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{{Orphan|date=May 2014}}
{{Use Indian English|date=January 2018}}
{{Use dmy dates|date=June 2020}}
{{Infobox company
| logo = Sterling logo.png
| name = Sterling Holidays
| type = [[Public]]
| traded_as = {{NSE|THOMASCOOK}} <br /> {{BSE|500413}}
| foundation = 1986
| predecessor =
| founder = [[R. Subramanian]]
| hq_location_city= [[Chennai]], [[Tamil Nadu]], [[India]]
| area_served = 
| key_people = Ramesh Ramanathan({{small|[[Chairman and Managing Director]]}})
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| num_employees =
| industry = [[Leisure Hospitality, Vacation Ownership]]
| products = Leisure Travel, Timeshare, Vacation Ownership, MICE, Corporate Travel, Adventure Holidays
| subsid =
| parent = Sterling Holiday Resorts Limited
| homepage = {{URL|http://www.sterlingholidays.com/}}
| footnotes =
}}

'''
Sterling Holiday Resorts Limited (known as Sterling) a holiday lifestyle company was incorporated in the year 1986. In 2015, Sterling Holiday Resorts India Limited became a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL) in the back of the former's equity shares being bought in an off-market transaction by Thomas Cook Insurance Services (TCISIL).

Thomas Cook India Limited (TCIL) traded on stock exchange as NSE: THOMASCOOK; BSE: 500413. Sterling currently has 32 resorts in India.

Sterling Holiday Resorts Limited, signed an agreement in October 2015 to acquire Nature Trails Resorts Private Limited – an adventure holiday company that operates resorts at 4 destinations in Maharashtra. It has been reported that the company is looking at expanding to more destinations.<ref>{{cite news| url=http://profit.ndtv.com/news/corporates/article-sterling-holiday-resorts-inks-pact-to-acquire-nature-trails-1236656 | work=NDTV Profit | title=Sterling Holiday Resorts Inks Pact to Acquire Nature Trails | date=26 October 2015}}</ref>

Sterling is affiliated with [[RCI (company)|Resorts Condominium International (RCI)]] which has 4600 affiliated resorts worldwide and 110 resorts in India. It is also accredited by AIRDA (All India Resorts Development Association).<ref>http://www.airda.org/</ref>

==History==
Sterling was established in 1986 in [[Chennai]], India, and opened its first resort, Lake View Kodaikanal (the resort has been recently renamed as Kodai – By The Lake). Sterling Holidays expanded to 11 resorts by the year 1988. In 2010, the company changed its brand name from Sterling Resorts to Sterling Holidays.<ref>http://www.afaqs.com/news/story.html?sid=29516_Sterling+Holidays+revamps+brand+identity+and+logo</ref>

The company today has 35 resorts in 29 destination and plan to add 17 more resorts.<ref>{{cite news |last1=Rout |first1=Hemant Kumar |title=Sterling's theme-based holiday resorts offer unexpected surprises to visitors |url=http://www.newindianexpress.com/business/2018/may/09/sterlings-theme-based-holiday-resorts-offer-unexpected-surprises-to-visitors-1812174.html |accessdate=17 September 2018 |work=The New Indian Express |date=9 May 2018}}</ref>

== Resorts ==
The resorts in the Sterling destination network are spread across India. The resorts are as follows:
[[File:Puri Sterling 17.jpg|thumb|250 px|Sterling Resort Logo of bloggers meet in [[Puri]] resort]]
[[File:Puri Sterling Resort 1.jpg|thumb|250 px|Sterling Resort [[Puri]] interiors]]

