ScoopWhoop - Revision history

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	==References==		==References==
	{{reflist}}		{{reflist}}
	~~{{Portal\|Companies}}~~

	[[Category:2013 establishments in Delhi]]		[[Category:2013 establishments in Delhi]]

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← Older revision		Revision as of 07:06, 9 June 2022
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	\| location_city = [[New Delhi]]		\| location_city = [[New Delhi]]
	\| location_country = India		\| location_country = India
	\| key_people = Sattvik Mishra ([[CEO]])		\| key_people = Sattvik Mishra ([[CEO]])<br/> Sriparna Tikekar<br/>Shivam Singh<br/>Sonali Mushahary<br/>Akshay Nayar<br/>
	~~Debarshi Banerjee ([[Chief Technology Officer\|CTO]])~~
	\| url = {{URL\|https://www.scoopwhoop.com/}}		\| url = {{URL\|https://www.scoopwhoop.com/}}
	\| website_type = News & Entertainment		\| website_type = News & Entertainment
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	==History==		==History==

	ScoopWhoop began as an online blog for [[~~listicles~~]] launched in August 2013 inspired from [[BuzzFeed]].<ref name=":1">{{cite news\|last1=Dutta\|first1=Saptarishi\|title=Five reasons why ScoopWhoop, BuzzFeed's clone in India, has been so successful\|work=Quartz\|url=http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/\|access-date=18 June 2015}}</ref> The first post on the blog was a listicle named: "''These pictures from a Hindu lesbian wedding would make you all go aww''." The idea was conceived by Sattvik Mishra, Sriparna Tikekar and Rishi Pratim Mukherjee. The listicle had generated over half a million views within a day which provided the impetus for the expansion of the blog into a regular project. Saransh Singh and Suparn Pandey were brought into the project around this time.<ref name=":0" />		ScoopWhoop began as an online blog for [[listicle]]s launched in August 2013 inspired from [[BuzzFeed]].<ref name=":1">{{cite news\|last1=Dutta\|first1=Saptarishi\|title=Five reasons why ScoopWhoop, BuzzFeed's clone in India, has been so successful\|work=Quartz\|url=http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/\|access-date=18 June 2015}}</ref> The first post on the blog was a listicle named: "''These pictures from a Hindu lesbian wedding would make you all go aww''." The idea was conceived by Sattvik Mishra, Sriparna Tikekar and Rishi Pratim Mukherjee. The listicle had generated over half a million views within a day which provided the impetus for the expansion of the blog into a regular project. Saransh Singh and Suparn Pandey were brought into the project around this time.<ref name=":0" />

