Therukural - Revision history

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← Older revision		Revision as of 03:23, 20 April 2022
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	{{Short description\|2019 studio album by Arivu and OFRO}}		{{Short description\|2019 studio album by Arivu and OFRO}}
	~~{{Orphan\|date=August 2021}}~~

	<!--Do not remove this line-->		<!--Do not remove this line-->
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	{{Infobox album		{{Infobox album
	\| name = Therukural		\| name = Therukural
			\| cover = Therukural.png
	\| type = Studio album		\| type = Studio album
	\| artist = [[Arivu]] and [[OfRo]]		\| artist = [[Arivu]] and [[OfRo]]
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	}}		}}

	'''''Therukural'''''{{Efn\|''Therukural'' is derived from [[Thirukkural]] (a [[Tamil language]] literature book), where the word "Thiru" is replaced with "Theru" (street), as the album is mostly based on [[street music]].<ref name=":1" />}} is a ~~seven-song~~ [[studio album]] composed by [[Arivu]] and [[OfRo]], both members of [[The Casteless Collective]]. The band also produced the ~~soundtrack~~, which highlights various political themes and was touted to be a hip-hop album, with social message ~~involved~~.<ref>{{Cite web\|title=ofRo, Arivu and the genome for politically-conscious Tamil hip-hop\|url=https://www.redbull.com/in-en/ofro-arivu-therukural-hip-hop-album\|access-date=2021-03-15\|website=Red Bull\|language=en}}</ref> The album was released on 26 June 2019, and received positive response upon release.<ref name=":0">{{Cite web\|title=Pa Ranjith launches his music album 'Therukural' - Times of India\|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/pa-ranjith-launches-his-music-album-therukural/articleshow/69944644.cms\|access-date=2021-03-15\|website=The Times of India\|language=en}}</ref>		'''''Therukural'''''{{Efn\|''Therukural'' is derived from [[Thirukkural]] (a [[Tamil language]] literature book), where the word "Thiru" is replaced with "Theru" (street), as the album is mostly based on [[street music]].<ref name=":1" />}} is a [[studio album]] composed by [[Arivu]] and [[OfRo]], both members of [[The Casteless Collective]]. The band also produced the album, which highlights various political themes and was touted to be a hip-hop album with a social message.<ref>{{Cite web\|title=ofRo, Arivu and the genome for politically-conscious Tamil hip-hop\|url=https://www.redbull.com/in-en/ofro-arivu-therukural-hip-hop-album\|access-date=2021-03-15\|website=Red Bull\|language=en}}</ref> The album was released on 26 June 2019, and received positive response upon release.<ref name=":0">{{Cite web\|title=Pa Ranjith launches his music album 'Therukural' - Times of India\|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/pa-ranjith-launches-his-music-album-therukural/articleshow/69944644.cms\|access-date=2021-03-15\|website=The Times of India\|language=en}}</ref>

	== Development ==		== Development ==
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	[[Arivu]], a member of the [[The Casteless Collective\|Casteless Collective]] earlier performed several songs for the band, announced his collaboration with [[OfRo\|Rohit Abraham]], known as OfRo to produce their first independent album titled ''Therukural''. It was his first attempt in producing and crooning rap numbers with this album.<ref name=":1">{{Cite web\|title=The Therukural Story: How Arivu met OfRo and rapped about Periyar, Politics and Parai isai\|url=https://www.edexlive.com/people/2019/mar/26/the-therukural-story-how-arivu-met-ofro-and-rapped-about-periyar-politics-and-parai-isai-5608.html\|access-date=2021-03-15\|website=The New Indian Express\|language=en}}</ref><ref>{{Cite news\|last=Tagat\|first=Anurag\|date=2019-08-02\|title=Speaking truth to power with Arivu and ofRO\|language=en-IN\|work=The Hindu\|url=https://www.thehindu.com/entertainment/music/speaking-truth-to-power-with-arivu-and-ofro/article28795328.ece\|access-date=2021-03-15\|issn=0971-751X}}</ref>		[[Arivu]], a member of the [[The Casteless Collective\|Casteless Collective]] earlier performed several songs for the band, announced his collaboration with [[OfRo\|Rohit Abraham]], known as OfRo to produce their first independent album titled ''Therukural''. It was his first attempt in producing and crooning rap numbers with this album.<ref name=":1">{{Cite web\|title=The Therukural Story: How Arivu met OfRo and rapped about Periyar, Politics and Parai isai\|url=https://www.edexlive.com/people/2019/mar/26/the-therukural-story-how-arivu-met-ofro-and-rapped-about-periyar-politics-and-parai-isai-5608.html\|access-date=2021-03-15\|website=The New Indian Express\|language=en}}</ref><ref>{{Cite news\|last=Tagat\|first=Anurag\|date=2019-08-02\|title=Speaking truth to power with Arivu and ofRO\|language=en-IN\|work=The Hindu\|url=https://www.thehindu.com/entertainment/music/speaking-truth-to-power-with-arivu-and-ofro/article28795328.ece\|access-date=2021-03-15\|issn=0971-751X}}</ref>