=== Resorts <ref>https://www.sterlingholidays.com/resorts-hotels</ref>===
# Sterling Anaikatti
# Sterling Corbett
# Sterling Darjeeling
# Sterling Dharamshala
# Sterling Gangtok – Orange Village
# Sterling Goa Bardez
# Sterling Goa Varca
# Sterling Guruvayur
# Sterling Atharva – Jaipur
# Sterling Kanha
# Sterling Karwar
# Sterling Kodai – Lake
# Sterling Kodai – Valley
# Sterling Kufri
# Sterling Lonavala
# Sterling Manali
# Sterling Mount Abu
# Sterling Munnar
# Sterling Mussoorie
# Sterling Nainital
# Sterling Ooty – Elk Hill
# Sterling Ooty – Fern Hill
# Sterling Puri
# Sterling Rajakkad
# Sterling Sariska
# De Laila HouseBoats Srinagar
# Sterling Thekkady
# Sterling Wayanad
# Sterling Yelagiri
# Sterling Yercaud
# Sterling Rishikesh
# Sterling Palavelli

== Timeline<ref>{{cite news| url=http://economictimes.indiatimes.com/sterling-holiday-resorts-(i)-ltd/infocompanyhistory/companyid-12976.cms | work=The Times of India | title=Sterling Holiday Resorts (I) Ltd}}</ref>==
* 1986 – The company was incorporated as a Private Limited Company on 22 May and converted into a Public Limited Company on 11 Dec 1989.
* 1988 – Sterling Holidays inaugurated the country's first Time Share holiday resort in Kodaikanal on 15 April.
* 1990 – Launched Ooty – Elk Hill
* 1993 – Launched Ooty – Fern Hill
* 1994 – Launched Puri – Golden Sands
* 1995 – The company expanded the resort network in Darjeeling, Goa, Manali, etc.
* 2006 – Sterling Holiday Resorts India appointed Mr S.Sidharth Shankar as an Additional Director (Non-Executive Director) of the company.
* 2009 – Sterling Holiday Resorts India Ltd appointed Mr.Amit Jatia, as Additional Director on the Board of the company.
* 2010 – Sterling Holiday Resorts (India) reports net profit of Rs. 0.06 crore in the March 2010 quarter
* 2011 – On 4 July, Mr. Ramesh Ramanathan moved to Sterling Holidays as the new Managing Director.
* 2015 – Sterling Holiday Resorts Limited became a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL).
* 2015 – On 26 October, Sterling Holidays Forays into Adventure Tourism, Acquires Nature Trails – an adventure holiday company.
* 2016 – Launched Sterling Agra, Sterling Kufri, Sterling Anaikatti
* 2017 – Launched Sterling Goa Varca, Sterling Kanha, Sterling Wayanad
* 2018 – Launched Sterling Atharva – Jaipur, Sterling Mount Abu
* 2019 – Launched Sterling Guruvayur, Sterling Rajakkad

== About investors ==
In 2009, Bay Capital (formerly Indus Hospitality Fund) invested in Sterling Holiday Resorts,<ref>{{cite news| url=http://in.reuters.com/article/idINIndia-58375520110721 | work=Reuters | title=Bay Capital-backed Sterling Resorts raising Rupees 120Cr | date=21 July 2011}}</ref> acquiring an 18.80% stake. Again in 2009, India Discovery Fund acquired a 7% stake in the company. Bay Capital and others (including India Discovery Fund, Damani group and Jhunjhunwala group) now holds a total stake of 47.42% in Sterling Holiday Resorts through its funds.

In July 2011, the company announced an Extraordinary General Meeting on 13 August 2011 to seek shareholder approval to raise Rs. 121.5 crore capital through the issuance of equity shares & warrants on a preferential basis to a consortium of investors led by Rakesh Jhunjhunwala and Radhakrishna Damani.<ref>{{cite news| url=http://articles.economictimes.indiatimes.com/2011-07-20/news/29794977_1_sterling-holiday-resorts-board-meeting-billionaire-rakesh-jhunjhunwala | work=The Times of India | title=Rakesh Jhunjhunwala and Radhakrishna Damani to buy 1 crore shares in Sterling Resorts | date=20 July 2011}}</ref>

