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{{Short description|Indian content creator, aggregator and distributor in the media and entertainment industry}}
{{Use Indian English|date=October 2017}}
{{Use dmy dates|date=January 2020}}
{{Infobox company
| name = Shemaroo Entertainment Ltd.
| logo = Shemaroo_Logo.png
| foundation = {{launch date and age|df=y|1962|10|29}},
| founder = Budhichand Maroo
| location_city = Mumbai
| location_country = India
| industry = Entertainment
| products = Movies, music, home video, merchandise
| services = Content creation, aggregation, and distribution<br />Video-on-demand (ShemarooMe)
| revenue =
| operating_income =
| homepage ={{url|shemarooent.com/}}
}}

'''Shemaroo Entertainment Ltd.''' is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India’s first [[Video rental shop|video rental]] business in 1979.<ref name=":0">{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/film-production-distribution-house-gets-a-revamp-after-five-decades/articleshow/64955624.cms|title=Film production & distribution house gets a revamp after five decades|website=The Times of India|access-date=24 April 2019}}</ref><ref name=":1">{{Cite web|url=https://www.forbes.com/sites/bedatrichoudhury/2019/04/17/shemaroo-streams-bollywood-into-the-us/|title=Shemaroo Streams Bollywood into The US|last=Choudhury|first=Bedatri|website=Forbes|access-date=24 April 2019}}</ref> The company went national after it began [[Digital distribution|content distribution]] in 1987, became aggregators and bought rights to movies for [[home video]].<ref name=":1" /><ref>{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/music-and-youth/shemaroo-entertainment-s-founder-buddhichand-maroo-felicitated-with-gifa-golden-award-181219|title=Shemaroo Entertainment's Founder Buddhichand Maroo Felicitated with GIFA Golden Award|date=19 December 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref>

Currently, the brand has a collection of more than 3700 movie titles in multiple Indian languages and offers services to customers in more than 30 countries, including US, UK, Singapore, UAE and Australia.<ref name=":2">{{Cite news|url=https://www.indiainfoline.com/article/news-sector-media-entertainment/shemaroo-entertainment-the-content-connoisseurs-117012000290_1.html|title=Shemaroo Entertainment: The Content Connoisseurs|last=indiainfoline.com|access-date=24 April 2019}}</ref>

The company's partners for content distribution include [[Amazon Prime Video]], [[Netflix]], YouTube, [[iTunes]], [[Jio|Reliance Jio]], [[Vodafone]], [[Tata Sky]], [[Hotstar]], etc.<ref name=":2" /> Shemaroo has offices in [[Mumbai]], New Delhi and [[New Jersey]].

==History==

=== Early years ===
Shemaroo Entertainment Ltd. was founded on 29 October 1962 as a book circulating library by the Maroo brothers (Buddhichand, Atul and Raman) in collaboration with Gangajibhai Shethias.<ref name=":2" /> The name of the company is an acronym of the founders’ surnames. The library was located at Warden Road of [[South Mumbai]] and opened three branches soon after.<ref name=":3">{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/how-family-run-enterprise-shemaroo-grew-from-local-to-a-national-brand/articleshow/9669109.cms|title=How family-run enterprise Shemaroo grew from local to a national brand|last=Raghavendra|first=Nandini|date=24 August 2011|work=The Economic Times|access-date=24 April 2019}}</ref>

In 1979, they expanded to include [[VHS]] tapes amongst their collection by partnering with affluent business families who had their personal collections of movies.<ref name=":2" />

In 1987, the company forayed into distribution of content via the video home system (VHS) format, which was labeled Shemaroo Video Private Ltd. They also bought rights to several movies for home video and were one of the first brands involved in distribution of video rights in India.<ref>{{Cite web|url=https://economictimes.indiatimes.com/shemaroo-entertainment-ltd/infocompanyhistory/companyid-57482.cms|title=Shemaroo Entertainment History {{!}} Shemaroo Entertainment Information – The Economic Times|website=The Economic Times|access-date=24 April 2019}}</ref>

