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{{Short description|Indian e-commerce company}}
{{Redirect|Snapdeal.com|the village|Snapdeal.com Nagar}}
{{pp-protected|reason=Long-term [[WP:NOTPROMO|advertising]] issues from /16-/32 IPv6 ranges that can't be blocked without causing significant collateral damage|small=yes}}
{{Use Indian English|date=March 2013}}
{{Use dmy dates|date=October 2020}}
{{Infobox website
| name = Snapdeal Private Limited
| logo = Snapdeal_new_official_logo.png
| logo_size = 250px
| company_type = [[Private company|Private]]
| traded_as =
| foundation = {{Start date and age|2010}} <ref name=BusinessStandard>{{cite news|last1=Chakraborty|first1=Alokananda|title=Lunch with BS: Sachin Bansal|url=http://www.business-standard.com/article/opinion/lunch-with-bs-kunal-bahl-founder-and-ceo-snapdeal-com-114071801448_1.html|access-date=16 November 2014|publisher=Business Standard Ltd|date=18 July 2014|ref=1}}</ref>
| dissolved =
| location = [[New Delhi]], India
| area_served = India
| founder = {{plainlist|
*[[Kunal Bahl]]
*[[Rohit Bansal]]}}
| key_people = [[Kunal Bahl]]<br>([[CEO]])
| industry = [[E-commerce]]
| services = [[Online shopping]]
| revenue = {{increase}} {{INRConvert|925|c}} (FY 2019)<ref name="ET Snapdeal 2019 profits">{{cite news |title=Snapdeal's revenue grows 73%, losses drop by 71% in FY19 |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/snapdeals-revenue-soars-73-losses-drop-by-71-in-fy19/articleshow/70243470.cms |access-date=30 May 2020 |agency=ET Bureau |work=Economic Times|date=17 July 2019}}</ref>
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| native_clients = [[iOS]], [[Android (operating system)|Android]], [[Windows]]
| website_type = [[E-commerce]]
| registration = Required
| num_users =
| language = [[English language|English]]
| commercial = Yes
| current_status = Active
| screenshot =
| background =
| screenshot_size = 250px
| screenshot_alt =
| caption =
| website = {{URL|https://www.snapdeal.com}}
}}

'''Snapdeal''' is an Indian [[e-commerce]] company, based in [[New Delhi]], [[India]]. The company was founded in February 2010 by [[Kunal Bahl]] and [[Rohit Bansal]], alumni of [[Wharton School of the University of Pennsylvania|The Wharton School]] and [[IIT Delhi|Indian Institute of Technology Delhi]] respectively.<ref>{{cite news|last1=Gooptu|first1=Biswarup|title=Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space|url=http://articles.economictimes.indiatimes.com/2014-02-28/news/47774494_1_snapdeal-kunal-bahl-rohit-bansal|access-date=16 November 2014|work=The Economic Times|date=28 February 2014|archive-url=https://web.archive.org/web/20141218033357/http://articles.economictimes.indiatimes.com/2014-02-28/news/47774494_1_snapdeal-kunal-bahl-rohit-bansal|archive-date=2014-12-18}}</ref>