On 7 February 2014, Thomas Cook India Ltd. (TCIL) & Sterling Holiday Resorts Limited announced a merger between the companies.<ref>{{cite news| url=http://www.business-standard.com/article/companies/bombay-hc-approves-thomas-cook-india-sterling-holiday-merger-115071400243_1.html | work=Business Standard | title=Bombay HC approves Thomas Cook India-Sterling Holiday merger | date=14 July 2015}}</ref>

==References==
{{Reflist}}

==External links==
* {{Cite web|url=http://www.afaqs.com/news/story.html?sid=29516_Sterling+Holidays+revamps+brand+identity+and+logo |title=Sterling Holidays revamps brand identity and logo |publisher=Afaqs.com |date=25 January 2011}}
* {{Cite news|url=http://economictimes.indiatimes.com/sterling-holiday-resorts-(i)-ltd/infocompanyhistory/companyid-12976.cms |title=Sterling Holiday Resorts (I)History | Sterling Holiday Resthan – MD, Sterling Holiday Resorts India Ltd. |via=YouTube |date=21 July 2011 }}
* {{Cite web |url= http://www.rmdhar.com/index.php/2011/08/14/rakesh-jhunjhunwalas-5-reasons-to-buy-sterling-holiday-resorts/ |title=Rakesh Jhunjhunwala’s 5 Reasons To Buy Sterling Holiday Resorts |date= 14 August 2011 |accessdate= 25 November 2012}}
* {{Cite web|first=Nargis |last=Namazi |url=http://www.businessreviewindia.in/business_leaders/sterling-holiday-resorts-appoints-new-managing-director |title=Sterling Holiday Resorts appoints new Managing Director |work=Business Review India |date=4 July 2011 }}
* {{Cite news|url=https://www.bloomberg.com/apps/quote?ticker=SLHR:IN |title=SLHR:BSE India Stock Quote – Sterling Holiday Resorts India Ltd |publisher=Bloomberg |date=10 May 2012 }}
* {{cite news| url=http://www.business-standard.com/article/companies/bombay-hc-approves-thomas-cook-india-sterling-holiday-merger-115071400243_1.html | work=Business Standard | title=Bombay HC approves Thomas Cook India-Sterling Holiday merger | date=14 July 2015}}
* {{cite news| url=http://profit.ndtv.com/news/corporates/article-sterling-holiday-resorts-inks-pact-to-acquire-nature-trails-1236656 | work=NDTV Profit | title=Sterling Holiday Resorts Inks Pact to Acquire Nature Trails | date=26 October 2015}}
* {{cite news| url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/by-the-river/article9092101.ece | work=The Hindu | title=By the River | date=10 September 2016}}
* {{cite news| url=http://www.thehansindia.com/posts/index/Travel/2016-09-08/Come-Discover-a-Quaint-Destination-Lost-in-Time-Anaikatti---By-the-Siruvani-a-Sterling-Holidays-resort/252804 | work=The Hans India | title=Come Discover a Quaint Destination Lost in Time 'Anaikatti – By the Siruvani', a Sterling Holidays resort | date=8 September 2016}}
* [http://businesstoday.intoday.in/story/sterling-resorts-makes-a-comeback/1/198684.html Sterling Holidays article in Business Today]
* {{cite news| url=http://www.livemint.com/Companies/32khXC6CvmTaQR2z15zs6H/Thomas-Cook-owned-Sterling-Holidays-undergoes-brand-revamp-t.html | work=Live Mint | title=Thomas Cook owned Sterling Holidays undergoes brand revamp to woo young travellers | date=8 December 2017}}
* {{cite news| url=https://brandequity.economictimes.indiatimes.com/news/marketing/how-sterlings-ramesh-ramanathan-turned-the-brand-around-and-plans-to-do-it-again/61974278 | work=Economic Times | title=How Sterling's Ramesh Ramanathan turned the brand around – and plans to do it again | date=8 December 2017}}
