Deidre67J44: Adding Basic Entry V1

2026-03-30T10:36:32Z

Adding Basic Entry V1

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{{Short description|Social media marketing software company}}
{{Infobox company
| name = Sprinklr, Inc.
| logo = Sprinklr Logo.png
| type = [[Public company]]
| traded_as = {{NYSE|CXM}}<br>[[S&P 600]] Component
| location_city = [[New York, New York]]
| foundation = {{Start date and age|2009|09}}
| key_people = Rory Read, CEO
| industry = [[Customer experience#Management|Customer experience management]]
| products = Sprinklr
| revenue = {{Increase}} $618.2 million (FYE 2023)<ref name=8K_2023>{{cite web |title=Sprinklr 8K 2023 |url=https://investors.sprinklr.com/financial-information/all-sec-filings/content/0001569345-23-000014/0001569345-23-000014.pdf}}</ref>
| revenue_year =
| operating_income =
| income_year =
| net_income =
| net_income_year =
| assets =
| assets_year =
| equity =
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| num_employees = 3245<ref name=10K_2022>{{cite web |title=Sprinklr 10K 2022 |url=https://investors.sprinklr.com/financial-information/all-sec-filings/content/0001569345-22-000006/0001569345-22-000006.pdf}}</ref>
| website = {{url|sprinklr.com}}
| footnotes =
}}

'''Sprinklr''' is an American software company that develops a [[software as a service]] (SaaS) [[Customer experience#Management|customer experience management]] (CXM) platform.<ref>{{cite web|url=https://techcrunch.com/2017/04/11/sprinklr-launches-major-push-into-customer-experience/|title=Sprinklr launches major push into customer experience |website=Techcrunch|date=2017-04-11 |accessdate=2020-01-07}}</ref> The company's software, also called Sprinklr, combines different applications for [[social media marketing]], [[social advertising (social relationships)|social advertising]], [[content management]], [[collaboration]], [[employee advocacy]], customer care, social media research, and [[social media monitoring]].

Sprinklr was founded in 2009 by technology executive Ragy Thomas.<ref name=wsj3/> On June 23, 2021, the company went public on the New York Stock Exchange under the symbol CXM, pricing 16.6 million shares at $16 each and raising approximately $266 million, valuing the company at roughly $4 billion.<ref name=bloomberg1>{{cite web|url=https://www.bloomberg.com/news/articles/2021-06-23/sprinklr-climbs-back-in-debut-after-downsized-266-million-ipo |title=Sprinklr Rebounds in Debut After Downsized $266 Million IPO |website=Bloomberg |date=June 23, 2021 |access-date=July 26, 2021}}</ref>

==History==
In 2009, Sprinklr was founded by Ragy Thomas, a technology marketing executive previously with email marketing company [[Bigfoot International]]. Thomas initially funded the company himself, with servers operating out of the basement of his home.<ref name=forbes1>{{cite web|url=https://www.forbes.com/sites/alexkonrad/2016/01/20/meet-sprinklr-the-startup-that-cracked-social/#4b6a9cc1a23e |title=Meet Sprinklr, The Billion-Dollar Startup That Cracked Social Advertising |website=Forbes|date=2018-05-18|accessdate=2020-01-07 |first=Alex |last=Konrad }}</ref> The company's name came from the metaphor of a brand carefully watering its social media presence. Early customers included [[Cisco]], [[Dell]], and [[Virgin America]].<ref name=forbes1/>

In March 2015, the company announced the launch of its Experience Cloud platform, a way for companies to manage interactions over 23 social media channels and websites.<ref name=martechtoday1>{{cite web|title=Why Sprinklr is Pouring Money into the Influencer and Advocacy Space| first=Mark|last=Fidelman|url=https://martechtoday.com/sprinklr-emerges-as-customer-experience-cloud-197398|website=Martech Today|date=2017-04-13|accessdate=2020-01-07}}</ref>

In April 2017, the company expanded from social media management to customer experience management, with the launch of new products for its Experience Cloud platform, ranging from social listening tools to content marketing.<ref name=research>{{Cite web|url=https://www.research-live.com/article/news/sprinklr-simplifies-ux-with-new-products/id/5028682|title=Sprinklr simplifies UX with new products|website=Research Live|date=2017-10-05|accessdate=2020-01-07}}</ref>

In October 2017, the company added eight additional products integrated with Experience Cloud.<ref name=research/>

