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{{short description|Indian public relations expert}}
{{Use dmy dates|date=September 2018}}
{{Use Indian English|date=September 2018}}
{{Infobox person
| name = Shabnam Asthana
| image = Shabnam Asthana.jpg
| image_size = 250px
| alt =
| caption =
| birth_name =
| birth_date = 16 August
| birth_place =
| death_date = 
| death_place =
| other_names =
| occupation = PR expert, Policy and communications strategist
| years_active =
| known_for =
| notable_works =
| website = {{URL|www.empoweredsolutions.in}}
}}
'''Shabnam Asthana''' is an [[Public relations in India|Indian public relations]] expert, speaker, and [[entrepreneur]].<ref>{{cite web |url=http://indianexpress.com/article/cities/pune/seminar-offers-tips-to-face-professional-challenges/ | title=Seminar offers tips to face professional challenges | work=[[The Indian Express]] | date=20 January 2015 | accessdate=25 December 2011 | author=}}</ref><ref>{{Cite web|date=2021-03-14|title=Talk on breast cancer awareness held in Pune|url=https://indianexpress.com/article/cities/pune/talk-on-breast-cancer-awareness-held-in-pune-7228207/|access-date=2022-01-26|website=The Indian Express|language=en}}</ref> In 2012, she received the National Public Relations Hall of Fame award by PRCI from [[H. K. Dua]] for her contributions in the public relations field.<ref>{{cite web |url=http://www.mid-day.com/articles/shabnam-asthana-wins-indias-top-public-relations-award/155081 | title=Shabnam Asthana wins India's top public relations award | work=[[Mid-Day]] | date=16 February 2012 | accessdate=20 December 2016 | author=}}</ref>

==Early life and education==
Asthana was born in [[Bokaro Steel City]]. She earned a bachelor's degree in arts from [[Lady Shri Ram College]] in 1983 and later, she earned a [[master's degree]] in arts and also studied at Symbiosis to complete a [[post graduate diploma]] in [[Public Relations]] and [[Advertising]]. She also completed a postgraduate program in marketing management from [[Symbiosis|Symbiosis, Pune]].<ref>{{cite web | url=http://techwomen.in/wp-content/uploads/flipbook/1/files/basic-html/page12.html | title=Page 12 - November 2015 Woman At Work | work=Techwomen.in | date=20 January 2015 | accessdate= | author= }}{{Dead link|date=February 2026 |bot=InternetArchiveBot }}</ref>

==Career==
Asthana taught English for more than 2 years at the [[National Defence Academy (India)|National Defence Academy, Khadakwasla]].<ref>{{cite news |last1=|first1=|title=Acing her Profession – Shattering the glass ceiling – Meet Boss Lady I Dr. Shabnam Asthana {{!}} Empowered Solutions |url=https://businessicon.in/dr-shabnam-asthana-indian-public-relations-expert-speaker-entrepreneur/ |access-date=26 January 2022 |work=Business Icon |date=10 November 2021 |language=en}}</ref><ref>{{Cite web |date=2022-03-17 |title=Dr Shabnam Asthana: Scripting a national and international success story |url=https://punemirror.com/pune/others/Dr-Shabnam-Asthana-Scripting-a-national-and-international/cid6905099.htm |access-date=2024-05-24 |website=punemirror.com |language=en}}</ref> After leaving NDA, she worked at a few private companies and also as a freelance journalist and writer for leading newspapers and magazines.<ref>{{cite web |url=http://prssa.prsa.org/events/conference/program/12program/shabnamasthana | title=Shabnam Asthana | work=Prsa.org | date=14 October 2014 | accessdate=20 December 2016 | author=}}</ref> She also served as a panelist and guest faculty for Institutes and Business Schools including Symbiosis, Indira, [[Indian Institute of Education and Business Management|IIBM]], Sinhagad, Matrix, NIILM, D.Y Patil and others.

