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{{short description|Indian screenwriter and film director}}
{{Use dmy dates|date=November 2015}}
{{Infobox officeholder
| name = V. Vijayendra Prasad
| image = Vijayendraprasad.jpg
| caption = Prasad in 2019
| office = [[Member of Parliament, Rajya Sabha]]
| term = 07 July 2022
| constituency = [[List of nominated members of the Rajya Sabha|Nominated (Cinema)]]
| predecessor = [[Roopa Ganguly]]
| birth_name = Koduri Viswa Vijayendra Prasad<ref>{{cite web |title=Meet SS Rajamouli's father, writer V Vijayendra Prasad, who has penned RRR, Baahubali, Bajrangi Bhaijaan |url=https://www.dnaindia.com/entertainment/report-meet-ss-rajamouli-s-father-writer-kv-vijayendra-prasad-who-has-penned-rrr-baahubali-bajrangi-bhaijaan-2944324 |website=[[DNA India]] |access-date=6 April 2022}}</ref>
| birth_date = {{Birth date and age|df=y|1942|5|27}}<ref>{{Cite news|date=2020-06-13|title='Baahubali' writer V Vijayendra Prasad in talks to pen Aamir Khan's 'Mahabharat'|work=The Hindu|url=https://www.thehindu.com/entertainment/movies/baahubali-writer-v-vijayendra-prasad-in-talks-to-pen-aamir-khans-mahabharat/article31820926.ece|access-date=2021-05-27}}</ref>
| birth_place = [[Kovvur]], [[Madras Presidency]], [[British Raj|British India]] (present-day [[Andhra Pradesh]], India)
| occupation = {{hlist|Screenwriter|film director}}
| works = [[#Filmography|Full list]]
| relatives = [[S. S. Rajamouli]] (son)
| yearsactive = 1988–present
}}
'''Koduri Viswa Vijayendra Prasad''' (born 27 May 1942) is an Indian screenwriter and film director who predominantly works in [[Telugu cinema]].<ref name=":0">{{Cite web |date=2022-07-06 |title=Rajya Sabha nominee K V Vijayendra Prasad is RRR, Bajrangi Bhaijaan screenwriter and SS Rajamouli's dad |url=https://www.hindustantimes.com/entertainment/telugu-cinema/rs-nominee-kv-vijayendra-prasad-is-rrr-screenwriter-and-ss-rajamouli-s-dad-101657124838579.html |access-date=2022-08-22 |website=Hindustan Times |language=en}}</ref> He also worked in a few [[Kannada cinema|Hindi]], [[Kannada cinema|Kannada]], and [[Tamil cinema|Tamil]] films. His filmography consists of more than twenty five films as a screenwriter, most of which were commercially successful.<ref name=":1">{{Cite web |last=Atluri |first=Sri |date=10 December 2004 |title=TC Exclusive: Interview with writer Vijayendra Prasad |url=http://www.telugucinema.com/c/stars/interview_vijayendraprasad_2004.shtml |archive-url=https://web.archive.org/web/20041211004414/http://www.telugucinema.com/c/stars/interview_vijayendraprasad_2004.shtml |archive-date=11 December 2004 |website=[[Telugucinema.com]]}}</ref>