	The five co-founders were all alumni of the [[Indian Institute of Mass Communication]] of whom all except Sriparna Tikekar were employees of the designing and online marketing firm [[Dentsu Aegis Network\|Dentsu Webchutney]] while she herself was an employee of the advertising firm [[McCann Erickson]]. The co-founders remained as employees of their respective firms while working on expanding ScoopWhoop as a side project.<ref name=":0" /><ref name=":1" /> By January 2014, the [[WordPress]] hosted blog had been converted into a website and a viral content producing entertainment company.<ref name=":2">{{Cite web\|last=Chaudhry\|first=Lakshmi\|date=Fall 2016\|title=Can the digital revolution save Indian journalism?\|url=https://www.cjr.org/special_report/india_digital_revolution_startups_scoopwhoop_wire_times.php/\|website=[[Columbia Journalism Review]]\|language=en}}</ref><ref name=":0" /> Debarshi Banerjee who is also credited as a co-founder was brought in for his technological expertise and became the [[Chief technology officer\|Chief Technology Officer]] of the company.<ref name=":0" /><ref name=":1" />		The five co-founders were all alumni of the [[Indian Institute of Mass Communication]] of whom all except Sriparna Tikekar were employees of the designing and online marketing firm [[Dentsu Aegis Network\|Dentsu Webchutney]] while she herself was an employee of the advertising firm [[McCann Erickson]]. The co-founders remained as employees of their respective firms while working on expanding ScoopWhoop as a side project.<ref name=":0" /><ref name=":1" /> By January 2014, the [[WordPress]] hosted blog had been converted into a website and a viral content producing entertainment company.<ref name=":2">{{Cite web\|last=Chaudhry\|first=Lakshmi\|date=Fall 2016\|title=Can the digital revolution save Indian journalism?\|url=https://www.cjr.org/special_report/india_digital_revolution_startups_scoopwhoop_wire_times.php/\|website=[[Columbia Journalism Review]]\|language=en}}</ref><ref name=":0" /> Debarshi Banerjee who is also credited as a co-founder was brought in for his technological expertise and became the [[Chief technology officer\|Chief Technology Officer]] of the company.<ref name=":0" /><ref name=":1" />
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	== Content ==		== Content ==
	ScoopWhoop produces digital content across a variety of topics and interests; it includes [[Current affairs (news format)\|current affairs]] reporting, interviews, [[web series]], [[documentaries]], etc with a focus on producing video content as well as [[~~listicles~~]], quizzes, [[memes]] and other entertainment and lifestyle content.<ref>{{Cite news\|last=Kohli-Khandekar\|first=Vanita\|date=2016-02-22\|title=ScoopWhoop: The new New Media\|work=[[Business Standard]]\|url=https://www.business-standard.com/article/companies/scoopwhoop-the-new-new-media-116022200012_1.html}}</ref><ref name=":4" /><ref>{{Cite web\|last=Upadhyay\|first=Toyoja\|date=27 November 2017\|title=How ScoopWhoop is revolutionising Indian content - ET BrandEquity\|url=https://brandequity.economictimes.indiatimes.com/news/media/how-scoopwhoop-is-revolutionising-indian-content/61719386\|website=[[The Economic Times (India)]]\|language=en}}</ref> The company owns and operates five digital properties for the publication of its content namely; ''ScoopWhoop.com, ScoopWhoop Hindi, Vagabomb, ScoopWhoop Unscripted'' and ''OkTested''.<ref>{{Cite web\|title=About us - ScoopWhoop\|url=https://www.scoopwhoop.com/about/\|website=ScoopWhoop.com}}</ref> In a 2015 article of [[Quartz India]], ScoopWhoop was described as an outlet that was trying to become the Indian version of BuzzFeed and [[Vox Media]] with a slice of [[Vice Media]].<ref name=":4" />		ScoopWhoop produces digital content across a variety of topics and interests; it includes [[Current affairs (news format)\|current affairs]] reporting, interviews, [[web series]], [[documentaries]], etc with a focus on producing video content as well as [[listicle]]s, quizzes, [[memes]] and other entertainment and lifestyle content.<ref>{{Cite news\|last=Kohli-Khandekar\|first=Vanita\|date=2016-02-22\|title=ScoopWhoop: The new New Media\|work=[[Business Standard]]\|url=https://www.business-standard.com/article/companies/scoopwhoop-the-new-new-media-116022200012_1.html}}</ref><ref name=":4" /><ref>{{Cite web\|last=Upadhyay\|first=Toyoja\|date=27 November 2017\|title=How ScoopWhoop is revolutionising Indian content - ET BrandEquity\|url=https://brandequity.economictimes.indiatimes.com/news/media/how-scoopwhoop-is-revolutionising-indian-content/61719386\|website=[[The Economic Times (India)]]\|language=en}}</ref> The company owns and operates five digital properties for the publication of its content namely; ''ScoopWhoop.com, ScoopWhoop Hindi, Vagabomb, ScoopWhoop Unscripted'' and ''OkTested''.<ref>{{Cite web\|title=About us - ScoopWhoop\|url=https://www.scoopwhoop.com/about/\|website=ScoopWhoop.com}}</ref> In a 2015 article of [[Quartz India]], ScoopWhoop was described as an outlet that was trying to become the Indian version of BuzzFeed and [[Vox Media]] with a slice of [[Vice Media]].<ref name=":4" />