===2005-present===
In 2005, Asthana founded Empowered Solutions.<ref>{{cite web |url=http://www.business-standard.com/article/news-ani/indian-women-network-launched-in-western-part-of-india-114122600245_1.html | title=Indian Women Network launched in western part of India | work=[[Business Standard]] | date=26 December 2014 | accessdate=20 December 2016 | author=}}</ref> In addition to coordinating and synchronizing the functions of businesses, the company also handles public relations and draws out marketing and sales strategies for them.<ref>{{cite web |url=https://in.news.yahoo.com/linked-director-speaks-unlocking-talent-pool-using-social-060922651.html | title=Linked In Director speaks on "Unlocking" talent pool using social media at ASM Group corporate meet | work=[[Yahoo News]] | date=20 January 2015 | accessdate=1 May 2013 | author=}}</ref> Her clientage includes IND TV USA, Garware Wall Ropes, Reiter, Phoenix Mecano, Premium, The Little Gym, Soukos Robots S.A, SIMC,<ref>{{cite web |url=http://www.scmc.edu.in/visiting | title=Visiting | work=[[Symbiosis International University|Symbiosis Centre for Media & Communications]] | date=20 January 2015 | accessdate= | author=}}</ref> Clover Builders, University of Pune, Funskool, NTT data and others.<ref>{{cite web | url=http://www.topnews.in/usa/shabnam-asthana-be-first-pr-expert-india-address-prssa-2012-national-conference-221081 | title=Shabnam Asthana to be first PR expert from India to address PRSSA 2012 National Conference | work=TopNews | date=8 October 2012 | accessdate=20 December 2016 | author=Jamie Williamson | archive-date=19 November 2012 | archive-url=https://web.archive.org/web/20121119011429/http://topnews.in/usa/shabnam-asthana-be-first-pr-expert-india-address-prssa-2012-national-conference-221081 | url-status=dead }}</ref><ref>{{cite web |url=http://www.mitsot.com/blog/2015/01/ | title=Frame Your Career in Telecom Sector with MITSOT | work=Mitsot.com | date=20 January 2015 | accessdate=20 December 2016 | author=}}</ref>

In May 2017, her book, Romancing Your Career was launched by [[Lila Poonawalla]]. The book is about work experiences in the corporate world and was covered by [[Business Standard]], [[DNA News]], [[Hindustan Times]], Education Times and other major media.<ref>{{cite web |url=http://www.dnaindia.com/lifestyle/report-romancing-your-career-book-on-work-experiences-in-corporate-world-2435821 | title='Romancing Your Career'- Book on work experiences in corporate world | work=DNA India | date=12 May 2017 | accessdate=18 September 2017| author=}}</ref><ref>{{cite web |url=http://www.hindustantimes.com/more-lifestyle/be-passionate-about-what-you-do/story-MOXjfh8WG5oMuV4ulUkDtI.html | title=Be passionate about what you do | work=Hindustan Times | date=11 September 2017 | accessdate=18 September 2017| author=}}</ref><ref>{{cite web |url=http://www.educationtimes.com/article/11/20170519201705191446431403825faa6/Career-call-.html | title=Career call | work=Education Times | date=19 May 2017 | accessdate=18 September 2017| author=}}</ref>