	Rohit had been part of several bands and had worked with top music directors in the Tamil film industry. He also brought out few independent albums. His foray into Tamil music happened after he realised that there was a huge divide between the people who liked western music and Tamil music. He stated, "I wanted to bridge the gap. And that's how I decided to get into [[Indian rap\|Tamil rap]]".<ref name=":1" /><ref>{{Cite ~~web\|last1=July 12~~\|~~first1~~=Akhila Krishnamurthy ~~New Delhi~~\|~~last2=July 22\|first2=2019 ISSUE DATE\|last3~~=July 12~~\|first3=2019UPDATED\|last4=Ist\|first4=~~2019 ~~13:33~~\|title=Will Rap For Revolution {{!}} Music\|url=https://www.indiatoday.in/magazine/leisure/story/20190722-will-rap-for-revolution-music-1566747-2019-07-12\|access-date=2021-03-15\|~~website~~=India Today\|language=en}}</ref>		Rohit had been part of several bands and had worked with top music directors in the Tamil film industry. He also brought out few independent albums. His foray into Tamil music happened after he realised that there was a huge divide between the people who liked western music and Tamil music. He stated, "I wanted to bridge the gap. And that's how I decided to get into [[Indian rap\|Tamil rap]]".<ref name=":1" /><ref>{{Cite magazine\|author=Akhila Krishnamurthy \|date=July 12, 2019 \|title=Will Rap For Revolution {{!}} Music\|url=https://www.indiatoday.in/magazine/leisure/story/20190722-will-rap-for-revolution-music-1566747-2019-07-12\|access-date=2021-03-15\|magazine=India Today\|language=en}}</ref>

	=== Production ===		=== Production ===
	"~~OK Sir~~" was the first song that Arivu had ~~wrote~~. He eventually discussed with his band's core member Tenma and OfRo, to imagine how this song could be made, then he decided to write about his own journey to rap world, while also crediting his mentor [[Pa. Ranjith]]. "~~Anti-Indian~~", which released early through Madras Medai, is about how humanity is above all. Rohit stated that "If you listen to the lyrics of the song, you would know that it is more patriotic than most politicians claim to be." The song "~~Kallamouni~~" is a political satire which takes on the hypocrisy of people. Arivu initially planned to curate a song to ridicule and question the stereotypes that are thrust on women and also to praise women for wanting to be exactly who they are. So he decided to give the name "~~Tamizhachi~~" and he added that women should not be criticised or ridiculed for their modern thinking.<ref name=":2">{{Cite web\|title=From Anti-Indian to Asifa, how Therukural has changed the face of Tamil hip hop forever\|url=https://www.edexlive.com/news/2019/jul/02/from-anti-indian-to-asifa-how-therukural-has-changed-the-face-of-tamil-hip-hop-forever-6830.html\|access-date=2021-03-15\|website=The New Indian Express\|language=en}}</ref>		"ok sir." was the first song that Arivu had written. He eventually discussed with his band's core member Tenma and OfRo, to imagine how this song could be made, then he decided to write about his own journey to rap world, while also crediting his mentor [[Pa. Ranjith]]. "anti indian.", which released early through Madras Medai, is about how humanity is above all. Rohit stated that "If you listen to the lyrics of the song, you would know that it is more patriotic than most politicians claim to be." The song "kalla mouni." is a political satire which takes on the hypocrisy of people. Arivu initially planned to curate a song to ridicule and question the stereotypes that are thrust on women and also to praise women for wanting to be exactly who they are. So he decided to give the name "tamizhachi." and he added that women should not be criticised or ridiculed for their modern thinking.<ref name=":2">{{Cite web\|title=From Anti-Indian to Asifa, how Therukural has changed the face of Tamil hip hop forever\|url=https://www.edexlive.com/news/2019/jul/02/from-anti-indian-to-asifa-how-therukural-has-changed-the-face-of-tamil-hip-hop-forever-6830.html\|access-date=2021-03-15\|website=The New Indian Express\|language=en}}</ref>

