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{{Short description|Kind of film trailer}}
A '''teaser''' (or more specifically '''teaser trailer''') is a short [[trailer (promotion)|trailer]] and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, teaser trailers contain little material from the advertised content to be released.<ref name="Masterclass">{{cite news|url=https://www.masterclass.com/articles/how-to-make-a-movie-trailer#why-are-previews-called-trailers|title=How to Make a Movie Trailer: 6 Tips for Cutting Your Own Trailer|access-date=February 17, 2022|work=[[MasterClass]]|date=June 28, 2021|location=United States|archive-date=February 17, 2022|archive-url=https://web.archive.org/web/20220217112331/https://www.masterclass.com/articles/how-to-make-a-movie-trailer#why-are-previews-called-trailers|url-status=live}}</ref>

Frequently, they contain hinted, [[wikt:cryptic|cryptic]], curiosity-inducing messages. Methods of this nature are designed to pique audience interest and anticipation, as well as increase the hype of the advertised content before release of its trailer. The length of a teaser trailer is usually only around 20–30 seconds, noticeably shorter than the 2014 [[National Association of Theatre Owners|NATO]] guideline of two minutes for standard trailers. It is generally created during the shooting of the film or program and released before the completion of shooting.<ref name="Masterclass"/>

==For films==
[[File:The Public Enemy (1931) - Teaser trailer.webm|thumb|thumbtime=34|Teaser trailer for ''[[The Public Enemy]]'', showing no actual footage of the film.]]
A teaser trailer is a short video segment related to an upcoming film, television program, video game, or similar, that is usually released long in advance of the product, so as to "tease" the audience;<ref>{{Cite book|url= https://books.google.com/books?id=YbJjDwAAQBAJ&q=Film+teasers+what+is+it&pg=PT116|title=The Art of Movies|last=Sfetcu|first=Nicolae|date=2014-05-06|publisher=Nicolae Sfetcu|isbn=9781351018050|language=en}}</ref> an early example of the teaser trailer was the one for the 1978 ''[[Superman (1978 film)|Superman]]'' film by [[Richard Donner]], which was designed to re-invigorate interest on the part of potential movie-goers, for a film whose release had been delayed.

Film teasers are usually made for big-budget and popularly themed movies.<ref>{{Cite book|url=https://books.google.com/books?id=ufMdvuuTQ7MC&q=Film+teasers+what+is+it&pg=PA141|title=Film Marketing|last=Kerrigan|first=Finola|date=2010|publisher=Routledge|isbn=978-0-7506-8683-9|language=en}}</ref> Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release.<ref name=":0">{{Cite book|url=https://books.google.com/books?id=so_wCQAAQBAJ&q=Film+teasers+what+is+it&pg=PA268|title=Transmedia Marketing: From Film and TV to Games and Digital Media|last=Zeiser|first=Anne|date=2015-06-19|publisher=CRC Press|isbn=978-1-134-74622-4|pages=268|language=en}}</ref> Teaser trailers are often made while the film is still in production or being edited, and as a result they may feature scenes or alternate versions of scenes that are not in the finished film.<ref>{{Cite web|url=http://www.independent.co.uk/arts-entertainment/films/features/film-trailers-editors-interview-create-teasers-tv-spots-a7531076.html |archive-url=https://ghostarchive.org/archive/20220526/http://www.independent.co.uk/arts-entertainment/films/features/film-trailers-editors-interview-create-teasers-tv-spots-a7531076.html |archive-date=2022-05-26 |url-access=subscription |url-status=live|title=We spoke to the people who make film trailers|date=2017-01-17|website=The Independent|language=en|access-date=2019-12-16}}</ref><ref name=":1">{{Cite book|url=https://books.google.com/books?id=YbJjDwAAQBAJ&q=Film+teasers+what+is+it&pg=PT116|title=Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers|last=Barnwell|first=Robert G.|date=2018-07-11|publisher=Taylor & Francis|isbn=978-1-351-01805-0|language=en}}</ref> Often they contain no dialogue and some — notably [[Pixar]] films — have scenes made for use in the trailer only.<ref name=":1" /> Some teaser trailers show a quick montage of scenes from the film.<ref>{{Cite web|url=https://www.cnbc.com/2019/09/14/movie-trailers-are-a-cult-phenomenon-just-ask-star-wars-fans.html|title=Movie trailers are a cult phenomenon. Just ask Star Wars fans|last=Graham|first=Sarah Whitten,Megan|date=2019-09-14|website=CNBC|language=en|access-date=2019-12-16|archive-date=2019-12-16|archive-url=https://web.archive.org/web/20191216093824/https://www.cnbc.com/2019/09/14/movie-trailers-are-a-cult-phenomenon-just-ask-star-wars-fans.html|url-status=live}}</ref> The average length of a teaser is less than a minute.<ref name=":0" />

