imported>Serols: Reverted edits by 192.140.154.40 (talk) (HG) (3.4.10)

2021-07-29T13:24:06Z

Reverted edits by 192.140.154.40 (talk) (HG) (3.4.10)

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{{short description|Indian satellite television provider}}
{{EngvarB|date=June 2014}}
{{Use dmy dates|date=June 2014}}
{{advert|date=February 2014}}
{{Infobox company
| name = Sun Direct
| logo = SD-HD-Logo.svg
| type = Private
| key_people = [[Kalanithi Maran]] (Chairman)
| caption =
| founded = {{Start date and age|2007|12|}}
| hq_location = 73, MRC Nagar Main Road, MRC Nagar, [[Chennai, India]]
| area_served = India
| industry = [[Satellite television]]
| products = [[Direct broadcast satellite]], [[pay television]], [[pay-per-view]]
| revenue = {{up}} {{INRconvert|1845|c}} (FY 2021)<ref name="fy21"/>
| operating_income = {{up}} {{INRconvert|738|c}} (FY 2021)<ref name="fy21">{{cite news |title=Kalanithi Maran's Sun Direct reports 22% growth in FY21 revenue |url=https://www.exchange4media.com/announcements-news/kalanithi-marans-sun-direct-reports-22-growth-in-fy21-revenue-113723.html |access-date=18 July 2021 |work=Exchange4media |language=en}}</ref>
| num_employees =
| owners = {{unbulleted list|[[Sun Group]] 80%, [[Astro Malaysia Holdings]]}} 20%
| subsid =
| homepage = {{url|www.sundirect.in}}
}}

'''Sun Direct''' is an Indian [[direct broadcast satellite]] service provider. Sun Direct was launched in December 2007.<ref>{{Cite web|url=https://www.sundirect.in/about-us|title=About Sun Direct|website=www.sundirect.in|access-date=2019-01-02}}</ref> It transmits digital satellite television and audio to households in India. Sun Direct uses [[MPEG-4]] digital compression, transmitting HD Channels on [[GSAT-15]] at 93.5°E and SD Channels on [[MEASAT-3]] at 91.5°E.<ref>{{Cite web|url=https://www.lyngsat.com/providers/in/Sun-Direct.html|title=Sun Direct - LyngSat|website=Sun Direct |access-date=2017-09-09}}</ref> Sun Direct currently offers total 465 channels and services, along with many other active services. It is the first and No.1 service provider to launch HD Counterpart.

== History ==
Sun Direct is a joint venture between the [[Sun Network]] of India and the Astro Group of [[Malaysia]]. Sun TV entered into an MoU with the Astro group on 27 January 1997, when [[Aircel]] was not in existence, but since the government of India did not allow the use of KU band transponders for DTH services the project was put on hold, the firm said in a statement. After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake was valued at approximately $115 million.<ref>[http://articles.economictimes.indiatimes.com/2011-02-16/news/28551941_1_astro-sun-direct-tv-dth-services Sun, Astro deny media reports of impropriety in deal]. The Economic Times. 16 February 2011</ref> Sun Direct TV was registered on 16 February 2005.<ref>[http://www.thehindu.com/todays-paper/tp-national/tp-tamilnadu/PIL-plea-against-Sun-DTH-services/article14844366.ece PIL plea against Sun DTH services]. Hindu.com. Retrieved on 17 January 2012.</ref> However, the failed launch of Sun Direct [[Insat#INSAT-4C|INSAT 4C]] resulted in Sun Direct lack of transponders, delaying the launch.<ref>[http://www.rediff.com/money/2007/feb/21cas.htm Lack of transponders hits DTH expansioN]. Rediff.com. Retrieved on 17 January 2012.</ref> The service was finally launched on 18 Jan 2008 after availability of transponders from [[Insat#INSAT-4B|INSAT 4B]].<ref>[http://www.blonnet.com/2007/09/22/stories/2007092251250500.htm Sun TV group’s special offer for DTH] {{webarchive |url=https://web.archive.org/web/20071021085848/http://www.blonnet.com/2007/09/22/stories/2007092251250500.htm |date=21 October 2007 }}</ref>

Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH services in India. In December 2009, Sun Direct was launched in [[Mumbai]], country's financial capital and announced its pan India launch. By 2009 it became the leading DTH provider with 3 million subscribers.<ref name="hindu.com">[https://web.archive.org/web/20090412142819/http://www.hindu.com/2009/04/09/stories/2009040956431500.htm Business : Sun Direct launches sD services]. The Hindu (9 April 2009). Retrieved on 17 January 2012.</ref> This makes it the second largest DTH service provider of India. In April 2010 Sun Direct became the No.1 DTH service provider of India with 5.8 million subscribers and soon launched its HD service in India.

As of March 2021, Sun Direct crossed the 23 million subscriber mark.