	After writing "~~Tamizhachi~~", Arivu planned to write another song to show how women are being treated from [[Kashmir]] to [[Kanyakumari]]. With the idea of the [[Thoothukudi massacre]] and the [[Kathua rape case\|Kathua rape incident]], he gave the title "~~Snowlin~~" (a victim of the [[Thoothukudi violence\|Thoothukudi firing]]). This song is preceded by a recording of all the voices from the Thoothukudi massacre, from victims to news reporters to activists to finally, the voice of Snowlin's mother talking about how she felt she had given up her child as a sacrifice. Later, the final song of the album is "~~Middle Class~~" (featuring Malaysian rapper, [[K-Town Clan\|Roshan Jamrock]]), which is a sort of an autobiographical account of Arivu's experiences, though he stated that "it is about how young boys from the middle class dream of, how they have and fun and their lifestyle, is basically my lived experiences".<ref name=":2" />		After writing "tamizhachi.", Arivu planned to write another song to show how women are being treated from [[Kashmir]] to [[Kanyakumari]]. With the idea of the [[Thoothukudi massacre]] and the [[Kathua rape case\|Kathua rape incident]], he gave the title "snowlin." (a victim of the [[Thoothukudi violence\|Thoothukudi firing]]). This song is preceded by a recording of all the voices from the Thoothukudi massacre, from victims to news reporters to activists to finally, the voice of Snowlin's mother talking about how she felt she had given up her child as a sacrifice. Later, the final song of the album is "middle class" (featuring Malaysian rapper, [[K-Town Clan\|Roshan Jamrock]]), which is a sort of an autobiographical account of Arivu's experiences, though he stated that "it is about how young boys from the middle class dream of, how they have and fun and their lifestyle, is basically my lived experiences".<ref name=":2" />