Shemaroo started buying cable and pay television rights in the 1990s and in 1995, while negotiating a deal to buy films of Sony's Columbia Tristar, the company bought an equity stake in [[Sony Entertainment Television|Sony's Indian TV channel]].<ref name=":2" /><ref name=":3" />

=== 2000s to present ===
Shemaroo became an integrated content media house with the commencement of Digital Post Production Facilities. The company ventured into film production with movies like ''[[Kuchh Meetha Ho Jaye|Kuch Meetha Ho Jaye]]'', ''[[Omkara (2006 film)|Omkara]], [[Ishqiya]], [[Dedh Ishqiya]]'', ''[[Hunterrr]]'' followed by several others in the subsequent years.<ref name=":0" />

The company forayed into digital animated films with ''[[Bal Ganesh]]'' and ''[[Ghatothkach]]'' as their initial features and became the only company to release one feature every year thereafter.<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/big-budget-animation-from-bollywood-in-08/articleshow/2560324.cms?from=mdr|title=Big budget animation from Bollywood in '08|last=Sapre|first=Omkar|date=22 November 2007|work=The Economic Times|access-date=24 April 2019}}</ref>

The brand also owns an online retro music channel, Filmi Gaane, which offers classic Bollywood songs from the 1950s to 1990s.<ref>{{Cite web|url=http://www.radioandmusic.com/biz/music/music-services/180702-shemaroo-filmi-gaane-brought-music-lovers-across|title=Shemaroo Filmi Gaane brought music lovers across the world closer|website=radioandmusic.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.exchange4media.com/industry-briefing-news/shemaroo-filmi-gaane-brings-music-lovers-closer-throughletsplayantakshari-90823.html|title=Shemaroo Filmi Gaane brings music lovers closer through #LetsPlayAntakshari – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media|access-date=24 April 2019}}</ref>

In 2012, Shemaroo completed 50 years of operations and in 2018, the company unveiled a new logo and tagline ‘''India Khush Hua’''.<ref name=":0" />

In February 2020 Shemaroo Group launched its first TV channel named as '''''Shemaroo Marathibana''''' which is 24 hours FTA Marathi movie channel with tagline Assal filmi (transl- made for entertainment).This channel receives well TRP. Swapnil Joshi is brand Ambassador of this channel. It air Marathi superhit Movies like Aapla Manus, Thackeray, Bhai vyakti ki valli, Judgement, Cycle , Ani Dr.Kashinath Ghanekar etc. The free-to-air channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through its catalog of over 200 titles.<ref>{{Cite news|url=https://www.afaqs.com/news/media/shemaroo-launches-marathi-movie-channel-marathibana-2 from=mdr|title=Shemaroo launches Marathi movie channel, 'MarathiBana'|date=15 Jan 2020|work=aFAQS!|access-date=24 April 2019}}</ref>

In 2020, Shemaroo Group announced the launch of a new Hindi GEC '''''Shemaroo TV'''''. A Free to Air channel, Shemaroo TV targets the Hindi speaking markets of India with the tag line 'Badalte Aaj Ke Liye.'<ref>{{Cite news|url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroo-launches-hindi-entertainment-channel-shemaroo-tv/75450209 from=mdr|title=Shemaroo launches Hindi entertainment channel -Shemaroo TV|date=April 30, 2020|work=ETBrandEquity |access-date=24 April 2019}}</ref>

'''''Shemaroo Pre-loaded audio speakers'''''

In 2019, The company ventured in the pre-loaded audio speaker market and introduced Bluetooth speakers loaded with devotional content.
The pricing for all three existing products in store (online & offline) – Bhagavad Gita, Bhajan Vaani and Quran Majeed And is available in the market currently with leading offline and online retailers.<ref>{{Cite news|url=https://www.indiatvnews.com/technology/news-shemaroo-entertainment-launches-pre-loaded-audio-speakers-in-the-indian-market-541195 from=mdr|title=Shemaroo Entertainment launches pre-loaded audio speakers in the Indian market|date=August 8, 2019|work=India TV News|access-date=24 April 2019}}</ref>

