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{{EngvarB|date=January 2014}}
{{Use dmy dates|date=January 2014}}

{{Infobox film
| name = Sarocharu
| image = Sarocharu poster.jpg
| image_size =
| alt = 
| caption = Theatrical release poster
| director = [[Parasuram (director)|Parasuram]]
| producer = Priyanka Dutt
| writer = Parasuram<ref name="Cinejosh">{{cite web |url=http://www.cinejosh.com/telugu-film-news/2/11941/sarocharu-movie-sarocharu-movie-songs-release-date-sarocharu-movie-audio-release-date-ravi-teja-kajal-agarwal-richa-gangopadhyay-parasuram-director-priyanka-dutt-aswini-dutt-vyjanthi-movies-sarocharu-movie-updates-sarocharu-telugu-movie.html |title=Cine News |publisher=cinejosh.com |access-date= 1 December 2012}}</ref>
| starring = [[Ravi Teja]] [[Kajal Aggarwal]] [[Richa Gangopadhyay]] [[Nara Rohit]] [[Jayasudha]] [[Chandra Mohan (Telugu actor)|Chandra Mohan]]
| music = [[Devi Sri Prasad]]
| cinematography = [[Vijay C Chakravarthy]]
| editing = [[Kotagiri Venkateswara Rao]]
| studio = [[Vyjayanthi Movies|Vyjayanthi]] (Presents) Three Angels Studio Pvt. Ltd.
| distributor = Blue Sky (Overseas)<ref name="123telugu distributor" />
| released = {{Film date|df=yes|2012|12|21|ref1=<ref name="Idlebrain RD">{{cite web |url=http://idlebrain.com/news/today/sarochaaru-21dec.html |title=Sarocharu on December 21 |publisher=idlebrain.com |access-date=15 December 2012}}</ref>}}
| runtime = 138 minutes
| country = India
| language = Telugu
| budget = {{INR|260 million}}
| gross = {{INR|570 million}}
}}

'''''Sarocharu''''' ({{lit|'Sir came'}}) was a 2012 Indian [[Telugu language|Telugu]]-language [[romantic comedy]] film directed by [[Parasuram (director)|Parasuram]] starring [[Ravi Teja]] and [[Kajal Aggarwal]] in the lead roles. [[Richa Gangopadhyay]] played an imaginary role by combining the faces of Sandhya and Karthik's friend's wife (in the film).<ref name="richa">{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/82674.html |title=Richa is Saar Vosthara's second heroine |publisher=IndiaGlitz |date=5 June 2012 |access-date=5 June 2012}}</ref> The film was produced on Three Angels Studio Pvt. Ltd. banner by Priyanka Dutt and was presented by [[Vyjayanthi Movies|Vyjayanthi]] banner. [[Devi Sri Prasad]] scored the soundtrack for the film. The film was released on 21 December 2012.<ref name="Idlebrain RD" />

== Plot ==
Sandhyaa Arun ([[Kajal Aggarwal]]) is a student who is madly in love with Karthik ([[Ravi Teja]]), a techie based in Italy. She decides to travel with him to India, confident that the travel time would be enough for her to get him to fall in love. Karthik reciprocates her gestures in a friendly way. However, he finally reveals that he is married to Vasudha ([[Richa Gangopadhyay]]) but is waiting to seek divorce.

Sandhya comes to know about Karthik's stint in Subramaniapuram as a football coach and about his affair with Vasudha, and that he wants to divorce her because of incompatibility. She also realizes that despite all that baggage, she still has feelings for him. At this point, Karthik springs a surprise and reveals a shocking bit of information that he is not married and the story he narrated was his friend's and told it so that it should not repeat in their life as he loved her too. This infuriates her to the core and leaves him breaking in tears.

Into this comes in Gautham ([[Nara Rohit]]), who is Sandhya's brother-in-law and madly in love with her. Based on her mother's ([[Jayasudha]]) suggestion, she agrees to marry Gautham. Gautham observes that she still loves Karthik and goes to talk with him. After a conversation, he comes to know the sincerity in Karthik's love. He lets Sandhya realize it and lets her go to him on their engagement day. Unfortunately, all goes vain as Sandhya knows that Karthik left to Ooty leaving her. Finally she too goes to Ooty after three months and reunites with him.

