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{{EngvarB|date=April 2015}}
{{Use dmy dates|date=April 2015}}
{{Use Indian English|date=November 2020}}
{{Infobox film
| name = Sulemani Keeda
| image = Sulemani Keeda - Movie Poster.jpg
| alt =
| caption =
| director = [[Amit V Masurkar]]
| studio = {{Plain list|
* Tulsea Pictures
* Mantra/Runaway Entertainment}}
| producer = {{Plain list|
* Datta Dave
* Chaitanya Hegde
* Deepa Tracy
* Sailesh Dave
* Suresh Mhatre}}
| writer = Amit V Masurkar
| starring = {{Plain list|
* [[Naveen Kasturia]]
* Mayank Tewari
* Aditi Vasudev
* Karan Mirchandani}}
| music = Arfaaz-Anurag
| cinematography = Surjodeep Ghosh
| editing = Khushboo Agarwal Raj
| distributor = PVR Director's Rare
| released = {{Film date|df=y|2013|08||Mumbai|2014|12|05}}
| runtime = 89 minutes
| country = India
| language = Hindi
}}

'''''Sulemani Keeda''''' ({{translation|A crazy urge}}) is an independent slacker comedy film directed by [[Amit V Masurkar]] and produced by Tulsea Pictures<ref>{{Cite web|url = http://www.tulseapictures.com/|title = Tulsea Pictures official|website = Tulsea Pictures Official}}</ref> in association with Mantra/Runaway Entertainment. It was first screened at the Mumbai Film Festival in 2013. The film is distributed by PVR Director's Rare and was released in Mumbai, NCR-Delhi, Bangalore, Pune, Ahmedabad and Kolkata on 5 December 2014. [[The Viral Fever|TVF]] is the online partner for the movie.

== Plot ==
In this slacker bro-mantic comedy, writing partners Dulal and Mainak dream of shaking up the Bollywood film industry in India with their script ''Sulemani Keeda''<ref>{{cite web|url=http://www.sulemanikeeda.com|title=Sulemani Keeda Official Website|publisher=}}</ref> (Hindi street slang for "Pain in the Ass"). When they're being rejected by producers who refuse to read their script, they lurk around bookstores and poetry slams shamelessly hitting on girls. They find some hope when the drug addled, cat-obsessed Gonzo Kapoor, the son of a famous B movie producer, hires them to write an art house film billed as "Tarkovsky with orgies" for his directorial debut. All seems well until Dulal meets Ruma, a beautiful photographer who makes him question his choice to sell out.<ref>{{Cite web|title=Writers (Sulemani Keeda): Film Review {{!}} Hollywood Reporter|url=https://www.hollywoodreporter.com/review/writers-sulemani-keeda-film-review-661600|access-date=2020-11-03|website=www.hollywoodreporter.com|date=3 December 2013 }}</ref>

== Cast ==
* [[Naveen Kasturia]] as Dulal
* Mayank Tewari as Mainak
* [[Aditi Vasudev]] as Ruma
* Karan Mirchandani as Gonzo
* Krishna Singh Bisht as Pokhriyal
* Rukshana Tabassum as Oona from Poona
* [[Dilip Prabhavalkar]] as Nene
* [[Razak Khan]] as Sweety Kapoor
* Rohini Ramanathan as Rohini
* [[Mahesh Bhatt]] as himself
* [[Amrita Rao]] as herself
* [[Anil Sharma (director)|Anil Sharma]] as himself

==Soundtrack==
{{Infobox album
| name = Sulemani Keeda
| type = soundtrack
| artist =
| cover =
| alt =
| released = {{Start date|df=yes|2014|11|20}}<ref>{{cite web|url=https://itunes.apple.com/us/album/sulemani-keeda-original-motion-picture-soundtrack/944511325 |title=Sulemani Keeda (Original Motion Picture Soundtrack) |date=20 November 2014 |publisher=[[iTunes]]}}</ref>
| recorded =
| venue =
| studio =
| genre = [[Feature film soundtrack]]
| length =
| language = Hindi
| label = Tulsea Pictures
| producer =
| prev_title =
| prev_year =
| next_title =
| next_year =
}}

Music is composed, arranged and produced by Arfaaz & Anurag.