Shemaroo launched 'Shemaroo Bhakti Shri Ganesha Bhajan Vaani' during Ganesh Chaturthi in the year 2019 along with 'Shemaroo Amritbani' during 550th birth anniversary of Shri Guru Nanak Dev Ji <ref>{{Cite news|url=http://everythingexperiential.businessworld.in/article/Shemaroo-Entertainment-enters-pre-loaded-audio-speaker-market/08-08-2019-174566/ from=mdr|title=Shemaroo Entertainment enters pre-loaded audio speaker market|date=August 8, 2019|work=Business World|access-date=24 April 2019}}</ref>

== Business operations ==
Shemaroo's content library includes more than 3,700 film and non-film titles, including classic [[Bollywood]] movies such as like ''[[Anari]], [[Jab Jab Phool Khile]], [[Neel Kamal (1968 film)|Neel Kamal]], [[Amar Akbar Anthony]],'' ''[[Dharam Veer (film)|Dharam Veer]], [[Roti (1974 film)|Roti]], [[Khuda Gawah]], [[Dil (1990 film)|Dil]], [[Deewana (1992 film)|Deewana]], [[Beta (film)|Beta]], [[Hum Hain Rahi Pyar Ke]], [[Khakee]], [[3 Deewarein]]'' and ''[[Chupke Chupke (film)|Chupke Chupke]]'', latest ones like ''[[Jab We Met]],'' ''Ishqiya, [[Slumdog Millionaire]], [[Ajab Prem Ki Ghazab Kahani]], Omkara, [[Judwaa 2]], [[Padmaavat]], [[Pad Man (film)|Pad Man]], [[102 Not Out]], [[Ishq Vishk|Ishk Vishk]], [[Soldier (1998 Indian film)|Soldier]]'' and animated features like ''Bal Ganesh'' and ''Ghatothkach.''<ref name=":0" /><ref name=":4">{{Cite web|url=https://www.chittorgarh.com/ipo_review/shemaroo_ipo/2183/|title=Shemaroo Entertainment Ltd IPO Review (Subscribe)|website=chittorgarh.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroo-entertainment-releases-padmaavat-on-blu-ray-and-dvd-for-cinema-lovers/|title=Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=12 July 2018|website=TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|access-date=24 April 2019}}</ref>

