Sterling Cineplex - Revision history

Serzohe: minor cleanup

2025-12-21T04:15:56Z

minor cleanup

← Older revision		Revision as of 09:45, 21 December 2025
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			{{Short description\|Multiplex cinema hall in Mumbai, India}}
	{{Use dmy dates\|date=June 2015}}		{{Use dmy dates\|date=June 2015}}
	{{Use Indian English\|date=June 2015}}		{{Use Indian English\|date=June 2015}}
	{{Infobox theatre		{{Infobox theatre
	\| name = Sterling Cineplex		\| name = Sterling Cineplex
	\| image = ~~File:~~Sterling ~~fort~~.jpg		\| image = Sterling Cineplex.jpg
	\| image_size =		\| image_size =
	\| image_alt =		\| image_alt =
	\| caption =		\| caption = Sterling Cineplex in 2024
	\| image_map =		\| image_map =
	\| map_caption =		\| map_caption =
	\| pushpin_map =		\| pushpin_map =
	\| pushpin_map_caption=		\| pushpin_map_caption =
	\| address = 65, Cinema Lane, Marzaban Road, [[Fort (Mumbai precinct)\|Fort]]		\| address = 65, Cinema Lane, Marzaban Road, [[Fort (Mumbai precinct)\|Fort]]
	\| city = [[Mumbai]]		\| city = [[Mumbai]]
	\| country = [[India]]		\| country = [[India]]
	\| designation =		\| designation =
	\| coordinates = {{coord\|18.938\|72.833\|type:landmark\|display=inline}}		\| coordinates = {{coord\|18.938\|72.833\|type:landmark\|display=inline}}
	\| architect =		\| architect =
	\| owner =		\| owner =
	\| tenant =		\| tenant =
	\| operator =		\| operator =
	\| capacity =		\| capacity =
	\| type = Multiplex		\| type = Multiplex
	\| opened = 1969		\| opened = 1969
	\| reopened = 2007		\| reopened = 2007
	\| ~~yearsactive~~ = 1969–present		\| years_active = 1969–present
	\| rebuilt =		\| rebuilt =
	\| closed =		\| closed =
	\| demolished =		\| demolished =
	\| ~~othernames~~ = ''Sterling Cinema'', ''Sterling Theatre''		\| other_names = ''Sterling Cinema'', ''Sterling Theatre''
	\| production =		\| production =
	\| ~~currentuse~~ =		\| current_use =
	\| website = http://www.sterlingcineplex.in/		\| website = http://www.sterlingcineplex.in/
	}}		}}
	'''Sterling Cineplex''' (previously known as ''Sterling Cinema'') is a [[Multiplex (movie theater)\|multiplex]] cinema hall in [[Mumbai]]. Opened (as a multiplex) in 2007, Sterling has three screens and was the first cinema in [[India]] to be [[THX\|THX certified]].<ref name=dnam07>{{cite news\|title=Sterling boosts short film genre\|url=http://www.dnaindia.com/mumbai/report_sterling-boosts-short-film-genre_1094150\|accessdate=19 March 2012\|newspaper=[[Daily News and Analysis]]\|date=2 May 2007}}</ref> It is considered a landmark in [[South Mumbai]].<ref name=dna06>{{cite news\|title=Sterling screen will go blank\|url=http://www.dnaindia.com/mumbai/report_sterling-screen-will-go-blank_1028638\|accessdate=19 March 2012\|newspaper=[[Daily News and Analysis]]\|date=10 May 2006}}</ref>		'''Sterling Cineplex''' (previously known as ''Sterling Cinema'') is a [[Multiplex (movie theater)\|multiplex]] cinema hall in [[Mumbai]]. Opened (as a multiplex) in 2007, Sterling has three screens and was the first cinema in [[India]] to be [[THX\|THX certified]].<ref name=dnam07>{{cite news\|title=Sterling boosts short film genre\|url=http://www.dnaindia.com/mumbai/report_sterling-boosts-short-film-genre_1094150\|accessdate=19 March 2012\|newspaper=[[Daily News and Analysis]]\|date=2 May 2007}}</ref> It is considered a landmark in [[South Mumbai]].<ref name=dna06>{{cite news\|title=Sterling screen will go blank\|url=http://www.dnaindia.com/mumbai/report_sterling-screen-will-go-blank_1028638\|accessdate=19 March 2012\|newspaper=[[Daily News and Analysis]]\|date=10 May 2006}}</ref>