== Cast ==
{{colbegin}}
* [[Ravi Teja]] as Karthik
* [[Kajal Agarwal]] as Sandhya
* [[Richa Gangopadhyay]] as Vasudha
* [[Nara Rohit]] as Gautham
* [[Chandra Mohan (Telugu actor)|Chandra Mohan]] as Sandhya's father
* [[Jayasudha]] as Sandhya's mother
* [[Paruchuri Venkateswara Rao]] as Karthik's father
* Delhi Rajeshwari as Karthik's mother
* [[M. S. Narayana]] as Platinum Prasad
* [[Srinivasa Reddy]] as Karthik's friend
* [[Devan (actor)|Devan]] as Vasudha's father
* [[Ravi Prakash]] as Ravi
* Kalpika as Kalpika
* [[Master Bharath]] as Vasudha's brother
* [[Chitram Seenu]]
* [[Prabhakar (Telugu actor)|Prabhakar]]
* [[Shanoor Sana]]
{{colend}}

== Production ==

=== Development ===
Parasuram, who directed Ravi Teja's [[Anjaneyulu (film)|Anjaneyulu]] directed the film and music director [[Devi Sri Prasad]], who previously worked with Ravi Teja for [[Venky]] provided the music. [[Amala Paul]]<ref>{{cite web |url=http://articles.timesofindia.indiatimes.com/2012-05-15/news-interviews/31710647_1_ravi-teja-amala-paul-mass-maharaja |archive-url=https://web.archive.org/web/20130928034518/http://articles.timesofindia.indiatimes.com/2012-05-15/news-interviews/31710647_1_ravi-teja-amala-paul-mass-maharaja |url-status=dead |archive-date=28 September 2013 |title=Amala Paul Rejects Ravi Teja – |work=[[The Times of India]] |date=15 May 2012 |access-date=4 August 2012}}</ref> and [[Trisha Krishnan|Trisha]]<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2012-05-19/news-interviews/31777670_1_trisha-ravi-teja-amala-paul |archive-url=https://web.archive.org/web/20130928034617/http://articles.timesofindia.indiatimes.com/2012-05-19/news-interviews/31777670_1_trisha-ravi-teja-amala-paul |url-status=dead |archive-date=28 September 2013 |title=Trisha Refuses Ravi Teja for 'Sir Osthara' – |work=[[The Times of India]]|date=19 May 2012 |access-date=4 August 2012}}</ref> backed out of the project citing date issues paving the way for [[Kajal Aggarwal]] to bag the heroine role eventually.<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2012-05-23/news-interviews/31813724_1_ravi-teja-kajal-aggarwal-producer-ashwini-dutt |archive-url=https://web.archive.org/web/20130928034512/http://articles.timesofindia.indiatimes.com/2012-05-23/news-interviews/31813724_1_ravi-teja-kajal-aggarwal-producer-ashwini-dutt |url-status=dead |archive-date=28 September 2013 |title=Kajal to pair opposite Ravi Teja |work=[[The Times of India]]|date=23 May 2012 |access-date=5 June 2012}}</ref> [[Richa Gangopadhyay]] eventually won the place of the second heroine in this film.<ref name="richa"/> The film was named "Sarosthara" but later it was changed to "Sarocharu" which was confirmed by Richa in her Twitter. This is the second film Ravi Teja is working with [[Kajal Agarwal]] after ''[[Veera (2011 film)|Veera]]'' and with [[Richa Gangopadhyay]] after ''[[Mirapakaay|Mirapakay]]''. [[Nara Rohit]], the nephew of former [[List of Chief Ministers of Andhra Pradesh|Chief Minister of Andhra Pradesh]] [[Nara Chandrababu Naidu]], and veteran actors [[Jayasudha]] and [[Chandra Mohan (Telugu actor)|Chandra Mohan]] hired for important roles.<ref>{{cite web|url=http://www.123telugu.com/mnews/exclusive-nara-rohit-special-role-in-ravi-tejas-film.html|title=Exclusive : Nara Rohit special role in Ravi Teja's film|publisher=123telugu.com|access-date=21 October 2012}}</ref> In November, a set of stills and 2 ''First Look'' Posters were Launched<ref>{{cite web|url=http://www.supergoodmovies.com/51387/tollywood/ravi-teja-sarocharu-first-look-revealed-news-details|title=Ravi Teja 'Sarocharu' first look Revealed|publisher=Oneindia Entertainment|access-date=17 November 2012}}</ref> which got stunning response.<ref>{{cite web|url=http://www.telugumoviesnow.com/2012/11/16/ravi-tejas-sarocharu-first-look-posters/|title=Ravi Teja's Sarocharu First Look Posters|publisher=Telugu Movies Now|access-date=16 November 2012}}</ref> It was also reported later that the pair of Ravi Teja and Kajal will be seen in a very beautiful romantic track that is expected to be a highlight of the movie.<ref>{{cite web|url=http://www.123telugu.com/mnews/ravi-teja-kajals-romance-to-be-a-highlight.html|title=Ravi Teja – Kajal's romance to be a highlight|publisher=123telugu.com|access-date=28 November 2012}}</ref>

