https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=V._Kumar_%28professor%29V. Kumar (professor) - Revision history2026-08-20T22:51:00ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=V._Kumar_(professor)&diff=227847&oldid=prev140.180.240.14 at 04:01, 10 September 20212021-09-10T04:01:54Z<p></p>
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'''Viswanathan Kumar'''<ref>https://openpayrolls.com/viswanathan-kumar-31694503</ref><ref>https://www.stjohns.edu/academics/faculty/viswanathan-kumar</ref><ref>https://www.drvkumar.com/</ref> currently serves as the Distinguished Term Professor and Senior Fellow at the Indian School of Business. Earlier he served as the faculty at the [[J. Mack Robinson College of Business]] at [[Georgia State University]], where he held the Richard and Susan Lenny Distinguished Chair in Marketing.<ref>"[https://robinson.gsu.edu/2008/08/prominent-marketing-scholar-v-kumar-joins-robinson-college-business/ Prominent Marketing Scholar, V. Kumar, Joins Robinson College of Business]" (August 7, 2008), J. Mack Robinson College of Business, Georgia State University. Retrieved July 5, 2020.</ref><br />
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Kumar was inducted into the Inaugural Analytics Hall of Fame along with a group of distinguished individuals who have contributed significantly to the advancement of Analytics in Business.<ref>https://www.prweb.com/releases/the_analytics_hall_of_fame_announces_that_beth_comstock_heather_wilson_tom_davenport_v_kumar_randy_bean_vishal_kumar_and_theresa_kushner_have_been_inducted/prweb16219403.htm</ref><br />
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American Marketing Association Foundation has named an award in honor of him: the V. Kumar Award for Service to Marketing Scholarship.<ref>https://www.ama.org/v-kumar-award-for-service-to-marketing-scholarship/</ref><br />
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== Early life ==<br />
Kumar was born in [[Chennai]], India. His mother worked as a telephone operator and his father was a clerk in the Indian Railways. Both parents instilled in him the value of higher education and encouraged him to become an engineer. On their advice, he entered the [[Indian Institute of Technology]] (IIT) of [[Madras]]. After graduating with a Bachelor of Technology (BTech), he continued his education in the MTech Program in Industrial Management at [[Indian Institute of Technology Madras|IIT-Madras]]. It was here where Kumar discovered his interest in Marketing. Motivated by his professor, he then moved to the United States to do research on Quantitative Marketing in the PhD program in Marketing at the [[University of Texas at Austin]].<ref name=LIM>{{cite book|last1=Kumar|first1=V.|title=Legends in Marketing. Ed. Jagdish N. Sheth and Praveen Kopalle.|date=2012|publisher=SAGE Publications. Print|location=New Delhi|edition=Vol. 1 |ISBN=9788132109037}}</ref>{{Primary source inline|date=March 2016}}<br />
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== Publications ==<br />
Kumar has published over 250 articles in academic journals, trade publications and books related to Sales & Marketing. It has generated 44,000 Google Scholar citations. with an h-index of 87 and an i10-index of 175<br />
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== References ==<br />
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[[Category:Georgia State University faculty]]<br />
[[Category:Living people]]<br />
[[Category:Year of birth missing (living people)]]</div>140.180.240.14