==History==
Snapdeal was founded on 4 February 2010 as a daily deals platform, and expanded in September 2011 to become an [[online marketplace]].<ref>{{cite web|last1=Agrawal|first1=Shrija|last2=Rai|first2=Anand|title=We should do a billion dollar in gross merchandise value by 2015: Snapdeal’s Shyam Bahl|url=http://techcircle.vccircle.com/2012/11/15/we-should-do-a-billion-dollar-in-gross-merchandise-value-by-2015-snapdeals-kunal-bahl/|website=techcircle.vccircle.com/|access-date=16 November 2014}}</ref> Snapdeal has grown to become one of the largest online marketplace in India.<ref>{{cite web|last1=Bhattacharjee|first1=Nivedita|last2=PM|first2=Indulal|title=Japan's SoftBank kicks off $10 billion India online spree, buys stake in Snapdeal|url=http://in.reuters.com/article/softbank-snapdeal-idINKBN0IH06X20141028|website=Reuters|access-date=16 November 2014}}</ref> Snapdeal’s focus is on the value ecommerce segment - a market that is three times larger than the size of the branded goods market.<ref name="auto">{{Cite web|title=How Snapdeal Is Turning Around Its Fortune|url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/how-snapdeal-is-turning-around-its-fortune/64189/1|access-date=2021-02-05|website=Forbes India|language=en}}</ref> Sellers on Snapdeal offer good quality (local / regional / seller branded) merchandise, that offers customers value-for-money options, similar to what would sell in local markets and high streets in a city. Fashion, home and general merchandise account for a majority of the products sold by more than 500,000 independent sellers on Snapdeal platform.<ref>{{Cite news|title=Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/sme-sector/snapdeal-to-add-another-5000-manufacturer-sellers-to-its-platform-in-2020/articleshow/73183554.cms|access-date=2021-02-05}}</ref> Buyers from more than 3,700 towns across India—accounting for 92% of India’s total 4,000 towns and cities—shop on Snapdeal.<ref name="auto1">{{Cite web|date=2021-02-04|title=India's Snapdeal staged a comeback by diving into small cities {{!}} Tales from India's Towns|url=https://kr-asia.com/once-in-the-big-league-indias-snapdeal-staged-a-comeback-by-diving-into-small-cities-tales-from-indias-towns|access-date=2021-02-05|website=KrASIA|language=en}}</ref>

== Funding and acquisitions ==
Snapdeal has received several rounds of funding. It received its first funding worth US$12 million from Nexus Venture Partners and [[Vani Kola|Indo-US Venture Partners]] in January 2011. This was followed by another round in July 2011 worth US$45 million from [[Bessemer Venture Partners]] and existing investors. The third round of funding was worth US$50 million and came from [[eBay]] and other pre-existing investors.<ref>{{cite web|url=http://www.nextbigwhat.com/ebay-invests-in-snapdeal-297/|title=Exclusive: Snapdeal raises $50 Million from eBay and existing investors|date=1 April 2013}}</ref>

Three years later, in February 2014, Snapdeal raised funding of US$133 million. This round was led by [[eBay]] with participation from then-current institutional investors: Kalaari Capital, Nexus Venture Partners, [[Bessemer Venture Partners]], [[Intel Capital]] and Saama Capital.<ref name="The Times of India">{{cite news| url=http://economictimes.indiatimes.com/articleshow/31060409.cms | work=The Times of India | title=eBay increases stake in Snapdeal, invests $134 million | date=27 February 2014}}</ref> In May of the same year, funding worth US$105 million was raised. This was backed by investors [[BlackRock]], [[Temasek Holdings]], PremjiInvest and others.<ref>{{cite web|url=http://www.vccircle.com/news/technology/2014/05/21/snapdeal-raises-100m-fresh-funding-blackrock-temasek-premjiinvest-others|title=Snapdeal raises $100M in fresh funding from BlackRock, Temasek, PremjiInvest, others}}</ref> [[Softbank]] invested US$647 million in October 2014, making it the largest investor in Snapdeal so far.<ref>[http://www.affairscloud.com/japans-softbank-to-invest-10b-in-india/ "SoftBank becomes largest investor in Snapdeal"] {{webarchive|url=https://archive.today/20141028202504/http://www.affairscloud.com/japans-softbank-to-invest-10b-in-india/ |date=28 October 2014 }}, Affairscloud, 28 October 2014.</ref>

