https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Society_TeaSociety Tea - Revision history2026-10-27T19:07:17ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Society_Tea&diff=536465&oldid=prevMontyGilyard431: creating a entry.2025-10-21T08:44:03Z<p>creating a entry.</p>
<p><b>New page</b></p><div>{{Short description|Indian tea brand}}<br />
{{Multiple issues|<br />
{{Notability|1=Companies|date=February 2023}}<br />
{{Unreliable sources|date=February 2023}}<br />
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{{Use dmy dates|date=October 2020}}<br />
{{Infobox company<br />
| name = Society Tea<br />
| logo = Society-tea-logo.png<br />
| alt = Society Tea Logo<br />
| caption = <br />
| image = File:Society_Tea%27s_Aisle,_Reliance_Mart,_ISCON_Mall,_Ahmedabad.jpg<br />
| image_caption = Society Tea's Aisle, Reliance Mart, ISCON Mega Mall, Ahmedabad<br />
| type = [[Privately held company|Private]]<br />
| fate = <br />
| predecessor = <br />
| successor = <br />
| foundation = {{Start date and age|df=yes|1933}}<br />
| founder = Hiravan Pranjivandas<br />
| defunct = <br />
| location_city = <br />
| location_country = [[India]]<br />
| location = [[Mumbai]]<br />
| locations = <br />
| area_served = <br />
| key_people = <br />
| industry = [[Food]]<br />
| products = [[Tea]]<br />
| services = <br />
| revenue = <br />
| operating_income = <br />
| net_income = <br />
| aum = <!-- Only used with financial services companies --><br />
| assets = <br />
| equity = <br />
| owner = <br />
| num_employees = <br />
| parent = Hasmukhrai & Co<br />
| divisions = <br />
| subsid = <br />
| traded_as = <br />
| homepage = {{URL|societytea.com}}<br />
| footnotes = <br />
}}<br />
'''Society Tea''' is an Indian tea brand headquartered in [[Mumbai]]. It is part of Hasmukhrai & Co tea blenders, founded in 1933.<ref name=":1">{{Cite news|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/tea-tales/62619124|title=Tea tales - The story of brand Society Tea, and Teabox|work=Economic Times}}</ref> Besides [[Maharashtra]], the brand is also present in other Indian states like [[Goa]], [[Andhra Pradesh]], [[Karnataka]] and [[Tamil Nadu]].<ref name=":0">{{Cite web|url=https://www.adgully.com/how-society-tea-brewed-the-perfect-brand-success-77574.html|title=How Society Tea brewed the perfect brand success|website=AD Gully|date=23 April 2018 }}</ref><br />
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== Origin and history ==<br />
Hiravan Pranjivandas, the founder of Society Tea, started out as tea wholesaler in Mumbai's famous Masjid Bunder Chai Galli in 1924. The street was regarded as Maharashtra's source of tea as traders from different parts of the state would come here to purchase tea, to sell it locally. During this time, Das established tea trade with Middle Eastern countries. In 1933, he founded Hasmukhrai & Co to sell tea to the citizens of Mumbai. He established his first shop in Kalbadevi.<ref>{{Cite news|url=https://www.thehindu.com/life-and-style/food/the-tea-society-called-india/article22535318.ece|title=The Tea society called India|work=The Hindu}}</ref><ref>{{cite news |title=Professional Tea Tasters |url=https://professionalteataster.com/importance-of-tea-tasters-in-the-tea-industry/}}</ref><br />
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Hasmukhrai & Co became the market leader in Mumbai's tea Industry by the late 1980s. In 1991, the company management made the decision to switch to packaged tea sensing that customers would change the traditional patterns of purchasing tea and find it more convenient. This packaged tea was sold for retail, first in Mumbai and later in Maharashtra, in the name of Society Tea.<ref name=":0" /><ref>{{Cite news|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/the-secret-to-society-teas-success-chai-over-celebrity-endorsements/67365700|title=The secret to Society Tea's success: Chai over celebrity endorsements|work=Economic Times Brand Equity}}</ref><br />
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==References==<br />
{{Reflist|30em}}<br />
<br />
[[Category:Tea]]<br />
[[Category:Indian tea]]<br />
[[Category:Tea in Asia]]<br />
[[Category:Indian drinks]]<br />
[[Category:Tea industry in India]]<br />
[[Category:Drink companies of India]]<br />
[[Category:Indian brands]]</div>MontyGilyard431