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{{Short description|Co-operative society}}
{{Use dmy dates|date=June 2025}}
{{Use Indian English|date=June 2025}}
{{Infobox company
| name = Sitajakhala Dugdha Utpadak Samabai Samiti
| native_name =
| trading_name = Sitajakhala
| logo =
| logo_size =
| logo_alt =
| type = Cooperative Society
| founded = 1958
| founder =
| location = [[Sitajakhala]], [[Jagiroad]], [[Morigaon district]], [[Assam]], 782413
| key_people = Ranjib Sharma (Chairman)
| products = Pasteurized Milk, Dairy Products
| members =
| area_served = Middle Assam
| website = https://sitajakhala.com
| footnotes =
}}

'''Sitajakhala Dugdha Utpadak Samabai Samiti (SDUSS)''', also known under '''Sitajakhala''' brand name is a cooperative milk producers' society based in [[Sitajakhala]], [[Jagiroad]], in the [[Morigaon district]] of [[Assam]].<ref>{{Cite web |last=Digital |first=Sentinel |date=2021-05-24 |title=Union Minister Rameswar Teli assures help to milk cooperative society |url=https://www.sentinelassam.com/north-east-india-news/assam-news/union-minister-rameswar-teli-assures-help-to-milk-cooperative-society-539783 |access-date=2024-08-23 |website=Sentinel Assam |language=en}}</ref> Established in 1958, it is the only milk producers' cooperative society in [[central Assam]].<ref>{{Cite book |title=Agricultural Situation in India |publisher=Publication Division, Directorate of Economics and Statistics, Ministry of Agriculture. Government of India |year=2000 |edition=Volume 57, Issues 7-12}}</ref>

Today, SDUSSL produces 15,000 liters of milk daily, with most of it being sold in the nearest towns and cities like [[Jagiroad]], [[Morigaon]], [[Nagaon]] and the capital [[Guwahati]].<ref name=":0" />

==History==
The cooperative society is in an area where Gorkha or Nepali-origin people have been raising cattle since before Independence. After Independence, as the demand for milk increased, the community organized and collaborated to meet the market needs of nearby areas.<ref name=":0">{{Cite news |last=Hassan |first=Ali Fauz |title=New cow milk brand in town |url=https://www.telegraphindia.com/north-east/new-cow-milk-brand-in-town/cid/1423822 |url-status=dead |access-date=24 August 2024 |work=Telegraph India |archive-date=23 August 2024 |archive-url=https://web.archive.org/web/20240823233505/https://www.telegraphindia.com/north-east/new-cow-milk-brand-in-town/cid/1423822 }}</ref>

The society was formally established in 1958 by 17 members, including key figures like Nandalal Upadhaya and Sabilal Sharma,<ref>{{Cite book |title=Indian Nepalis: issues and perspectives |date=2009 |publisher=Concept Publishing Company |isbn=978-81-8069-446-2 |editor-last=Subba |editor-first=Tanka Bahadur |edition=1st |location=New Delhi |pages=}}</ref> with the goal of eliminating middlemen from the milk trade and to create an organized marketing system for local milk producers, the society ensures that they receive fair prices for their products.<ref>{{Cite book |url=https://books.google.com/books?id=3UJPyfptAj0C |title=Agricultural Situation in India |date=2000 |publisher=Publication Division, Directorate of Economics and Statistics, Ministry of Agriculture. Government of India. |language=en}}</ref> They began with just 27 liters of milk from local cows. Nandalal Upadhaya faced significant resistance, including life threats from middlemen, as he worked to unite farmers.<ref name=":1">{{Cite web |last=Goswami |first=Jayanta K. |date=2019-07-31 |title=Sitajakhala: Assam's white revolution |url=https://www.eastmojo.com/news/2019/07/31/sitajakhala-assams-white-revolution/ |access-date=2024-09-08 |website=EastMojo |language=en-US}}</ref>

In 1962, during the Chinese aggression, the society supplied milk to the Indian Army through the Central Dairy. Jersey cows were introduced in 1972 to boost production. On 14 November 2018, the society began distributing processed milk.<ref name=":1" /><ref>{{Cite book |last=Vajjhala |first=Narasimha Rao |title=Opportunities and Strategic Use of Agribusiness Information Systems |publisher=IGI Global |year=2020 |isbn=9781799848509 |pages=138}}</ref>

==Products==
Sitajakhala produces various dairy products, including pasteurized milk, curd, ghee, paneer, butter, buttermilk, and lassi. These products not only meet local dietary needs but also support the economic sustainability of the cooperative.<ref name=":1" />

The society launched milk products under the Gonand brand in 2015.<ref>{{Cite news |last=Karmakar |first=Rahul |date=2018-05-22 |title=A sweet break on Asian Highway 1 |url=https://www.thehindu.com/opinion/op-ed/a-sweet-break-on-asian-highway-1/article23962215.ece |access-date=2024-09-08 |work=The Hindu |language=en-IN |issn=0971-751X}}</ref> However, it later discontinued this brand and began producing under the Sitajakhala brand.{{fact|date=June 2025}}

==References==
{{reflist}}

[[Category:Jagiroad]]
[[Category:Morigaon district]]
[[Category:Dairy cooperatives in India]]
[[Category:Indian brands]]
[[Category:Dairy products companies of India]]
[[Category:Brand name dairy products]]
[[Category:Dairy farming in India]]
[[Category:Agricultural cooperatives in India]]
[[Category:Indian companies established in 1958]]

Sitajakhala Dugdha Utpadak Samabai Samiti - Revision history

WilheminaJanzen: creating a details