{{Track listing
| extra_column = Singer(s)/ Composer
| title1 = Desi Opera (Pa pa pa)
| extra1 = Namit Das & Pia Sukanya
| lyrics1 = Amit Masurkar
| length1 = 1:19
| title2 = How We're Hangin Out
| extra2 = Arfaaz Kagalwala & Nisha Idicula
| lyrics2 = Arfaaz & Anurag
| length2 = 3:26
| title3 = Sarangi Blues
| extra3 = Composition and performance : Yuji Nakagawa
| lyrics3 =
| length3 = 1:56
| title4 = Fall of Dulal
| extra4 = Accordion: Charles Srinivasan Guitar: Anurag Shanker
| lyrics4 =
| length4 = 2:12
| title5 = Sewri Capella
| extra5 = Arfaaz Kagalwala
| lyrics5 =
| length5 = 1:48
| title6 = The Colaba Song
| extra6 = Namit Das, Arfaaz Kagalwala
| lyrics6 = Neeraj Rajawat
| length6 = 2:56
| title7 = Journey Through The Village
| extra7 = Hammered Dulcimer: Max ZT
| lyrics7 =
| length7 = 1:02
| title8 = Juhu
| extra8 = Trumpet: Agnelo Picardo Guitar, Piano: Anurag Shanker
| lyrics8 =
| length8 = 1:35
| title9 = Ice Cream
| extra9 = Trumpet: Agnelo Picardo; Guitar, Bass, Piano: Anurag Shanker
| lyrics9 =
| length9 = 2:07
| title10 = Cocaine Surfin'
| extra10 = Guitar: Anurag Shanker
| lyrics10 =
| length10 = 0:43
| title11 = Duurr
| extra11 = Siddharth Basrur
| lyrics11 = Satyanshu and Devanshu Singh
| length11 = 4:12
| title12 = Satellite
| extra12 = Arfaaz Kagalwala & Bass: Anurag Shanker
| lyrics12 = Arfaaz Kagalwala
| length12 = 2:55
}}

== Critical reception ==
The film has overall positive reviews.
[[Farhan Akhtar]] mentions "Contemporary filmmaking at its best! Watch it!”
The co-writer of ''[[Pulp Fiction]]'', [[Roger Avary]] watched the film in Los Angeles and emailed, "[Sulemani Keeda] reminds me of my early years with Quentin Tarantino! A free-wheeling, manic comedy about how the folly of ambition can alter a friendship."

Deborah Young reviewing the film in ''The Hollywood Reporter'' writes, "The film's brash, open-hearted spirit is full of giggly jokes that get the audience on the boys' side. There's much to appreciate in the inventive mise-en-scene and creative editing."<ref name="The Hollywood Reporter">{{cite news|work=The Hollywood Reporter|title=Sulemani Keeda Film Review|url=http://www.hollywoodreporter.com/review/writers-sulemani-keeda-film-review-661600}}</ref>

Firstpost.com puts ''Sulemani Keeda'' in 2014's "Most Awaited Films" list alongside biggies like Anurag Kashyap's ''Bombay Velvet'' and Vishal Bharadwaj's ''Haider''.<ref name="Firstpost">{{cite news|title=Reception|url=http://www.firstpost.com/bollywood/flash-forward-2014-ugly-haider-and-other-anticipated-films-1315879.html|accessdate=18 November 2014|work=Review|agency=Network18|issue=1 January 2014|publisher=Firstpost}}</ref>

Sulemani Keeda has been featured in ''India Today''{{'}}s list of films to watch out for in 2014.

In an article featuring the film in ''The Indian Express'', journalist Sankhayan Ghosh writes, "Sulemani Keeda is a universal story. It takes the narrative path of a slacker comedy, a popular film genre. It is light-hearted and funny with the director's assured touches, for instance, an animated set-piece that shows a pet cat snort cocaine and kill itself in a fish bowl."<ref name="The Indian Express">{{cite web|url=http://www.newindianexpress.com/entertainment/kannada/Sulemani-Keeda-Ready-For-Its-India-Release/2014/10/28/article2495951.ece|title=Sulemani Keeda Ready For Its India Release|work=The New Indian Express}}</ref>

In the words of critic Elvis D'Silva: "You have to be as exhausted by Bollywood romance as I am to appreciate exactly how surprising and wonderful that is… For me, the real star of the movie was the blossoming romantic relationship between Dulal and Ruma. Kudos to Mr. Masurkar for pulling off a depiction of youthful attraction without ever being loud or boisterous."