Asthana is often seen at conferences for entrepreneurship, public relations and women upliftment<ref>{{Cite web |url=https://npnews24.com/2018/12/16/role-of-women-in-new-india/ |title=Eminent women leaders discuss the Role of Women in New India |date=2018-12-16 |website=NP News24 |language=en-GB |access-date=2020-03-24 |archive-date=24 March 2020 |archive-url=https://web.archive.org/web/20200324174501/https://npnews24.com/2018/12/16/role-of-women-in-new-india/ |url-status=dead }}</ref> including National Summit on Startups and Women Entrepreneurship, Eurasian Economic Congress, Indian Russian Dialogue, CSR Panel Discussion,<ref>{{Cite web |date=2023-08-29 |title=CSR Times and Indian Achievers' Forum host the National Seminar on "Achieving SDG's through CSR in developing Economies: Role of G20 Nations" - Articles |url=https://www.zee5.com/articles/csr-times-and-indian-achievers-forum-host-the-national-seminar-on-achieving-sdgs-through-csr-in-developing-economies-role-of-g20-nations |access-date=2024-05-24 |website=ZEE5 |language=en}}</ref><ref>{{Cite web |title=PANEL DISCUSSION – CSR TIMES |url=https://csrtimes.org/panel-discussion/ |access-date=2024-05-24 |website=csrtimes.org}}</ref> Indian Achievers' Forum's Webinar<ref>{{Cite web |title=Global Indian Diaspora Paves the Way for International Trade and Investment: Insights Shared at Indian Achievers' Forum's Webinar |url=https://www.aninews.in/news/business/global-indian-diaspora-paves-the-way-for-international-trade-and-investment-insights-shared-at-indian-achievers-forums-webinar20240503154242/ |website=aninews.in/}}</ref><ref>{{Cite web |last=PR |first=ANI |date=2024-05-03 |title=Global Indian Diaspora Paves the Way for International Trade and Investment: Insights Shared at Indian Achievers' Forum's Webinar |url=https://theprint.in/ani-press-releases/global-indian-diaspora-paves-the-way-for-international-trade-and-investment-insights-shared-at-indian-achievers-forums-webinar/2068330/ |access-date=2024-05-24 |website=ThePrint |language=en-US}}</ref><ref>{{Cite web |title=Global Indian Diaspora Paves the Way for International Trade and Investment: Insights Shared at Indian Achievers' Forum's Webinar |url=https://www.indianeconomicobserver.com//news/global-indian-diaspora-paves-the-way-for-international-trade-and-investment-insights-shared-at-indian-achievers-forums-webinar20240503154234// |access-date=2024-05-24 |website=Breaking news, top new, latest news, world news {{!}} Indian Economic Observer |language=en}}</ref> and Ahmadiya Muslim Community Conference.<ref>{{Cite web |url=https://in.news.yahoo.com/miss-mrs-india-ranhraagini-beauty-055105317.html |title=Miss and Mrs India RanhRaagini Beauty Pageant 2019 concludes successfully with an impactful social message |website=in.news.yahoo.com |language=en-IN |access-date=2020-03-24}}</ref><ref>{{Cite web |date=26 September 2019 |title=Ahmadiyya community organises 1st peace symposium |url=https://www.thebridgechronicle.com/pune/ahmadiyya-community-organises-1st-peace-symposium-41242 |access-date=2022-01-26 |website=The Bridge Chronicle |language=en}}</ref> As of June 2020, she also writes on the [[Thrive Global]] platform.

In February 2025,, Asthana authored a biography titled Aashuutosh Srivastava: The Legal Trailblazer, which chronicles the life and professional journey of lawyer Aashuutosh Srivastava.<ref>{{Cite web |date=2025-04-15 |title=Book Launch Honours Legal Luminary Aashuutosh Srivastava's Inspiring Journey |url=https://punemirror.com/pune/others/book-launch-honours-legal-luminary-aashuutosh-srivastava-s-inspiring-journey/cid1744716540.htm |access-date=2025-05-05 |website=punemirror.com |language=en}}</ref> The book explores his personal and legal battles, as well as his contributions to the legal field. It was launched on April 11, 2025, at an event attended by prominent figures from the legal and business communities.<ref>{{Cite web |title=New Book Highlights Aashuutosh Srivastava's Legal Journey |url=https://www.deccanherald.com/dhbrandspot-pr/new-book-highlights-aashuutosh-srivastavas-legal-journey-3498602 |access-date=2025-05-05 |website=Deccan Herald |language=en}}</ref> The biography received a favorable response, with particular appreciation for its detailed portrayal of Srivastava’s legal career and personal resilience.<ref>{{Cite web |last=Dolare |first=Rahul |date=2025-02-24 |title="Aashuutosh Srivastava: The Legal Trailblazer" – A Biography Chronicling the Journey of a Legal Luminary |url=https://www.punekarnews.in/aashuutosh-srivastava-the-legal-trailblazer-a-biography-chronicling-the-journey-of-a-legal-luminary/ |access-date=2025-05-05 |website=Punekar News |language=en-US}}</ref>

