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{{Infobox television
| alt_name =
| genre = [[Reality television]]
| image =
| caption =
| creator =
| based_on =
| director = Sagar More
| writer =
| presenter =
| theme_music_composer =
| opentheme =
| endtheme =
| composer =
| country = India
| language = Hindi
| num_seasons = 1
| num_episodes = 8
| list_episodes =
| executive_producer =
| producer =
| cinematography =
| editor =
| camera =
| runtime = 40-50 minutes
| company = Sol production
| network = Netflix
| audio_format =
| first_aired = {{Start date|2023|6|22}}
| last_aired =
| related =
}}

'''Social Currency''' is a 2023 Indian reality television series produced by Sol production that premiered on [[Netflix]] on June 22, 2020.<ref>{{Cite news |date=2023-06-13 |title=Netflix's 'Social Currency' to be an influencer survival challenge series |language=en-IN |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/netflixs-social-currency-to-be-an-influencer-survival-challenge-series/article66963647.ece |access-date=2023-08-02 |issn=0971-751X}}</ref><ref>{{Cite web |title=Netflix's new reality show Social Currency gives a glimpse into the lives of social media influencers |url=https://www.telegraphindia.com/entertainment/netflixs-new-reality-show-social-currency-gives-a-glimpse-into-the-lives-of-social-media-influencers/cid/1952028 |access-date=2023-08-02 |website=www.telegraphindia.com |language=en}}</ref>

== Cast ==
Eight influencers were part of the show

* [[Parth Samthaan]]<ref>{{Cite web |title=Parth Samthaan returns to OTT with Netflix's Social Currency, to stream from THIS date |url=https://www.indiatoday.in/binge-watch/story/parth-samthaan-returns-on-ott-with-netflixs-social-currency-which-is-about-influencers-survival-challenge-2392583-2023-06-13 |access-date=2023-08-02 |website=India Today |language=en}}</ref>
* Bhavin Bhanushali
* [[Ruhi Singh]]
* Vagmita Singh
* Rowhi Rai
* Mridul Madhok
* Sakshi Chopra
* Aakash Mehta

== Special guests ==
The series also features [[Badshah (rapper)|Badshah]], Ashish Chanchlani, [[Sunny Leone]] and [[Kusha Kapila]] as special guests.<ref>{{Cite web |last= |date=2023-06-22 |title=Who Are the Social Currency Contestants? Where Are They Now? {{!}} Leisurebyte |url=https://www.leisurebyte.com/social-currency-contestants/ |access-date=2023-08-02 |language=en-US}}</ref><ref>{{Cite web |title=Get set for Social Currency |url=https://www.tribuneindia.com/news/entertainment/get-set-for-social-currency-517857}}</ref>

== Premise ==
Eight content creators are kept together for 21 days in a village with limited outside interaction. The participants are kept away from their friends and family as well their ‘followers’. They are given new [[Instagram]] accounts with zero followers as the access to their regular Instagram accounts is cut off.<ref>{{Cite web |title=What 'Social Currency' Says About Influencer Culture |url=https://www.thevoiceoffashion.com/intersections/features/What-Social-Currency-Says-About-Influencer-Culture-5559 |access-date=2023-08-02 |website=www.thevoiceoffashion.com |language=en}}</ref> Social Currency is an influencer survival challenge where the participants showcase their best skills on the internet with their new Instagram accounts to compete for title of the “Top Influencer”.<ref>{{Cite web |title=Social Currency shows OTT's marriage with content. Influencers have finally arrived |date=25 June 2023 |url=https://theprint.in/feature/reel-take/social-currency-shows-otts-marriage-with-content-creation-influencers-have-finally-arrived/1641093/}}</ref>

== Release ==
Social Currency first aired on June 22, 2023, on Netflix.

== Critical reception ==
The show received mixed reviews. Stephanie Morgan of the [[Common Sense Media|''Common Sense Media'']] describes the show as "A fascinating exploration of the influencer world." He further added that "Despite its flaws, Social Currency's unique, and unexpectedly deep, take on the reality competition show makes it undeniably watchable."<ref>{{Cite web |title=Social Currency TV Review {{!}} Common Sense Media |url=https://www.commonsensemedia.org/tv-reviews/social-currency |access-date=2023-08-02 |website=www.commonsensemedia.org |language=en}}</ref> Archi Sengupta of ''Leisurebyte'' in her says, "if you’re not expecting a lot from Hindi reality TV shows, then this will be quite entertaining."<ref>{{Cite web |last= |date=2023-06-22 |title=Social Currency Review: Influencing is a Hard (and Cringy) Job {{!}} Leisurebyte |url=https://www.leisurebyte.com/social-currency-review-parth-samthaan/ |access-date=2023-08-02 |language=en-US}}</ref> Ruchita of ''[[International Business Times]]'' says in her review that "Parth Samthaan is saving grace while the vulnerable side of Aakash Mehta will make you emotional.<ref>{{Cite web |last=Ruchita |date=2023-06-23 |title=Social Currency review: Parth Samthaan is saving grace; Aakash Mehta's vulnerable side will make you emotional |url=https://www.ibtimes.co.in/social-currency-review-parth-samthaan-saving-grace-aakash-mehtas-vulnerable-side-will-make-you-860204 |access-date=2023-08-02 |website=www.ibtimes.co.in |language=en}}</ref>

== Controversies ==
Contestant Sakshi Chopra accused makers of Social Currency for sexually harassing her. She also accused the makers of the show of false assurances and [[fraud]] and said that she was even denied something as basic as food.<ref>{{Cite web |title=Sakshi Chopra accuses 'Social Currency' makers of sexual harassment. See post |url=https://www.indiatoday.in/binge-watch/story/sakshi-chopra-ramanand-sagar-great-grand-daughter-accused-netflix-show-social-currency-makers-of-sexual-harrassment-and-2398014-2023-06-26 |access-date=2023-08-02 |website=India Today |language=en}}</ref><ref>{{Cite web |last=Team |first=BollywoodMDB |date=2023-06-25 |title=Sakshi Chopra REVEALS Getting S*exually Harassed On Netflix Show 'Social Currency' (Read More) |url=https://www.bollywoodmdb.com/tv-news-adda/sakshi-chopra-reveals-getting-s-exually-harassed-on-netflix-show-social-currency-read-more |access-date=2023-08-02 |website=BollywoodMDB |language=en}}</ref>

== References ==
{{Reflist}}

[[Category:Indian reality television series]]
[[Category:2023 Indian television series debuts]]
[[Category:Hindi-language Netflix original programming]]

Social Currency (TV series) - Revision history

Ajay Kumar: Created a new article