Merajul Islam: Created page with "{{Redirect2|Key opinion leader|Influencer|the sociological phenomenon|Opinion leadership|the Nogizaka46 song|Influencer (song)}} An '''Internet celebrity''' (also known as a '''social media influencer,''' '''social media personality''', '''internet personality''', or simply '''influencer''') is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a g..."

2022-01-10T10:02:31Z

Created page with "{{Redirect2|Key opinion leader|Influencer|the sociological phenomenon|Opinion leadership|the Nogizaka46 song|Influencer (song)}} An '''Internet celebrity''' (also known as a '''social media influencer,''' '''social media personality''', '''internet personality''', or simply '''influencer''') is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a g..."

New page

{{Redirect2|Key opinion leader|Influencer|the sociological phenomenon|Opinion leadership|the Nogizaka46 song|Influencer (song)}}
An '''Internet celebrity''' (also known as a '''social media influencer,''' '''social media personality''', '''internet personality''', or simply '''influencer''') is a [[celebrity]] who has acquired or developed their fame and [[notability]] through the [[Internet]]. The rise of [[social media]] has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as [[Twitch (service)|Twitch]], [[Instagram]], [[YouTube]], [[Snapchat]], [[Twitter]], [[Facebook]], [[VSCO]], [[Reddit]], [[WeChat]], [[Tencent QQ|QQ]], and [[TikTok]].<ref>{{Cite web|date=2019-05-19|title=Top Influencer Marketing Platforms to Boost your Campaigns (Updated 2020)|url=https://influencermarketinghub.com/top-influencer-marketing-platforms/|access-date=2020-11-09|website=Influencer Marketing Hub|language=en-US}}</ref><ref>{{Cite web|title=Most used social media 2021|url=https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/|access-date=2021-08-23|website=Statista|language=en}}</ref>

Internet celebrities often function as [[lifestyle guru]]s who promote a particular [[Lifestyle (sociology)|lifestyle]] or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, beauty, cooking, technology, video games, [[Esports]], politics, music, sports, and entertainment.<ref>{{Cite journal|last1=Schouten|first1=Alexander P.|last2=Janssen|first2=Loes|last3=Verspaget|first3=Maegan|title=Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit|journal=International Journal of Advertising|issue=2|pages=258–281|doi=10.1080/02650487.2019.1634898|issn=0265-0487|year=2020|volume=39|s2cid=198608820|url=https://www.tandfonline.com/doi/full/10.1080/02650487.2019.1634898}}</ref> Internet celebrities may be recruited by companies for [[influencer marketing]] to advertise products to their fans and followers on their platforms.

Social media personality - Revision history