==Accolades==
She received the Hall of Fame award at Mumbai from The PRCI for her contributions in the public relations industry in 2012.<ref>{{cite web |url=http://ravepad.com/page/public-relations/images/view/18555584/Shabnam-Asthana-wins-India-s-top-public-relations-award-by-Mid-D | title=Public Relations Photos : Shabnam Asthana wins India's top public relations award by Mid-Day | work=RavePad | date=20 January 2015 | accessdate= | author=}}</ref> Asthana was the first Indian to be invited at 2012 PRSSA 2012 National Conference in [[San Francisco]].<ref>{{cite web |url=http://www.sify.com/finance/shabnam-asthana-to-be-first-pr-expert-from-india-to-address-prssa-2012-national-conference-in-san-francisco-news-news-mkijEebbhhhsi.html |archive-url=https://web.archive.org/web/20180207005022/http://www.sify.com/finance/shabnam-asthana-to-be-first-pr-expert-from-india-to-address-prssa-2012-national-conference-in-san-francisco-news-news-mkijEebbhhhsi.html |url-status=dead |archive-date=7 February 2018 | title=Shabnam Asthana to be first PR expert from India to address PRSSA 2012 National Conference in San Francisco | work=[[Sify.com]] | date=8 October 2012 | accessdate=20 December 2016 | author=}}</ref><ref>{{cite web | url=https://buprssa.com/2012/11/14/bridging-the-gap-travel-the-world-with-your-pr-career/ | title=Bridging the Gap: Travel the World with Your PR Career | work=PRSSA | date=20 January 2015 | accessdate=14 November 2012 | author= | archive-date=6 February 2018 | archive-url=https://web.archive.org/web/20180206190348/https://buprssa.com/2012/11/14/bridging-the-gap-travel-the-world-with-your-pr-career/ | url-status=dead }}</ref> She received the Times Power Women 2017 award for Global PR from [[The Times Group]] in January 2018.<ref>{{cite web |url=http://www.business-standard.com/article/news-ani/shabnam-asthana-wins-times-power-woman-2017-award-118020101206_1.html | title=Shabnam Asthana wins Times Power Woman 2017 award | work=[[Business Standard]]| date=1 February 2018 | accessdate=6 February 2018 | author=}}</ref><ref>{{cite web |url=https://www.aninews.in/news/business/business/shabnam-asthana-wins-times-power-woman-2017-award201802011734000002/ | title=Shabnam Asthana wins Times Power Woman 2017 award | work=[[Asian News International]]| date=1 February 2018 | accessdate=6 February 2018 | author=}}</ref>