UpdateBot: robot: Update article (please report if you notice any mistake or error in this edit)

2022-03-22T19:35:03Z

robot: Update article (please report if you notice any mistake or error in this edit)

← Older revision		Revision as of 01:05, 23 March 2022
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	==Conversion to multiplex==		==Conversion to multiplex==

	With the advent of new age multiplexes in Mumbai, Sterling, which catered to a niche English-speaking youth crowd, faced competition<ref name=ibn07>{{cite news\|title=India 360: 10 yrs of multiplexes\|url=http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html\|archive-url=https://archive.today/20130126133047/http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html\|url-status=dead\|archive-date=26 January 2013\|accessdate=19 March 2012\|newspaper=[[CNN IBN]]\|date=8 June 2007}}</ref> apart from the fact that single screen cinemas were heavily taxed whereas new multiplexes had tax incentives.<ref name=dna06/> It was first reported in 2003, that Sterling along with other single screen cinemas in Mumbai was looking at conversion into a multiplex.<ref name=toi03>{{cite news\|title=City set to become multiplex capital of India\|url=http://timesofindia.indiatimes.com/city/bombay-times/City-set-to-become-multiplex-capital-of-India/articleshow/39839.cms\|accessdate=19 March 2012\|newspaper=[[The Times of India]]\|date=24 June 2003}}</ref> In May 2006 it was confirmed that Sterling would close down for a year to make way for a multiplex under the same management.<ref name=dna06/><ref name=dnaa07/> It reopened in May 2007 as ''Sterling Cineplex'' for audiences of both [[Hollywood]] and [[Bollywood]] with films ''[[Spider-Man 3]]'' and ''[[Yatra (2007 film)\|Yatra]]''. The renewed theatre had three screens, a [[food court]], THX certification and online booking facilities.<ref name=dnam07/> When reopened, the Sterling management confirmed that it would screen both Hollywood and Bollywood movies, though priority would be given to Hollywood films.<ref name=ibnj07>{{cite news\|title=Mumbai's Sterling pounded into multiplex\|url=http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html\|archive-url=https://web.archive.org/web/20140502011044/http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html\|url-status=dead\|archive-date=2 May 2014\|accessdate=19 March 2012\|newspaper=[[CNN IBN]]\|date=20 June 2007}}</ref> In 2009, it was reported that prior to the [[2008 Mumbai attacks]], trained [[Lashkar-e-Taiba]] militants had surveyed various other places in Mumbai, including Sterling Cinema.<ref name=th09>{{cite news\|title='LeT men in India mapped out Mumbai for attackers'\|url=http://www.hindu.com/thehindu/holnus/000200902261012.htm\|accessdate=19 March 2012\|newspaper=[[The Hindu]]\|date=26 February 2009}}</ref>		With the advent of new age multiplexes in Mumbai, Sterling, which catered to a niche English-speaking youth crowd, faced competition<ref name=ibn07>{{cite news\|title=India 360: 10 yrs of multiplexes\|url=http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html\|archive-url=https://archive.today/20130126133047/http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html\|url-status=dead\|archive-date=26 January 2013\|accessdate=19 March 2012\|newspaper=[[CNN IBN]]\|date=8 June 2007}}</ref> apart from the fact that single screen cinemas were heavily taxed whereas new multiplexes had tax incentives.<ref name=dna06/> It was first reported in 2003, that Sterling along with other single screen cinemas in Mumbai was looking at conversion into a multiplex.<ref name=toi03>{{cite news\|title=City set to become multiplex capital of India\|url=http://timesofindia.indiatimes.com/city/bombay-times/City-set-to-become-multiplex-capital-of-India/articleshow/39839.cms\|accessdate=19 March 2012\|newspaper=[[The Times of India]]\|date=24 June 2003}}</ref> In May 2006 it was confirmed that Sterling would close down for a year to make way for a multiplex under the same management.<ref name=dna06/><ref name=dnaa07/> It reopened in May 2007 as ''Sterling Cineplex'' for audiences of both [[Cinema of the United States\|Hollywood]] and [[Bollywood]] with films ''[[Spider-Man 3]]'' and ''[[Yatra (2007 film)\|Yatra]]''. The renewed theatre had three screens, a [[food court]], THX certification and online booking facilities.<ref name=dnam07/> When reopened, the Sterling management confirmed that it would screen both Hollywood and Bollywood movies, though priority would be given to Hollywood films.<ref name=ibnj07>{{cite news\|title=Mumbai's Sterling pounded into multiplex\|url=http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html\|archive-url=https://web.archive.org/web/20140502011044/http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html\|url-status=dead\|archive-date=2 May 2014\|accessdate=19 March 2012\|newspaper=[[CNN IBN]]\|date=20 June 2007}}</ref> In 2009, it was reported that prior to the [[2008 Mumbai attacks]], trained [[Lashkar-e-Taiba]] militants had surveyed various other places in Mumbai, including Sterling Cinema.<ref name=th09>{{cite news\|title='LeT men in India mapped out Mumbai for attackers'\|url=http://www.hindu.com/thehindu/holnus/000200902261012.htm\|accessdate=19 March 2012\|newspaper=[[The Hindu]]\|date=26 February 2009}}</ref>