In August 2015, [[Alibaba Group]], [[Foxconn]] and [[SoftBank]] invested US$500 million as fresh capital.<ref>{{cite web|url=http://blog.snapdeal.com/snapdeal-secures-usd-500-million-in-an-investment-round-led-by-alibaba-foxconn-and-softbank-to-power-its-digital-commerce-ecosystem/|title=Snapdeal secures USD 500 Million in an investment round led by Alibaba, Foxconn and SoftBank to power its digital commerce ecosystem - Snapdeal Blog|date=18 August 2015|archive-url=https://web.archive.org/web/20150822224925/http://blog.snapdeal.com/snapdeal-secures-usd-500-million-in-an-investment-round-led-by-alibaba-foxconn-and-softbank-to-power-its-digital-commerce-ecosystem/|archive-date=2015-08-22}}</ref> In February of the following year, one of the world's largest pension funds, [[Ontario Teachers' Pension Plan]], and Singapore-based investment entity Brother Fortune Apparel, led an investment worth US$200 million in the Jasper Infotech-owned company.<ref>{{cite news|url=http://economictimes.indiatimes.com/industry/services/retail/ontario-teachers-pension-plan-and-others-lead-200-million-funding-round-in-snapdeal/articleshow/50985071.cms|title=Ontario Teachers' Pension Plan and others lead $200 million funding round in Snapdeal|work=[[The Economic Times]]|date=15 February 2016|access-date=19 August 2017}}</ref> In May 2017, Snapdeal raised funding worth [[Indian rupee|₹]]113 [[crore]] funding from Nexus Venture Partners.<ref>{{cite news|date=29 May 2017|title=Snapdeal gets Rs 113 crore from Nexus, founders in surprise funding|publisher=[[Livemint]]|url=http://www.livemint.com/Companies/ZaZm6EAFj1EGUg2GaaWkwI/Snapdeal-gets-Rs113-crore-from-Nexus-founders-in-surprise-f.html}}</ref><ref>{{cite news|date=29 May 2017|title=Struggling Snapdeal gets Rs 113 cr funding|work=[[The Economic Times]]|url=http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/struggling-snapdeal-gets-rs-113-cr-funding/58895979}}</ref>

Snapdeal has acquired several business enterprises. In June 2010, Snapdeal's holding company Jasper Infotech Private Limited* acquired [[Bengaluru]]-based group buying website ''Grabbon.com'' for an undisclosed amount.<ref name="argawal">Shrija Argawal, [https://in.reuters.com/article/idINIndia-49749620100629 "SnapDeal owners acquire Grabbon; to expand & differentiate,"] ''[[Reuters]]'', 29 June 2010.</ref> In April 2012, [[Delhi]]-based online sports goods retailer ''esportsbuy.com'' was acquired.<ref>{{cite news|url=http://articles.economictimes.indiatimes.com/2012-04-04/news/31287554_1_kunal-behl-snapdeal-electronics-retailer-letsbuy-com |title=Snapdeal acquires Esportsbuy.com |work= Economic Times|date=4 April 2012}}</ref><ref>{{cite news|url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3279891.ece|title=Snapdeal buys Esportsbuy.com |newspaper= [[Business Line|The Hindu Business Line]] |date=4 April 2012}}</ref> This was followed in 2013 by the acquisition of ''Shopo.in'', a C2C ecommerce platform.<ref>{{cite news|url=http://articles.timesofindia.indiatimes.com/2013-06-01/internet/39674168_1_kunal-bahl-snapdeal-com-rohit-bansal-snapdeal|archive-url=https://web.archive.org/web/20130617054355/http://articles.timesofindia.indiatimes.com/2013-06-01/internet/39674168_1_kunal-bahl-snapdeal-com-rohit-bansal-snapdeal|url-status=dead|archive-date=17 June 2013|title=Snapdeal acquires Shopo.in |newspaper= [[The Times of India]] |date=1 June 2013}}</ref> In 2014, Snapdeal acquired Doozton.com, a fashion product discovery technology platform,<ref name="pani">Priyanka Pani, [https://www.thehindubusinessline.com/companies/snapdealcom-buys-fashion-products-discovery-platform-dooztoncom/article23170628.ece "Snapdeal.com buys fashion products discovery platform Doozton.com,"] ''[[Business Line|The Hindu Business Line]]'', 16 April 2014.</ref> and Wishpicker.com, a tech platform that uses [[machine learning]] to deliver recommendations for gift purchases. Both deals were for undisclosed amounts.<ref name="wish">[https://economictimes.indiatimes.com/industry/services/retail/snapdeal-acquires-gifting-recommendation-tech-firm-wishpicker/articleshow/45472904.cms "Snapdeal acquires gifting recommendation tech firm Wishpicker,"] ''[[The Economic Times]]'', 11 December 2014.</ref><ref name="shu">[https://techcrunch.com/2014/12/11/snapdeal-wishpicker/ "Snapdeal, One Of India’s Leading E-commerce Sites, Acquires Wishpicker To Deliver Better Product Recommendations,"] ''[[TechCrunch]]'', 11 December 2014.</ref>