Critic Arnesh Ghose writes, "While Tewari steals the show with his frolicking comic timing and dialogue delivery, Masurkar should be applauded for a crisp screenplay and dialogues… the all-pervading irreverence and we-don’t-give-a-fuck attitude makes it an intimate story of Mumbai's film-dreaming strugglers."

<ref name="rediff.com">{{cite news|title=Pix: Amrita Rao, Ranvir Shorey, Vikramaditya Motwane at Sulemani Keeda screening|url=http://www.rediff.com/movies/report/pix-amrita-rao-vikramaditya-motwane-at-sulemani-keeda-screening/20141203.htm}}</ref>
Reviewer Somen Mishra writes, "Honest, charming and funny… the romantic track is neatly done... Liquor in plastic glass, flat owner's son asking for rent, no money for screenwriters, another Kapoor struggling for break – it gets some of the small details so bang on."<ref>{{cite news|title="Sulemani Keeda" to release on 5th Dec, 2014 (trailer out)|url=http://moifightclub.wordpress.com/2014/10/24/sulemani-keeda-to-release-on-28th-nov-2014-trailer-out/|accessdate=18 November 2014}}</ref>

Birmingham based South Asian culture website Desiblitz.com called the film "youthful and hilarious" and sponsored the Q&A after the screenings in London, the recordings of which are available online.<ref name="desiblitz.com">{{cite news|last1=Desi|first1=Blitz|title=Sulemani keeda entertains audiences|url=http://www.desiblitz.com/content/sulemani-keeda-entertains-audiences-liff|accessdate=18 November 2014|agency=Desiblitz}}</ref>

[[Mayank Shekhar]] writes about ''Sulemani Keeda'' "Slacker Comedy at its Best- An outsider's take, like Sulemani Keeda, requires only putting a camera before two strugglers and everything just becomes so naturally funny!"<ref>{{cite news|title=Mayank Shekhar: Slacker Comedy at its Best|url=http://www.openthemagazine.com/article/voices/slacker-comedy-at-its-best|website=OpentheMagazine}}</ref>

Ahead of its 5 December theatrical release, the film was screened for Press Preview at PVR in Juhu, a western Mumbai suburb. Several celebrities, actors, writers and other associates turned up for the event packing a full house. Press preview burgeoned into 'Premier' with the crowd enthusiastically turning up and making it huge. [[Amrita Rao]], [[Ranvir Shorey]], [[Kanu Behl]] (of [[Titli (2014 film)|Titli]] fame) and [[Vikramaditya Motwane]] had all the praises for young writers slack comedy.<ref name="rediff.com"/><ref>{{cite news|title=Sulemani Keeda Movie Premiere – Amrita Rao, Ranvir Shorey|url=https://www.youtube.com/watch?v=LHIut8m6lKA}}</ref>

Arindam Sen on Indiannerve.com calls it a "Profanity-Laced Indie Gem: The ending was Roman Holiday-esque hence grounded which I felt was very well done. I cannot wait for what Amit Masurkar does next."<ref>{{cite news|title=Sulemani Keeda Movie Review: A Profanity-Laced Indie Gem!|url=http://indiannerve.com/sulemani-keeda-movie-review-a-profanity-laced-indie-gem-17704/}}</ref>

In her review, Komal Shastri-Khedkar for Desiblitz mentions "This is the kind of film which Indian audiences are hungry for; realistic, fresh and characters so genuine. The film is urban, fresh, light hearted and definitely a wonderful weekend watch!"<ref>{{cite news|last1=bltiz|first1=Desi|title=Sulemani Keeda Movie Review by Komal Shastri-Khedkar |url=http://www.desiblitz.com/content/sulemani-keeda-review}}</ref>

Arnab Banerjee of Firstpost rightly puts across "The film echoes sentiments and experiences of all screenplay writers worldwide, whether in Bollywood or Hollywood. That must be the reason for the young film’s instant connect with moviegoers in the festival circuit wherever it has been screened so far. This is their story, just padded with some caricature and prettiness."<ref>{{cite news|title=Sulemani Keeda review: A film about struggling in Bollywood that's funny and real by Arnab Banerjee |url=http://www.firstpost.com/bollywood/sulemani-keeda-review-film-struggling-bollywood-thats-funny-real-1835495.html}}</ref>