His notable work as a screenwriter includes films like the [[Baahubali (franchise)|''Baahubali'']] series'','' ''[[RRR (film)|RRR]]'' (2022), ''[[Bajrangi Bhaijaan]]'' (2015), ''[[Manikarnika: The Queen of Jhansi|Manikarnika]]'' (2019), ''[[Magadheera]]'' (2009), and [[Mersal (film)|''Mersal'']] (2017).<ref>{{cite web |title=61st Filmfare Awards 2015 – Live Update |url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/61st-Britannia-Filmfare-Awards-2016/liveblog/50589287.cms |work=The Times of India}}</ref><ref>{{Cite web |date=20 July 2015 |title=Baahubali, Bajrangi Bhaijaan: Meet the Rs 500 crore writer |url=https://www.indiatoday.in/movies/celebrities/story/baahubali-bajrangi-bhaijaan-vijayendra-prasad-salman-khan-story-writer-telegu-film-283545-2015-07-20 |access-date=2022-08-22 |website=India Today |language=en}}</ref><ref>{{Cite web |date=20 July 2015 |title=Salman Khan's Bajrangi Bhaijaan Has a Baahubali Connection |url=https://www.ndtv.com/entertainment/salman-khans-bajrangi-bhaijaan-has-a-baahubali-connection-783347 |access-date=2022-08-22 |website=NDTV.com}}</ref><ref>{{Cite web |date=2015-07-20 |title=Salman Khan's 'Bajrangi Bhaijaan', SS Rajamouli's 'Baahubali' – a unique connection |url=https://indianexpress.com/article/entertainment/bollywood/salman-khans-bajrangi-bhaijaan-ss-rajamoulis-baahubali-a-unique-connection/ |access-date=2022-08-22 |website=The Indian Express |language=en}}</ref> In 2011, he directed the Telugu film ''[[Rajanna]]'', which won the [[Nandi Award for Best Feature Film]].<ref>[http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/small-wonder/article2764579.ece Small wonder – The Hindu]. Thehindu.com (1 January 2012). Retrieved on 2015-10-31.</ref> In 2016, he won the [[Filmfare Award for Best Story]] for the film ''[[Bajrangi Bhaijaan]].''<ref>{{Cite web |title=Filmfare Awards Winners 2016: Complete list of winners of Filmfare Awards 2016 |url=https://timesofindia.indiatimes.com/entertainment/movie-awards/filmfare-awards-winners/bollywood/2016/101 |access-date=2021-07-02 |website=timesofindia.indiatimes.com}}</ref> His upcoming films include ''1770'', ''Sita: The Incarnation, Aparaajitha Ayodhya, Pawan Putra Bhaijaan,'' and ''Vikramarkudu 2.<ref name=":0" />''

On 6 July 2022, President of India [[Ram Nath Kovind]] nominated him as a member of [[Rajya Sabha]], the [[upper house]] of [[Parliament of India|Indian Parliament]].<ref name=":2">{{Cite web |last=Bhandari |first=Shashwat |date=2022-07-06 |title=Celebrated athlete PT Usha, Philanthropist Veerendra Heggade among 4 nominated for Rajya Sabha |url=https://www.indiatvnews.com/news/india/pt-usha-ilaiyaraaja-veerendra-heggade-vijayendra-prasad-garu-nominated-for-rajya-sabha-modi-congratulates-2022-07-06-790172 |access-date=2022-07-06 |website=[[India TV]] |language=en}}</ref>

==Early life==
He was born as Koduri Viswa Vijayendra Prasad. He hails from [[Kovvur]] near [[Rajahmundry]] in [[Andhra Pradesh]]. He studied at [[Sir C.R. Reddy Educational Institutions|Sir C.R. Reddy College]] in Eluru.<ref name=":1" />

Prasad's family had lands in Kovvur which were lost when the railways lines went most through them.<ref>{{Cite web |last=Nachaki |first=Sri |date=10 December 2004 |title=TC Exclusive: Interview with writer Vijayendra Prasad |url=http://www.telugucinema.com/c/stars/interview_vijayendraprasad_2004.shtml |archive-url=https://web.archive.org/web/20041211004414/http://www.telugucinema.com/c/stars/interview_vijayendraprasad_2004.shtml |archive-date=11 December 2004 |website=[[Telugucinema.com]]}}</ref> Then, Prasad moved to Karnataka from Kovvur in 1968. He, along with his elder brother K. V. Sivashankar, bought seven [[acre]]s of paddy fields in [[Hirekotikal]] village of Manvi Taluk in [[Raichur district]]. Their family moved back to Kovvur in 1977.<ref>{{cite web |date=3 May 2017 |title=Karnataka roots: Baahubali 2 director Rajamouli was born in Raichur |url=https://timesofindia.indiatimes.com/city/bengaluru/baahubali-2-creator-rajamouli-has-roots-in-karnataka/articleshow/58484575.cms |website=The Times of India}}</ref> He also ventured into various businesses which ended up as losses.<ref name=":1" />

== Career ==
His brother Siva Shakthi Datta's passion for films made Vijayendra Prasad and his family to shift to [[Chennai|Madras]]. Datta assisted a couple of directors for some time and started a film titled ''Pillanagrovi'' which was stopped midway due to financial reasons. As his brother was already in the film industry, Prasad started assisting his brother.<ref name=":1" />