They Also Added Some Dubbed Movies Like
''[[Naan Sigappu Manithan (1985 film)|My Dear Shivaji]]'',
''[[Bloodstone (1988 film)|Bloodstone]]'',
''[[Indrudu Chandrudu|Mayor Saab]]'',
''[[Bobbili Raja|Rampur Ka Raja]]'',
''[[Coolie No. 1 (1991 film)|Coolie Raja]]'',
''[[Meera (1992 film)|Meera]]'',
''[[Abbaigaru|Avval Guru]]'',
''[[Super Police|Khel Khiladi Ka]]'',
''[[Kadhal Kottai|Mohe Bhool Gaye Saawariya]]'',
''[[Dharma Chakram|Dharma Kanta]]'', ''[[Chinnabbayi|Guru The Great]]'',
''[[Jodi (1999 film)|Ghayal Dil]]'',
''[[Devi Putrudu|Aaj Ka Deviputra]]'',
''[[Gudumba Shankar|Main Hoon Chalbaaz]]'',
''[[Chinna (2005 film)|Mahaguru]]'',
''[[Premi (2005 film)|Premi]]'',
''[[Super (2005 film)|Robbery]]'',
''[[Aayudham (2005 film)|Divyastra]]'',
''[[Thambi (2006 film)|My Dear Munna Bhai]]'', ''[[Aarya (film)|My Dear Big B]]'', ''[[Tulasi (film)|The Real Man Hero]]'', ''[[Suryaa (film)|Surakshaa - One Challenger Hero]]'',
''[[Jayeebhava|Badmash No. 1]]'',
''[[Ek Niranjan|Ek Hi Raasta - The Power]]'',
''[[Kulir 100°|Bahar Aane Tak - Teenage Monsoon]]'', ''[[Prasthanam|Aasteen Ka Saanp]]'',
''[[Kandahar (2010 film)|War On Terror - Kandahar]]'',
''[[Anwar (2010 film)|Diler Hindustani]]'', ''[[Oh My Friend]]'',
''[[Veera (2011 film)|The Great Veera]]'', ''[[Vizhi Moodi Yosithaal|Augarwadi]]'', ''[[Mr. Fraud|Khatron Se Khelenge]]'',
''[[Ouija (2015 film)|Aata: The Game Of Fear]]'', ''[[Jaguar (2016 film)|Jaguar]]'',
''[[Sardaar Ji 2]]'',
''[[Shourya (2016 film)|Ek Shoorveer Shaurya]]'', ''[[Raajakumara|Daring Raajakumara]]'', ''[[Muthuramalingam|Mera Dushman No. 1]]'', ''[[Vasham: The Book|Vasham]]'' And Other Films.

They also include movies classic nataks in several Indian regional languages like [[Gujarati language|Gujarati]], [[Marathi language|Marathi]], [[Punjabi language|Punjabi]], [[Bengali language|Bengali]], etc. such as ''[[Chhello Divas|Chhelo Divas]], [[Passport (1983 film)|Passport]], Gujjubhai Banya Dabang, [[Thai Jashe!|Thai Jaishe]]'' and more.<ref name=":4" />

They also have a large plethora of content in the devotional spectrum with devotional videos, live streaming of shrines, temples and more in categories such as Bhakti, Ibaadat, and Gurbani via their apps Ibaadat and Hari Om.<ref>{{Cite web|url=http://www.indiantelevision.com/movies/hindi/shemaroo-gears-up-for-digital-era-adds-devotional-app-ibaadat-180525|title=Shemaroo gears up for digital era; adds devotional app Ibaadat|date=25 May 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=http://english.webdunia.com/hinduism-fables/shemaroo-launches-hariom-an-all-inclusive-hindu-devotional-app-118022200004_1.html|title=Shemaroo Launches "HariOm" An All Inclusive Hindu devotional app|last=Webdunia|website=english.webdunia.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.moneycontrol.com/news/business/shemaroo-targeting-five-times-growth-in-five-years-2744421.html|title=Shemaroo targeting five times growth in five years|website=Moneycontrol|access-date=24 April 2019}}</ref>

Their distribution network includes an in-house television syndication team, a new media technology team for mobile value added services (MVAS), internet, DTH and a nationwide home entertainment distribution network. The company has partnered with [[Bharti Airtel|Airtel]], [[Vodafone India|Vodafone]], [[Vodafone Idea Limited|Idea]], [[MTN Group|MTN]], [[Ooredoo]] and [[Etisalat]] to distribute content like videos, music, live streaming, etc. via MVAS.<ref name=":4" /> They also have an online presence on YouTube, where their channels receive an estimated 2.2 billion monthly views on average.<ref>{{Cite web|url=https://www.livemint.com/Companies/u7DPwtxvwoVpeHhLJ9OrDO/Shemaroo-scripts-digital-makeover-with-streaming-tieups.html|title=Shemaroo scripts digital makeover with streaming tie-ups|last=Jha|first=Lata|date=26 December 2018|website=Mint|access-date=24 April 2019}}</ref>