	While initially the company had started as a producer of listicles and other viral content; according to the [[Columbia Journalism Review]] in late 2016, ScoopWhoop "had since moved into the broader terrain of news." It was identified as one of several independent and recently founded internet-based media platforms – a group that also included ''[[Scroll.in]]'', ''[[Newslaundry]]'', ''[[The News Minute]]'', ''[[The Quint]]'' and ''[[The Wire (India)\|The Wire]]'' – that were attempting to challenge the dominance of India's traditional print and television news companies and their online offshoots.<ref name=":2" /> The ''[[Business Standard]]'' described ScoopWhoop as a outlet that disseminates of news in non traditional formats around that time.<ref name=":3" />		While initially the company had started as a producer of listicles and other viral content; according to the [[Columbia Journalism Review]] in late 2016, ScoopWhoop "had since moved into the broader terrain of news." It was identified as one of several independent and recently founded internet-based media platforms – a group that also included ''[[Scroll.in]]'', ''[[Newslaundry]]'', ''[[The News Minute]]'', ''[[The Quint]]'' and ''[[The Wire (India)\|The Wire]]'' – that were attempting to challenge the dominance of India's traditional print and television news companies and their online offshoots.<ref name=":2" /> The ''[[Business Standard]]'' described ScoopWhoop as a outlet that disseminates of news in non traditional formats around that time.<ref name=":3" />

	=== ''ScoopWhoop.com'' ===		=== ''ScoopWhoop.com'' ===
	''ScoopWhoop.com'' is the primary website of the company which was launched with the founding of ScoopWhoop as a digital media company. It is an English language general news and entertainment website.<ref name=":1" /> The website also features various web series and documentaries produced by ScoopWhoop.<ref name=":4" /> ScoopWhoop is currently collaborating with ''[[Newslaundry]]'' to produce the documentary series called ''Chase''. The series is focused towards producing seasons on various news and current affairs and is directed by the journalist Avalok Langer.<ref name=":5" />		''ScoopWhoop.com'' is the primary website of the company which was launched with the founding of ScoopWhoop as a digital media [[company]]. It is an English language general news and entertainment website.<ref name=":1" /> The website also features various web series and documentaries produced by ScoopWhoop. The division is currently headed by Shivam Singh.<ref name=":4" /> ScoopWhoop is currently collaborating with ''[[Newslaundry]]'' to produce the documentary series called ''Chase''. The series is focused towards producing seasons on various news and current affairs and is directed by the journalist Avalok Langer.<ref name=":5" />

	===''ScoopWhoop Hindi''===		===''ScoopWhoop Hindi''===
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	=== ''ScoopWhoop Unscripted'' ===		=== ''ScoopWhoop Unscripted'' ===
	''ScoopWhoop Unscripted'' is a [[YouTube]] channel launched by ScoopWhoop, with its own production team and which solely hosts unscripted current affairs and entertainment content. The channel hosts the ''Off the Record'' web series which features interviews with various notable personalities ~~including [[Manoj Tiwari (politician)\|Manoj Tiwari]].~~<ref name=":6">{{Cite web\|last=Nath\|first=Ojasvi\|title=In conversation with Sattvik Mishra, CEO, ScoopWhoop\|url=https://www.agencyreporter.com/in-conversation-with-sattvik-mishra-scoopwhoop/\|website=Agency Reporter\|language=en-US}}</ref><ref>{{Cite web\|date=31 January 2020\|title=Laughter: BJP MP Manoj Tiwari's reaction when asked to justify Anurag Thakur's 'goli maaro' call\|url=https://scroll.in/video/951666/laughter-bjp-mp-manoj-tiwaris-reaction-when-asked-to-justify-anurag-thakurs-goli-maaro-call\|website=[[Scroll.in]]\|language=en-US}}</ref>		''ScoopWhoop Unscripted'' is a [[YouTube]] channel launched by ScoopWhoop and hosted [[Samdish Bhatia]], with its own production team and which solely hosts unscripted current affairs and entertainment content. The channel hosts the ''Off the Record'' web series which features interviews with various notable personalities,<ref name=":6">{{Cite web\|last=Nath\|first=Ojasvi\|title=In conversation with Sattvik Mishra, CEO, ScoopWhoop\|url=https://www.agencyreporter.com/in-conversation-with-sattvik-mishra-scoopwhoop/\|website=Agency Reporter\|language=en-US}}</ref> including the politician [[Manoj Tiwari (politician)\|Manoj Tiwari]],<ref>{{Cite web\|date=31 January 2020\|title=Laughter: BJP MP Manoj Tiwari's reaction when asked to justify Anurag Thakur's 'goli maaro' call\|url=https://scroll.in/video/951666/laughter-bjp-mp-manoj-tiwaris-reaction-when-asked-to-justify-anurag-thakurs-goli-maaro-call\|website=[[Scroll.in]]\|language=en-US}}</ref> activist [[Yogendra Yadav]], journalist [[Ravish Kumar]], among others. In October 2021, Bhatia announced that he was resigning from the company.<ref>{{Cite web\|date=2021-10-30\|title=Samdish Bhatia Announces His Departure From Scoopwhoop Unscripted\|url=https://kiddaan.com/samdish-bhatia-announces-his-departure-from-scoopwhoop-unscripted/\|url-status=live\|website=Kiddaan\|language=en-US}}</ref>