	== Release ==		== Release ==
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	{{track listing		{{track listing
	\| extra_column = Singer(s)		\| extra_column = Singer(s)
	\| title1 = ~~Kallamouni~~		\| title1 = kalla mouni.
	\| extra1 = [[Arivu]], [[OfRo]]		\| extra1 = [[Arivu]], [[OfRo]]
	\| length1 = 03:09		\| length1 = 03:09
	\| title2 = ~~Anti-Indian~~		\| title2 = anti indian.
	\| extra2 = Arivu, OfRo		\| extra2 = Arivu, OfRo
	\| length2 = 03:49		\| length2 = 03:49
	\| title3 = ~~Sterlite Skit~~		\| title3 = sterlite_skit.
	\| extra3 = Arivu, OfRo		\| extra3 = Arivu, OfRo
	\| length3 = 01:09		\| length3 = 01:09
	\| title4 = ~~Tamizhachi~~		\| title4 = tamizhachi.
	\| extra4 = Arivu, OfRo		\| extra4 = Arivu, OfRo
	\| length4 = 04:01		\| length4 = 04:01
	\| title5 = ~~Snowlin~~		\| title5 = snowlin.
	\| extra5 = Arivu, OfRo		\| extra5 = Arivu, OfRo
	\| length5 = 03:26		\| length5 = 03:26
	\| title6 = ~~Middle Class~~		\| title6 = middle class
	\| extra6 = Arivu, OfRo, Roshan Jamrock		\| extra6 = Arivu, OfRo, Roshan Jamrock
	\| length6 = 03:16		\| length6 = 03:16
	\| title7 = ~~OK Sir~~		\| title7 = ok sir.
	\| extra7 = Arivu, OfRo, Tenma		\| extra7 = Arivu, OfRo, Tenma
	\| length7 = 03:13		\| length7 = 03:13
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	=== Controversies ===		=== Controversies ===
	Despite the positive reception, the video song "~~Anti-Indian~~" had to be removed permanently from the [[Facebook]] page after few days of its release, citing that the song violated the community guidelines of Facebook posts.<ref name=":1" /> Later, another controversy arose that the duo had used the cases of [[Asifa Bano\|Asifa]] and [[Thoothukudi violence\|Snowlin]] to 'gain publicity' but defended them saying "Rap originated from pain, from the Black community wanting to talk about their problems and their empowerment. Thank God, that at least through art we're reminded of Asifa and Snowlin. May we never forget them and may the music never die."<ref name=":2" />		Despite the positive reception, the video song "anti indian." had to be removed permanently from the [[Facebook]] page after few days of its release, citing that the song violated the community guidelines of Facebook posts.<ref name=":1" /> Later, another controversy arose that the duo had used the cases of [[Asifa Bano\|Asifa]] and [[Thoothukudi violence\|Snowlin]] to 'gain publicity' but defended them saying "Rap originated from pain, from the Black community wanting to talk about their problems and their empowerment. Thank God, that at least through art we're reminded of Asifa and Snowlin. May we never forget them and may the music never die."<ref name=":2" />

	== Notes ==		== Notes ==

imported>BattyBot: Removed/fixed incorrect author parameter(s), performed general fixes, added orphan tag

2021-08-12T15:12:23Z

Removed/fixed incorrect author parameter(s), performed general fixes, added orphan tag

New page

{{Short description|2019 studio album by Arivu and OFRO}}
{{Orphan|date=August 2021}}


{{Use dmy dates|date=March 2021}}{{Use Indian English|date=March 2021}}
{{Infobox album
| name = Therukural
| type = Studio album
| artist = [[Arivu]] and [[OfRo]]
| released = 26 June 2019
| recorded = 2018–2019
| genre = [[Studio album]], [[Soundtrack]], [[pop music]], [[rapping|Rap]]
| length = 20:05
| language = [[Tamil language|Tamil]]
| label = Ditto Music
| producer = {{hlist|[[The Casteless Collective]]|OfRo}}
| prev_title = Magizhchi
| prev_year = 2019
| chronology = [[The Casteless Collective]]
}}

'''''Therukural'''''{{Efn|''Therukural'' is derived from [[Thirukkural]] (a [[Tamil language]] literature book), where the word "Thiru" is replaced with "Theru" (street), as the album is mostly based on [[street music]].<ref name=":1" />}} is a seven-song [[studio album]] composed by [[Arivu]] and [[OfRo]], both members of [[The Casteless Collective]]. The band also produced the soundtrack, which highlights various political themes and was touted to be a hip-hop album, with social message involved.<ref>{{Cite web|title=ofRo, Arivu and the genome for politically-conscious Tamil hip-hop|url=https://www.redbull.com/in-en/ofro-arivu-therukural-hip-hop-album|access-date=2021-03-15|website=Red Bull|language=en}}</ref> The album was released on 26 June 2019, and received positive response upon release.<ref name=":0">{{Cite web|title=Pa Ranjith launches his music album 'Therukural' - Times of India|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/pa-ranjith-launches-his-music-album-therukural/articleshow/69944644.cms|access-date=2021-03-15|website=The Times of India|language=en}}</ref>

