123.201.194.121 at 15:58, 1 July 2021

2021-07-01T15:58:49Z

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{{Use dmy dates|date=November 2018}}
{{Use Indian English|date=November 2018}}
{{Orphan|date=January 2016}}

{{Infobox company
| name = the_samson_s
| logo = Trendin Logo.jpg
| type = [[Private company|Private]]
| foundation = 2013
| location = [[Bangalore]] [[India]]
| key_people = Shivanandan Pare (CEO)
| industry = [[Internet]]
| products = Apparel & Accessories
| parent = Madura Garments Lifestyle and Retail Co Ltd. (2013 - 2015)<br>
Aditya Birla Fashion and Retail Ltd.(2015 - Present)
| homepage = {{URL|www.trendin.com}}
| services = India
}}

'''Trendin.com''' was the online arm of Madura Fashion & Lifestyle (MFL).,<ref>{{cite web |url=http://www.madurafnl.com/our_presence/buy_online_trendin.html |title=Archived copy |accessdate=2015-10-19 |url-status=dead |archiveurl=https://web.archive.org/web/20151101031254/http://www.madurafnl.com/our_presence/buy_online_trendin.html |archivedate=2015-11-01 |df= }}</ref><ref>{{Cite web|last=www.ETBrandEquity.com|title=Is Madura's Trendin.com the largest e-tail venture of an offline player? - ET BrandEquity|url=http://brandequity.economictimes.indiatimes.com/news/business-of-brands/is-maduras-trendin-com-the-largest-e-tail-venture-of-an-offline-player/47824879|access-date=2021-05-03|website=ETBrandEquity.com|language=en}}</ref> a subsidiary of Aditya Birla Nuvo Limited (amalgamated), now a part of [[Aditya Birla Fashion and Retail|Aditya Birla Fashion and Retail Limited]]. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL.<ref>{{cite web|url=http://www.medianama.com/2013/06/223-madura-fashion-lifestyle-launched-e-commerce-portal-trendin-com/|title=Madura Fashion & Lifestyle Launched E-Commerce Portal TrendIn.com|author=Apurva Chaudhary|work=MediaNama}}</ref>

It delivered clothing to over 13,600 pin codes within India.<ref>{{cite web|url=http://www.deccanherald.com/content/488879/spoilt-choice.html|title=Spoilt for choice|work=Deccan Herald}}</ref> Brands offered included [[Louis Philippe(brand)|Louis Philippe]]
, [[Allen Solly]], [[Van Heusen(brand)|Van Heusen]], People, [[Peter England(brand)|Peter England]] and [[Pantaloon Retail India|Pantaloons.]]<ref>{{cite web|url=http://www.business-standard.com/article/companies/madura-fashion-looks-to-strengthen-online-sales-through-exclusive-e-commerce-portal-115020400889_1.html|title=Madura Fashion looks to strengthen online sales through exclusive e-commerce portal|author=Itika Sharma Punit|date=4 February 2015|publisher=}}</ref> Trendin.com also offered personalization options with Van Heusen’s My Fit for women and men.<ref>{{cite web|url=http://www.urbaneye.in/urbanstyle/trendin-com-review-indias-latest-menswear-e-commerce-portal|title=Trendin.com Review: India's Latest Menswear E-Commerce Portal - Menswear - Luxury - Grooming - Travel - Aviation|work=Menswear - Luxury - Grooming - Travel - Aviation}}</ref><ref>{{cite web|url=http://www.vintage-obsession.com/one-skirt-three-ways/|title=Trendin The Online Shopping Site To Bookmark|work=Vintage Obsession}}</ref>

==History==
Headquartered in Bangalore, Trendin.com went live on 18 March 2013,<ref>{{cite web|url=http://www.thehindu.com/business/Industry/madura-fashion-rolls-out-trendin/article5056103.ece|title=Madura Fashion rolls out TrendIn|author=Staff Reporter|work=The Hindu}}</ref> with a founding team of six members.<ref>{{cite web|url=http://www.iamwire.com/2013/03/madura-fashion-lifestyle-to-go-online-via-trendin-com/6893|title=Madura Fashion & Lifestyle, to go online via Trendin.com|work=iamwire}}</ref> It currently employs 100 people.<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/services/retail/aditya-birlas-trendin-will-be-a-separate-portal/articleshow/53201065.cms|title=Aditya Birla's Trendin will be a separate portal|work=[[Economictimes.com]]}}</ref>

In 2015, Aditya Birla Group de-merged the Madura Fashion (the branded apparel retailing division) and Madura Lifestyle (luxury branded apparel retailing division) from Aditya Birla Nuvo Limited (ABNL) and amalgamate them with Pantaloons.<ref>{{Cite web|title=Why The Madura-Pantaloons Merger Makes Sense|url=https://www.forbesindia.com/article/special/why-the-madurapantaloons-merger-makes-sense/40207/1|access-date=2021-05-03|website=Forbes India|language=en}}</ref>

In 2016, Aditya Birla confirmed that the online retail platform will be spun off into separate portals, and it plans to have separate ecommerce websites for its five labels — Louis Philippe, Allen Solly, Van Heusen, Peter England and People. <ref>{{Cite news|last=Maheshwari|first=Richa|last2=Bailay|first2=Rasul|title=Aditya Birla's Trendin will be a separate portal|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/services/retail/aditya-birlas-trendin-will-be-a-separate-portal/articleshow/53201065.cms|access-date=2021-05-03}}</ref>

==References==
{{Reflist}}

[[Category:Aditya Birla Group]]
[[Category:Online retailers of India]]
[[Category:Internet properties established in 2013]]
[[Category:Indian companies established in 2013]]

Trendin - Revision history

123.201.194.121 at 15:58, 1 July 2021