	===''Ok Tested''===		===''Ok Tested''===
	''Ok Tested'' is a YouTube channel launched in 2017 by ScoopWhoop which produces lifestyle and entertainment content.<ref name=":6" />		''Ok Tested'' is a YouTube channel launched in 2017 by ScoopWhoop which produces lifestyle and entertainment content.<ref name=":6" />

	== Readership ==		== Readership ==
	In late 2016, the monthly unique readership of ScoopWhoop across all its three websites was estimated to be 30 million and their monthly views across all its internet assets including channels on [[social media platform]]s was estimated to be 225 million.<ref name=":2" />		In late 2016, the monthly unique readership of ScoopWhoop across all its three websites was estimated to be 30 million and their monthly views across all its internet assets including channels on [[social media platform]]s was estimated to be 225 million.<ref name=":2" /><ref>{{Cite web \|last=Gopinath \|first=Print Tharayil Aishwarya \|date=2018-03-28 \|title=ScoopWhoop Caught Negotiating A Political Campaign For Money \|url=https://in.askmen.com/scarlett-johansson/1119511/article/scoopwhoop-caught-negotiating-a-political-campaign-for-money \|access-date=2022-04-12 \|website=Askmen India \|language=en-in}}</ref>

			== Controversies ==
			In April 2017, Scoopwhoop co-founder Suparn Pandey was accused by an executive of sexual assault and misbehavior for 2 years she worked with Scoopwhoop.<ref>{{Cite news \|title=ScoopWhoop: After TVF, ScoopWhoop founder Suparn Pandey accused of sexual harassment \|work=The Economic Times \|url=https://economictimes.indiatimes.com/small-biz/legal/after-tvf-scoopwhoop-founder-accused-of-sexual-harassment/articleshow/58143738.cms?from=mdr \|access-date=2022-04-12}}</ref> In March 2018 Scoopwhoop personnel were found to be involved in negotiations for a political campaign by investigative media portal Cobrapost. In February 2022, Scoopwhoop a former employee Samdish Bhatia accused the founder and CEO Sattvik Mishra and his wife of sexual harassment and assault and an FIR flied against him. <ref>{{Cite web \|date=2022-02-08 \|title=Former ScoopWhoop Unscripted anchor accuses CEO Sattvik of sexual assault \|url=https://www.thenewsminute.com/article/former-scoopwhoop-unscripted-anchor-accuses-ceo-sattvik-sexual-assault-160762 \|access-date=2022-04-12 \|website=The News Minute \|language=en}}</ref>Subsequently the court refused to grant an interim injunction sought by Mishra in connection with this case.<ref>{{Cite web \|last=Hasan \|first=Zeb \|title=Scoopwhoop, WhoopScoop, Samdish Bhatia and sexual harassment: Delhi Court refuses to gag \|url=https://www.barandbench.com/news/litigation/scoopwhoop-v-samdish-bhatia-delhi-court-refuses-to-gag-bhatia-from-talking-about-sexual-harassment-complaint \|access-date=2022-04-12 \|website=Bar and Bench - Indian Legal news \|language=en}}</ref>

