Gaurav at 13:47, 23 February 2026

2026-02-23T13:47:52Z

imported>Koustav Chatterjee at 13:29, 30 August 2021

2021-08-30T13:29:52Z

New page

{{short description|Indian Tamil-language television channel}}
{{Use Indian English|date=May 2015}}
{{Use dmy dates|date=May 2015}}
{{Infobox television channel
| name = Star Vijay
| logo = Star Vijay logo 2017.png
| logo_size =
| owner = {{Plainlist|
*
* [[Asianet Star Communications]]
}}
| launch_date = {{start date and age|1994|11|24|df=yes}}
| former_names = ''Golden Eagle Communication (GEC)'' (until 1995)
Vijay TV (1995-2001)
Star Vijay(2001- since now)
| network = [[Star India]]
| picture_format = [[1080i]] [[HDTV]] (downscaled to [[letterboxed]] [[576i]] for the [[SDTV]] feed)
| type = [[Generalist channel|General Entertainment]]
| country = India
| language = [[Tamil language|Tamil]]
| headquarters = [[Chennai]], [[Tamil Nadu]], India
| slogan = எதிலும் புதுமை. தமிழன் பெருமை.
''Edhilum Pudhumai. Tamizhan Perumai.'' (Innovation in everything, A Tamil’s Pride.)
| area = International
| sister_channels = [[Star Vijay Super]] 
[[Star Vijay Music]] [[Asianet (TV channel)|Asianet]] [[Asianet Plus]] [[Asianet Movies]]
| web = {{url|https://vijay.startv.com/|Star Vijay on Disney+ Hotstar}}
| cable_serv_1 = [[ Asianet Digital]]
| cable_chan_1 = Channel 202 (SD) Channel 804 (HD)
| cable_serv_2 = [[Sumangali Cable Vision|SCV]]
| cable_chan_2 = Channel 75 (SD) Channel 905 (HD)
| sat_serv_1 = [[Airtel Digital TV]]
| sat_chan_1 = Channel 758 (SD) Channel 759 (HD)
| sat_serv_2 = [[Videocon d2h]]
| sat_chan_2 = channel 543(SD) Channel···(HD)
| sat_serv_4 = [[Sun Direct]]
| sat_chan_4 = Channel 038 (SD) Channel 803 (HD)
| sat_serv_5 = [[Tata Sky]]
| sat_chan_5 = Channel 1508 (SD) Channel 1507 (HD)
| online_serv_1 = [[Disney+ Hotstar]]
| online_chan_1 = (India)
}}

'''Star Vijay''', commonly known as '''Vijay TV''', is an Indian [[Tamil language|Tamil]] [[multichannel television|pay television]] [[general entertainment channel]] that was launched in 1994 by [[N. P. V. Ramasamy Udayar]]. The channel is owned by [[Asianet Star Communications]], subsidiary of [[Star India]]. Wholly owned by [[The Walt Disney Company India]]. The channel broadcasts from Kochar Jade, [[Guindy]], [[Chennai]], Tamil Nadu. Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/business/india-business/star-buys-utv-in-vijay-tv/articleshow/808782.cms|title=Star buys UTV in Vijay TV - Times of India|website=The Times of India}}</ref>

==History==
The channel was first launched by [[N. P. V. Ramasamy Udayar]] on 24 November 1994, as ''Golden Eagle Communication (GEC).''<ref>{{Cite web|url=https://www.outlookindia.com/magazine/story/from-booze-to-news/200528|title=From Booze To News|website=Outlook India}}</ref> [[United Breweries Group]] acquired the channel in 1995 and renamed it as ''Vijay TV''.<ref>{{Cite web|url=https://www.indiatoday.in/magazine/indiascope/story/19960215-new-satellite-channels-exploit-public-fixation-in-tamil-nadu-833025-1996-02-15|title=New satellite channels exploit public fixation in Tamil Nadu|first1=G. C. SHEKHAR|last1=February 15|first2=1996 ISSUE DATE|last2=February 15|first3=1996UPDATED|last3=May 28|first4=2013 15:08|last4=Ist|website=India Today}}</ref> The [[UTV Software Communications|UTV Group]] bought the controlling interest from United Breweries Group in 1999 for [[Indian rupee sign|₹]]180 million.<ref>{{Cite web|url=https://www.indiantelevision.com/headlines/y2k1/aug/aug15.htm|title=Star, UTV to sign a deal on Vijay TV handover Wednesday?|website=Indian Television}}</ref> In 2001, [[Star India]] took over the channel and rebranded it as ''Star Vijay.''<ref name=":0">{{Cite news|url=https://m.economictimes.com/brand-equity/entertainment/star-india-buys-out-utvs-stake-in-vijay-tv/articleshow/808761.cms|title=Star India buys out UTV's stake in Vijay TV|website=Economic Times}}</ref> Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.<ref>{{Cite web|url=https://www.exchange4media.com/international-news/star-restructuring-vijay-tv-4001.html|title=Star restructuring Vijay TV - Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media}}</ref> In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.<ref name=":0" /><ref>{{Cite web|url=https://m.rediff.com/money/2004/aug/10utv.htm|title=UTV sells Vijay TV pie to Star|website=Rediff}}</ref>