Their partners include [[Airtel digital TV]], [[Tata Sky]], [[Dish TV]] and other major DTH platforms and with channels such as Sony, [[Star India]] and Colors.<ref name=":4" /> The company's subsidiary ''Contentino Media'' provides in-flight entertainment for airlines like [[Emirates (airline)|Emirates]], [[Singapore Airlines]], [[Qatar Airways]], [[Air India]], [[Vistara]], [[Lufthansa]] and [[Virgin Atlantic]].<ref>{{Cite web|url=http://www.shemarooent.com/inflight/|title=Inflight {{!}} Shemaroo Entertainment Limited|website=www.shemarooent.com|access-date=24 April 2019}}</ref>

The company's brand ''Yedaz'' is the official Bollywood licensing and merchandising rights holder that sells Bollywood themed products like T-shirts, mugs, etc.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroos-licensing-and-merchandising-brand-yedaz-to-make-its-presence-felt-at-india-licensing-expo-2018/65497998|title=Shemaroo's licensing and merchandising brand 'Yedaz', to make its presence felt at India Licensing Expo 2018 – ET BrandEquity|last=www.ETBrandEquity.com|website=ETBrandEquity.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroo-partners-tiktok-vigo-video-to-promote-bollywood-merchandise-brand-yedaz/|title=Shemaroo partners TikTok, Vigo Video to promote Bollywood merchandise brand Yedaz – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=16 August 2018|website=TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|access-date=24 April 2019}}</ref> They also established the Shemaroo Institute of Film and Technology (SIFT), for students looking to work in the film industry.<ref>{{Cite web|url=http://www.washingtonbanglaradio.com/content/115034915-shemaroo-institute-film-and-technology-sift-becomes-first-certified-nuke-authorize|title=Shemaroo Institute of Film and Technology (SIFT) Becomes First Certified Nuke Authorized Training Institute by The Foundry|website=WBRi Washington Bangla Radio USA|language=en-wbri|access-date=24 April 2019}}</ref>

== ShemarooMe ==
[[File:ShemarooMe Launch.jpg|thumb|Bollywood actor Tiger Shroff was present at the launch event of the ShemarooMe app in Mumbai.]]
In February 2019, Shemaroo Entertainment launched its own [[Video on demand|video-on-demand]] service app called ''ShemarooMe,'' which is available for [[Android (operating system)|Android]] and [[iOS]].<ref>{{Cite web|url=https://gadgets.ndtv.com/entertainment/news/shemaroo-launches-video-streaming-app-shemaroome-for-android-ios-and-web-1993166|title=Shemaroo Launches Video Streaming App ShemarooMe for Android, iOS, and Web|website=NDTV Gadgets 360|access-date=24 April 2019}}</ref> It is also available on web for viewers. Bollywood actor [[Tiger Shroff]] was present at the launch event of this app in Mumbai.<ref>{{Cite web|url=https://www.msn.com/hi-in/news/india/tiger-shroff-launches-shemaroo-me-app-filmibeat/vp-BBTyA6N|title=Tiger Shroff Launches Shemaroo Me App {{!}} Filmibeat|publisher=MSN|access-date=24 April 2019}}</ref>

The OTT [[Streaming media|video streaming]] service primarily consists of content from the company's content library including movies, TV shows and songs pertaining to Bollywood classics, contemporary Bollywood, premium Gujarati, kids category, etc.<ref>{{Cite web|url=https://www.exchange4media.com/digital-news/shemaroo-launches-ott-platform-shemaroome-94672.html|title=Shemaroo launches OTT platform, ShemarooMe – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media|access-date=24 April 2019}}</ref><ref name=":5">{{Cite web|url=https://www.televisionpost.com/shemaroo-launches-ott-app-with-two-subscription-plans-looks-to-enter-us-market-in-coming-quarter/|title=Shemaroo launches OTT app with two subscription plans, looks to enter US market in coming quarter – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=14 February 2019|website=TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|access-date=24 April 2019}}</ref> The content is available in languages like Gujarati, Marathi and Punjabi, with more such vernacular languages expected to be added in the future versions of the app.<ref name=":5" />