== Development ==

=== Background ===
{{Quote box
| quote = When I watched him I was sure he had been training for years. But I was shocked to find that he had only started to learn rap. Forget training, he had only just begun to listen to rap music.
| source = Rohit Abraham, on his collaboration with [[Arivu]] in an interview with ''[[The New Indian Express]]''<ref>{{Cite web|url=https://m.edexlive.com/people/2019/mar/26/the-therukural-story-how-arivu-met-ofro-and-rapped-about-periyar-politics-and-parai-isai-5608.amp|title=The Therukural Story: How Arivu met OfRo and rapped about Periyar, Politics and Parai isai | edexlive}}</ref>
| align = Right
| width = 35%
}}
[[Arivu]], a member of the [[The Casteless Collective|Casteless Collective]] earlier performed several songs for the band, announced his collaboration with [[OfRo|Rohit Abraham]], known as OfRo to produce their first independent album titled ''Therukural''. It was his first attempt in producing and crooning rap numbers with this album.<ref name=":1">{{Cite web|title=The Therukural Story: How Arivu met OfRo and rapped about Periyar, Politics and Parai isai|url=https://www.edexlive.com/people/2019/mar/26/the-therukural-story-how-arivu-met-ofro-and-rapped-about-periyar-politics-and-parai-isai-5608.html|access-date=2021-03-15|website=The New Indian Express|language=en}}</ref><ref>{{Cite news|last=Tagat|first=Anurag|date=2019-08-02|title=Speaking truth to power with Arivu and ofRO|language=en-IN|work=The Hindu|url=https://www.thehindu.com/entertainment/music/speaking-truth-to-power-with-arivu-and-ofro/article28795328.ece|access-date=2021-03-15|issn=0971-751X}}</ref>

Rohit had been part of several bands and had worked with top music directors in the Tamil film industry. He also brought out few independent albums. His foray into Tamil music happened after he realised that there was a huge divide between the people who liked western music and Tamil music. He stated, "I wanted to bridge the gap. And that's how I decided to get into [[Indian rap|Tamil rap]]".<ref name=":1" /><ref>{{Cite web|last1=July 12|first1=Akhila Krishnamurthy New Delhi|last2=July 22|first2=2019 ISSUE DATE|last3=July 12|first3=2019UPDATED|last4=Ist|first4=2019 13:33|title=Will Rap For Revolution {{!}} Music|url=https://www.indiatoday.in/magazine/leisure/story/20190722-will-rap-for-revolution-music-1566747-2019-07-12|access-date=2021-03-15|website=India Today|language=en}}</ref>

=== Production ===
"OK Sir" was the first song that Arivu had wrote. He eventually discussed with his band's core member Tenma and OfRo, to imagine how this song could be made, then he decided to write about his own journey to rap world, while also crediting his mentor [[Pa. Ranjith]]. "Anti-Indian", which released early through Madras Medai, is about how humanity is above all. Rohit stated that "If you listen to the lyrics of the song, you would know that it is more patriotic than most politicians claim to be." The song "Kallamouni" is a political satire which takes on the hypocrisy of people. Arivu initially planned to curate a song to ridicule and question the stereotypes that are thrust on women and also to praise women for wanting to be exactly who they are. So he decided to give the name "Tamizhachi" and he added that women should not be criticised or ridiculed for their modern thinking.<ref name=":2">{{Cite web|title=From Anti-Indian to Asifa, how Therukural has changed the face of Tamil hip hop forever|url=https://www.edexlive.com/news/2019/jul/02/from-anti-indian-to-asifa-how-therukural-has-changed-the-face-of-tamil-hip-hop-forever-6830.html|access-date=2021-03-15|website=The New Indian Express|language=en}}</ref>

After writing "Tamizhachi", Arivu planned to write another song to show how women are being treated from [[Kashmir]] to [[Kanyakumari]]. With the idea of the [[Thoothukudi massacre]] and the [[Kathua rape case|Kathua rape incident]], he gave the title "Snowlin" (a victim of the [[Thoothukudi violence|Thoothukudi firing]]). This song is preceded by a recording of all the voices from the Thoothukudi massacre, from victims to news reporters to activists to finally, the voice of Snowlin's mother talking about how she felt she had given up her child as a sacrifice. Later, the final song of the album is "Middle Class" (featuring Malaysian rapper, [[K-Town Clan|Roshan Jamrock]]), which is a sort of an autobiographical account of Arivu's experiences, though he stated that "it is about how young boys from the middle class dream of, how they have and fun and their lifestyle, is basically my lived experiences".<ref name=":2" />

