https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Uncle_ChippsUncle Chipps - Revision history2026-07-28T11:03:53ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Uncle_Chipps&diff=274304&oldid=prev2405:201:6007:4A42:5892:7958:7B03:1FC1 at 19:11, 21 September 20212021-09-21T19:11:15Z<p></p>
<p><b>New page</b></p><div>{{short description|Indian potato chips brand}}<br />
{{Infobox brand<br />
|name= Uncle Chipps<br />
|logo= Unclechipps brand logo.png<br />
|logo_size = 200<br />
|caption= <br />
|type= [[Potato chip]]s<br />
|currentowner= [[PepsiCo]]<br />
|producedby = [[Frito-Lay]]<br />
|country = [[India]]<br />
|discontinued=<br />
|introduced= {{start date and age|1992}}<br />
|markets= Asia<br />
|tagline= "Bole mere lips. I love Uncle Chipps"<br />
|previousowners= Uncle Chipps Co. Ltd<br />
|trademarkregistrations =<br />
|website = <br />
}}<br />
'''Uncle Chipps''' is a brand of [[potato chips]] that is marketed in India.<ref name=iejan00>{{cite news|title=Uncle Chipps launches Rs 2-crore Millennium Offer to woo kids|url=http://www.expressindia.com/fe/daily/20000120/fst20101.html|access-date=21 February 2012|newspaper=[[The Indian Express]]|date=20 January 2000}}</ref> It was launched on 1992 by Amrit Agro Ltd. which was later taken over by [[Frito Lay]] (owned by [[PepsiCo]]), India in 2000.<ref>{{cite news|url=http://www.pepsicoindia.co.in/brands/uncle-chipps.html|title=History of Uncle Chipps|publisher=PepsiCo}}</ref><br />
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== History ==<br />
Until 1998, the [[Delhi]]-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share,<ref name=tiejuly98>{{cite news|title=Uncle Chipps in 70g packs, four variant|url=http://www.expressindia.com/fe/daily/19980715/19655184.html|access-date=21 February 2012|newspaper=[[The Indian Express]]|date=15 July 1998}}</ref> thereafter saw competition bring its market share down to 30-35% by 2000.<ref name=tfedec00>{{cite news|title=Pepsi sees greater synergies after Quaker Oats buyout|url=http://www.financialexpress.com/old/fe/daily/20001206/fco06085.html|access-date=21 February 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=6 December 2000}}</ref> Originally owned by the Amrit Agro Ltd., it was bought over by [[Frito-Lay]], [[PepsiCo]]'s snacks division in October 2000.<ref name=tfeoct00>{{cite news|title=Uncle Chipps shareholders ratify takeover by Frito-Lay|url=http://www.financialexpress.com/old/fe/daily/20001017/fco17062.html|access-date=21 February 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=17 October 2000|url-status=dead|archive-url=https://web.archive.org/web/20130116035757/http://www.financialexpress.com/old/fe/daily/20001017/fco17062.html|archive-date=16 January 2013}}</ref> <br />
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It was sold for $16.6 million.<ref name="tbpj02">{{cite book|last=Todd Brewster|first=Peter Jennings|title=In Search of America|url=https://archive.org/details/insearchofameric00jenn|url-access=registration|year=2002|publisher=Hyperion Press|isbn=1-4013-0032-4|pages=[https://archive.org/details/insearchofameric00jenn/page/111 111]}}</ref> Noted film music director [[Shantanu Moitra]] started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps", with [[Pradeep Sarkar]], then the Creative Head of the agency.<ref name="red">[http://in.rediff.com/movies/2005/jun/09shan.htm Thank an ad crisis for Parineeta's music] [[Rediff.com]], 9 June 2005.</ref><br />
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Though ''Amrit Agro'' continued marketing snacks under other brands, it completely exited the snacks business in December 2002.<ref name=thdec02>{{cite news|title=Amrit Agro exits ethnic snacks biz|url=http://www.thehindubusinessline.in/2002/12/21/stories/2002122101350600.htm|access-date=21 February 2012|newspaper=[[The Hindu]]|date=21 December 2002}}</ref><br />
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Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India.<ref name=rmajumdar>{{cite book|last=Majumdar|first=Ramanuj|title=Product Management In India 3Rd Ed.|date=19 December 2007|publisher=PHI Learning Pvt. Ltd.|isbn=978-81-203-3383-3|pages=102}}</ref> The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps".<ref name=tfejuly10>{{cite news|title=Munching on Salty Success|url=http://www.financialexpress.com/news/munching-on-salty-success/633650/0|access-date=21 February 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=15 July 2010}}</ref> Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level.<ref name=thaug10>{{cite news|title=Frito Lay set to increase footprint of regional brands|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/article1002028.ece?ref=archive|access-date=21 February 2012|newspaper=[[The Hindu]]|date=21 August 2010}}</ref><br />
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== References ==<br />
{{Reflist|2}}<br />
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==External links==<br />
* {{facebook|id= unclechippsindia}}<br />
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{{PepsiCo}}<br />
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[[Category:Food and drink companies of India]]<br />
[[Category:Frito-Lay brands]]<br />
[[Category:Indian brands]]<br />
[[Category:Brand name potato chips and crisps]]<br />
[[Category:Products introduced in 1992]]</div>2405:201:6007:4A42:5892:7958:7B03:1FC1