* {{cite news| url=http://www.travelbizmonitor.com/Top-Stories/sterling-holiday-resorts-unveils-new-brand-identity-to-align-with-new-brand-strategy-34579 | work=Travel Biz Monitor| title=Sterling Holiday Resorts unveils new brand identity to align with new brand strategy | date=6 December 2017}}
* {{cite news| url=http://businessnewsthisweek.com/business/sterling-holiday-resorts-bags-india-travel-awards-south-2018/| work=BusinessNewsThisWeek | title=Sterling Holiday Resorts bags India Travel Awards- South 2018| date=16 May 2018}}
* {{cite news| url=https://www.thehindubusinessline.com/news/sterling-holidays-to-offer-full-travel-cover-ties-up-with-digit-insurance/article24049885.ece| work=The HinduBusinessLine| title=Sterling Holidays to offer full travel cover; ties up with Digit Insurance| date=31 May 2018}}
* {{cite news| url=http://www.travelbizmonitor.com/Trade-News/sterling-holiday-resorts-launches-indias-first-comprehensive-holiday-insurance-35646| work=TravelBizMonitor| title=Sterling Holiday Resorts launches India’s first comprehensive holiday insurance| date=11 June 2018}}
* {{cite news| url=https://tourismbreakingnews.com/sterling-holiday-resorts-to-open-its-34th-resort-in-jaipur/| work=TourismBreakingNews| title=Sterling Holiday Resorts to open its 34th resort in Jaipur| date=20 August 2018}}
* {{cite news| url=http://www.protourism.news/2018/12/07/sterling-holiday-resorts-launches-its-34th-resort-in-jaipur/| work=ProTourism | title=Sterling Holiday Resorts launches its 34th resort in Jaipur| date=7 December 2018}}
* {{cite news| url=https://www.thehansindia.com/posts/index/Travel/2018-12-19/Sterling-Holiday-Resorts-wins-two-awards-at-the-prestigious-ABP-Brand-Excellence-Awards-2018/461399| work=TheHansIndia | title=Sterling Holiday Resorts wins two awards at the prestigious ABP Brand Excellence Awards 2018| date=19 December 2018}}
* {{cite news| url=http://bwhotelier.businessworld.in/article/Sterling-Holidays-Launches-New-Resort-in-Mount-Abu/26-02-2019-167569/| work=ProTourism | title=Sterling Holidays Launches New Resort in Mount Abu| date=26 February 2019}}
* {{cite news| url=https://brandequity.economictimes.indiatimes.com/news/advertising/sterling-holiday-resorts-unveils-a-tv-and-digital-campaign-for-pan-indian-audiences/67830184| work=The Economic Times| title=Sterling Holiday Resorts unveils a TV and digital campaign for pan Indian audiences| date=4 February 2019}}
* {{cite news| url=https://www.exchange4media.com/advertising-news/sterling-holidays-new-tvc-captures-the-joy-of-holidaying-differently-94424.html| work=Exchange4Media | title=Sterling Holidays new TVC captures the joy of holidaying differently| date=4 February 2019}}
* {{cite news| url=https://www.adgully.com/sterling-holidays-new-tvc-captures-the-joy-of-holidaying-differently-83310.html| work=AdGully | title=Sterling holidays new tvc captures the joy of holidaying differently| date=5 February 2019}}
* {{cite news| url=https://www.thehindubusinessline.com/companies/sterling-holidays-guruvayur-property-launched/article29324689.ece| work=BusinessLine | title=Sterling Holidays' Guruvayur property launched| date=3 September 2019}}

[[Category:Travel and holiday companies of India]]
[[Category:Companies based in Chennai]]
[[Category:1985 establishments in Tamil Nadu]]
[[Category:Indian companies established in 1986]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]

Sterling Holiday Resorts Limited - Revision history

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