https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Shashi_SinhaShashi Sinha - Revision history2026-11-15T23:36:05ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Shashi_Sinha&diff=534708&oldid=prevMalissaHoskins: created some post basic info2026-03-01T06:40:24Z<p>created some post basic info</p>
<p><b>New page</b></p><div>{{short description|Indian executive}}<br />
{{Use dmy dates|date=December 2018}}<br />
{{Use Indian English|date=December 2018}}<br />
{{Infobox person<br />
| name = Shashi Sinha<br />
| occupation =<br />
|alma_mater = [[IIT Kanpur]] <br> [[IIM Bangalore]]<br />
<br />
| title = {{nowrap|CEO of<br/>[[Interpublic Group of Companies|IPG]] India}}<br />
}}<br />
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'''Shashi Sinha''' is an Indian executive who is the current CEO of the Indian arm of advertising company [[Interpublic Group of Companies|IPG]]. He is heading all the three media agencies of IPG in India namely, Lodestar, Initiative and BPN.<ref>{{cite news|title=Shashi Sinha to head IPG Mediabrands|url=http://www.dnaindia.com/money/report-shashi-sinha-to-head-ipg-mediabrands-1757701}}</ref><br />
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==Early life and education==<br />
Shashi completed his bachelor's degree in engineering from [[IIT Kanpur]] and his master's degree in management from [[IIM Bangalore]] in 1981.<ref>{{cite news|title=Distinguished Alumni Award, IIM Bangalore|url=http://www.iimb.ernet.in/alumni/Distinguished-alumnus-award-2012|archive-date=18 May 2016|access-date=28 March 2014|archive-url=https://web.archive.org/web/20160518094725/http://www.iimb.ernet.in/alumni/Distinguished-alumnus-award-2012|url-status=dead}}</ref><br />
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==Career==<br />
Shashi started his career with [[Parle Products|Parle]] as Product Manager.<br />
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In the early 1990s he set up Lodestar, India's first specialized media planning and buying outfit. He led the setting up of India's first media research and tools development cell at Lodestar.<br />
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He is also chairing the technical committee of the [[Broadcast Audience Research Council|BARC]].<ref>{{cite news|title=Shashi Sinha|url=http://news.ipgmediabrands.com/article_display.cfm?article_id=1526|url-status=dead|archiveurl=https://web.archive.org/web/20140512085134/http://news.ipgmediabrands.com/article_display.cfm?article_id=1526|archivedate=2014-05-12}}</ref><br />
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==Awards and honours==<br />
He was featured in 2012 as the top 50 most powerful people in the city of Mumbai in a survey done by [[Daily News and Analysis]] newspaper. [[International Advertising Association|IAA]] India Chapter bestowed the prestigious 'Media Person of the Year' award on him in 2013. He was awarded the Distinguished Alumni Award by [[Indian Institute of Management Bangalore|IIM Bangalore]] in 2012.<ref>{{cite news|title=IAA Leadership Awards honour Punit Goenka, R Balki and Shashi Sinha|url=http://www.afaqs.com/news/story/40118_IAA-Leadership-Awards-honour-Punit-Goenka-R-Balki-and-Shashi-Sinha}}</ref><br />
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==References==<br />
{{Reflist}}<br />
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{{Authority control}}<br />
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{{DEFAULTSORT:Sinha, Shashi}}<br />
[[Category:Indian Institute of Management Bangalore alumni]]<br />
[[Category:Indian chief executives]]<br />
[[Category:Living people]]<br />
[[Category:Year of birth missing (living people)]]</div>MalissaHoskins