=== Filming ===
''Sarocharu'', to be produced by Vyjayanthi Movies, will go on the floors from 16 June in Ooty<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2012-06-03/news-interviews/32005354_1_ravi-teja-heroine-kajal-agarwal |archive-url=https://web.archive.org/web/20130928034545/http://articles.timesofindia.indiatimes.com/2012-06-03/news-interviews/32005354_1_ravi-teja-heroine-kajal-agarwal |url-status=dead |archive-date=28 September 2013 |title=Saar Osthara to start rolling from June 16 |work=[[The Times of India]]|date=3 June 2012 |access-date=5 June 2012}}</ref> but postponed to 1 July<ref>{{cite web|author=Sashidhar AS, TNN |url=http://articles.timesofindia.indiatimes.com/2012-06-14/news-interviews/32234708_1_shooting-entertainer-kajal-agarwal |archive-url=https://web.archive.org/web/20130928034524/http://articles.timesofindia.indiatimes.com/2012-06-14/news-interviews/32234708_1_shooting-entertainer-kajal-agarwal |url-status=dead |archive-date=28 September 2013 |title=Ravi Teja''s "Sir Osthara" shooting postponed – |work=[[The Times of India]] |date=14 June 2012 |access-date=4 August 2012}}</ref> and again postponed to 8 July.<ref>{{cite web|author=Sashidhar AS, TNN |url=http://articles.timesofindia.indiatimes.com/2012-06-28/news-interviews/32456104_1_shooting-ooty-film |archive-url=https://web.archive.org/web/20130928034621/http://articles.timesofindia.indiatimes.com/2012-06-28/news-interviews/32456104_1_shooting-ooty-film |url-status=dead |archive-date=28 September 2013 |title=Ravi Teja's Sar Osthara shooting postponed again – |work=[[The Times of India]]|date=28 June 2012 |access-date=4 August 2012}}</ref> The new schedule of the film started on 29 July 2012.<ref>{{cite web|url=http://www.ifilmish.com/sir-vacharu-italy-shoot-begins-on-29th/ |title=Sir Vacharu italy shoot begins on 29th |publisher=ifilmish |date=28 July 2012 |access-date=4 August 2012}}</ref> In this flick, Ravi Teja plays the role of a Football Coach<ref>{{cite web|url=http://timesofap.com/cinema/ravi-teja-football-coach-in-sir-vacharu/|title=Ravi Teja as Football Coach in Sir Vacharu|publisher=timesofap.com|access-date=24 Aug 2012}}</ref> and Richa tweeted her character name to be Vasudha. After wrapping up a schedule in Ooty, the unit members flew to Italy and the film was shot for 12 days and later they moved to Germany to complete the schedule and there scenes Ft. Ravi Teja and Kajal Agarwal were shot.<ref>{{cite web|url=http://www.telugunow.com/movie-news/kajal-agarwal-raviteja-romancing-in-sir-vacharu-movie-germany-locations/|title=Kajal Agarwal Raviteja Romancing in Sir Vacharu Movie Germany Locations|publisher=telugunow.com}}</ref> During the shooting of the schedule, it was reported that the film will be shot in exotic places of Italy and Switzerland. In the end of September 2012, The song "Racha Rambola" was shot in RFC, Hyderabad and it was reported that Richa is shaking leg along with Ravi Teja in the song and Richa loved the song.<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2012-09-27/news-interviews/34126286_1_vyjayanthi-movies-banner-actress-richa-gangopadhyay-ravi-teja|archive-url=https://web.archive.org/web/20130928034558/http://articles.timesofindia.indiatimes.com/2012-09-27/news-interviews/34126286_1_vyjayanthi-movies-banner-actress-richa-gangopadhyay-ravi-teja|url-status=dead|archive-date=28 September 2013|work=[[The Times of India]]|title=Richa goes gaga over her Racha Rambola|access-date=27 Sep 2012}}</ref> In November, it was declared that the film is in the last leg of shooting and except for a song, most part of the film has already been wrapped up.<ref>{{cite web|url=http://www.123telugu.com/mnews/ravi-teja-starrer-sir-vacharu-nears-completion.html|title=Ravi Teja starrer Sir Vacharu nears completion|publisher=123telugu.com|access-date=10 November 2012}}</ref> In the end of November, the shooting of the film was wrapped up.<ref>{{cite web|url=http://www.123telugu.com/mnews/sarocharus-shooting-wrapped-up.html|title=Sarocharu's shooting wrapped up|publisher=123telugu.com|access-date=30 November 2012}}</ref> Leading distributors Blue Sky, who were associated with films like [[100% Love (2011 film)|''100% Love'']], [[Gabbar Singh (film)|''Gabbar Singh'']] and ''[[Sri Rama Rajyam]]'', purchased the overseas rights for an undisclosed price which is said to be the highest ever for Ravi Teja in overseas area.<ref name="123telugu distributor">{{cite web|url=http://www.123telugu.com/mnews/ravi-tejas-sarocharu-gets-huge-overseas-rate.html|title=Blue Sky bags Sarocharu for fancy rate|publisher=123telugu.com|access-date=28 November 2012}}</ref>

