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{{Short description|Indian social media campaign}}
'''Selfie With Daughter''' was an Indian social media campaign that was launched with an aim to promote the feeling of pride for being parent of a girl child and hence improving child sex ratio in the country.<ref name=":0">{{Cite web|date=June 10, 2017|title=President launches Selfie with Daughter app: All about it|url=https://www.indiatoday.in/education-today/gk-current-affairs/story/selfie-with-daughter-app-981992-2017-06-10|access-date=2021-07-25|website=India Today|language=en}}</ref> The campaign asked parents to post selfies with their daughters.<ref name=":1">{{Cite web|date=2020-11-17|title=Taking pride in girls: the Selfie With Daughter campaign in India|url=https://sdg-communicator.org/2020/11/17/taking-pride-in-girls-in-india/|access-date=2021-07-25|website=The SDG Communicator|language=en}}</ref> The campaign later picked other objectives and also endorsed educating girls in India and supporting them with economic freedom.<ref>{{Cite web|title=Sanjay Dutt to Victoria Beckham Selfie with daughter campaign|url=https://www.newindianexpress.com/nation/2020/apr/25/sanjay-dutt-to-victoria-beckham-selfie-with-daughter-campaign-gets-47000-pictures-in-one-month-2135122.amp|url-status=live|access-date=2021-07-29|website=www.newindianexpress.com}}</ref>

== History ==
The campaign was started by [[Sunil Jaglan]], who was a sarpanch at Bibipur - a village in Jind Haryana in 2015<ref name=":0" /> and was later picked and promoted by Prime Minister [[Narendra Modi]]<ref>{{Cite magazine|title=#SelfieWithDaughter: India Celebrates the Girl Child|url=https://time.com/3939435/selfie-with-daughter-campaign-narendra-modi-india/|access-date=2021-07-25|magazine=Time|language=en}}</ref> through a radio program.<ref>{{Cite web|last=Singh|first=By Harmeet Shah|date=2015-06-30|title=India's Narendra Modi: Boost up your daughters -- take a selfie|url=https://www.cnn.com/2015/06/29/asia/india-narendra-modi-selfie-with-daughter/index.html|access-date=2021-08-22|website=CNN|language=en}}</ref> An app was also launched by Indian president [[Pranab Mukherjee]] to increase awareness around female foeticide in India.<ref name=":0" /> In 2019, an All-woman selfie campaign was also launched that focused on single mothers.<ref>{{Cite web|date=2019-08-04|title=All-woman selfie campaign aims at girl child adoption|url=https://www.deccanherald.com/national/all-woman-selfie-campaign-aims-at-girl-child-adoption-751983.html|access-date=2021-07-25|website=Deccan Herald|language=en}}</ref> The campaign saw a lot of participation from [[Northeast India|North East India]].<ref>{{Cite news|date=2019-07-30|title=Selfie With Daughter campaign focuses on single mothers|language=en-IN|work=The Hindu|url=https://www.thehindu.com/news/cities/Delhi/selfie-with-daughter-campaign-focuses-on-single-mothers/article28752596.ece|access-date=2021-07-25|issn=0971-751X}}</ref> In 2021, the campaign was launched in [[Nepal]] in partnership with Nepal Internet Foundation.<ref>{{Cite web|title=After success in India, 'Selfie With Daughters' campaign enters Nepal|url=https://www.newindianexpress.com/cities/delhi/2021/jun/07/after-success-in-india-selfie-with-daughters-campaign-enters-nepal-2312716.html|access-date=2021-07-25|website=The New Indian Express}}</ref> A Thank You PM program was also launched subsequently that thanked Prime Minister Narendra Modi on father's day for promoting girl child literacy.<ref>{{Cite web|last=Service|first=Tribune News|title=7-year-old Jind girl starts 'Thank you PM' campaign|url=https://www.tribuneindia.com/news/schools/7-year-old-jind-girl-starts-thank-you-pm-campaign-271482|access-date=2021-08-22|website=Tribuneindia News Service|language=en}}</ref>

The campaign had been mentioned multiple times by Prime Minister at his [[Mann Ki Baat]] program. He said in his speech in June 2015,

''"I liked this idea, and that too for a special reason. In Haryana, the number of girls in comparison to boys is dismally low. Around another 100 districts in the country have a similar dismal situation of skewed sex ratio. But it is the worst in Haryana. In that very same Haryana, if a Sarpanch of a small indistinct village lends this meaning to the “Beti Bachao Beti Padhao” programme, then I certainly get overwhelmed."''

and requested the citizens to follow the trend and post a selfie with daughter.<ref>{{Cite web|title=English Rendering of Prime Minister's 'Mann ki Baat' address on All India Radio|url=https://www.pmindia.gov.in/en/news_updates/english-rendering-of-prime-ministers-mann-ki-baat-address-on-all-india-radio/|access-date=2021-09-28|website=www.pmindia.gov.in|language=en}}</ref> In another speech in September, he referred to the campaign as a movement and a silent revolution.<ref>{{Cite web|title=English rendering of Text of Prime Minister's 'Mann Ki Baat' on All India Radio on 20th September 2015|url=https://www.pmindia.gov.in/en/news_updates/english-rendering-of-text-of-prime-ministers-mann-ki-baat-on-all-india-radio-on-20th-september-2015/|access-date=2021-09-28|website=www.pmindia.gov.in|language=en}}</ref> Three years later, In November 2018, he continued to talk about the campaign in his program, ''"Who would have imagined that a small campaign “selfie with daughter”starting from a small village in Haryana would spread not only throughout the country but also across other countries as well."''<ref>{{Cite web|title=PM's address in 50th episode of Mann Ki Baat|url=https://www.pmindia.gov.in/en/news_updates/pms-address-in-50th-episode-of-mann-ki-baat/|access-date=2021-09-28|website=www.pmindia.gov.in|language=en}}</ref> Former President Pranab Mukherjee also referred to the campaign as a world-wide movement against female foeticide and sex selection.<ref>{{Cite web|title=Shri Pranab Mukherjee: Former President of India|url=http://pranabmukherjee.nic.in/pr090617_02.html|access-date=2021-09-28|website=pranabmukherjee.nic.in}}</ref>

== Impact ==
According to a report published by the Indian government, the campaign worked because it used Failure Bias. It also told people what the norm was and then demonstrated how thousands of others were following the norm.<ref>{{Cite web|title=Economic Survey 2018-19|url=https://www.indiabudget.gov.in/budget2019-20/economicsurvey/doc/echapter.pdf|url-status=live}}</ref> As per The SDG Communicator, the website had more a hundred thousand pictures with twenty seven thousand families participating in 2019.<ref>{{Cite web|last=DevCom|first=OECD|date=2020-11-17|title=Taking pride in girls: the Selfie With Daughter campaign in India|url=https://sdg-communicator.org/2020/11/17/taking-pride-in-girls-in-india/|access-date=2021-09-28|website=The SDG Communicator|language=en}}</ref>

== References ==
<references />

[[Category:Social movements in India]]

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Selfie With Daughter - Revision history

Ajay Kumar: Add new article