Al202xis0 at 08:03, 24 March 2026

2026-03-24T08:03:16Z

Ajay Kumar: Created a new article

2023-08-18T06:35:23Z

Created a new article

New page

{{Short description|Indian children's television channel}}
{{Use dmy dates|date=August 2015}}
{{Use Indian English|date=August 2015}}
{{Infobox television channel
| name = Sony YAY!
| logo = Sony Yay new.png
| logo_size = 160px
| launch_date = {{Start date and age|18 April 2017}}
| picture_format = [[576i]]/[[480i]] [[SDTV]]
| owner = [[Sony]]
| parent = [[Culver Max Entertainment]]<br>[[Zee Network]]
| sister_channels = [[Culver Max Entertainment#Owned channels|List of channels owned by Culver Max]]
| country = India
| replaced = [[Animax India]]
| language = {{plainlist|
* [[Hindi language|Hindi]]
* [[Tamil language|Tamil]]
* [[Telugu language|Telugu]]
* [[Malayalam language|Malayalam]]
* [[Kannada language|Kannada]]
* [[Marathi language|Marathi]]
* [[Bengali language|Bengali]]
* [[Gujarati language|Gujarati]]
}}
| area = Worldwide
| headquarters = [[Mumbai]], India
| online_serv_1 = [[Sony Liv]]
| online_chan_1 = [https://www.sonyliv.com/live-tv/sony-yay-1000001971?watch=true Watch Sony YAY! Live]
| online_serv_2 = [[Sling TV]]
| online_chan_2 = [[Internet Protocol television]]
| online_serv_3 = [[Tata Play]]<br />(India)
| online_chan_3 = SD
| website = {{URL|https://www.sonyyay.com/}}
}}

'''Sony YAY!''' is an Indian [[pay television]] channel aimed at [[children]] aged between 6 and 14, operated by [[Culver Max Entertainment]]. The channel primarily airs international [[Animated Series|animated series]] and [[anime]] shows in various South Asian languages.

== History ==
[[File:Sony YAY! logo (2017-present).png|thumb|Former logo of Sony YAY! used from 2017 to 2022.]]
The channel was launched on 18 April 2017 replacing the linear [[Animax India|Animax]] channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform [[Sony LIV]].<ref>{{cite web|title=Sony to shift Animax channel to SonyLiv|date=13 April 2017|url=http://www.indiantelevision.com/television/tv-channels/kids/sony-to-shift-animax-channel-to-sonyliv-170413}}</ref>

Sony YAY! began airing ''[[Taarak Mehta Kka Chhota Chashmah]],'' an animated show based on the Hindi sitcom ''[[Taarak Mehta Ka Ooltah Chashmah]]'' on 19 April 2021''.<ref>{{Cite web|title=Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah - Exchange4media|url=https://www.exchange4media.com/industry-briefing-news/sony-yay-introduces-kids-to-animated-world-of-taarak-mehta-kka-chhota-chashmah-112210.html|access-date=2021-04-28|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref>'' In June 2021, the channel started airing ''[[Bernard (TV series)|Bernard]]'' under the title ''Bhaalu Ye Bindass Hai''.<ref>{{cite news|url=https://www.animationxpress.com/animation/sony-yay-adds-new-show-bhaalu-ye-bindaas-hai-to-its-program-list/|title=Sony YAY! adds new show ‘Bhaalu Ye Bindaas Hai’ to its program list|date=8 June 2021|access-date=7 July 2023|work=AnimationXpress}}</ref>

''Ding Dong Bell Masti Ka Khel'' premiered on Sony YAY! on 16 August 2021.<ref>{{Cite news|title=Sony Yay! to bring a comedy show for kids 'Ding Dong Bell, Masti ka Khel'|url=https://bestmediainfo.com/2021/08/sony-yay-to-bring-a-comedy-show-for-kids-ding-dong-bell-masti-ka-khel|date=12 August 2021|access-date=7 July 2023|work=Best Media Info}}</ref><ref>{{Cite web|title=Ding Dong Bell, Masti Ka Khel – new show set to take you on a roller coaster of laughter, fun and adventure|url=https://www.sonypicturesnetworks.com/news-details/0/565/ding-dong-bell-masti-ka-khel-new-show-set-to-take-you-on-a-roller-coaster-of-laughter-fun-and-adventure|access-date=2021-08-15|website=www.sonypicturesnetworks.com|language=en}}</ref> The second season of ''[[Taarak Mehta Kka Chhota Chashmah]]'' also aired on same date.<ref>{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} Starts 16th Aug |url=https://www.youtube.com/watch?v=A7Mo5G1VRgo |language=en |access-date=2021-08-16}}</ref>