	==References==		==References==

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{{short description|Indian internet media and news company}}
{{Use dmy dates|date=March 2018}}
{{Use Indian English|date=April 2016}}
{{Infobox website
| name = ScoopWhoop Media
| logo = Logo of Scoopwhoop.png
| company_type = [[Privately held company]]
| foundation = {{Start date and age|2013}}
| creators = Sattvik Mishra Rishi Pratim Mukherjee Sriparna Tikekar Debarshi Banerjee Saransh Singh Suparn Pandey
| location_city = [[New Delhi]]
| location_country = India
| key_people = Sattvik Mishra ([[CEO]])
Debarshi Banerjee ([[Chief Technology Officer|CTO]])
| url = {{URL|https://www.scoopwhoop.com/}}
| website_type = News & Entertainment
| language = English, Hindi
| advertising = Native
| registration = Optional
| current_status = Active
}}

'''ScoopWhoop Media''' is an Indian [[digital media]] company based in [[New Delhi]]. It operates various online content [[Vertical market|verticals]] and serves as a [[news organisation]] featuring [[web series]], [[documentaries]] and current affairs reporting with a focus on [[video production]] and primarily catering to [[adolescents]] and [[Young adult (psychology)|young adults]]. It also features other [[infotainment]] and entertainment content.<ref name=":4">{{Cite web|last1=Walia|first1=Shelly|last2=Ghoshal|first2=Devjyot|date=25 May 2015|title=Now ScoopWhoop wants to become India's Buzzfeed+Vice (+Vox)|url=https://qz.com/india/411351/now-scoopwhoop-wants-to-become-indias-buzzfeedvicevox/|website=[[Quartz India]]|language=en}}</ref><ref name=":3" />

The company was co-founded by Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee in 2013.<ref name=":0">{{Cite web|last=Sharma|first=Arnav Das|date=1 December 2017|title=Diminishing Returns : ScoopWhoop's unending list of troubles|url=https://caravanmagazine.in/reportage/scoopwhoop-unending-list-of-troubles|url-access=subscription|access-date=2019-12-07|website=[[The Caravan]]|language=en}}</ref> Initially started as an Indian [[viral content]] generating and sharing website and described as a [[BuzzFeed]] clone, it has since expanded into a news media company competing with the likes of [[The Times Group]], [[Dainik Jagran]] and [[NDTV]] on the digital platform.<ref name=":3" /><ref name=":1" />

==History==

ScoopWhoop began as an online blog for [[listicles]] launched in August 2013 inspired from [[BuzzFeed]].<ref name=":1">{{cite news|last1=Dutta|first1=Saptarishi|title=Five reasons why ScoopWhoop, BuzzFeed's clone in India, has been so successful|work=Quartz|url=http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/|access-date=18 June 2015}}</ref> The first post on the blog was a listicle named: "''These pictures from a Hindu lesbian wedding would make you all go aww''." The idea was conceived by Sattvik Mishra, Sriparna Tikekar and Rishi Pratim Mukherjee. The listicle had generated over half a million views within a day which provided the impetus for the expansion of the blog into a regular project. Saransh Singh and Suparn Pandey were brought into the project around this time.<ref name=":0" />

The five co-founders were all alumni of the [[Indian Institute of Mass Communication]] of whom all except Sriparna Tikekar were employees of the designing and online marketing firm [[Dentsu Aegis Network|Dentsu Webchutney]] while she herself was an employee of the advertising firm [[McCann Erickson]]. The co-founders remained as employees of their respective firms while working on expanding ScoopWhoop as a side project.<ref name=":0" /><ref name=":1" /> By January 2014, the [[WordPress]] hosted blog had been converted into a website and a viral content producing entertainment company.<ref name=":2">{{Cite web|last=Chaudhry|first=Lakshmi|date=Fall 2016|title=Can the digital revolution save Indian journalism?|url=https://www.cjr.org/special_report/india_digital_revolution_startups_scoopwhoop_wire_times.php/|website=[[Columbia Journalism Review]]|language=en}}</ref><ref name=":0" /> Debarshi Banerjee who is also credited as a co-founder was brought in for his technological expertise and became the [[Chief technology officer|Chief Technology Officer]] of the company.<ref name=":0" /><ref name=":1" />