In September 2018, she received Times Power Woman 2018 award from [[The Times Group|The Times of India Group]].<ref>{{Cite web |url=https://economictimes.indiatimes.com/magazines/panache/dance-music-and-honour-times-power-women-2018-fetes-indias-super-girls/women-on-top/slideshow/65579154.cms |title=Dance, Music And Honour: Times Power Women 2018 Fetes India's Super Girls |last=|first=|date=2018-08-28|website=Economic Times|language=en-US |access-date=2020-03-26}}</ref><ref>{{Cite web |url=https://nrinews24x7.com/shabnam-asthana-eminent-women-leaders-discuss-the-role-of-women-in-new-india-at-the-46th-national-summit-at-new-delhi/ |title=Shabnam Asthana & eminent women leaders discuss the Role of Women in New India at the 46th National Summit at New Delhi |last= |first= |date=2018-12-16 |website=NRInews24x7 |language=en-US |access-date=2020-03-24 |archive-date=25 March 2020 |archive-url=https://web.archive.org/web/20200325034643/https://nrinews24x7.com/shabnam-asthana-eminent-women-leaders-discuss-the-role-of-women-in-new-india-at-the-46th-national-summit-at-new-delhi/ |url-status=dead }}</ref><ref>{{Cite web |url=http://www.punekarnews.in/shabnam-asthana-eminent-women-leaders-discuss-the-role-of-women-in-new-india-at-the-46thnational-summit-at-new-delhi/ |title=Shabnam Asthana & eminent women leaders discuss the Role of Women in New India at the 46thNational Summit at New Delhi |date=2018-12-16 |website=Punekar News |language=en-US |access-date=2020-03-24}}</ref> Next month, Asthana received the Mahatma Gandhi Samman at the [[House of Commons of the United Kingdom|House of Commons]] in [[London]]<ref>{{Cite web |url=https://nrinews24x7.com/mahatma-gandhi-samman-conferred-on-shabnam-asthana-in-the-houses-of-commons-london-uk/ |title=Mahatma Gandhi Samman conferred on Shabnam Asthana in the House of Commons London (UK) |last=admin |date=2018-10-29 |website=NRInews24x7 |language=en-US |access-date=2020-03-24 |archive-date=25 March 2020 |archive-url=https://web.archive.org/web/20200325044558/https://nrinews24x7.com/mahatma-gandhi-samman-conferred-on-shabnam-asthana-in-the-houses-of-commons-london-uk/ |url-status=dead }}</ref><ref>{{Cite web |url=http://www.punekarnews.in/mahatma-gandhi-samman-conferred-on-shabnam-asthana-in-the-houses-of-commons-london-uk/ |title=Mahatma Gandhi Samman conferred on Shabnam Asthana in the Houses of Commons London (UK) |date=2018-10-29 |website=Punekar News |language=en-US |access-date=2020-03-24}}</ref> and 2018 Pune Best Brand Awards.<ref>{{Cite web |url=http://www.punekarnews.in/shabnam-asthana-felicitated-as-the-times-power-woman-2018-west-region-for-global-pr/ |title=Shabnam Asthana felicitated as the Times Power Woman 2018 – West Region, for Global PR |date=2018-08-27 |website=Punekar News |language=en-US |access-date=2020-03-24}}</ref><ref>{{Cite web |url=https://www.bytesofindia.com/newsdetails?NewsId=4678953116677914354&title=Shabnam%20Asthana%20felicitated%20as%20the%20Times%20Power%20Woman%202018&SectionId=5095673614284375049&SectionName=Press%20Release&TagName=Times%20Of%20India%20Group&NewsTagId=5210079055596415164&BM=False&FW=False&ITG=False |title=Shabnam Asthana felicitated as the Times Power Woman 2018 |website=|access-date=2020-03-24}}</ref> In April 2019, Asthana was conferred an honorary doctorate by [[National American University]].<ref>{{Cite web |url=https://www.business-standard.com/article/news-ani/shabnam-asthana-awarded-honorary-doctorate-by-national-american-university-119040500794_1.html |title=Shabnam Asthana awarded Honorary doctorate by National American University |last=ANI |date=2019-04-05 |website=Business Standard India |access-date=2020-03-24}}</ref><ref>{{Cite web |url=https://in.finance.yahoo.com/news/national-american-university-awards-honorary-060430391.html |title=The National American University awards honorary doctorate to Shabnam Asthana and other eminent personalities |website=in.finance.yahoo.com |language=en-IN |access-date=2020-03-24 |archive-date=24 March 2020 |archive-url=https://web.archive.org/web/20200324165819/https://in.finance.yahoo.com/news/national-american-university-awards-honorary-060430391.html |url-status=dead }}</ref>

==References==
{{reflist}}

==External links==
* [http://www.empoweredsolutions.in/ Official website]

{{Authority control}}

{{DEFAULTSORT:Asthana, Shabnam}}
[[Category:Indian public relations people]]
[[Category:Businesswomen from Jharkhand]]
[[Category:Lady Shri Ram College alumni]]
[[Category:People from Bokaro Steel City]]
[[Category:Businesspeople from Jharkhand]]
[[Category:Living people]]
[[Category:21st-century Indian women writers]]
[[Category:21st-century Indian writers]]
[[Category:21st-century Indian businesswomen]]
[[Category:21st-century Indian businesspeople]]
[[Category:Indian women business executives]]
[[Category:Year of birth missing (living people)]]

Shabnam Asthana - Revision history

SheldonCruce: Starting basic pg needs work