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{{Use dmy dates|date=December 2018}}
{{Use Indian English|date=December 2018}}
{{multiple issues|
{{more citations needed|date=August 2015}}
{{notability|Companies|date=August 2018}}
}}
{{Infobox company
| name =The MobileStore
| logo =The MobileStore Official Logo.JPG
| caption =
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| native_name = 
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| fate =
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| foundation = [[Mumbai]], [[India]] ({{Start date|df=yes|2006|03|22}})
| founder = [[Essar Investments Limited]]
| defunct = 
| location_city = [[Mumbai]]
| location_country = [[India]]
| locations = 1000 stores across 150 cities
| area_served = [[India]]
| key_people = Mr. Alok Gupta<br />(CEO & MD)
|industry = [[Telecommunications]]
| products = [[Consumer electronics]]<br />[[Service (economics)|Services]]
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| parent = [[Essar Group]]
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| homepage = {{URL|http://www.themobilestore.in}}
| footnotes =
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}}

'''The MobileStore Limited''', was an Indian [[Telecommunications service provider|telecom]] and [[mobile phone]] retailer, formerly known as "Essar Telecom Retail, Ltd.",<ref name="businessweek">{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=32852220|title=The MobileStore Limited: Private Company Information - Businessweek |publisher=businessweek.com/ |accessdate=2013-05-04}}</ref> The MobileStore currently has over 1000 shops in 150 cities, with its headquarters located in [[Mumbai]]. The company is part of the [[Essar Group]].

==History==
The MobileStore was launched on 22 March 2006 in Nagpur, incorporated under [[The Companies Act, 1956]]. It has its registered office at Essar House, Mahalaxmi, Nagpur.

==Products==
The MobileStore sells mobile phones of domestic and international brands like [[Apple Inc.|Apple]], [[BlackBerry]], [[HTC]], [[Karbonn Mobiles]], [[Micromax]], [[Motorola]], [[Spice Digital|Spice]], [[Samsung]], [[Sony Mobile Communications|Sony]], [[VIVO (software)|VIVO]], [[OPPO Electronics|OPPO]] and [[Vodafone]]. It also provides online mobile and DTH credit recharge through its website.

==Marketing==
The MobileStore had a [[First-mover advantage]] being the first entrant into the organized mobile retail industry in India.

===Tie Ups===
In March 2007, The Essar Group, the promoters of The MobileStore, entered into a [[co-branding]] Agreement with [[Richard Branson]]'s [[Virgin Group]].<ref>{{cite news|url=https://economictimes.indiatimes.com/industry/telecom/essar-telecom-ties-up-with-virgin-group/articleshow/1785661.cms |title=Essar Telecom ties up with Virgin Group | newspaper=Economic Times |accessdate=13 December 2018 |date=21 March 2007 | author=TNN}}</ref> According to the terms of the agreement The MobileStore was allowed to display the "Virgin" brand while the Virgin Group provided technical and consultancy services for a fee.

In February 2009, The MobileStore entered into a strategic tie-up with [[Kingston Technology]].<ref>{{cite web|url=http://www.moneycontrol.com/news/business/kingston-technology-ties-upthe-mobilestore_326924.html|title=Kingston Technology ties up with The MobileStore |publisher=moneycontrol.com/ |accessdate=2013-04-05}}</ref> Kingston mobile memory products are sold in The MobileStore stores.

In April 2009, TCT Mobile, a player in global telephony announced its tie up with The MobileStore as the national distributor for [[Alcatel Mobile Phones]] in India.

[[Citi Bank]] credit card customers can redeem points at The MobileStore outlets against mobiles, tablets and accessories.

===E-Commerce===
The MobileStore launched its [[E-commerce]] website in April 2008. All the products and services provided by The MobileStore in their stores were made available on the website.

==References==
{{reflist}}
{{Essar Group}}

{{DEFAULTSORT:MobileStore}}
[[Category:Retail companies of India]]
[[Category:Mobile phone companies of India]]
[[Category:Companies based in Mumbai]]
[[Category:Indian companies established in 2006]]
[[Category:Retail companies established in 2006]]
[[Category:Telecommunications companies established in 1988]]
[[Category:Essar Group]]
[[Category:2006 establishments in Maharashtra]]

The MobileStore - Revision history

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