In early 2014, the editor-in-chief of BuzzFeed, [[Ben Smith (journalist)|Ben Smith]] came into contact with the co-founders and offered them to work in partnership with BuzzFeed however the offer wasn't followed up by either party. Subsequently, [[Times Internet]] also offered to acquire ScoopWhoop but the offer was rejected by the co-founders of ScoopWhoop. Siddharth Rao, the CEO of Dentsu Webchutney eventually discovered the project and became one of the first investors along with the [[journalist]] Harsh Chawla, the first CEO of [[Network18]] and the founder of [[Firstpost]] who was also an early investor of Dentsu Webchutney.<ref name=":0" />

In November 2014, Bharti Softbank – the joint venture between [[Bharti Enterprises]] and [[SoftBank Group]] invested {{INRConvert|10|c|lk=on}} in the company and acquired 36.5% of its shareholding. The valuation of the company was estimated to be approximately {{INRConvert|40|c|lk=on}} at the time.<ref name=":3">{{Cite news|last=Mitra|first=Sounak|date=2014-12-27|title=Scoopwhoop drives more web traffic than most news sites|work=[[Business Standard]]|url=https://www.business-standard.com/article/current-affairs/scoopwhoop-a-traffic-driver-ndtv-still-gets-more-hits-on-the-web-114122600121_1.html}}</ref><ref name=":0" /> According to ''[[The Caravan]]'', the investment turned the co-founders of the company into overnight millionaires.<ref name=":0" />

In February 2015, ScoopWhoop began its venture into news media and hired the journalist Anuja Jairan as the [[editor-in-chief]] who had previously been an employee of [[Reuters]] and ''[[Hindustan Times]]''.<ref name=":0" /> Subsequently in November 2015, the company again raised investments worth US$4 million from the venture capital firm [[Kalaari Capital]] to expand its editorial and video division.<ref>{{Cite news|date=2015-11-18|title=Digital media startup ScoopWhoop raises $4M from Kalaari|language=en-US|work=VCCircle|url=https://www.vccircle.com/digital-media-startup-scoopwhoop-raises-4m-kalaari/}}</ref> Since then it has entered into partnerships with ''[[Newslaundry]]'' and [[TikTok]] for the production of documentaries and distribution of their content respectively.<ref name=":5">{{Cite web|date=2016-05-13|title=Updated: ScoopWhoop & Newslaundry launch a documentary series on YouTube|url=https://www.medianama.com/2016/05/223-scoopwhoop-newslaundry-chase-documentaries/|website=MediaNama|language=en-US}}</ref><ref>{{Cite web|title=ScoopWhoop and TikTok partner for #MyTikTokStory campaign|url=https://www.exchange4media.com/digital-news/scoopwhoop-and-tiktok-partner-for-mytiktokstory-campaign-97396.html|access-date=2020-06-12|website=exchange4media|language=en}}</ref>

== Content ==
ScoopWhoop produces digital content across a variety of topics and interests; it includes [[Current affairs (news format)|current affairs]] reporting, interviews, [[web series]], [[documentaries]], etc with a focus on producing video content as well as [[listicles]], quizzes, [[memes]] and other entertainment and lifestyle content.<ref>{{Cite news|last=Kohli-Khandekar|first=Vanita|date=2016-02-22|title=ScoopWhoop: The new New Media|work=[[Business Standard]]|url=https://www.business-standard.com/article/companies/scoopwhoop-the-new-new-media-116022200012_1.html}}</ref><ref name=":4" /><ref>{{Cite web|last=Upadhyay|first=Toyoja|date=27 November 2017|title=How ScoopWhoop is revolutionising Indian content - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/media/how-scoopwhoop-is-revolutionising-indian-content/61719386|website=[[The Economic Times (India)]]|language=en}}</ref> The company owns and operates five digital properties for the publication of its content namely; ''ScoopWhoop.com, ScoopWhoop Hindi, Vagabomb, ScoopWhoop Unscripted'' and ''OkTested''.<ref>{{Cite web|title=About us - ScoopWhoop|url=https://www.scoopwhoop.com/about/|website=ScoopWhoop.com}}</ref> In a 2015 article of [[Quartz India]], ScoopWhoop was described as an outlet that was trying to become the Indian version of BuzzFeed and [[Vox Media]] with a slice of [[Vice Media]].<ref name=":4" />