Snapdeal made majority of its acquisitions in the year 2015. In January, it acquired a stake in product comparison website, ''Smartprix.com''<ref>{{cite web|url=http://www.vccircle.com/news/technology/2015/01/05/snapdeal-buys-stake-online-product-comparison-site-smartprixcom |title= Snapdeal buys stake in product comparison site Smartprix.com |publisher= VC Circle |access-date=2014-01-06}}</ref> followed by the acquisition of luxury fashion products discovery site, ''Exclusively.in''.<ref>[https://techcrunch.com/2015/02/18/india-snapdeal-exclusively/"], Business-standard", 18 February 2015.</ref> In March, the firm acquired 20% stake in logistics service company ''Gojavas.com''.<ref>{{cite web |url=http://www.livemint.com/Companies/hRdi97MKny49BsO0SAoLpL/Snapdeal-acquires-20-stake-in-GoJavas.html |title= Snapdeal acquired 20% stake in Gojavas.com |publisher= LiveMint |access-date=2015-03-18}}</ref> Two more acquisitions in the same month were eCommerce management software and fulfilment solution{{buzzword inline|date=July 2019}} provider, ''Unicommerce.com''<ref>{{cite web |url=http://www.livemint.com/Companies/55xDQzzGjGEJv0vkKZgD7M/Snapdeal-buys-ecommerce-management-firm-Unicommerce.html |title= Snapdeal buys e-commerce management firm Unicommerce |publisher= LiveMint |access-date=2015-03-31}}</ref> and ''RupeePower'', a digital platform for financial transactions.<ref>{{cite web |url=http://articles.economictimes.indiatimes.com/2015-04-01/news/60720280_1_kunal-bahl-snapdeal-marketplace-capital-assist|title= Snapdeal acquires majority stake of RupeePower |publisher= articles.economictimes.indiatimes.com |access-date=2015-04-01}}</ref><ref>{{cite web |url=http://www.moneycontrol.com/news/business/snapdeal-acquires-majority-stakerupeepower_1345224.html |title= Snapdeal acquires majority stake of RupeePower |publisher= MoneyControl |access-date=2015-03-31}}</ref><ref>{{cite web |url=http://timesofindia.indiatimes.com/tech/tech-news/Snapdeal-acquires-RupeePower/articleshow/46758631.cms|title= Snapdeal acquires majority stake of RupeePower |work= The Times of India|access-date=2015-03-31}}</ref> In April 2015, mobile-payments company ''FreeCharge.com'' was acquired.<ref>{{cite web |url=https://www.wsj.com/articles/indias-snapdeal-buys-freecharge-1428479332 |title= India’s Snapdeal Buys FreeCharge |work= The Wall Street Journal|access-date=2015-04-08}}</ref> Programmatic display advertising platform, ''Reduce Data'' was acquired in September of the same year.<ref>{{cite web|title = Snapdeal acquires Silicon Valley startup Reduce Data - The Economic Times|url = http://economictimes.indiatimes.com/small-biz/startups/snapdeal-acquires-silicon-valley-startup-reduce-data/articleshow/48772270.cms|access-date = 2015-09-02}}</ref> In August 2016, logistics firm Pigeon Express acquired a 51% stake in GoJavas with Snapdeal holding 49% stake in the firm.<ref>{{Cite web|title=Pigeon Express in talks to buy out Snapdeal’s GoJavas stake - Live Mint|url=http://www.livemint.com/Companies/Ua2ult2aTB5cWOI5HJqhbK/Pigeon-Express-in-talks-to-buy-out-Snapdeals-GoJavas-stake.html|access-date=2017-05-04}}</ref> Snapdeal later exited GoJavas.

