->Xanzzibar: Undid revision 1061388750 by Naziairfansheikh (talk) misleading summary, irrelevant wikilinks, self-promotion

2021-12-21T14:13:41Z

Undid revision 1061388750 by Naziairfansheikh (talk) misleading summary, irrelevant wikilinks, self-promotion

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{{For|the general concept in south Asian weddings see|Shaadi (disambiguation){{!}}Shaadi}}
{{Use Indian English|date=July 2015}}

{{Infobox company
| name = Shaadi.com
| logo = File:Shaadilogo.gif
| logo_alt = A wordmark displaying shaadi.com with an encircled heart above it
| type = [[Privately held company|Private]]
| traded_as =
| predecessor =
| founded= 1997
| location_city =
| location_country = [[India]]
| area_served = Worldwide
| key_people = Anupam Mittal
| industry = Internet [[arranged marriage|marriage arrangement]], [[social networking service]]
| products =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| num_employees =
| parent = People Group
| subsid =
| footnotes =
}}
'''Shaadi.com''' is an Indian [[online dating service|online wedding service]] founded in 1997. Its core market is [[India]], [[Pakistan]], and [[Bangladesh]],<ref name="Charsley2013">{{cite book |last1=Charsley |first1=Katharine |title=Transnational Pakistani Connections: Marrying 'Back Home' |date=2013 |publisher=[[Routledge]]}}</ref> but it operates globally, with offices in [[Canada]], the [[United Arab Emirates]], the [[United Kingdom]], the [[United States]].

==Overview==
Shaadi.com began as Sagaai.com<ref name="Arranged">{{cite web|last=Sen|first=Satrajit|title=Arranged marriages over the internet were a laughable idea when Shaadi.com started!|url=http://www.indiadigitalreview.com/interviews/arranged-marriages-over-internet-were-laughable-idea-when-shaadicom-started-anupam-g-mitt|publisher=Indian Digital Review|accessdate=5 Dec 2011}}</ref> in 1997.<ref name="TDK"/> Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name.<ref name="Arranged"/> Its initial success was primarily among [[non-resident Indian]]s,<ref name="Arranged"/><ref name="Paul2009">{{cite book|last=Paul|first=Jessie|title=No Money Marketing|url=https://books.google.com/books?id=uSU856t-4csC&pg=PA40|accessdate=15 September 2011|date=1 December 2009|publisher=Tata McGraw-Hill Education|isbn=978-0-07-015270-0|page=40}}</ref> as [[Telecommunications in India#Internet|Internet adoption across India]] was poor at the time, and conservative parents were hesitant to [[Arranged marriage in the Indian subcontinent|arrange marriages]] through a new [[startup company|startup]].<ref name="Arranged"/><ref name="Paul2009"/> Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking.<ref name="Arranged"/> By 2008, it had become the world's leading matrimonial website for Asians,<ref name="TDK">{{cite news | url=https://www.telegraph.co.uk/education/3356403/Shaadi.com-a-match-made-in-cyberspace.html | title=Shaadi.com: a match made in cyberspace | newspaper=[[The Daily Telegraph]] | date=7 June 2008 | accessdate=18 July 2015 | author=Sethi, Anita}}</ref> and had twenty million users by 2011.<ref>{{cite news |title=Shaadi.com voted the best Matrimonial Website in the 2011 Reader's Choice Awards|url=http://www.business-standard.com/article/press-releases/shaadi-com-voted-best-matrimonial-website-in-2011-reader-s-choice-awards-111060100107_1.html|newspaper=Business Standard|accessdate=18 July 2015}}</ref><ref name="ETI">{{cite web | url=http://articles.economictimes.indiatimes.com/2011-07-19/news/29790903_1_people-group-shaadi-com-online-market | title=Social networking sites are not a threat to conventional websites | publisher=[[Bennett, Coleman & Co. Ltd.]] | work=[[The Economic Times]] | date=19 July 2011 | accessdate=18 July 2015}}</ref>

In addition to online matchmaking, Shaadi.com runs over one hundred Shaadi Centres, retail outlets that offer matrimony-related services.<ref>{{cite web | url=http://www.shaadicentre.com/info/about-us | title=About ShaadiCentre | publisher=ShaadiCentre.com | accessdate=18 July 2015}}</ref><ref>{{cite web |url=http://www.exchange4media.com/e4m/news/printpage.asp?section_id=4&news_id=43895&tag=36389 |publisher=Exchange 4 Media |title=Shaadi.com weds new media to celebrate its 15th birthday |url-status=live |accessdate=28 July 2012}}</ref> The first was opened in Mumbai in 2004.

