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{{Short description|Annual Music fest of the National Law School of India University}}
{{Other uses|Strawberry Fields (disambiguation){{!}}Strawberry Fields}}
{{Use Indian English|date=August 2015}}
{{Use dmy dates|date=August 2015}}
{{Infobox recurring event
| name = Strawberry Fields
| frequency = Annual
| genre = [[Music Fest]]
| begins = {{start date and age|1997}}
| venue = [[NLSIU, Bangalore|National Law School Of India University]]
| location = [[Bengaluru]]
| country = [[India]]
| website = {{URL|https://www.strawberryfields.in/}}
| attendance = 8,000+ (2019)
| organised = Event Management Committee, NLSIU
}}

'''Strawberry Fields''' is an annual independent music festival held in [[Bangalore]], [[India]].<ref>{{Cite news|url=http://bengaluru.citizenmatters.in/3208-money-and-technology-jazz-up-college-fests-3208|title=Money and technology jazz up college fests {{!}}|date=2011-08-01|work=Citizen Matters, Bengaluru|access-date=2017-10-03|language=en-US}}</ref><ref>{{Cite web|url=http://www.deccanherald.com/content/301040/fests.html|title=The best of the fests|website=Deccan Herald|access-date=2017-10-03}}</ref> It is one of India's largest student-organized music festivals,<ref>See the University's [https://www.nls.ac.in/index.php?option=com_content&view=article&id=135&Itemid=62 "Events & Activities"] webpage.</ref> and attracts participants and audiences from across India and neighboring countries. The event is organized by the [[National Law School of India University]], primarily by the student body, but with the official support of the university authorities.<ref>{{Cite web |title=NLS Strawberry Fields Archives |url=https://rollingstoneindia.com/tag/nls-strawberry-fields/ |access-date=2022-03-17 |website=My Site |language=en-US}}</ref> It provides a platform for semi-professional and college bands to compete and showcase their talent to a live audience of over 8000 people. The competition has built a legacy amongst music enthusiasts and has bolstered the independent music scene in India.<ref>{{Cite web |title=Giving flight to aspiring musicians |url=https://www.newindianexpress.com/cities/bengaluru/2020/jan/08/giving-flight-to-aspiring-musicians-2086581.html |access-date=2022-03-17 |website=The New Indian Express|date=8 January 2020 }}</ref><ref>{{Cite web |title=NLS Strawberry Fields festival won by rockers Blacklisted |url=https://www.legallyindia.com/lawschools/nls-strawberry-fields-won-by-bangalore-band-blacklisted-20091123-299 |access-date=2022-03-17 |website=www.legallyindia.com |language=en-gb}}</ref> It has served as a launch pad for bands like [[Motherjane]], [[Thermal and a Quarter]], [[Demonic Resurrection]], [[Bhayanak Maut]], and [[Kryptos (band)|Kryptos]]. Many influential bands such as [[Parvaaz (band)|Parvaaz]],<ref>{{Cite web |title=Parvaaz at Strawberry Fields XXIII |url=https://allevents.in/bangalore/parvaaz-at-strawberry-fields-xxiii/200018806658743 |access-date=2022-03-17 |website=AllEvents.in |language=en}}</ref> [[Inner Sanctum (band)|Inner Sanctum]], [[The Down Troddence]] and [[Parikrama (band)|Parikrama]] have headlined at Strawberry Fields.<ref>{{Cite news|url=https://allevents.in/bangalore/parvaaz-at-strawberry-fields-xxiii/200018806658743|title=Parvaaz at Strawberry Fields}}</ref> The event is usually held on the university campus, although it was held in the Bangalore Palace grounds in 2002, 2003, 2004, and 2013.

==History==
The festival was established in 1997 by a committee led by Rahul Cherian, and has been repeated every year since then.<ref>{{Cite news|url=http://www.thehindu.com/news/national/rahul-cherian-passes-away/article4390530.ece|title=Rahul Cherian passes away|date=2013-02-08|work=The Hindu|access-date=2017-10-03|language=en-IN|issn=0971-751X}}</ref><ref>{{Cite news|url=http://www.thehindu.com/opinion/op-ed/a-lightness-of-spirit/article4394284.ece|title=A lightness of spirit|last=Liang|first=Lawrence|date=2013-02-09|work=The Hindu|access-date=2017-10-03|language=en-IN|issn=0971-751X}}</ref> The scope of the festival has grown annually, and it has now become the primary showcase for up and coming musicians from across south Asia. The Rock Street Journal has rated Strawberry Fields as "India's best college rock festival".<ref>See "history" page of the [http://strawberryfields.in event website].</ref> Entry to the festival has been free for audiences since its inception.