<nowiki>*</nowiki> In 2019, Jasper Infotech Private Limited changed its name to Snapdeal Private Limited.<ref>{{Cite web|title=PressReader.com - Your favorite newspapers and magazines.|url=https://www.pressreader.com/india/business-standard/20190307/281651076413803|access-date=2021-02-05|website=www.pressreader.com}}</ref>

==Leadership==

Snapdeal was valued at USD 6.5 billion in Feb 2016 and it raised USD 200 million at that valuation.<ref>{{cite news|url= https://www.reuters.com/article/snapdeal-fundraising-idUSKCN0VO0DB | title=Snapdeal raises $200 million, giving it $6.5 billion market value
}}</ref> In anticipation of this funding and immediately afterwards snapdeal tried to get senior and high profile leaders to bolster its leadership team. People who joined Snapdeal in this duration included Anand Chandrashekharan (from Airtel),<ref name="Economic Times">{{cite news|url= https://economictimes.indiatimes.com/industry/services/retail/anand-chandrasekaran-joins-snapdeal-as-new-product-chief/articleshow/47622260.cms?from=mdr | title=Anand Chandrasekaran joins Snapdeal as new product chief}}</ref> Jayant Sood (from Airtel) <ref>{{cite news|url= https://economictimes.indiatimes.com/industry/services/retail/jayant-sood-joins-as-chief-customer-experience-officer-for-snapdeal/articleshow/47106219.cms?from=mdr | title=Jayant Sood joins as chief customer experience officer for Snapdeal }}</ref>
Amit Kumar,<ref name="Entrackr">{{cite news|url= https://entrackr.com/2018/08/olx-used-car-30-stores-6-cities/| title=Exclusive: OLX turns bullish on C2B model in used car segment, opening 30 stores in 6 cities }}</ref> Rajiv Mangla (from Adobe) <ref name="Techscreen">{{cite news|url= https://techseen.com/rajiv-mangla-is-new-cto-of-snapdeal/| title=Rajiv Mangla is new CTO of Snapdeal }}</ref> and many more.

==Merger rumours==

In the second half of 2016 a number of media houses reported that SoftBank, one of the major investors in Snapdeal, wanted to engineer a merger of Snapdeal and [[Flipkart]], India’s two biggest homegrown e-commerce groups.<ref>{{Cite news|date=2017-04-05|title=SoftBank Aiming for Flipkart-Snapdeal Merger, Rest of the Investors in a Disagreement - TechStory|language=en-US|work=TechStory|url=http://techstory.in/flipkart-snapdeal-merger-0504/|access-date=2017-08-01}}</ref><ref>https://twitter.com/FinancialTimes/status/851126434399752192?s=20</ref> The discussions on merger with Flipkart went on for a number of months, but the deal did not go through due to lack of consensus within the Snapdeal Board. It was also reported that disagreements over valuation and proposed special payouts to Snapdeal's early investors - Nexus Venture Partners and Kalaari Capital - did not allow the deal to proceed ahead.<ref>{{Cite web|date=2017-06-13|title=SoftBank steers Flipkart-Snapdeal merger talks to broad agreement|url=https://www.vccircle.com/softbank-steers-flipkart-snapdeal-merger-talks-to-broad-agreement|access-date=2021-02-05|website=VCCircle|language=en-US}}</ref><ref>{{Cite news|url=https://economictimes.indiatimes.com/small-biz/startups/how-kunal-bahl-sold-the-idea-of-snapdeal-2-0-and-whats-in-store/articleshow/59852818.cms|title=How Kunal Bahl sold the idea of Snapdeal 2.0 and what's in store|date=1 August 2017|work=The Economic Times}}</ref> The discussions ended in July 2017 when Snapdeal’s Board decided not to go ahead with the proposed merger. Snapdeal chose to pursue an independent path, which it described as Snapdeal 2.0.<ref>{{Cite news|last=Bhargava|first=Yuthika|date=2017-07-31|title=Snapdeal wants no deal with Flipkart|language=en-IN|work=The Hindu|url=https://www.thehindu.com/business/Industry/snapdeal-terminates-talks-for-merger-with-flipkart/article19395432.ece|access-date=2021-02-05|issn=0971-751X}}</ref><ref>{{Cite news|url=http://www.business-standard.com/article/companies/full-text-we-believe-in-snapdeal-2-0-says-bahl-and-bansal-s-letter-117080100182_1.html|title=Full text: Let's make Snapdeal 2.0 a success, says Bahl and Bansal's letter|date=1 August 2017|work=Business Standard}}</ref>