The French animated series ''[[Oggy and the Cockroaches]]'' started airing on the channel from 11 October 2021.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} Brand New Show {{!}} Starts 11th October, 2021 {{!}} Sony YAY |url=https://www.youtube.com/watch?v=ZwLY6vKlYM0 |language=en |access-date=2021-10-11}}</ref><ref>{{Cite web|title=Xilam Animation Strikes Deal with Sony Pictures Network India for the Oggy and the Cockroaches Franchise - all 7 seasons to be on Sony YAY Kids|url=https://xilam.com/wp-content/uploads/2021/09/PR-Xilam-Asia-Pacific_EN.pdf|access-date=2021-09-25|website=xilam.com|language=en}}</ref> In 2021, the channel only aired season 4 and season 3 (remake) of the series.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} All New Episodes {{!}} Sony YAY |url=https://www.youtube.com/watch?v=TaUl9tD9TvA |language=en |access-date=2021-12-19}}</ref> With this, a feature film of the series i.e. ''[[Oggy and the Cockroaches: The Movie]]'' was also premiered on 25 October 2021 on the channel.<ref>{{cite web|url=https://www.instagram.com/p/CVWypcOqkLF/?igshid=YmMyMTA2M2Y=|title=This Monday, is going to be a fun-day! Enjoy your afternoon with the Oggy and The Cockroaches Movie, 25th October 1:30PM only on Sony YAY!|access-date=2021-10-23}}</ref> The series airs with Indian dialogues and commentary by [[Mubeen Saudagar]] who voices all characters in Hindi version.{{citation needed|date=September 2022}}

The channel launched the British animated series ''[[Horrid Henry (TV series)|Horrid Henry]]'' in November 2021 with the title ''Haste Raho Henry''.<ref>{{cite news|url=https://www.adgully.com/sony-yay-welcomes-the-festive-season-with-a-bang-108985.html|title=Sony YAY! welcomes the festive season with a bang|date=23 September 2021|access-date=7 July 2023|work=AdGully}}</ref> Season 6 and 7 of ''[[Oggy and the Cockroaches]]'' aired on the channel in 2022.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} Mon-Fri 01:30 PM only on Sony YAY |url=https://www.youtube.com/watch?v=y2T5ayTM5Pg |language=en |access-date=2022-04-02}}</ref>

Sony YAY! also launched ''[[Harry & Bunnie]]'' in February 2022 under the title ''Rabbit Aur Bhalla Fun Hoga Khullam Khulla''.<ref>{{cite news|url=https://www.animationxpress.com/animation/sony-yay-to-air-new-show-rabbit-aur-bhalla-fun-hoga-khullam-khulla-in-february/|title=Sony YAY! to air new show ‘Rabbit Aur Bhalla: Fun Hoga Khullam Khulla’ in February|date=22 February 2022|access-date=7 July 2023|work=AnimationXpress}}</ref>

The third season of ''[[Taarak Mehta Kka Chhota Chashmah]]'' came out on 16 May 2022.<ref>{{cite web|title='Taarak Mehta Ka Chhota Chashmah' Season 3 releases|website=[[The Times of India]] |date=16 May 2022|url=https://timesofindia.indiatimes.com/tv/news/hindi/taarak-mehta-ka-chhota-chashmah-season-3-releases/articleshow/91598475.cms}}</ref><ref>{{cite web|title=Taarak Mehta Kka Chhota Chashmah Returns With Its Third Season|date=16 May 2022|url=https://www.news18.com/amp/news/movies/taarak-mehta-kka-chhota-chashmah-returns-with-its-third-season-5196865.html}}</ref> With this, a tele movie (45-minute-long episode) titled ''Tapu and the Big Fat Alien Wedding'' was also premiered on 27 May 2022.<ref>{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} First Ever Tele Movie {{!}} 27th May 2022, 12:00 PM |url=https://www.youtube.com/watch?v=M4UMnK9QzSs |language=en |access-date=2022-05-26}}</ref><ref>{{cite web|title=Taarak Mehta Kka Chhota Chashmah Season 3 premieres on Sony Yay, Asit Kumarr Modi says 'it is going to be bigger, better and unique'|date=16 May 2022|url=https://indianexpress.com/article/entertainment/television/taarak-mehta-kka-chhota-chashmah-season-3-premieres-on-sony-yay-tappu-7920665/}}</ref>

Sony YAY! started airing the anime series ''[[Robotan]]'' and a new show ''HaGoLa'' on 20 June 2022.<ref name="Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’">{{Cite web|title=Sony YAY! announces two new toon shows- 'Ha.Go.La' and 'Robotan'|url=https://bestmediainfo.com/2022/06/sony-yay-announces-two-new-toon-shows-ha-go-la-and-robotan-|access-date=21 June 2022|website=www.bestmediaifo.com|date= 20 June 2022}}</ref>

On 1 July 2022, Sony YAY! was launched in [[Malaysia]] in [[Tamil language|Tamil]] language on [[Telekom Malaysia]] with a total of seven popular kid's entertainment shows including ''Sab Jholmaal Hai'', ''Guru Aur Bhole, [[Taarak Mehta Kka Chhota Chashmah|Taarak Mehta Ka Chhota Chashma]], [[Kicko & Super Speedo]], [[Paap-O-Meter]], Prince Jai aur Dumdaar Viru'' and ''HaGoLa''.<ref>{{Cite web|date=6 July 2022|title=Expanding its global reach, Sony YAY! launches in Malaysia|url=https://www.animationxpress.com/animation/expanding-its-reach-sony-yay-is-now-available-in-malaysia/ |access-date=2022-07-06|website=AnimationXpress|language=en-US}}</ref>

