEFAULTSORT:Shankar, Venkatesh}}
[[Category:Living people]]
[[Category:American people of Indian descent]]
[[Category:Texas A&M University faculty]]
[[Category:Kellogg School of Management alumni]]
[[Category:Indian Institute of Management Calcutta alumni]]
[[Category:IIT Kharagpur alumni]]
[[Category:Year of birth missing (living people)]]

Venkatesh Shankar - Revision history

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