Teaser trailers today are increasingly focused on Internet downloading and the [[fan convention]] circuit. The teaser for the 1989 ''[[Batman (1989 film)|Batman]]'' film starring [[Michael Keaton]] was an emergency marketing move that successfully convinced angered [[comic book]] fans that the film would respect the source material.{{Citation needed|date=February 2007}}

[[File:The Da Vinci Code Eurostar.jpg|thumb|right|250px|''[[The Da Vinci Code (film)|The Da Vinci Code]]'' [[Eurostar]] in [[Paris]]]]
Later examples of major motion picture events that used teaser trailers to gain hype are ''[[The Lord of the Rings (film series)|The Lord of the Rings]]'' trilogy, the ''[[Star Wars]]'' prequels, and the ''[[Spider-Man in film|Spider-Man]]'' films. ''[[The Da Vinci Code (film)|The Da Vinci Code]]'' teaser trailer was released even before a single frame of the movie had been shot.{{Citation needed|date=August 2007}} ''[[Harry Potter and the Half-Blood Prince (film)|Harry Potter and the Half-Blood Prince]]''{{'}}s teaser debuted three months before its intended release date, but its delay to July 15, 2009, expanded the gap to a year.

When the first teaser for ''[[Star Wars: Episode I – The Phantom Menace]]'' was attached to the films ''[[The Siege]]'', ''[[A Bug's Life]]'' and ''[[Meet Joe Black]]'', it was reported that many people had paid for admission to the film just to watch the trailer and subsequently walked out after the trailer had been screened.<ref>{{cite web |url=http://www.cnn.com/SHOWBIZ/Movies/9811/20/star.wars.01/ |title=Star Wars trailer gets sneak preview |agency=Reuters |date=November 20, 1998 |publisher=[[CNN]] |access-date=12 September 2010 |archive-date=7 December 2012 |archive-url=https://web.archive.org/web/20121207091935/http://www.cnn.com/SHOWBIZ/Movies/9811/20/star.wars.01/ |url-status=live }}</ref> Similarly, teasers for ''[[Star Wars: Episode II – Attack of the Clones]]'' and ''[[Star Wars: Episode III – Revenge of the Sith]]'' were shown before the Pixar films ''[[Monsters, Inc.]]'' and ''[[The Incredibles]]'', respectively. The teaser trailer for ''[[Cloverfield]]'' was first publicly shown attached to the film ''[[Transformers (film)|Transformers]]''; at that point, nothing about the former was known, and the one-and-a-half-minute teaser did not include the movie title; only the producer's name, [[J. J. Abrams]], and a release date, 1.18.08, were shown. The teaser trailer for another film directed by Abrams, ''[[Star Trek (film)|Star Trek]]'', was attached to ''Cloverfield'' itself, depicting the starship [[Starship Enterprise#Alternate reality|USS ''Enterprise'']] being constructed on Earth, and again showing no title, instead just showing the Starfleet Insignia; the ''Star Trek'' teaser trailer originally announced the release date as Christmas 2008, but the movie was eventually delayed to May 8, 2009, making the wait between the teaser trailer and the movie itself 16 months. Other teasers also do not explicitly display the film's title, but reveal it in the URL for the website.

Teasers often create hype in media to such extent that they get leaked. ''[[Avengers: Infinity War]]'' and ''[[2.0 (film)|2.0]]'' prove to be such examples. The teaser (the director's version) of ''2.0'' was released weeks before it was officially released on YouTube.

[[DVD]] and [[Blu-ray Disc|Blu-ray]] releases of movies will usually contain both their teaser and theatrical trailers as special features. One of the most notable exceptions to this rule is ''[[Spider-Man (2002 film)|Spider-Man]]'',{{editorializing|date=August 2020}} whose teaser trailer featured an unrelated plot of bank robbers escaping in a helicopter, getting caught from behind and propelled backward into what at first appears to be a net, then is shown to be a gigantic spider web spun between the two towers at the [[World Trade Center (1973–2001)|World Trade Center]].<ref>{{cite web |url=https://www.youtube.com/watch?v=Ozz8uxW733Q |archive-url=https://ghostarchive.org/varchive/youtube/20211221/Ozz8uxW733Q |archive-date=2021-12-21 |url-status=live|title=SPIDER-MAN (2002) Original "Twin Towers" Teaser Trailer |author=JoBlo Superheroes |website=[[YouTube]] |author-link=JoBlo Superheroes |date=7 August 2019 |access-date=5 July 2020}}{{cbignore}}</ref> This teaser was pulled from theaters following the [[September 11, 2001 attacks]], but it can be viewed on YouTube.

== See also ==
*[[Trailer (promotion)|Film trailer]]

==References==
{{Reflist}}

[[Category:Film advertising material]]

Teaser (trailer) - Revision history

Ajay Kumar: Created a new article