== Release ==
''Therukural'' was initially under production from mid-2018. During this period, Arivu decided to shoot make a video for the song "Anti-Indian" and release it in the time of [[2019 Indian general election]]s. As a result, the song was later unveiled through the [[YouTube]] channel of Madras Medai and in [[Facebook]] on 17 April 2019.<ref>{{Cite web|author=Scroll Staff|title=Watch: This 'Anti-Indian' rap wants to remind people of issues plaguing the country before they vote|url=https://scroll.in/video/920523/watch-this-anti-indian-rap-wants-to-remind-people-of-issues-plaguing-the-country-before-they-vote|access-date=2021-03-15|website=Scroll.in|language=en-US}}</ref> The song received viral response upon release and ensured the hype for the soundtrack release.<ref>{{Cite web|date=2019-04-17|title=Watched the 'Anti-Indian' song? Meet Tamil rapper Arivu|url=https://www.thenewsminute.com/article/watched-anti-indian-song-meet-tamil-rapper-arivu-100211|access-date=2021-03-15|website=The News Minute|language=en}}</ref> On 26 June 2019, [[Pa. Ranjith]] launched the entire soundtrack album which had six songs, including the earlier released single. It is available on [[Spotify]], [[Apple Music]], [[iTunes]] and [[YouTube Music]].<ref name=":0" />

== Track listing ==
{{track listing
| extra_column = Singer(s)
| title1 = Kallamouni
| extra1 = [[Arivu]], [[OfRo]]
| length1 = 03:09
| title2 = Anti-Indian
| extra2 = Arivu, OfRo
| length2 = 03:49
| title3 = Sterlite Skit
| extra3 = Arivu, OfRo
| length3 = 01:09
| title4 = Tamizhachi
| extra4 = Arivu, OfRo
| length4 = 04:01
| title5 = Snowlin
| extra5 = Arivu, OfRo
| length5 = 03:26
| title6 = Middle Class
| extra6 = Arivu, OfRo, Roshan Jamrock
| length6 = 03:16
| title7 = OK Sir
| extra7 = Arivu, OfRo, Tenma
| length7 = 03:13
}}

== Reception ==

=== Critical response ===
Anjana Shekhar of ''[[The News Minute]]'' stated "Therukural by Arivu-OfRo is a brilliant Tamil hiphop album. By the time you reach the end of the album, in 22 minutes, you’ll want to play it another time, if haven’t already turned on your loop."<ref>{{Cite web|date=2019-06-27|title='Therukural' by Arivu-ofRO is a brilliant Tamil hiphop album|url=https://www.thenewsminute.com/article/therukural-arivu-ofro-brilliant-tamil-hiphop-album-104379|access-date=2021-03-15|website=The News Minute|language=en}}</ref> The video song Kallamouni which released during its initial launch crossed 30,000 views and became a sensation upon release. Other videos of the songs released one by one, received the same during the initial launch. ''[[Rolling Stone|Rolling Stone India]]'' described it as one of the 10 best Indian albums of 2019.<ref>{{Cite web|date=2019-12-31|title=10 Best Indian Albums of 2019 -|url=https://rollingstoneindia.com/10-best-indian-albums-of-2019/|url-status=live|access-date=2021-03-15|website=Rolling Stone|language=en-US}}</ref>

=== Controversies ===
Despite the positive reception, the video song "Anti-Indian" had to be removed permanently from the [[Facebook]] page after few days of its release, citing that the song violated the community guidelines of Facebook posts.<ref name=":1" /> Later, another controversy arose that the duo had used the cases of [[Asifa Bano|Asifa]] and [[Thoothukudi violence|Snowlin]] to 'gain publicity' but defended them saying "Rap originated from pain, from the Black community wanting to talk about their problems and their empowerment. Thank God, that at least through art we're reminded of Asifa and Snowlin. May we never forget them and may the music never die."<ref name=":2" />

== Notes ==
<references group="lower-alpha" />

== References ==
<references />

[[Category:2019 albums]]
[[Category:Tamil music]]