== Release ==
The film was cleared by [[Central Board of Film Certification]] on 19 December 2012.<ref name="Idlebrain CBFC">{{cite web |url=http://www.idlebrain.com/news/today/sarocharu-cleanu.html |title=Saarocharu gets clean U & release on 21 December |publisher=idlebrain.com |date=17 December 2012 |access-date=19 December 2012}}</ref> The film was released on 21 December 2012.<ref name="Idlebrain RD" /> The film was released in 450 screens worldwide. The film was also dubbed and released in Hindi as ''Jabardast Aashiq'' in 2016.

=== Critical reception ===
The film received Positive - Mixed Reviews from Critics.
123telugu stated that " Overall, Sarocharu ends up being an OK watch. " and has given a rating 3/5 for the film.<ref name="123Telugu FR">{{cite web |url=http://www.123telugu.com/reviews/review-sarocharu-a-different-ravi-teja-film.html |title=Review : Sarocharu – A different Ravi Teja film |publisher=123telugu.com |date=20 December 2012 |access-date=21 December 2012}}</ref> SuperGoodMovies stated that " Go and Watch Sarocharu, It is just one time watchable movie because of Raviiteja. " and has given a rating 2.25/5 for the film.<ref name="SuperGoodMovies FR">{{cite web |url=http://www.supergoodmovies.com/52632/tollywood/sarocharu-movie-review-movie-review-details |title=Sarocharu Movie Review |publisher=supergoodmovies.com |date=21 December 2012 |access-date=21 December 2012}}</ref> Oneindia entertainment has given a rating 3/5 for the film.<ref name="OneIndia Entertainment FR">{{cite web |url=http://entertainment.oneindia.in/telugu/reviews/2012/sarocharu-movie-review-102140.html |title=Sarocharu – Movie Review |publisher=entertainment.oneindia.in |date=21 December 2012 |access-date=21 December 2012}}</ref> Apherald stated that "Ravi teja sank his ship yet again with Kajal over shadowing him in this film. Justification for 'Manchi Prema Katha Tho' is incomplete with multiple errors" and has given a rating 2/5 for the film.<ref name="Apherald FR">{{cite web |url=http://www.apherald.com/Movies/Reviews/10894/Sarocharu-Movie-Review,-Rating---A-Ravi-Teja-s-Film |title=Sarocharu Movie Review, Rating – A Ravi Teja's Film |publisher=apherald.com |access-date=December 21, 2012}}</ref>

=== Box office ===
The film has collected a share of {{INRConvert|127|m}} in [[Andhra Pradesh]] in its first weekend.<ref name="Bharatone SO boxoffice">{{cite web |url=http://bharatone.com/2013/01/06/sarocharu-movie-two-week-collections/ |title=Sarocharu movie two-week collections. |publisher=bharatone.com |date=6 January 2013 |access-date=8 January 2013}}</ref> The film has collected $7,037 from 15 screens in the US in its second weekend and the per screen average is $469. The film has collected {{INRConvert|3.13|m}} in ten days in US.<ref name="Oneindia SO USA boxoffice">{{cite web |url=http://entertainment.oneindia.in/telugu/news/2013/yamudiki-mogudu-sarocharu-collection-usa-box-office-102265.html |title=Yamudiki Mogudu, Sarocharu collection at USA Box Office |publisher=entertainment.oneindia.in |date=1 January 2013 |access-date=8 January 2013}}</ref> The film grossed {{INRConvert|550|m}} worldwide at the box office.