Prasad got introduced to [[K. Raghavendra Rao]] through Samatha Arts' Mukherjee who was a friend of his. Raghavendra Rao started giving him and Datta small assignments. They got their first break with ''[[Janaki Ramudu]]'' (1988) which became successful at the box office.<ref name=":1" /><ref>{{Cite web |date=22 September 2004 |title=S. S. Rajamouli Exclusive interview with TC.Com |url=http://www.telugucinema.com/c/stars/ssrajamoulinterview.shtml |archive-url=https://web.archive.org/web/20041206213017/http://www.telugucinema.com/c/stars/ssrajamoulinterview.shtml |archive-date=6 December 2004 |website=[[Telugucinema.com]]}}</ref>

Next, he wrote the film ''[[Bangaru Kutumbam]]'' (1994) which won the [[Nandi Award for Best Feature Film|Nandi Award for Best Film]].<ref>{{Cite web |title=నంది అవార్డు విజేతల పరంపర (1964–2008) |trans-title=A series of Nandi Award Winners (1964–2008) |url=http://ipr.ap.nic.in/New_Links/Film.pdf |access-date=21 August 2020 |publisher=[[Andhra Pradesh (magazine)|Information & Public Relations of Andhra Pradesh]] |language=Telugu}}</ref> His next film was ''[[Bobbili Simham]]'' (1994) which was commercially successful and earned Prasad recognition as a screenwriter.<ref name=":1" /> He later provided the story for ''[[Samarasimha Reddy]]'' (1999) which became one of the biggest hits of the time in [[Telugu cinema]].<ref>{{Cite web |date=2021-11-15 |title=Balakrishna in full-length factionist avatar after long gap? |url=https://www.thehansindia.com/cinema/tollywood/balakrishna-in-full-length-factionist-avatar-after-long-gap-715462 |url-status=live |website=The Hans India}}</ref>

== Personal life ==
Prasad had an inter-caste [[love marriage]] with Raja Nandini who belonged to [[Kapu (caste)|Kapu]] caste.<ref name=":12">{{Citation |title=K. V. Vijayendra Prasad Interview - Full Episode |date=31 May 2021 |url=https://www.youtube.com/watch?v=yyFN0n5aXtI&t=2172s |work=[[Alitho Saradaga]] |access-date=2023-05-24 |publisher=[[ETV (Telugu)|ETV]] |language=te}}; Event occurs from 36:12 to 38:51</ref><ref>{{Cite web |last=Mamatha Reddy |date=2 June 2021 |title=Did Vijayendra Prasad intentionally reveal about inter-caste marriage? |url=http://www.indiaherald.com/Movies/Read/994362693/Did-Vijayendra-Prasad-intentionally-revealed-about-intercaste-marriage |access-date=2023-05-24 |website=India Herald |language=en}}</ref> They have two children—a daughter who now lives in [[Australia]] and a son [[S. S. Rajamouli]], a filmmaker.<ref name=":12" /> Prasad is uncle to music composers [[M. M. Keeravani]], [[M. M. Srilekha]], and [[Kalyani Malik]].

Prasad dropped ‘K’ from his name, K. V. Vijayendra Prasad as he felt it was an indicator of his caste.<ref>{{Cite web |date=2018-03-18 |title=Why did Katappa Kill Baahubali? |url=https://indianexpress.com/article/express-sunday-eye/vijayendra-prasad-why-did-katappa-kill-baahubali-5100373/ |access-date=2022-07-08 |website=The Indian Express |language=en |quote=Very early in his career, he dropped ‘K’ from his name, KV Vijayendra Prasad, because “it was an indicator of my caste”. “The caste system is at the root of most problems our country faces. I want it eradicated but it’s not enough to preach without practising it.”}}</ref><ref name=":12" /> He cited the screenwriting duo [[Salim–Javed]] ([[Salim Khan]] and [[Javed Akhtar]]) as a major inspiration on his work, especially their screenplay for ''[[Sholay]]'' (1975), among other films.<ref>{{Cite web |last=Singh |first=Suhani |date=17 June 2017 |title=Baahubali writer KV Vijayendra Prasad is going places at 75 |url=https://www.indiatoday.in/magazine/leisure/story/20170626-k-v-vijayendra-prasad-baahubali-writer-magadheera-986633-2017-06-17 |url-status=live |access-date=2022-05-08 |website=[[India Today]]}}</ref> On July 6, 2022, Indian government nominated Prasad to the [[Rajya Sabha]].<ref name=":2" />

