https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Take_Poo_to_the_LooTake Poo to the Loo - Revision history2026-09-07T14:05:30ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Take_Poo_to_the_Loo&diff=155626&oldid=prev2600:1003:B026:E026:A4E4:69C6:8622:5D47: Why did it prompt public anger?2021-08-13T00:36:44Z<p>Why did it prompt public anger?</p>
<p><b>New page</b></p><div>{{Orphan|date=November 2019}}<br />
{{Use dmy dates|date=November 2020}}<br />
{{Infobox event<br />
| title = Take Poo to the Loo<br />
| image = Open_defecation in Pandharpur - a pilgrimage town in India.jpg<br />
| image_size = <br />
| image_alt = Open defecation in Pandharpur, a pilgrimage town in India<br />
| caption = Open defecation in India<br />
| date = {{start date|2013|11|}}<ref name="Sharda" /><br />
| location = [[India]]<br />
| also known as = "Poo2Loo"<br />
| type = [[Social media marketing|Social media campaign]]<br />
| theme = [[Open defecation]]<br />
| cause = <br />
| budget = <br />
| patron = <!-- or |patrons= --><br />
| organisers = UNICEF India<br />
| participants = <br />
| awards = <br />
| url = <br />
| blank_label = <!-- or |blank_data= --><br />
| blank1_label = <!-- or |blank1_data= --><br />
| blank2_label = <!-- or |blank2_data= --><br />
| website = {{URL|poo2loo.com}}<br />
| notes = <br />
}}<br />
"'''Take Poo to the Loo'''",<ref>{{cite web|url=http://www.poo2loo.com/about-the-campaign.php|title=About the Campaign|website= poo2loo.com|archive-url=https://web.archive.org/web/20150319015027/http://www.poo2loo.com/about-the-campaign.php |archive-date=2015-03-19}}</ref> commonly shortened to "'''Poo2Loo'''",<ref name="Sharda" /> was an Indian [[Social media marketing|social media campaign]] led by [[UNICEF]] to combat the country's problems with [[open defecation]]. It has been the subject of jokes on social media, prompting public anger.<ref>{{cite web|url=https://scroll.in/video/853340/take-the-poo-to-the-loo-remembering-unicefs-amusing-song-against-open-defecation-in-india|title='Take the poo to the loo': Remembering UNICEF's amusing song against open defecation in India|website=[[Scroll.in]]|date=9 October 2017|accessdate=2020-11-23}}</ref>{{elucidate|date=August 2021}}<br />
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''[[The Times of India]]'' reported that the idea was developed and initiated in March 2014 after a sanitation conference was organised by UNICEF India and the [[Indian Institutes of Technology]] as part of the larger [[Nirmal Bharat Abhiyan|Total Sanitation Campaign]], which the [[Indian government]] launched in 1999.<ref name="Sharda">{{cite news|last=Sharda|first=Shailvee |url=http://timesofindia.com/city/lucknow/Poo2loo-to-break-open-defecation-taboo/articleshow/31542256.cms |title=Poo2Loo to break open defecation taboo|agency=Times News Network|work=[[The Times of India]]|date=6 March 2014|accessdate=2019-09-07}}</ref><br />
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Poo2Loo calls on [[Indian people|Indians]] to "take the pledge" and show support by signing the following [[petition]] addressed to then President [[Pranab Mukherjee]]:<ref>{{cite web|url=http://www.poo2loo.com/pledge.php|title=The Pledge |website= poo2loo.com |archive-url=https://web.archive.org/web/20150318180238/http://www.poo2loo.com/pledge.php |archive-date=2015-03-18}}</ref><br />
<blockquote>Hon'ble President of India,<br />I call on you as Head of State to ensure that India rises to the challenge of ending open defecation. As a citizen of India, I am proud of our country's rich and varied culture; we have a beautiful land. However, over 620 million people do not use a toilet and nearly as many accept this practice. The result is an unacceptable level of filth in our environment. This is why I have chosen to take a stand and raise my voice with that of many other young people. We want our sisters and brothers to survive, grow and develop as healthy individuals in a clean country. We urgently request your help. Together we can change India.</blockquote><br />
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The website of the campaign contains many puns and some unusual media, including a simple [[educational video game]] called ''Toilet Trek''. The campaign also produced an official music video.<ref name="Ruble">{{cite news|last=Ruble|first=Kayla |url=https://news.vice.com/article/unicef-is-inviting-india-to-a-poo-party |title=UNICEF Is Inviting India to a Poo Party|publisher=[[Vice News]]|date=18 April 2014|accessdate=2019-09-07}}</ref> The official mascot of the campaign is [[antihero]] "Mr. Poo", an anthropomorphic [[Wiktionary:turd|turd]].<ref>{{cite web|last=McGrath|first=Timothy |url=http://www.globalpost.com/dispatch/news/regions/asia-pacific/india/140415/unicef-poo2loo-campaign-targets-open-defecation-india |title=UNICEF's 'Poo2Loo' campaign targets open defecation in India with weird games, videos, shitty puns, and a turd mascot|website=[[GlobalPost]]|date=16 April 2014 |archive-url=https://web.archive.org/web/20140416204803/http://www.globalpost.com/dispatch/news/regions/asia-pacific/india/140415/unicef-poo2loo-campaign-targets-open-defecation-india|archive-date=2014-04-16}}</ref><ref name="Ruble" /><br />
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==See also==<br />
* [[Community-led total sanitation]]<br />
* [[Swachh Bharat Mission]]<br />
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==References==<br />
{{reflist}}<br />
<br />
==External links==<br />
* {{YouTube|user=takepoo2loo}}<br />
<br />
[[Category:2013 establishments in India]]<br />
[[Category:Internet memes introduced in 2013]]<br />
[[Category:Health education in India]]<br />
[[Category:Projects established in 2013]]<br />
[[Category:Social campaigns in India]]<br />
[[Category:Social media campaigns]]<br />
[[Category:UNICEF]]</div>2600:1003:B026:E026:A4E4:69C6:8622:5D47