The festival was founded as a platform for independent grassroots musicians in India, and has been a stepping stone to success for several Indian musicians including [[Thermal and a Quarter]], Pin Drop Violence, [[Kryptos (band)]] and many others.<ref>{{Cite news|url=http://www.thehindu.com/todays-paper/tp-national/tp-karnataka/Strawberry-Fields-from-November-23/article14879701.ece|title=Strawberry Fields from November 23|date=2007-11-21|work=The Hindu|access-date=2017-10-03|language=en-IN|issn=0971-751X}}</ref><ref>{{Cite news|url=http://www.dnaindia.com/locality/bengaluru-south/three-day-music-fest-strawberry-fields-back-bangalore-82236|title=Three-day music fest, Strawberry Fields is back in Bangalore|date=2016-01-15|work=dna|access-date=2017-10-03|language=en-US}}</ref>

==Events==

=== Battle of the Bands ===
Although primarily a festival, there is also an element of competition, with a large cash prize provided for the winning band.<ref>{{Cite web |title=Battle Of The Bands, Food Trucks, And Music Acts Galore: Strawberry Fields Festival Is Back For Its 20th Edition {{!}} LBB |url=https://lbb.in/bangalore/strawberry-fields-xx/ |access-date=2022-03-17 |website=LBB, Bangalore |language=en}}</ref> The competition is usually divided into a three day format.<ref>{{Cite web |last=Indulia |first=Bhumika |date=2021-01-04 |title=NLSIU {{!}} Strawberry Fields to be hosted online and offline on 9th and 10th Jan |url=https://www.scconline.com/blog/post/2021/01/04/nlsiu-strawberry-fields-to-be-hosted-online-and-offline-on-9th-and-10th-jan/ |access-date=2022-03-17 |website=SCC Blog |language=en-US}}</ref> The first two days features upcoming bands across India perform their act in front of a panel of music experts.<ref>{{Cite web |date=2021-01-09 |title=Strawberry Fields XXIV by NLSIU, Bangalore [Online & Offline; Jan 9-10] |url=https://www.lawctopus.com/strawberry-fields-xxiv-nlsiu-bangalore/ |access-date=2022-03-17 |website=Lawctopus |language=en-US}}</ref> The final day consists of performances by the five best bands and the winner is decided. Following the death in 2013 of the festival founder, the prize for the winner is now known as the Rahul Cherian Prize. The value of the prize in 2013 was 25,000 Indian rupees and has steadily grown.<ref>Prize outlined in the [http://www.deccanchronicle.com/131106/entertainment-tvmusic/article/national-law-school-prepares-its-annual-music-festival Deccan Chronicle] {{Webarchive|url=https://web.archive.org/web/20141015102742/http://www.deccanchronicle.com/131106/entertainment-tvmusic/article/national-law-school-prepares-its-annual-music-festival |date=15 October 2014 }} newspaper.</ref> Prizes are also provided for individual excellence.

=== Headlining Acts ===
The performances by amateur and upcoming bands is followed by performances by influential musicians and bands from across India. Along with this, the winner of the earlier edition, performs at the next edition as a headliner.<ref>{{Cite web |title=Home |url=https://www.strawberryfields.in/ |access-date=2022-03-17 |website=sf |language=en |archive-date=24 February 2022 |archive-url=https://web.archive.org/web/20220224053200/https://www.strawberryfields.in/ |url-status=dead }}</ref> Strawberry Fields has featured many impressive headliners over the years which has increased its popularity among the student community. Some of the past headliners include [[Parvaaz (band)|Parvaaz]] in 2012, 2016 and 2020, [[Parikrama (band)|Parikrama]] in 2009, [[The Down Troddence]] in 2013 and [[Inner Sanctum (band)|Inner Sanctum]] in 2009 and 2011.<ref>{{Cite web |date=2020-01-10 |title=Strawberry Fields 2020: NLSIU Bengaluru's music festival returns, with F16s, Skrat, Parvaaz among headliners |url=https://www.firstpost.com/entertainment/strawberry-fields-2020-nlsiu-bengalurus-music-festival-returns-with-f16s-skrat-parvaaz-among-headliners-7877851.html |access-date=2022-03-17 |website=Firstpost |language=en}}</ref>

== Media, Sponsors and Publicity ==
Strawberry Fields has attracted sponsorships from various corporations and companies over the years. Some past sponsors include [[MTV (Indian TV channel)|MTV]], [[VH1 (Indian TV channel)|Vh1]], [[TVS Motor Company|TVS]], [[Fastrack (fashion accessories)|fastrack]], [[JioSaavn|Saavn]], [[Tinder (app)|Tinder]], [[The Himalaya Drug Company|Himalaya]], and [[People for the Ethical Treatment of Animals|PETA]]. Further many radio channels like [[Radio City (Indian radio station)|Radio City]] and [[Radio Mirchi]] have sponsored the event. Newspapers like [[Deccan Herald|the Deccan Herald]] and [[the Times of India]] have both powered the event, and given media coverage to it. Strawberry Fields garners extensive media coverage in both local and national newspapers, along with news websites.<ref>{{Cite news |last=Majumdar |first=Meghna |date=2021-01-06 |title=2021: Can indie music move on from livestreams? |language=en-IN |work=The Hindu |url=https://www.thehindu.com/sci-tech/energy-and-environment/2021-can-indie-music-move-on-from-livestreams/article33509413.ece |access-date=2022-03-17 |issn=0971-751X}}</ref><ref>{{Cite web |date=2011-11-30 |title=Jumping on the bandwagon |url=https://www.deccanherald.com/content/208355/jumping-bandwagon.html |access-date=2022-03-17 |website=Deccan Herald |language=en}}</ref><ref>{{Cite web |date=Nov 23, 2008 |title=Strawberry Fields forever! |url=https://bangaloremirror.indiatimes.com/bangalore/others/strawberry-fields-forever/articleshow/22332669.cms |access-date=2022-03-17 |website=Bangalore Mirror |language=en}}</ref>

==References==
{{Reflist}}

[[Category:Music festivals in India]]
[[Category:Rock festivals in India]]

Strawberry Fields (Indian festival) - Revision history

AmieLearmonth67: made a entry w/ sources.