=== Home media ===
The VCD's, DVD's and Blu-rays of the film were released on 3 May 2013 with prices of $9.99 per DVD and $19.99 per Blu-ray through the manufacturer Bhavani DVD.<ref>{{cite web |url=http://www.bhavanidvd.com/product_info.php?products_id=7224&osCsid=7401740e59eb1de4f6d166c109fc5990 |title=Sarocharu DTS® (Pre-Order) |publisher=bhavanidvd.com |date=30 April 2013 |access-date=1 May 2013}}</ref><ref>{{cite web |url=http://www.bhavanidvd.com/product_info.php?products_id=7226&osCsid=7401740e59eb1de4f6d166c109fc5990 |title=Sarocharu Blu-ray (Telugu-Bluray) |publisher=bhavanidvd.com |date=30 April 2013 |access-date=1 May 2013}}</ref>

== Soundtrack ==
{{Infobox album
| name = Sarocharu
| type = Soundtrack
| artist = [[Devi Sri Prasad]]
| cover =
| alt =
| released = {{Start date|df=yes|2012|12|5}}
| recorded = 2012
| venue =
| studio =
| genre = [[Film soundtrack]]
| length = {{Duration|m=21|s=07}}
| language = [[Telugu language|Telugu]]
| label = [[Aditya Music]]
| producer = Devi Sri Prasad
| prev_title = [[Dhamarukam]]
| prev_year = 2012
| next_title = [[Alex Pandian]]
| next_year = 2013
}}

Producer Priyanka Dutt advised that [[Aditya Music]] purchased the audio rights and audio will be released through it for the film.<ref name="Telugu Portals">{{cite web |url=http://www.teluguportals.com/2012/12/ravi-tejas-sirocharu-movie-audio-release-date/#.ULoRXe84Teg |title=Ravi Teja's Sirocharu movie audio on Dec 5 (Telugu) |publisher=teluguportals.com |access-date=1 December 2012}}</ref> The audio of the film was released directly into market without audio launch on 5 December 2012.<ref>{{cite web |url=http://www.123telugu.com/mnews/sarocharu-audio-released.html |title=Sarocharu audio released |publisher=123telugu.com |access-date=5 November 2012}}</ref> Music of the film was composed by [[Devi Sri Prasad]]. The album consists of five songs. Lyrics for the two songs were penned by [[Ramajogayya Sastry]] and remaining songs were written by Srimani, [[Anantha Sreeram]], [[Chandrabose (lyricist)|Chandrabose]]. Devi Sri Prasad himself sung a song in the album.

=== Reception ===
The album has received a good response. 123telugu stated that "Decent album from DSP".<ref name="123telugu AR">{{cite web |url=http://www.123telugu.com/reviews/sarocharu-decent-album-from-dsp.html |title=Audio Review : Sarocharu – Decent album from DSP |publisher=123telugu.com |access-date=6 December 2012}}</ref> Apherald.com gave a rating 2.5/5 for the album and stated that "Devi Sri Prasad’s magical tunes are missing to core in the audio of this film".<ref name="Apherald MR">{{cite web |url=http://www.apherald.com/Movies/Reviews/10460/Sarocharu-Music-Review%20Sarocharu%20Music%20Review |title=Sarocharu Music Review |publisher=apherald.com |date=8 December 2012 |access-date=17 December 2012  }}</ref>

{{Track listing
| extra_column = Singer(s)
| total_length = 21:07
| title1 = Made For Each Other
| extra1 = [[Devi Sri Prasad]]
| lyrics1 = Ramajogayya Sastry
| length1 = 4:26
| title2 = Jaga Jaga Jagadeka Veera
| extra2 = Venu, [[Ranina Reddy]]
| lyrics2 = Ramajogayya Sastry
| length2 = 4:47
| title3 = Raccha Rambola
| extra3 = [[Javed Ali]], Rita
| lyrics3 = Srimani
| length3 = 4:19
| title4 = Gusa Gusa
| extra4 = Sagar, [[Sunitha Upadrashta|Sunitha]]
| lyrics4 = Anantha Sreeram
| length4 = 3:37
| title5 = Kaatuka Kallu
| extra5 = [[Khushi Murali]], [[Swetha Mohan]], [[Chinnaponnu]]
| lyrics5 = Chandrabose
| length5 = 3:58
}}

== References ==
{{reflist|30em}}

== External links ==
* {{IMDb title|2520342}}

{{Parasuram}}

[[Category:2012 films]]
[[Category:Indian films]]
[[Category:Films scored by Devi Sri Prasad]]
[[Category:Telugu-language films]]
[[Category:Films shot in Ooty]]
[[Category:Masala films]]
[[Category:2010s Telugu-language films]]

Sarocharu - Revision history

GenevaHarcus: Revised and enhanced article content

imported>Kailash29792: /* Release */ WP:FILMRATINGS