On 15 August 2022, the channel launched hit anime television series ''[[Naruto]]'' in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.<ref>{{Cite web|date= 6 August 2022|title=Naruto to Start Airing in India on Sony Yay From August 15 |url=https://in.ign.com/naruto-1/174035/news/naruto-to-start-airing-in-india-on-sony-yay-from-august-15 |access-date=2022-08-08 |website=IGN India |language=en-in}}</ref> The head of programming of Sony YAY!, Ronojoy Chakraborty told ''[[IGN India]]'' in an interview that the channel plans to bring more anime content to the country after Naruto.<ref>{{Cite web |last=Sayyed |first=Rayan |date=2022-08-30 |title=Exclusive: Sony YAY! Programming Head Talks Naruto, Anime's Growth in India, Channel's Future Plans |url=https://in.ign.com/naruto-1/174418/news/exclusive-sony-yay-head-talks-naruto-animes-growth-in-india-channels-future-plans |access-date=2022-09-09 |website=[[IGN India]] |language=en-in}}</ref>

In September 2022, the channel was launched in Canada through [[Asian Television Network]].<ref>{{Cite web |last= |date=2022-09-13 |title=Sony adds two channels to its Canadian offering through ATN |url=https://indiantelevision.com/television/tv-channels/gecs/sony-adds-two-channels-to-its-canadian-offering-through-atn-220913 |access-date=2022-09-14 |website=Indiantelevision.com |language=en}}</ref>

On 19 September 2022, the channel launched one more French animated series ''[[The Owl & Co]]'' under the title ''Dhakki Chiki Aaool!''<ref>{{Citation |title=Owl ajooba, Kahani atrangi todha hai action todhi si masti!! Dhakki Chiki Aaool! {{!}} brand new show, starts tomorrow Mon – Fri 5 PM onwards only on Sony YAY!|url=https://www.instagram.com/p/Cio1gamqPWB/?igshid=YmMyMTA2M2Y=|access-date=2022-09-18}}</ref>

On 24 October 2022, the channel launched [[Oggy and the Cockroaches: Next Generation]] a brand new season of [[Oggy and the Cockroaches]] on the occasion of Diwali.<ref>{{Citation |title=Oggy and the Cockroaches Next Generation {{!}} Brand New Season {{!}} Starts 24th Oct {{!}} Mon - Fri 11:30 AM|url=https://www.youtube.com/watch?v=m8Adcizspm0|language=en |access-date=2022-10-22}}</ref> The fifth season of ''[[Oggy and the Cockroaches]]'' began to air on the channel from November 2022 in the occasion of [[Children's Day (India)|Children's Day]].<ref>{{Citation |title=Children's Day Special {{!}} All Day Oggy {{!}} 10:00Am - 6:00 PM {{!}} On 14th Nov {{!}} Only on Sony YAY!|url=https://www.youtube.com/watch?v=p9G-WzF5y-M |language=en |access-date=2022-11-12}}</ref>

Sony YAY! began airing their original series ''PaJaMa'' in December 2022.<ref>{{cite news|last=Joshi|first=Dhruvi|url=https://www.animationxpress.com/animation/inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama/|title=Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!’s animated show 'PaJaMa'|date=24 April 2023|access-date=7 July 2023|work=AnimationXpress}}</ref> ''[[Mr. Magoo (TV series)|Mr. Magoo]]'' was also premiered in 26 December 2022 on the channel.<ref>{{Citation |title=Mr. Magoo {{!}} Brand New Show {{!}} Sony YAY! {{!}} Starts 26th December {{!}} Mon – Fri 3:00 PM|url=https://www.youtube.com/watch?v=t6cv31GWc3M/ |language=en |access-date=2022-12-23}}</ref>

A preschool block, Sony YAY! Jr, launched on June 12, 2023. The block is currently broadcasting [[Oggy Oggy]], and is stated to air preschool shows in the future.{{citation needed|date=July 2023}}

== Programming ==
{{Main|List of programmes broadcast by Sony YAY!}}

==References==
{{Reflist}}

==External links==
* {{Official website|http://www.sonyyay.com/}}
* [https://www.youtube.com/c/sonyyay/ Official YouTube channel]

{{Sony Pictures Networks India}}

[[Category:2017 establishments in Maharashtra]]
[[Category:Children's television channels in India]]
[[Category:Television channels and stations established in 2017]]
[[Category:Television stations in Mumbai]]
[[Category:Sony Pictures Networks India]]
[[Category:Indian animation]]
[[Category:Hindi-language television channels in India]]
[[Category:Sony Pictures Entertainment]]
[[Category:Culver Max Entertainment]]

Sony YAY! - Revision history

Al202xis0 at 08:03, 24 March 2026

Ajay Kumar: Created a new article