This channel, along with [[Star One (Indian TV channel)|Star One]], was launched in Hong Kong in 2007.<ref>{{Cite web|url=https://www.livemint.com/Consumer/OUapfYfna62flzfIRq2MfM/STAR-launches-Star-One-and-Vijay-in-Hong-Kong.html|title=STAR launches Star One and Vijay in Hong Kong|website=Live Mint|date=16 March 2007}}</ref>

The [[High-definition television|high-definition]] feed, Star Vijay HD, was launched on 29 May 2016.<ref>{{cite web|url=http://timesofindia.indiatimes.com/tv/news/tamil/Star-Vijay-launches-Vijay-HD/articleshow/52601105.cms|title=Star Vijay launches Vijay HD|date=5 June 2016|work=The Times of India|access-date=26 July 2016}}</ref>

On 25 August 2016, its siblings channel ''[[Star Vijay Super]]'' was launched, which airs non-stop films and legacy television shows.<ref>{{Cite web|url=https://www.televisionpost.com/vijay-super-to-be-revamped-as-tamil-movie-channel/|title=Vijay Super to be revamped as Tamil movie channel|website=Television Post}}</ref>

On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. Now the channel is owned by [[Asianet Star Communications]].

On 4 October 2020, it launched a music channel named Star Vijay music.<ref>{{Cite web|last=|first=|date=23 October 2020|title=Broadcasters see value in new channel launches despite covid|url=https://www.livemint.com/news/india/broadcasters-see-value-in-new-channel-launches-despite-covid-11603437761819.html|url-status=live|archive-url=|archive-date=|access-date=|website=Live Mint}}</ref><ref>{{Cite web|last=|first=|date=|title=Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020|url=https://www.indiatoday.in/television/reality-tv/story/-bigg-boss-tamil-season-4-premiere-kamal-haasan-adds-some-color-to-grim-2020-1728312-2020-10-04|url-status=live|archive-url=|archive-date=|access-date=|website=India Today}}</ref>

==Logos==
<gallery>
File:Star Vijay.png|Logo from 2001 to 2017. The old logo discontinued before telecasting the [[Bigg Boss (Tamil TV series)|Bigg Boss Tamil Season 1]]
File:Star Vijay logo 2017.png|Logo from 2017 to 2021 (Except Malaysia and Brunei)
</gallery>

==Programming==
{{Main|List of programs broadcast by Star Vijay}}

==Channels==
{|class="wikitable" style="text-align:middle;
!style="width:300pt; background:Orange;"|Channel
!style="width:300pt; background:Orange;"|Category
!style="width:300pt; background:Orange;"|SD/HD Availability
!style="width:300pt; background:Orange;"|Notes
|-
|'''[[Star Vijay]]'''
|General Entertainment
|SD+HD
|-
|'''[[Vijay Super | Star Vijay Super]]'''
|Movies
|rowspan="3"|SD
|HD Feed Launching Soon
|-
|'''[[Star Vijay Music]]'''
|Music
|-
|'''VIJAY TV International'''
|General Entertainment
|}

==Reception==
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.<ref>{{Cite news|title=Vijay Tv Revenues Increase Post-Star Alliance|url=https://www.business-standard.com/article/companies/vijay-tv-revenues-increase-post-star-alliance-102072901066_1.html|newspaper=Business Standard India|date=29 July 2002}}</ref> A revamp in 2017 brought with it a new logo and the launch of [[Bigg Boss (Tamil TV series)|''Bigg Boss Tamil'']], after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.<ref>{{Cite news|title=Vijay TV gets a 'Bigg' viewership bump|url=https://www.thehindu.com/news/cities/chennai/vijay-tv-gets-a-bigg-viewership-bump/article19453508.ece|website=The Hindu|date=9 August 2017|last1=Kandavel|first1=Sangeetha|last2=Vijayakumar|first2=Sanjay}}</ref>

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV.<ref>{{Cite web|date=6 October 2020|title=Hindi GEC viewership dips due as IPL 2020 begins|url=https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|url-status=live|archive-url=https://web.archive.org/web/20201215104943/https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|archive-date=15 December 2020|access-date=15 December 2020|website=The Economic Times}}</ref> In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.<ref>{{Cite web|title=WEEK 50 - DATA: Saturday, 12th December 2020 To Friday, 18th December 2020|url=https://www.barcindia.co.in/data-insights|url-status=live|website=[[Broadcast Audience Research Council]]|archive-url=https://web.archive.org/web/20201231053446/https://www.barcindia.co.in/data-insights|archive-date=31 December 2020}}</ref>

== References ==
{{Reflist}}

== External links ==
* {{Official|http://www.hotstar.com/channels/star-vijay}}

{{STAR}}
{{Tamil language television channels}}
{{Fox Entertainment Group}}

[[Category:Tamil-language television channels]]
[[Category:Television channels and stations established in 1994]]
[[Category:Television stations in Chennai]]
[[Category:Star India]]

Star Vijay - Revision history

Gaurav at 13:47, 23 February 2026

imported>Koustav Chatterjee at 13:29, 30 August 2021