The service follows a [[freemium]] business model. Some of the content will be available for users to stream for free and the rest shall require a subscription to be accessed.<ref name=":5" />

It has also been launched in USA in April 2019.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/leading-indian-entertainment-company-shemaroo-enters-the-us-market-with-the-launch-of-its-direct-to-consumer-ott-platform-shemaroome-300833625.html|title=Leading Indian Entertainment Company Shemaroo Enters the US Market with the Launch of its Direct-To-Consumer OTT Platform "ShemarooMe"|last=Limited|first=Shemaroo Entertainment|agency=PR Newswire|access-date=24 April 2019}}</ref><ref name=":1" />

In September 2019, ShemarooMe introduced a new property called Shemaroo Bollywood Premiere – Premieres One World Digital Premier every week movies every Friday <ref>{{Cite web|url=https://www.indiantelevision.com/iworld/over-the-top-services/shemaroome-to-premiere-52-movies-in-52-weeks-with-their-new-offering-bollywood-premiere-190912|title=ShemarooMe, the over-the-top (OTT) platform by India’s leading content powerhouse Shemaroo Entertainment Limited, launched its new offering Bollywood Premiere for all the movie buffs across India and US.|date=12 September 2019 |access-date=24 April 2019}}</ref>

ShemarooMe announced the launch of its new genre Comedy category.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroome-announces-new-genre-comedy-category/71834374|title=OTT platform ShemarooMe announces new genre comedy category|date=October 31, 2019|access-date=24 April 2019}}</ref>

ShemarooMe went global with presence in 150 markets along with the US, UK, Middle East and South Asian Markets

In July 2020, ShemarooMe announced the launch of its new on-demand movie platform called 'ShemarooMe Box Office.' ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the content.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroome-launches-box-office/76983276|title=ShemarooMe launches 'Box Office'|website= Brand Equity.com| date=July 15, 2020|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.hindustantimes.com/brand-post/the-tadka-of-big-screen-now-at-the-comfort-of-your-home-shemaroome-launches-box-office/story-88RhvkbAKDwZpUWGi77hCP.html|title=The tadka of big screen now at the comfort of your home! ShemarooMe launches ‘Box Office’.|website= Hindustan Times| date=July 20, 2020|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.financialexpress.com/entertainment/shemaroome-takes-a-cue-from-amazon-prime-disneyhotstar-to-premiere-4-hindi-movies/2025337/|title=ShemarooMe takes a cue from Amazon Prime, Disney+Hotstar – to premiere 4 Hindi movies|website= Financial Express| date=July 16, 2020|access-date=24 April 2019}}</ref>

== TV Channels ==
* '''[[Shemaroo TV]]''' - Hindi general entertainment channel
* '''[[Shemaroo Marathibana]]''' - Marathi Movies channel

== Awards ==
In May 2009, they won the "Golden Cursor Awards 2009" for their direct-to-dvd [[Educational entertainment|edutainment]] film ''Rhyme Time in Toyland'' and for their mobile game ''Ghatothkach: Eat on Before Dawn.''<ref>{{Cite web|url=https://www.glamsham.com/en/shemaroo-bags-golden-cursor-awards-2009|title=Shemaroo bags Golden Cursor Awards' 2009 {{!}} News|last=Glamsham|website=Glamsham|access-date=24 April 2019}}</ref>

In June 2011, they won 13 awards for their DVDs, out of the total 20 awards at the "DVD Awards for Indian Home Video DVD releases 2011".<ref>{{Cite web|url=https://businessofcinema.com/bollywood-news/shemaroo-entertainment-bags-13-indian-dvd-awards/28479|title=Shemaroo Entertainment bags 13 Indian DVD Awards|date=11 June 2009|website=https://businessofcinema.com/|access-date=24 April 2019}}</ref>