===INSAT-4B glitch and satellite change===
On 7 July 2010 a power glitch in the [[Insat#INSAT-4B|INSAT 4B]]<ref>[http://www.isro.gov.in/update/09-jul-2010/insat-4b-spacecraft-affected-power-problem INSAT-4B Spacecraft Affected by Power Problem]. isro.org</ref><ref>[https://web.archive.org/web/20100816133306/http://sify.com/news/power-problem-with-insat-4b-news-national-kimvadgjeee.html Power problem with Insat-4B]. Sify.com (12 August 2010). Retrieved on 17 January 2012.</ref> satellite turned down the DTH system partly and SUN Direct announced that the service will be free till whole services are restored. The partial service was restored on [[Insat#INSAT-4B|INSAT 4B]] Sun Direct with 193 channels and meantime SUN Direct is now transmitting 173 channels on [[MEASAT-3]] for uninterrupted transition of Sun Direct customers from [[Insat#INSAT-4B|INSAT 4B]] at 93.5[[Celestial coordinate system|°E]].<ref name="lyngsat.com">[http://www.lyngsat.com/in4b.html Insat 4B at 93.5°E]. LyngSat. Retrieved on 17 January 2012.</ref> to [[MEASAT-3]] at 91.5[[Celestial coordinate system|°E]].<ref name="ReferenceA">[https://www.lyngsat.com/packages/Sun-Direct-91E.html Sun Direct on Measat 3 at 91.5°E]. LyngSat. Retrieved on 10 September 2017.</ref> Sun direct now uses 4 Measat-3 Transponders (TP's) and 3 INSAT-4B TP's to provide DTH services, and additionally through exclusive agreement with BIG TV, a DTH arm of Reliance ADAG group, Sun Direct Shares 2 TP's of BigTV (BIG TV holds 12 TP's in Measat-3), i.e. BIG TV allows Sun Direct to get signals of FTA channels to Sun Direct. Sun Direct stopped its Standard Definition Sun Direct TV services from INSAT-4B and moved its High Definition TV Services to INSAT-4B, Sun Direct now broadcasts its entire Standard Definition TV from Measat-3.

As of 2017, Sun Direct uses eight transponders equally split between MEASAT-3 and GSAT-15 with three being added the year itself. HD channels are being beamed from the four transponders on GSAT-15.<ref>{{Cite web|url=http://www.televisionpost.com/dth/sun-direct-turns-profitable-at-net-level-for-full-fiscal-for-first-time/|title=Sun Direct turns profitable at net level for full fiscal for first time|last=TelevisionPost Team|date=18 July 2017|website=Television Post|quote=In FY17, Sun Direct added three transponders on GSAT 15. It has a total of eight transponders, equally split between Measat 3 and GSAT 15.}}</ref><ref>{{Cite web|url=https://ultra.news/s-e/30259/sun-direct-launches-indias-cheapest-hd-pack-helped-technology|title=With New Tech, Sun Direct Launches India’s Cheapest HD Packs|last=Eluvangal|first=Sreejiraj|date=4 April 2017|website=Ultra News|quote=At present, it is beaming its HD channels from four transponders located on ISRO’s newly launched GSAT-15 satellite.}}</ref>

'''Power glitch in 2021'''

On 21 June 2021, Sun Direct's Measat 3 tps went off due to solar panels dead, due to this over 150+ channels signals went off, now they are shifting some important channels to other tps.

Within one day all channels signals resumed and the alternative tps provided from MEASAT

=== Subscriber Base and Market Share ===
Sun Direct has over 23 million active as of 31 March 2021. Sun Direct have Market share of 16.33% All-over-India and have 51% of Market Share in South India According to the quarterly performance indicator report of [[TRAI]] on Dec 2020. By this Sun Direct continue's as a Market Leader of South India.

==See also==
* [[DD Free Dish]]
* [[Airtel digital TV]]
* [[Dish TV]]
* [[Sun TV Network]]
* [[TATA Sky]]
* [[D2h]]
* [[Zing Digital]]
* [[Reliance Digital TV]]

==References==
{{reflist}}

==External links==
* [http://www.sundirect.in Official website]

{{Sun TV Network}}
{{CATV_Africa,_Asia,_and_Oceania}}
{{DTH in India}}

{{DEFAULTSORT:Sun Direct}}
[[Category:High-definition television]]
[[Category:Direct broadcast satellite services]]
[[Category:Television networks in India]]
[[Category:Indian brands]]
[[Category:Companies based in Chennai]]
[[Category:Telecommunications companies established in 2007]]
[[Category:Mass media companies established in 2007]]
[[Category:Sun Group]]
[[Category:Indian companies established in 2007]]
[[Category:2007 establishments in Tamil Nadu]]

Sun Direct - Revision history

imported>Serols: Reverted edits by 192.140.154.40 (talk) (HG) (3.4.10)