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{{short description|Private school group in India}}
{{Use American English|date=August 2022}}
{{Use mdy dates|date=August 2022}}

'''Shemrock and Shemford''' are a group of private pre-, primary, and secondary schools based in India. Founded by Bimla Arora, who opened her first preschool in 1989, and managed by her family, the group expanded to primary and secondary education in 2009. The [[Limca Book of Records]] recognized the group in 2013 for starting the most schools in the shortest time: 100 branches in 17 Indian states by 2010 with 225 preschools and 75 primary and secondary schools.

== History ==

The school group began as a chain of preschools. Bimla Arora sought a preschool for her daughter and opened her own in 1989. She became the founding director of the Shemrock preschool group. Her son, Amol Arora, did the marketing for the school and later became vice-chairman of the chain, and his wife, Meenal, became the preschools' executive director.{{r|of thought}} Shemrock expanded to urban areas with the belief that franchise preschools were in higher demand there. Their classes have 12 students and are designed to be interactive, with individual attention for each child.{{r|Telegraph: urban}} Amol Arora distinguished the chain's preschools from others by classroom environment, curriculum, and approach to schooling.{{r|of thought}} In one school, new students acclimate to the school in a "welcome home", with toys including a doll house, television with nursery rhymes, and shaped blocks. The kids progress to an Activity Area with a wooden stage, writing area, sandpit, and technology such as a smartphone and ATM counter. Shemrock teaches the alphabet through objects and tie letters to modern technology, such as ATMs and Blackberry devices.{{r|Telegraph: Salt Lake}}

Shemrock preschools use the [[Chota Bheem]] [[cartoon character]] as their "brand ambassador"{{r|of thought}} with expectations that the character would engage and motivate children to learn. Their in-house marketing team led a campaign to use the character in class activities, and released their first television commercial with the character in 2013.{{r|Indian TV}} Shemrock celebrated one school opening in 2013 with a carnival.{{r|Telegraph: Salt Lake}}

The Aroras expanded into primary and secondary education in 2009 with Shemford Futuristic Schools.{{cn|date=April 2024}} Meenal Arora was their founding director. The first Shemford school was opened in [[Ashok Vihar]] and later led to offshoots in [[Bagh, Dhar|Bagh]], [[Noida]], [[Punjab, India|Punjab]], [[Rohini, West Bengal|Rohini]],{{r|of thought}} and [[Patna]].{{r|Times: Patna}} By 2012, there were 22 Shemford secondary schools in India, and plans to open 15 more across [[Tamil Nadu]] over three years.{{r|Tamil Nadu}} The secondary schools are either associated with the [[Central Board of Secondary Education]] or the [[Indian Certificate of Secondary Education]].{{r|15 new}}

The school follows a proprietary curriculum known as ShemEduMAX that is designed as a "child created curriculum" with "personalized assessment".{{r|Qatar Tribune}} At the school's 2011 opening, Arora said over 160 Indian schools used the curriculum.{{r|Qatar Tribune}}

The Shemrock and Shemford group was recognized by the [[Limca Book of Records]] in 2013 for starting the most schools in the shortest time.{{cn|date=April 2024}} By 2014, the group had opened 100 branches in 17 Indian states,{{cn|date=April 2024}} with 225 preschools across India and over 75 Shemford schools.{{r|of thought}} In 2012, the Shemrock and Shemford schools employed about 3,000 in staff for 20,000 students, and planned to expand to 900 teachers within five years.{{r|Tamil Nadu}}

== References ==

{{reflist|30em|refs=

<ref name="15 new">{{cite news |title=Shemford to set up 15 new schools across India |date=February 4, 2012 |work=India Retail News}}</ref>

<ref name="Indian TV">{{cite news |title=Shemrock and Shemford group of schools launches new campaign with Chhota Bheem as brand ambassador |work=Indian Television |date=July 12, 2013 |id = {{ProQuest|1400010032}}}}</ref>

<ref name="of thought">{{cite news |title=Schools of thought |last1=Narula |first1=Priyanka |date=July 26, 2013 |work=[[Dainik Jagran|Jagran Cityplus]]}}</ref>

<ref name="Qatar Tribune">{{cite news |title=Shemford International School to be inaugurated on Friday |date=March 3, 2011 |work=[[Qatar Tribune]]}}</ref>

<ref name="Tamil Nadu">{{cite magazine |title=Shemrock & Shemford Group to Open 15 New Schools in Tamil Nadu |magazine=Digital Learning |date=June 2012 |id = {{ProQuest|1018061495}}}}</ref>

<ref name="Telegraph: Salt Lake">{{cite web |url=https://www.telegraphindia.com/1130125/jsp/saltlake/story_16481836.jsp |work=[[The Telegraph (Calcutta)|The Telegraph]] |title=Salt Lake on national playschool chain map |author=Staff |date=January 25, 2013 |access-date=June 30, 2017 |archive-date=October 9, 2016 |archive-url=https://web.archive.org/web/20161009221306/http://www.telegraphindia.com/1130125/jsp/saltlake/story_16481836.jsp }}</ref>

<ref name="Telegraph: urban">{{cite web |url=https://www.telegraphindia.com/1080619/jsp/jharkhand/story_9432942.jsp |work=[[The Telegraph (Calcutta)|The Telegraph]] |title=Pre-schools mushroom in rural areas - Quality education demand from parents increases franchise units |last=Chatterjee |first=Pupul |date=June 18, 2008 }}{{dead link|date=February 2023|bot=medic}}{{cbignore|bot=medic}}</ref>

<ref name="Times: Patna">{{Cite web |title=Shemford School opens in Patna |work=[[The Times of India]] |date=2011-01-29 |url=http://timesofindia.indiatimes.com/city/patna/Shemford-School-opens-in-Patna/articleshow/7382763.cms |access-date=2017-06-30 |df=mdy-all |archive-date=2011-02-02 |archive-url=https://web.archive.org/web/20110202001254/http://timesofindia.indiatimes.com/city/patna/Shemford-School-opens-in-Patna/articleshow/7382763.cms |url-status=live }}</ref>

}}

== External links ==

* [http://www.shemrock.com Shemrock preschools]
* [http://www.shemford.com Shemford primary and secondary schools]

{{Portal bar|India|Schools}}

{{coord missing|India}}

[[Category:Private schools in India]]

Shemrock and Shemford - Revision history

Heymfaizanali: created first article first draft