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	As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month. <ref>{{Cite web\|last=\|first=\|date=\|title=TATA salt, about us\|url=https://www.tatasalt.com/about-us\|url-status=live\|archive-url=\|archive-date=\|access-date=\|website=}}</ref>		As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month. <ref>{{Cite web\|last=\|first=\|date=\|title=TATA salt, about us\|url=https://www.tatasalt.com/about-us\|url-status=live\|archive-url=\|archive-date=\|access-date=\|website=}}</ref>

	The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, [[i-shakti]], [[Nirma Shudh]] and [[Aashirvaad]]. However major competition is only given by [[Saboo sodium chloro ltd.\|Surya Salt]] which holds the second largest market share after Tata Salt.		The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti, [[Nirma Shudh]] and [[Aashirvaad]]. However major competition is only given by [[Saboo sodium chloro ltd.\|Surya Salt]] which holds the second largest market share after Tata Salt.

	== Products ==		== Products ==

->Soorajmaheshwari26: /* The Indian salt market */

2021-09-10T11:06:06Z

The Indian salt market

New page

{{Infobox company
| brands = Tata Salt
| logo =
| foundation = 1983
| location = Tata Chemicals Ltd, Bombay House, [[Mumbai]]
| key_people =[[Natarajan Chandrasekaran]] <br>(Chairman)<br> R. Mukundan <br>(Managing Director)
| caption =
| area_served = All over india
| industry = FMCG, Food
| products = vacuum evaporated salt
| homepage = [http://tatasalt.com/ Official Website]
| footnotes =
}}

'''Tata Salt''' was launched in 1983 by [[Tata Chemicals]] as India's first packaged [[iodised salt]] brand.
The brand is now the biggest packaged salt brand in [[India]], with a market share of 17%.

==The Indian salt market==
As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month. <ref>{{Cite web|last=|first=|date=|title=TATA salt, about us|url=https://www.tatasalt.com/about-us|url-status=live|archive-url=|archive-date=|access-date=|website=}}</ref>

The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, [[i-shakti]], [[Nirma Shudh]] and [[Aashirvaad]]. However major competition is only given by [[Saboo sodium chloro ltd.|Surya Salt]] which holds the second largest market share after Tata Salt.

== Products ==
TATA salt is sold in two type of packing:

# Multilayer Laminate Pouch
# Jars (PET & Glass)

TATA salt produce five different type of salt: <ref>{{Cite web|last=|first=|date=|title=Different type of TATA salt|url=https://www.tatasalt.com/product-tata-salt|url-status=live|archive-url=|archive-date=|access-date=|website=}}</ref>

# TATA salt
# TATA salt plus
# TATA salt lite
# TATA Black salt
# TATA rock salt

==Advertising==
In its advertising, Tata Salt positions itself as [http://www.tata.com/company/releases/inside.aspx?artid=gxjFv+Rk+Tg= ''Desh Ka Namak''], translating roughly to "The Nation's Salt". The latest ad for the brand [https://www.youtube.com/watch?v=_pDFraNz-gk Ghul Mil ad] talks about the [[unity in diversity]] of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt.
price is Rs 20 in North East and Rs 18 in rest of India

==Awards and recognition==
Tata salt was ranked 316th among India's most trusted brands according to the [[The Brand Trust Report|Brand Trust Report]] 2012, a study conducted by Trust Research Advisory. In the [[The Brand Trust Report|Brand Trust Report]] 2013,<ref>{{Cite web|url =http://www.trustadvisory.info/allindia_2013.htm|title =India's Most Trusted brands 2013|url-status =dead|archive-url =https://web.archive.org/web/20130828143802/http://www.trustadvisory.info/allindia_2013.htm|archive-date =2013-08-28}}</ref> Tata Salt was ranked 106th among India's most trusted brands while according to the [[The Brand Trust Report|Brand Trust Report]] 2014, Tata salt was ranked 199th among India's most trusted brands. It was among 16 of [[Tata Group]]'s subsidiary brands to feature in the report apart from the parent brand. [[Ratan Tata]] also featured in the report among India's most trusted 'Personality' brands.<ref>{{Cite web|url =http://www.trustadvisory.info/allindia_2014.html|title =India's Most Trusted brands 2014|url-status =dead|archive-url =https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html|archive-date =2015-05-02}}</ref><ref>{{Cite news|url = http://businesstoday.intoday.in/story/samsung-most-trusted-brand-in-india/1/202827.html|title = India's Most Trusted brands}}</ref>
Tata Salt was the 2nd Most Trusted Brand of India in 2015.<ref>{{Cite web|url=http://brandequity.economictimes.indiatimes.com/news/business-of-brands/most-trusted-brands-2015-and-the-winners-are-/49909492|title=Most Trusted Brands 2015: And the winners are...|date=2015-11-25|website=ETBrandEquity|language=en|access-date=2017-02-07}}</ref>

==References==
{{reflist}}

==External links==
* [http://tatachemicals.com/products/tata_salt.htm Tata Salt, Official page]
* [https://web.archive.org/web/20100204114850/http://tata.com/company/Media/inside.aspx?artid=9%2FrbMUdVx20%3D Tata Salt on Tata Group]

{{Tata Group}}

{{portal bar|Food}}

[[Category:Indian brands]]
[[Category:Brand name condiments]]
[[Category:Companies established in 1983]]
[[Category:Salt industry in India]]
[[Category:Tata Consumer Products]]

Tata Salt - Revision history

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->Soorajmaheshwari26: /* The Indian salt market */