In April 2018, Sprinklr released artificial intelligence (AI) capabilities called Sprinklr Intuition, allowing the automatic collection and analysis of social media data.<ref name=martech2>{{cite web|url=https://martechtoday.com/sprinklr-adds-ai-to-its-customer-experience-platform-214395 |title=Sprinklr adds AI to its customer experience platform |website=Martech Today |date=2018-04-26 |accessdate=2020-01-09}}</ref>

As of October 2018, it was reported that the company had over 1,500 customers.<ref name=profile1>{{cite web|title="People never forget the way you make them feel."|url=https://profilemagazine.com/2018/diane-adams-richard-byrd-sprinklr/| website=Profile Magazine |date=2018-10-29 |accessdate=2020-01-09}}</ref>

In May 2019, the company released Product Insights, an AI capability that automatically categorizes customer comments across social media and review sites about product feedback related to design, packaging, performance or features.<ref name=martech1>{{Cite web|url=https://www.martechadvisor.com/news/social-media-marketing-2/sprinklr-releases-product-insights-to-expand-research-capabilities/|title=Sprinklr Releases AI-driven Product Insights to Expand Research Capabilities|website=Martech Advisor|date=2019-05-02|accessdate=2020-01-09|archive-date=2021-03-08|archive-url=https://web.archive.org/web/20210308143804/https://www.martechadvisor.com/news/social-media-marketing-2/sprinklr-releases-product-insights-to-expand-research-capabilities/|url-status=dead}}</ref>

As of December 2019, the company reported over 1,500 employees, and 25 offices in 15 countries, located across North America, South America, Europe, and the Asia-Pacific region.<ref name=sprinklr1>{{cite web|title=Sprinklr Facts |url=https://www.sprinklr.com/our-story/| website=Sprinklr|date=|accessdate=2020-01-09}}</ref><ref name=craft1>{{cite web|title=Sprinklr headquarters and office locations| url=https://craft.co/sprinklr/locations| website=Craft |date=|accessdate=2020-01-09}}</ref>

In 2020, Sprinklr offered case tracking services to the Kerala government in India, as part of an app to assist with managing the COVID-19 outbreak.<ref>{{Cite web |title=Kerala backs out of Sprinklr deal, cancels controversial pact over privacy issues |url=https://www.indiatoday.in/india/story/kerala-sprinklr-deal-covid-19-pinarayi-vijayan-high-court-1680484-2020-05-21 |access-date=2023-12-15 |website=India Today |language=en}}</ref> In April 2020, the opposition party to the government accused the company of compromising patient data related to COVID-19 patients, and criticized the services for being awarded without following proper procedures. The company denied the charges, claiming that the data used in its platform is owned and controlled by the government and stored in India, in compliance with India's data privacy regulations.<ref name=Manoramao>{{cite web|url=https://english.manoramaonline.com/news/kerala/2020/04/13/covid-19-health-data-breach-kerala-govt-sprinklr.html |title=Sprinklr accused of compromising COVID-19 data of Kerala people |website=Manorama online |date=2020-04-13 |accessdate=2020-04-13}}</ref> The government confirmed with the [[Kerala High Court]] through an affidavit that the Covid-related data was managed by Kerala's [[Centre for Development of Imaging Technology]] (C-DIT) in the Amazon Web Services cloud, and that no Sprinklr employees had any access to the data.<ref name=Indianexpress>{{cite web|url=https://www.newindianexpress.com/states/kerala/2020/may/22/sprinklr-out-data-now-in-c-dit-cloud-kerala-govt-to-hc-2146379.html |title=Sprinklr out, data now in C-DIT cloud: Kerala govt to HC |website=New Indian Express |date=2020-05-22 |accessdate=2020-05-22}}</ref>

On June 23, 2021, Sprinklr began trading as a public company on the [[New York Stock Exchange]] under the symbol CXM.<ref name=bloomberg1/>

===Funding===
In March 2012, the company received its first outside funding.<ref name=venture1>{{cite web|title=Meet Sprinklr, the biggest social media management biz you’ve never heard of| first=Sean|last=Ludwig|url=https://venturebeat.com/2012/04/12/sprinklr/|website=Venturebeat|date=2012-04-12|accessdate=2020-01-07}}</ref>

In May 2014, the company announced a US$40 million funding round, bringing it to a US$500 million valuation.<ref>{{cite web|url=https://www.adweek.com/digital/sprinklr-showered-money-plans-ipo-157414/ |title=Sprinklr, Showered In Money, Plans IPO |website=Adweek |date=2014-05-01 |accessdate=2020-01-07}}</ref>