In April 2016, they won the "National Awards for Excellence in Digital and Social Media Marketing 2016" for their online campaign for a cricket tournament, ''Comedy Premier League''.<ref>{{Cite web|url=https://www.financialexpress.com/industry/shemaroo-bags-awards-for-excellence-in-digital-social-media-marketing/304288/|title=Shemaroo bags awards for excellence in Digital, Social Media Marketing|date=2 July 2016|website=The Financial Express|access-date=24 April 2019}}</ref><ref>{{Cite news|url=https://www.business-standard.com/article/news-ani/shemaroo-bags-awards-for-excellence-in-digital-social-media-marketing-116070200203_1.html|title=Shemaroo bags awards for excellence in Digital, Social Media Marketing|last=ANI|date=2 July 2016|work=Business Standard India|access-date=24 April 2019}}</ref><ref>{{Cite web|url=http://www.techphlie.com/2016/07/shemaroo-won-national-awards-for.html|title=Techphlie|last=Luna|first=Emilio|website=TECHPHLIE|language=es|access-date=24 April 2019}}</ref> In September 2016, Shemaroo entered [[Limca Book of Records]] twice for the ‘Longest Digital Antakshri’ and ‘Most Tweets in a Day’ for the campaign ''#FilmiGaaneAntakshari.''<ref>{{Cite web|url=http://www.radioandmusic.com/biz/music/labels/161004-real-story-shemaroos-168-hours-long-filmigaaneantakshari|title=Real story of Shemaroo's 168 hours long #FilmiGaaneAntakshari that entered Limca Book of Records|website=radioandmusic.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroos-digital-campaign-bags-cmo-asia-award-for-best-use-of-twitter/|title=Shemaroo's digital campaign bags CMO Asia Award for best use of Twitter – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=4 August 2017|website=TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|access-date=24 April 2019}}</ref>

In March 2018, they won the "DIGIXX Awards 2018" for their Filmi Gaane campaign #KuchKisseKuchKahaniyan.<ref>{{Cite web|url=http://digixx-awards-2018.adgully.com/winners-2018.php|title=DIGIXX AWARDS 2018 – Real Awards for Real Achiever's|website=digixx-awards-2018.adgully.com|access-date=24 April 2019}}</ref> In August 2018, they won the "DIGIXX Awards 2018" for sponsorship and partnership marketing between ''Yedaz'' and the social platforms Vigo Video and [[TikTok]]. In December 2018, the company's ''Shemaroo Bhakti App'' won the "Innovative Mobile App Award 2018" at the Drivers of Digital Summit 2018.<ref>{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/music-and-youth/shemaroo-entertainment-s-bhakti-app-bags-the-innovative-mobile-app-award-181218|title=Shemaroo Entertainment's Bhakti App Bags the Innovative Mobile App Award|date=18 December 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref>

== Controversy ==
In May 2020, a video surfaced where a comedian Surleen Kaur appeared to make remarks about [[Krishna]], a Hindu deity, which right leaning media houses and political parties protested against. Following the controversy, Shemaroo announced that they have decided to dissociate themselves from any further involvement with comedian Surleen Kaur and Balraj Syal because they ‘failed to meet their standards of public decency’. Subsequently, [[International Society for Krishna Consciousness|ISKCON]] lodged a complaint against Kaur and Shemaroo for insulting the organisation and Hindus. It filed a complaint with the [[Mumbai Police]].{{Citation needed|date=August 2021}}

==References==
{{Reflist}}

== External links ==
* {{Official website|https://www.shemarooent.com/}}
*[https://www.shemaroome.com/ ShemarooMe]

{{Authority control}}

[[Category:Film distributors of India]]
[[Category:Bollywood]]
[[Category:Home video distributors]]
[[Category:Film production companies based in Mumbai]]
[[Category:Entertainment companies established in 1962]]

Shemaroo Entertainment - Revision history

All Singers Music Production: quick correct lead and corrected details for accuracy

imported>Tayi Arajakate: rem unreliable source