	==References==		==References==

106.193.128.173: /* History */

2021-06-06T05:25:44Z

History

New page

{{Use dmy dates|date=June 2015}}
{{Use Indian English|date=June 2015}}
{{Infobox theatre
| name = Sterling Cineplex
| image = File:Sterling fort.jpg
| image_size =
| image_alt =
| caption =
| image_map =
| map_caption =
| pushpin_map =
| pushpin_map_caption=
| address = 65, Cinema Lane, Marzaban Road, [[Fort (Mumbai precinct)|Fort]]
| city = [[Mumbai]]
| country = [[India]]
| designation =
| coordinates = {{coord|18.938|72.833|type:landmark|display=inline}}
| architect =
| owner =
| tenant =
| operator =
| capacity =
| type = Multiplex
| opened = 1969
| reopened = 2007
| yearsactive = 1969–present
| rebuilt =
| closed =
| demolished =
| othernames = ''Sterling Cinema'', ''Sterling Theatre''
| production =
| currentuse =
| website = http://www.sterlingcineplex.in/
}}
'''Sterling Cineplex''' (previously known as ''Sterling Cinema'') is a [[Multiplex (movie theater)|multiplex]] cinema hall in [[Mumbai]]. Opened (as a multiplex) in 2007, Sterling has three screens and was the first cinema in [[India]] to be [[THX|THX certified]].<ref name=dnam07>{{cite news|title=Sterling boosts short film genre|url=http://www.dnaindia.com/mumbai/report_sterling-boosts-short-film-genre_1094150|accessdate=19 March 2012|newspaper=[[Daily News and Analysis]]|date=2 May 2007}}</ref> It is considered a landmark in [[South Mumbai]].<ref name=dna06>{{cite news|title=Sterling screen will go blank|url=http://www.dnaindia.com/mumbai/report_sterling-screen-will-go-blank_1028638|accessdate=19 March 2012|newspaper=[[Daily News and Analysis]]|date=10 May 2006}}</ref>