In March 2015, a $46 million series E funding round gave the company a value of $1.17 billion.<ref name=Fortune1>{{cite web|title=Sprinklr raises $46 million to become latest billion-dollar unicorn|first=Erin|last=Griffith|url=http://fortune.com/2015/03/31/sprinklr-unicorn-valuation/ |website=Fortune|date=2015-03-31|accessdate=2020-01-08}}</ref>

In July 2016, the company announced a $105 million funding round for a valuation of $1.8 billion.<ref name=wsj2>{{cite web|url=https://www.wsj.com/articles/sprinklr-raises-105-million-to-grow-social-media-management-software-1469016062 |title=Sprinklr Raises $105 Million to Grow Social Media Management Software|website=Wall Street Journal |date=2016-07-21 |accessdate=2020-01-07}}</ref>

In September 2020, Sprinklr raised $200 million from private-equity firm Hellman & Friedman in a deal that valued the customer experience management company at $2.7 billion.<ref name=wsj3>{{cite web|url=https://www.wsj.com/articles/private-equity-investment-values-sprinklr-at-2-7-billion-11599645600 |title=Private-Equity Investment Values Sprinklr at $2.7 Billion |website=Wall Street Journal |date=2020-09-09 |accessdate=2020-09-22}}</ref>

===Partnerships and sponsorships===
Beginning in 2017,<ref>{{cite web |title=Forbes Releases 2017 World's Most Influential CMOs Report |url=https://www.forbes.com/sites/forbespr/2017/06/22/forbes-releases-2017-worlds-most-influential-cmos-report/?sh=41e1ce2c3239 |publisher=Forbes}}</ref> Sprinklr partnered with [[Forbes]] to create their "Most Influential CMO" lists, sourcing data from [[LinkedIn]].<ref>{{cite web |title=The Forbes World’s Most Influential CMOs List: 2022 |url=https://www.forbes.com/sites/sethmatlins/2022/06/23/the-forbes-worlds-most-influential-cmos-list-2022/?sh=3b336f8a1b8a |publisher=Forbes}}</ref>

In April 2020, Sprinklr became the first advertising partner of [[TikTok]],<ref>{{cite web |last=Weissbrot |first=Alison |title=Sprinklr Becomes TikTok’s First Advertising API Partner |url=https://www.adexchanger.com/platforms/sprinklr-becomes-tiktoks-first-advertising-api-partner/ |date=2020-04-28}}</ref> and expanded the partnership to organic content in May 2022.<ref>{{cite web |last=Frederick |first=Brian |title=TikTok Brings Account Management To Third-Party Tools |url=https://www.searchenginejournal.com/tiktok-brings-account-management-to-third-party-tools/451947/ |date=2022-05-26}}</ref>

In 2022, Sprinklr announced partnerships with [[Amazon Connect]]<ref>{{cite web |last=Radlovacki |first=Sandra |title=Sprinklr Integrates with Amazon Connect |url=https://www.cxtoday.com/contact-centre/sprinklr-integrates-with-amazon-connect/ |date=2022-04-26 }}</ref> and Twilio, integrating its customer care products.<ref>{{cite web |last=Daily |first=Ryan |title=Sprinklr Reveals Twilio Integration; Google to Release AI-Based Meeting Features |url=https://www.nojitter.com/contact-center-customer-experience/sprinklr-reveals-twilio-integration-google-release-ai-based |date=2022-05-26}}</ref>

During the 2022 season, Sprinklr became a sponsor for the [[Formula One|BWT F1 Alpine team]].<ref>{{cite web |title=F1 2022: List Of Partners/Sponsors For Each Of The 10 Teams |url=https://formularapida.net/f1-2022-list-of-partners-sponsors-for-each-of-the-10-teams/ |date=2022-03-16}}</ref>

In November 2024, Rory Read was appointed President and Chief Executive Officer. Founder Ragy Thomas transitioned to an advisory role and continued as Chairman of the Board.<ref>{{Cite web|url=https://investors.sprinklr.com/news/press-releases/detail/213/sprinklr-appoints-rory-read-as-president-chief-executive|title=Sprinklr Appoints Rory Read as President & Chief Executive Officer; Founder Ragy Thomas Continues as Chairman of the Board|date=November 5, 2024|publisher=Sprinklr|access-date=2026-03-30}}</ref>

