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{{Use dmy dates|date=July 2019}}
{{Infobox company
| name = Veena Music
| native_name = Oriental Audio Visual Electronics
| logo = Veena_Music_logo.png
| type = [[Privately held company|Private]]
| founder = Kesari Chand Maloo
| key_people = K. C. Maloo (chairman), Hemjit Maloo (director), [[Seema Mishra]]
| industry = [[Music]]<br />[[Entertainment]]
| genre = Traditional folk, regional
| products = [[Music]]
| services = [[Music]], Cultural programs
| owner = K. C. Maloo
| parent =
| foundation =
| location_city = Haldia House, Johari Bazaar, [[Jaipur]], (Rajasthan)
| location_country = India
| location = Jaipur
| homepage = {{url|http://www.veenamusiconline.com}}
}}

'''Veena Music''' (Oriental Audio Visual Electronics) is a music label based in [[Rajasthan]], India.<ref>{{cite web|url=https://jaipurliteraturefestival.org/speaker-post/k-c-maloo/|title=Speakers at Jaipur Literature Festival - K. C. Maloo|work=[[Jaipur Literature Festival]]|accessdate=19 February 2017}}</ref> It is owned by K. C. Maloo and is headquartered at [[Jaipur]]. Since its establishment, it has released many albums in [[Rajasthani language|Rajasthani]] and [[Hindi]] languages. and has also acquired music rights of many Rajasthani films.<ref>{{cite web|url=https://itunes.apple.com/in/artist/veena-music/id826381522|title=Veena Music on Apple Music|work=[[iTunes Store]]|accessdate=19 February 2017}}</ref><ref>{{cite web|url=http://www.saavn.com/label/veena-albums/95H4KQoXWvc_|title=Veena Music albums on Saavn stream service|work=[[Saavn]]|accessdate=19 February 2017}}</ref> Its main aim is to promote true Rajasthani music in today's music scenario of adulterated, poor and high-noise music. It was established 25 years ago, and has since been a pioneer in fostering Rajasthani music through its albums and various cultural programmes held across the state and abroad.

It is a highly successful and well-known music label in Rajasthan.
Many regional and non-regional artists are associated with the label which includes regional artists Seema Mishra, Deepali, Supriya and [[O. P. Vyas]] while non-regional singers include [[Shreya Ghoshal]], [[Sunidhi Chauhan]], [[Kavita Krishnamurthy]], [[Udit Narayan]] and [[Sadhana Sargam]] etc. As of March 2016, the label is also a member of [[Phonographic Performance Limited]]. The famous Rajasthani singer Seema Mishra was launched by Veena. She has been known as ''Maru-Kokila'' (The Desert Cuckoo).

==Albums==
Veena group has released various albums since its inception centered mainly on [[Culture of Rajasthan|Rajasthani culture]] and traditions. Its main focus is to bring out the true essence of Rajasthani folk music.<ref>{{cite news|url=http://udaipurtimes.com/veena-cassettes-chief-visits-94-3-my-fm/|title=Veena Cassettes Chief visits 94.3 My FM|work=Udaipur Times|date=10 October 2011|accessdate=19 February 2017}}</ref> The albums showcase an amalgam of Rajasthani folk with the contemporary music and is received positively by people in Rajasthan and also other states. The main genres of album include romance, devotional, fun & joy, wedding, dance, celebration etc. Veena's album ''Ghoomar'' which was released in 4 parts from 2000-2001 was very well received and became the biggest selling Rajasthani album of the year which also promoted the folk dance "Ghoomar" of Rajasthan. It has also released various [[Maand]] albums sung by [[Allah Jilai Bai]].<ref>{{cite web|url=https://satyagrah.scroll.in/article/104671/allah-jilai-bai-profile|title=अल्लाह जिलाई बाई : जिनकी वजह से 'केसरिया बालम' दुनिया को राजस्थान का न्योता बन गया|publisher=Satyagrah|date=1 February 2017|accessdate=3 March 2017}}</ref> Their song "Pallo Latake" from the album of the same name was featured in the [[Star Plus]] soap [[Diya Aur Baati Hum]] and the song "Mhari Bahu Ae" was featured in [[Colors (TV channel)|Colors]] soap [[Balika Vadhu]].<ref>{{cite web|url=http://www.dnaindia.com/lifestyle/report-rajasthani-language-yet-to-find-mention-in-8th-schedule-say-authors-at-zee-jaipur-literature-festival-1954349|title=Rajasthani language yet to find mention in 8th Schedule say authors at Zee Jaipur Literature Festival|work=[[DNA India]]|date=20 January 2014|accessdate=19 February 2017}}</ref> It has also released folk albums sung by [[Manganiar]]s. Following is the list of some most notable albums released by the label.
* ''Gorband''
* ''Ghoomar'' (4 parts)
* ''Balam Chhoto So''
* ''Kuve Par Aekali'' (2 parts)
* ''Chudi Chamke''

==Awards==
* "Dagar Gharana Award" by [[Arvind Singh Mewar|Maharana Mewar Foundation]], 2012<ref>{{cite web|url=http://www.eternalmewar.in/media/newsletter/templates/2012/nl125/mmfaa2012/index.htm|title=Maharana of Mewar Charitable Foundation, Udaipur held the 31th Annual Awards Distribution Ceremony 2012|accessdate=19 February 2017|work=Maharana Mewar Foundation}}</ref>
* "Rajasthani Film Award" by the then [[Governor of Rajasthan]] [[Pratibha Patil]].

==References==
{{reflist}}

==External links==
* [http://www.veenamusiconline.com Veena Music Official website]
* {{Google Play|com.music.veena.veenamusic}}

{{Authority control}}

[[Category:Rajasthani music]]
[[Category:Indian record labels]]
[[Category:Indian music record labels]]

{{India-record-label-stub}}

Veena Music - Revision history

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