==History==
Sterling Cinema (also referred to as ''Sterling Theatre'') was opened in 1969 with ''[[Doctor Dolittle (film)|Doctor Dolittle]]'', a Hollywood [[Musical film|musical]]. Sterling was a frontrunner in terms of technology, being the first cinema in India to introduce [[Dolby]] sound and [[Xenon arc lamp|Xenon projectors]].<ref name=dnaa07>{{cite news|title=Swanky Sterling to reopen|url=http://www.dnaindia.com/mumbai/report_swanky-sterling-to-reopen_1092982|accessdate=19 March 2012|newspaper=[[Daily News and Analysis]]|date=26 April 2007}}</ref> In terms of snacks and shows too, Sterling was the first cinema in India to introduce [Caramel Popcorn], matinee shows as well as late night shows.<ref name=dnam07/> In fact, at one time Sterling was the only cinema in [[South Mumbai]] to have a late night show.<ref name=ie00>{{cite news|title=The big screen bug bites the suburbs|url=http://www.expressindia.com/ie/daily/20000209/ien09025.html|accessdate=19 March 2012|newspaper=[[Indian Express]]|date=9 February 2000}}</ref> Its matinee shows were popular among students of nearby colleges.<ref name=dnaa07/> As a single screen cinema, Sterling used to screen only Hollywood films.<ref name=toi11>{{cite news|title=PVR sells off Phoenix Mills plex for 100 cr|url=http://articles.timesofindia.indiatimes.com/2011-05-06/mumbai/29515893_1_multiplex-way-big-cinemas-pvr|archive-url=https://web.archive.org/web/20131221101932/http://articles.timesofindia.indiatimes.com/2011-05-06/mumbai/29515893_1_multiplex-way-big-cinemas-pvr|url-status=dead|archive-date=21 December 2013|accessdate=19 March 2012|newspaper=[[The Times of India]]|date=6 May 2011}}</ref> [[Ajay Bijli]], the owner of [[PVR Cinemas]] (then ''Priya Cinema'' in [[New Delhi]]) visited Sterling Cinema in 1990, which was then the only cinema in India with Dolby sound and was so impressed by it that he convinced his father to remodel Priya Cinema along the lines of Sterling, with Dolby sound and screening Hollywood movies.<ref name=ht07>{{cite news|title=Ajay Bijli: The original Mister Multiplex|url=http://www.livemint.com/2007/10/27000349/Ajay-Bijli--The-original-Mist.html|accessdate=19 March 2012|newspaper=[[Hindustan Times]]|date=27 October 2007}}</ref><ref name=eto07>{{cite news|title=Sundowner with Ajay Bijli: The showman who saw it coming|url=http://economictimes.indiatimes.com/features/the-leisure-lounge/sundowner-with-ajay-bijli-the-showman-who-saw-it-coming/articleshow/2433781.cms|accessdate=19 March 2012|newspaper=[[The Economic Times]]|date=6 October 2007}}</ref> In 1999, Sterling was looted by robbers armed with knives. The robbers beat up cinema staff and locked them in toilets before escaping with cash and valuables.<ref name=ie99>{{cite news|title=Sterling cinema ransacked|url=http://www.expressindia.com/ie/daily/19990525/ige25056.html|accessdate=19 March 2012|newspaper=[[Indian Express]]|date=25 May 1999}}</ref>

==Conversion to multiplex==

With the advent of new age multiplexes in Mumbai, Sterling, which catered to a niche English-speaking youth crowd, faced competition<ref name=ibn07>{{cite news|title=India 360: 10 yrs of multiplexes|url=http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html|archive-url=https://archive.today/20130126133047/http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html|url-status=dead|archive-date=26 January 2013|accessdate=19 March 2012|newspaper=[[CNN IBN]]|date=8 June 2007}}</ref> apart from the fact that single screen cinemas were heavily taxed whereas new multiplexes had tax incentives.<ref name=dna06/> It was first reported in 2003, that Sterling along with other single screen cinemas in Mumbai was looking at conversion into a multiplex.<ref name=toi03>{{cite news|title=City set to become multiplex capital of India|url=http://timesofindia.indiatimes.com/city/bombay-times/City-set-to-become-multiplex-capital-of-India/articleshow/39839.cms|accessdate=19 March 2012|newspaper=[[The Times of India]]|date=24 June 2003}}</ref> In May 2006 it was confirmed that Sterling would close down for a year to make way for a multiplex under the same management.<ref name=dna06/><ref name=dnaa07/> It reopened in May 2007 as ''Sterling Cineplex'' for audiences of both [[Hollywood]] and [[Bollywood]] with films ''[[Spider-Man 3]]'' and ''[[Yatra (2007 film)|Yatra]]''. The renewed theatre had three screens, a [[food court]], THX certification and online booking facilities.<ref name=dnam07/> When reopened, the Sterling management confirmed that it would screen both Hollywood and Bollywood movies, though priority would be given to Hollywood films.<ref name=ibnj07>{{cite news|title=Mumbai's Sterling pounded into multiplex|url=http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html|archive-url=https://web.archive.org/web/20140502011044/http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html|url-status=dead|archive-date=2 May 2014|accessdate=19 March 2012|newspaper=[[CNN IBN]]|date=20 June 2007}}</ref> In 2009, it was reported that prior to the [[2008 Mumbai attacks]], trained [[Lashkar-e-Taiba]] militants had surveyed various other places in Mumbai, including Sterling Cinema.<ref name=th09>{{cite news|title='LeT men in India mapped out Mumbai for attackers'|url=http://www.hindu.com/thehindu/holnus/000200902261012.htm|accessdate=19 March 2012|newspaper=[[The Hindu]]|date=26 February 2009}}</ref>

==References==
{{reflist|colwidth=33em}}

==External links==
* [http://www.sterlingcineplex.in/ Official Website]

[[Category:Cinemas in Mumbai]]
[[Category:1969 establishments in Maharashtra]]