Hindustan Times critic Rohit Vats justifies Sulemani Keeda in the title as "Ordinary people, Extraordinary show"<ref>{{cite news|title=Sulemani Keeda review: Ordinary people extraordinary show by Rohit Vats |url=http://www.hindustantimes.com/entertainment/reviews/sulemani-keeda-review-ordinary-people-extraordinary-show/article1-1293148.aspx|archive-url=https://web.archive.org/web/20141204124827/http://www.hindustantimes.com/entertainment/reviews/sulemani-keeda-review-ordinary-people-extraordinary-show/article1-1293148.aspx|url-status=dead|archive-date=4 December 2014}}</ref>

Rediff.com says "The duo's (Naveen and Mayank) prowess as actors becomes obvious in a brilliant scene that depicts one of their writing sessions in black and white, without any words.Every other actor in the film has clearly given it their 100% too – from Krishna Singh Bisht's manchild Pokhriyal, Karan Mirchandani's cocaine-snorting, cat-loving Gonzo and the lovely Aditi Vasudev as Ruma."<ref>{{cite news|title=Review: Sulemani Keeda is slacker comedy at its best|url=http://www.rediff.com/movies/review/review-sulemani-keeda-is-slacker-comedy-at-its-best/20141205.htm}}</ref>

Rachit Gupta for Filmfare.com says "A special mention to the CGI scene where Karan’s character snorts cocaine. This particular scene belongs in such memorable movies like Pineapple Express and This Is The End. This is beyond hilarious. It will give you a stomach ache. A thousand likes to Masurkar for deviating from the norm and having the audacity to try something different."<ref>{{cite news|title=Review: Sulemani Keeda is A bittersweet combination of what's ordinary and extraordinary|url=http://www.filmfare.com/reviews/movie-review-sulemani-keeda-7902.html}}</ref>

"The film is peppered with cinematic references, deftly treated with equal parts devout worship and irreverent satire. It follows an episodic structure much like their script in the film that never sees the light of the day, but whatever it lacks in action it makes up for in wordplay. Though some might say that Sulemani Keeda can be best described in one of its own closing lines, (“Dialogues acche thhe, film theek thi,”) I'll say it's definitely worth a watch for some zany comedy, break-out performances and a peppy soundtrack that you'll surprisingly find yourself humming on the way back home."Dipika Bhatia summarises for Business Standard.<ref>{{cite news|title=Review: Sulemani Keeda is the oft-quirky, oft-drifting story of the eternal strugglers of B-town, the writers|url=http://www.business-standard.com/article/specials/film-review-sulemani-keeda-114120500666_1.html}}</ref>

Shubha Shetty Saha analyses about the casting and editing as following on Mid-day "Casting is good, editing (Khushboo Agarwal) is fantastic. Naveen and Mayank fit into their roles pretty well and do a commendable job. A special mention has to be made of Aditi who carried her role with remarkable ease and she is pretty easy on the eye, too. Hope this girl gets more roles to prove her mettle further."<ref>{{cite news|title=Movie Review: 'Sulemani Keeda'|url=http://www.mid-day.com/articles/movie-review-sulemani-keeda/15816197}}</ref>

Missmalini.com mentions "Sulemani Keeda is the kind of film you’d like to make – a film with way too many inside jokes that are broad enough to welcome an audience into and assuring them that they’re going to have a great time! If you’re watching one movie this week, do yourself a favour and watch this one."<ref>{{cite news|title=Film Review: You NEED To Watch Sulemani Keeda This Weekend!|url=http://www.missmalini.com/2014/12/06/film-review-you-need-to-watch-sulemani-keeda-this-weekend/}}</ref>

DearCinema.com reviews "Sulemani Keeda is quite a few things at once- a snapshot of strugglers in Bollywood , a bittersweet coming-of-age saga, a tale of friendship between two very dissimilar men, and a love story that may not have a conventional ending. It also shows a side of Mumbai not captured often on screen, the city of struggling, wannabe yet smug screenwriters and directors"<ref>{{cite news|title=Sulemani Keeda: a cleverly-crafted Indie comedy|url=http://dearcinema.com/review/sulemani-keeda-cleverly-crafted-indie-comedy/4134}}</ref>