While initially the company had started as a producer of listicles and other viral content; according to the [[Columbia Journalism Review]] in late 2016, ScoopWhoop "had since moved into the broader terrain of news." It was identified as one of several independent and recently founded internet-based media platforms – a group that also included ''[[Scroll.in]]'', ''[[Newslaundry]]'', ''[[The News Minute]]'', ''[[The Quint]]'' and ''[[The Wire (India)|The Wire]]'' – that were attempting to challenge the dominance of India's traditional print and television news companies and their online offshoots.<ref name=":2" /> The ''[[Business Standard]]'' described ScoopWhoop as a outlet that disseminates of news in non traditional formats around that time.<ref name=":3" />

=== ''ScoopWhoop.com'' ===
''ScoopWhoop.com'' is the primary website of the company which was launched with the founding of ScoopWhoop as a digital media company. It is an English language general news and entertainment website.<ref name=":1" /> The website also features various web series and documentaries produced by ScoopWhoop.<ref name=":4" /> ScoopWhoop is currently collaborating with ''[[Newslaundry]]'' to produce the documentary series called ''Chase''. The series is focused towards producing seasons on various news and current affairs and is directed by the journalist Avalok Langer.<ref name=":5" />

===''ScoopWhoop Hindi''===
''ScoopWhoop Hindi'' is a website which is the [[Hindi language]] edition of ScoopWhoop for viral news and entertainment content. It was launched under the name ''Gazab Post'' in 2015 and renamed to ''ScoopWhoop Hindi'' in June 2018.<ref name=":1" /><ref>{{Cite web|date=14 June 2018|title=Gazabpost renamed as ScoopWhoop Hindi|url=https://www.afaqs.com/news/digital/53117_gazabpost-renamed-as-scoopwhoop-hindi|access-date=2020-06-12|website=afaqs!}}</ref>

=== ''Vagabomb'' ===
''Vagabomb'' is a website focused on current affairs, lifestyle and other [[Contemporary literature|contemporary writing]] catering to women. It was launched by ScoopWhoop in 2015.<ref name=":1" />

=== ''ScoopWhoop Unscripted'' ===
''ScoopWhoop Unscripted'' is a [[YouTube]] channel launched by ScoopWhoop, with its own production team and which solely hosts unscripted current affairs and entertainment content. The channel hosts the ''Off the Record'' web series which features interviews with various notable personalities including [[Manoj Tiwari (politician)|Manoj Tiwari]].<ref name=":6">{{Cite web|last=Nath|first=Ojasvi|title=In conversation with Sattvik Mishra, CEO, ScoopWhoop|url=https://www.agencyreporter.com/in-conversation-with-sattvik-mishra-scoopwhoop/|website=Agency Reporter|language=en-US}}</ref><ref>{{Cite web|date=31 January 2020|title=Laughter: BJP MP Manoj Tiwari's reaction when asked to justify Anurag Thakur's 'goli maaro' call|url=https://scroll.in/video/951666/laughter-bjp-mp-manoj-tiwaris-reaction-when-asked-to-justify-anurag-thakurs-goli-maaro-call|website=[[Scroll.in]]|language=en-US}}</ref>

===''Ok Tested''===
''Ok Tested'' is a YouTube channel launched in 2017 by ScoopWhoop which produces lifestyle and entertainment content.<ref name=":6" />

== Readership ==
In late 2016, the monthly unique readership of ScoopWhoop across all its three websites was estimated to be 30 million and their monthly views across all its internet assets including channels on [[social media platform]]s was estimated to be 225 million.<ref name=":2" />

==References==
{{reflist}}
{{Portal|Companies}}

[[Category:2013 establishments in Delhi]]
[[Category:Indian news websites]]
[[Category:Internet properties established in 2013]]
[[Category:Mass media about Internet culture]]