In 2009 it collaborated with [[Star Plus]] to produce India's first marriage-based [[reality television]] show.<ref name="NWT">{{cite web|url=http://www.newswiretoday.com/news/45581/|title=Shaadi.com Ties Up with Star Plus for India's First Reality Matrimonial TV Show|publisher=News Wire Today|date=27 January 2009|accessdate=15 September 2011}}</ref>

In 2012 Shaadi.com launched the [[Facebook]] [[social network game|game]] ''[[Angry Brides]]'' to [[consciousness raising|bring awareness]] to [[Dowry system in India|dowry abuses in India]].<ref name="MirrorBrides">{{cite news | url=https://www.mirror.co.uk/news/technology-science/technology/angry-brides-indian-dating-site-173010 | title=Angry Brides: Indian dating site launches anti-dowry Facebook game based on Angry Birds | date=17 January 2012 | agency=[[Daily Mirror]] | accessdate=18 July 2012 | location=UK | pages=1}}</ref>

In 2014, Shaadi.com launched Shaadi Cares, a social initiative to educate people regarding marital issues, including dowry and [[domestic violence]].

In 2016, Shaadi.com acquired Thrill Group, a startup that included two dating products, FRIVIL and Fropper, founded by expat entrepreneurs Josh Israel and Devin Serago.<ref>http://techcircle.vccircle.com/2016/12/20/exclusive-shaadi-com-acquires-mobile-dating-app-frivil/</ref>

==Recognition==
* ''[[Business Today (business magazine)|Business Today]]'' highlighted Shaadi.com as one of India's ten best marketers in 2007.<ref name="BusinessToday">{{cite web | url=http://businesstoday.intoday.in/story/indias-best-marketers/0/671.html | title=India's best marketers | publisher=Living Media India Limited | work=[[Business Today (business magazine)|Business Today]] | date=21 October 2007 | accessdate=18 July 2015}}</ref>
* Shaadi.com was chosen for The Best Hindu Matrimonial Website category in [[About.com]]'s 2011 Readers' Choice Awards.<ref>{{cite web | url=http://hinduism.about.com/od/basics/ss/The-Best-In-Hinduism-2011-Readers-Choice-Awards.htm#step5 | title=The Best in Hinduism - 2011 Readers' Choice Awards | publisher=About.com | accessdate=18 July 2015 | author=Das, Subhamoy}}</ref>
* Shaadi.com placed silver in the "Best Use of Ecommerce - Self (own) brands Product/ Services" category of the 2012 Indian Digital Media Awards.<ref>{{cite web | url=http://www.exchange4media.com/idma2012/winner.html | title=exchange4media IDMA Awards 2012 | publisher=exchange4media Group | work=Indian Digital Media Awards | accessdate=18 July 2015}}</ref>
* ''[[Angry Brides]]'' placed silver in the "Social Media - Best Use/Campaign on Social Network - Social Cause" category of the 2013 Indian Digital Media Awards.<ref>{{cite web | url=http://www.exchange4media.com/idma2013/winner2013.asp | title=Complete List of IDMA 2013 Winners | publisher=exchange4media Group | work=Indian Digital Media Awards 2013 | accessdate=18 July 2015}}</ref>

== See also ==
* [[BharatMatrimony]]
* [[Elite Matrimony]]
* [[Jeevansathi.com]]
* [[Matrimony.com]]

==References==
{{Reflist}}

==External links==
* {{official website|www.shaadi.com}}

[[Category:Indian matrimonial websites]]
[[Category:Internet properties established in 1997]]

Shaadi.com - Revision history

->Xanzzibar: Undid revision 1061388750 by Naziairfansheikh (talk) misleading summary, irrelevant wikilinks, self-promotion