==Awards==
===Nandi Awards===
[[Nandi Award for Best Feature Film]] – ''[[Rajanna]]''

===Filmfare Awards 2016===
[[Filmfare Award for Best Story|Best Story]] – ''[[Bajrangi Bhaijaan]]''

===Sony Guild Awards 2016===
Best Story – ''Bajrangi Bhaijaan''

===The Iconic Trade Achiever of the Year===
The Iconic Trade Achiever of the Year – 2015 Award from Indywood Film Market

==Filmography==
===Films===
;Director
{| class="wikitable sortable"
|- style="background:#ccc; align:center,"
! Film
! Year
|-
| 1996 || ''Ardhangi''
|-
| 2006 || ''[[Sri Krishna 2006]]''
|-
| 2011 || ''[[Rajanna]]''
|-
| 2017
|''[[Srivalli (2017 film)|Srivalli]]''
|}

;Writer
*''[[Janaki Ramudu]]'' (1988)
*''[[Bangaru Kutumbam]]'' (1994)
*''[[Bobbili Simham]]'' (1994)
*''[[Gharana Bullodu]]'' (1995)
*''Aalu Magalu'' (1995)
*''[[Sarada Bullodu]]'' (1996)
*''[[Appaji]]'' (1996) (Kannada)
*''[[Kurubana Rani]]'' (1998) (Kannada)
*''Rana'' (1998)
*''[[Samarasimha Reddy]]'' (1999)
*''[[Simhadri (2003 film)|Simhadri]]'' (2003)
*''[[Sye (2004 film)|Sye]]'' (2004)
*''[[Vijayendra Varma]]'' (2004)
*''[[Naa Alludu]]'' (2005)
*''[[Chhatrapati (2005 film)|Chatrapathi]]'' (2005)
*''[[Pandu Ranga Vittala]]'' (2006) (Kannada)
*''[[Vikramarkudu]]'' (2006)
*''[[Yamadonga]]'' (2007)
*''[[Mitrudu]]'' (2009)
*''[[Magadheera]]'' (2009)
*''[[Siruthai]]'' (2011)
*''[[Rowdy Rathore]]'' (2012)
*''[[Baahubali: The Beginning ]]'' (2015)
*''[[Bajrangi Bhaijaan]]'' (2015) (Hindi)
*''[[Jaguar (2016 film)|Jaguar]]'' (2016) (Kannada & Telugu)
*''[[Baahubali 2: The Conclusion]]'' (2017)
*''[[Mersal (film)|Mersal]]'' (2017) (Tamil) (co-written screenplay)
*''[[Manikarnika: The Queen of Jhansi]]'' (2019) (Hindi)
*''[[Thalaivi]]'' (2021) (Tamil and Hindi)
*''[[RRR (film)|RRR]]'' (2022)
*''Sita: The Incarnation'' (TBA) (Hindi)
*''Aparaajitha Ayodhya'' (TBA)
*''[[Bajrangi Bhaijaan#Sequel|Pawan Putra Bhaijaan]]'' (TBA) (Hindi)

===Television===
*''[[Aarambh: Kahaani Devsena Ki|Aarambh]]'' (Star Plus)

==References==
{{reflist}}

==External links==
{{wikiquote}}
{{Baahubali}}
{{FilmfareAwardBestStory}}

{{authority control}} Where is1770?

{{DEFAULTSORT:Prasad, K. V. Vijayendra}}
[[Category:Telugu screenwriters]]
[[Category:Telugu film directors]]
[[Category:Filmfare Awards winners]]
[[Category:Living people]]
[[Category:People from West Godavari district]]
[[Category:Film directors from Andhra Pradesh]]
[[Category:Indian male screenwriters]]
[[Category:20th-century Indian film directors]]
[[Category:21st-century Indian film directors]]
[[Category:20th-century Indian dramatists and playwrights]]
[[Category:21st-century Indian dramatists and playwrights]]
[[Category:Screenwriters from Andhra Pradesh]]
[[Category:20th-century Indian male writers]]
[[Category:1942 births]]
[[Category:21st-century Indian male writers]]
[[Category:Nandi Award winners]]
[[Category:Nominated members of the Rajya Sabha]]

V. Vijayendra Prasad - Revision history

Ajay Kumar: Created a new article