Sonal Chopra for Sify.com writes "Director Amit V Masurkar's indie slacker comedy hits home for the most part as it is gives us these deeply flawed, real characters that we laugh at and laugh with. We emotionally invest in their everyday tragedies and smile at their comical solutions. In that sense, the film is as rich, complex and tragicomic as life itself. Go for it!"<ref>{{cite news|title=Sulemani Keeda review: As tragicomic as life itself!|url=http://www.sify.com/movies/sulemani-keeda-review-as-tragicomic-as-life-itself-review-bollywood-15058713.html|archive-url=https://web.archive.org/web/20141208023932/http://www.sify.com/movies/sulemani-keeda-review-as-tragicomic-as-life-itself-review-bollywood-15058713.html|url-status=dead|archive-date=2014-12-08}}</ref>

[[Shekhar Kapur]], [[Mallika Sherawat]], [[Nagesh Kukunoor]], [[Vinay Pathak]], [[Ayushmann Khurrana]] attend special screening of Sulemani Keeda at PVR Juhu on 10 December 2014 and celebrated Aditi Vasudev's birthday along too.

Filmcurry.com bottom lines as "We all need and want movies like this one to be made and entertain us completely. Wonder why we see such A-list comedies so rare. This one is a must and great watch, it is brilliantly and effectively made, keeps one hooked throughout and absolutely entertains."<ref>{{cite news|title=Sulemani Keeda review: Finest wonder of contemporary indie film-making|url=http://www.filmycurry.com/sulemani-keeda-movie-review/}}</ref>

[[Rajeev Masand]], one of India's most well known critic says " Slickly shot, capturing a real, lived-in feel of the city, this is a charming little indie that manages to say something important, while never forgetting to make you laugh. I'm going with three out of five for Sulemani Keeda. Give it a chance."<ref>{{cite news|title='Sulemani Keeda' review: The film is refreshingly authentic in its portrayal of friendship|url=http://ibnlive.in.com/news/sulemani-keeda-review-the-film-is-refreshingly-authentic-in-its-portrayal-of-friendship/516633-47-84.html|archive-url=https://web.archive.org/web/20150101024014/http://ibnlive.in.com/news/sulemani-keeda-review-the-film-is-refreshingly-authentic-in-its-portrayal-of-friendship/516633-47-84.html|url-status=dead|archive-date=2015-01-01}}</ref>

[[Subhash K. Jha]] mentions "In a world infested by imposters of movie-making here's a toast to the dost that is refreshing,charming, cocky and tongue in cheek. SulemaniKeeda follows with fecund ferocity the some-times farcical, some-times quirky odyssey of a couple of oddball writers in that place of perverse entertainment known, for eccentric reasons as Bollywood."<ref>{{cite news|title=Sulemani Keeda: Movie Review|url=http://skjbollywoodnews.com/2014/12/sulemani-keeda-movie-review/4124228.html}}</ref>

Before releasing in India, Sulemani Keeda (Writers) promoted it in the indie-film<ref>{{cite news|title=10 Questions to Understand the Meaning of 'Indie Films'|url=http://www.cinemaisforever.com/2014/12/independent-films-or-indies-widely.html}}</ref> circuit. It was screened at the Mumbai Film Festival, New York Indian Film Festival, Indian Film Festival of Los Angeles, London Indian Film Festival, MISAFF Mississauga, Zurich Film Festival, Oaxaca Film Festival in Mexico. At London Indian Film Festival, Amit said "A film like this can only be set in a city like Bombay, where there is a very strong hub of movies."<ref name="desiblitz.com"/>

Recently{{when|date=March 2015}} screenings happened in Seattle, Frankfurt, Cologne and Birmingham.

==References==
{{Reflist}}

==External links==
* [https://www.imdb.com/title/tt2679480/ IMDb Page]
* [https://www.youtube.com/watch?v=s-qfjTQb1Hk Official Trailer]
* [https://www.sourcelearns.com/ Sourcelearns]

[[Category:2013 films]]
[[Category:Indian avant-garde and experimental films]]
[[Category:Films about Bollywood]]
[[Category:Indian comedy films]]
[[Category:2010s avant-garde and experimental films]]
[[Category:2013 comedy films]]
[[Category:2010s Hindi-language films]]
[[Category:Hindi-language comedy films]]

Sulemani Keeda - Revision history

Ajay Kumar: Created a new article