== Snapdeal 2.0 ==
As part of its 2.0 initiative, Jasper Infotech sold off its non-core businesses, [[Freecharge]]<ref>{{Cite web|title=Axis Bank Buys Freecharge From Snapdeal For Rs 385 Crore In All-cash Deal|url=https://www.moneycontrol.com/news/business/startup/axis-bank-buys-freecharge-from-snapdeal-for-rs-385-crore-2337463.html|access-date=2021-02-05|website=Moneycontrol}}</ref> & Vulcan Express<ref>{{Cite news|last=Gooptu|first=Biswarup|title=Future Supply Chain Solutions buys Vulcan Express for Rs 35 crore|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/future-supply-chain-solutions-buys-vulcan-express-for-rs-35-crore/articleshow/62662135.cms|access-date=2021-02-05}}</ref> and chose to focus all its attention and resources on its core business, the Snapdeal marketplace.

Snapdeal’s 2.0 strategy has yielded strong results. In the period 2017-2021, the company has restructured its business by focusing on the value segment and aligning its costs accordingly. In this period, Snapdeal has grown back its revenue to 74% of the peak, while slashing its loss by nearly 95% in the same period. This makes it one of the most efficient large-scale e-commerce businesses in India.

Snapdeal has built an asset light model and operational capabilities specific to serving the value segment, including decentralised logistics and zero inventory. Through a focused approach and disciplined execution, it has been able to keep cost of operations low to serve the segment with positive unit economics.

The transacting users and traffic to the platform have also continued to climb, indicating a distinctive positioning. Due to a better product-market fit, the traffic to Snapdeal's marketplace and the number of users has continued to climb. The number of unique customers on Snapdeal’s platform have grown from 8.99 Mn in FY 18 to 27 Mn in FY 20. More than 90% of Snapdeal's orders come from non-metro users, indicating a strong appeal amidst value-savvy buyers.<ref name="auto"/><ref>{{Cite web|last=Bhattacharya|first=Ananya|title=Snapdeal’s comeback strategy seems to be paying off|url=https://qz.com/india/1733893/snapdeals-comeback-strategy-seems-to-be-paying-off/|access-date=2021-02-05|website=Quartz India|language=en}}</ref>

Snapdeal 2.0’s success is also built on recreating online the bustle and diversity and India’s thriving bazaars. For Snapdeal, one of the learning curves of selling value-for-money products to non-metro buyers has been the need to add engagement and entertainment just like in the physical world and not only provide the fastest way to find products and check out. “Snapdeal’s engagement with this new and a large part of our existing user base is built on three key themes of video, voice, and vernacular. All these initiatives are built around the central idea of how we can help our users discover and transact better, rather than a traditional approach of how we can sell better,” Snapdeal’s CEO & co-founder, Kunal Bahl told KrASIA.com in February 2021.<ref name="auto1"/>