==Acquisition strategy==
Sprinklr uses its funding to acquire smaller firms that have the tools Sprinklr wants to build itself. To facilitate integration, Sprinklr deprecates the purchased technology and has the acquired company's employees redevelop a native Sprinklr version of the acquired software.<ref name=forbes1/>

===Acquisitions===
In March 2014, Sprinklr acquired Dachis Group, adding abilities for employee advocacy, [[competitive intelligence]], social business [[consulting services]], and [[content marketing]].<ref name="AdWeek">{{cite web|title=Sprinklr Buys Dachis Group to Boost Social Marketing Services| first=Garett|last=Sloane|url=https://www.adweek.com/digital/sprinklr-buys-dachis-group-boost-social-marketing-services-155809/|website=Adweek |date=2018-05-18 |accessdate=2020-01-07}}</ref>

In August 2014, Sprinklr acquired TBG Digital, one of Facebook's largest ad buying clients, to improve its paid social advertising capability.<ref name="Business Insider">{{cite web|title=Sprinklr Acquired TBG Digital Ahead of its IPO| first=Jim|last=Edwards|url=http://www.businessinsider.com/sprinklr-acquired-tbg-digital-ahead-of-its-ipo-2014-8|website=Business Insider |date=2014-08-14 |accessdate=2020-01-07}}</ref>

In September 2014, Sprinklr acquired brand advocacy company Branderati.<ref>{{cite web |last=Chapman |first=Lizette |title=Sprinklr Acquires Branderati as Social Media Tools Consolidate |url=https://www.wsj.com/articles/BL-VCDB-15388 |date=2014-09-03}}</ref>

In April 2015, Sprinklr acquired [[Get Satisfaction]], a customer community software platform to bolster its customer care product offering.<ref>{{cite web |title=Sprinklr Acquires Get Satisfaction to Extend Experience Cloud™ into Multi-Channel Customer Care |url=https://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Get-Satisfaction-to-Extend-Experience-Cloud%E2%84%A2-into-Multi-Channel-Customer-Care |website=Business Wire |publisher=Business Wire |access-date=2024-05-11}}</ref>

In June 2015, Sprinklr bought text analytics vendor NewBrand.<ref name=cmo1>{{cite web|url=https://www.cmo.com.au/article/576512/sprinklr-makes-7th-acquisition-social-media-management-space/|title=Sprinklr acquires text predictive analytics player, NewBrand|website=CMO |date=2015-06-03 |accessdate=2019-12-04}}</ref>

In November 2015, the company acquired data segmentation firm Booshaka.<ref name=tech1>{{cite web|title=Sprinklr Acquires Booshaka For Smarter Audience Targeting| url=https://techcrunch.com/2015/11/02/sprinklr-acquires-booshaka/|website=Techcrunch|date=2015-11-02|accessdate=2020-01-07}}</ref>

In April 2016, the company acquired social analytics startup Postano.<ref name=fortune1>{{cite web|title=Billion-Dollar Social Marketing Startup Sprinklr Extends Reach| url=https://fortune.com/2016/04/20/sprinklr-extends-reach/|website=Fortune|date=2016-04-20|accessdate=2020-01-07}}</ref>

In December 2019, the company acquired the social advertising business from ad management company Nanigans.<ref name=mobile1>{{Cite web|url=https://www.mobilemarketer.com/news/sprinklr-acquires-nanigans-social-ad-business-amid-ad-tech-consolidation/568405/|title=Sprinklr acquires Nanigans' social ad business amid ad tech consolidation|website=Mobile Marketer|date=2019-12-04|accessdate=2020-01-09}}</ref>

In September 2021, the company acquired AI voice-to-text transcription service platform operator VoiceN.<ref>{{Cite web |title=VoiceN 2026 Company Profile: Valuation, Investors, Acquisition {{!}} PitchBook |url=https://pitchbook.com/profiles/company/481435-48 |access-date=2026-01-21 |website=pitchbook.com |language=en}}</ref>

==References==
{{reflist|30em}}

{{Portal bar|Business|Companies|Economics|Internet|New York (state)|Society|United States}}

{{DEFAULTSORT:Sprinklr}}
[[Category:Marketing companies established in 2009]]
[[Category:Companies listed on the New York Stock Exchange]]
[[Category:Search engine optimization]]
[[Category:Software companies based in New York City]]
[[Category:Social software]]
[[Category:2021 initial public offerings]]
[[Category:Software companies established in 2009]]
[[Category:2009 establishments in New York City]]

Sprinklr - Revision history

Deidre67J44: Adding Basic Entry V1