== Other news about Snapdeal ==
In March 2015, Snapdeal engaged actor [[Aamir Khan]] for the promotion of its website in India with its Diwali campaign, "Dil Ki Deal.<ref>{{cite web|title=Aamir Khan roped in as brand ambassador for Snapdeal|url=http://indiatoday.intoday.in/story/aamir-khan-signed-as-brand-ambassador-of-snapdeal/1/424488.html|access-date=18 March 2015|work=India Today}}</ref> The year-long engagement witnessed turbulence when comments made by Aamir Khan in his personal capacity stirred controversy.<ref>{{Cite news|last=Reddy|first=Sujata|title=Snapdeal releases official statement on Aamir Khan controversy|work=The Economic Times|url=https://economictimes.indiatimes.com/magazines/panache/snapdeal-releases-official-statement-on-aamir-khan-controversy/articleshow/49919825.cms|access-date=2021-02-05}}</ref>

In January 2021, Snapdeal slammed US Trade Department (USTR) for falsely identifying it as a marketplace where counterfeit products are sold. In its response Snapdeal said that the USTR report "reflected a blinkered and flawed view of the world that not only fails to make a distinction between the respective roles of brands, sellers and platforms, but also wilfully ignores the applicable laws in various jurisdictions, including in India".<ref>{{Cite web|date=2021-01-16|title=Snapdeal terms USTR report placing it on Notorious Markets List 'ill-informed'|url=https://www.livemint.com/companies/news/snapdeal-terms-ustr-report-placing-it-on-notorious-markets-list-illinformed-11610765175101.html|access-date=2021-02-05|website=mint|language=en}}</ref> Calling the report ill-informed, Snapdeal sent a notice to USTR asking to retract its “false statements and issue a corrigendum” to its report.<ref>{{Cite news|title=Snapdeal writes letter to USTR protesting inclusion in Notorious Markets list|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/tech-bytes/snapdeal-writes-to-ustr-to-after-inclusion-in-notorious-markets-list-for-the-second-time/articleshow/80588254.cms?from=mdr|access-date=2021-02-05}}</ref>

Snapdeal is part of [[International Trademark Association]] (INTA), a global association that has more than 7200 members across 187 countries and is devoted to supporting protection of [[intellectual property]] on online marketplaces.<ref>{{Cite web|url=https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/snapdeal-joins-international-trademark-association/72135331|title=Snapdeal joins International Trademark Association - ET Retail|website=ETRetail.com}}</ref>

Snapdeal's sharp focus on the value segment has caught the attention of Indian FMCG companies like [[Godrej Group|Godrej]], Himalaya etc. who are utilizing Snapdeal's reach deep into India to sell their popular brands. As part of the arrangement, the products are being sold on Snapdeal directly by the brands through dealers authorised by them. Many upcoming brands including The Man Company, Mamaearth, and Ustraa have also partnered with Snapdeal to penetrate non-metros.<ref>{{Cite news|title=Marico, Godrej and Himalaya list value-selection on Snapdeal to widen reach in non-metros|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/technology/marico-godrej-and-himalaya-list-value-selection-on-snapdeal-to-widen-reach-in-non-metros/articleshow/80290017.cms|access-date=2021-02-05}}</ref>

==See also==
* [[E-commerce in India]]
* [[Online shopping]]
* [[Retail]]
{{Portal bar|Companies|Internet|Business and Economics}}

==References==
{{Reflist}}

==External links==
* {{Official website|https://www.snapdeal.com/}}

{{SoftBank}}

[[Category:Companies based in Delhi]]
[[Category:Online marketplaces of India]]
[[Category:Privately held companies of India]]
[[Category:2010 establishments in Delhi]]
[[Category:Retail companies established in 2010]]
[[Category:Internet properties established in 2010]]
[[Category:Indian brands]]
[[Category:Multilingual websites]]
[[Category:Softbank portfolio companies]]

Snapdeal - Revision history

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	~~{{pp-protected\|reason=Long-term [[WP:NOTPROMO\|advertising]] issues from /16-/32 IPv6 ranges that can't be blocked without causing significant collateral damage\|small=yes}}~~
	{{Use Indian English\|date=March 2013}}		{{Use Indian English\|date=March 2013}}
	{{Use dmy dates\|date=October 2020}}		{{Use dmy dates\|date=October 2020}}