WikiDwarf: 1 revision imported

2021-04-30T17:02:16Z

1 revision imported

← Older revision	Revision as of 22:32, 30 April 2021
(No difference)

>MarnetteD: rmv deprecated field

2021-02-03T21:23:11Z

rmv deprecated field

New page

{{Use Indian English|date=July 2018}}
{{Use dmy dates|date=July 2018}}
{{Infobox person
|name = Sandeep Goyal
|image = Sandeep Goyal.jpg
|birth_date = {{Birth date and age|df=yes|1962|12|5}}
|alma_mater = [[FMS Delhi]]
|occupation = Business, Ad making
|known_for = Mogae Group
|nationality = [[Indian people|Indian]]
|website =
|spouse = Tanya
}}

'''Sandeep Goyal''' (born 5 December 1962 in [[Amritsar]], [[Punjab, India]]) is an Indian businessperson, media entrepreneur and author. He is the founder and current chairman of the Mogae Group.<ref name="auto">{{cite web|title=Sandeep Goyal and his expanding digital universe: Forbes|url=http://www.forbesindia.com/article/work-in-progress/sandeep-goyal-and-his-expanding-digital-universe/43493/1|website=Forbesindia.com|accessdate=2017-08-25}}</ref> He was also the founder-chairman and former JV partner of [[Dentsu]] in India and Middle East. He has been in the advertising, media and digital industry for over 36 years.

==Early life==
Sandeep Goyal was born in [[Amritsar, Punjab]] on 5 December 1962. He did his schooling at [[St. John's High School, Chandigarh|St. John’s High School]], Chandigarh (1977). He has his college degree from D.A.V. College, Chandigarh, with Honors in English Literature.<ref>{{cite web|title=Sandeep Goyal: VC Circle|url=http://events.vccircle.com/content/sandeep-goyal|website=Techcircle.vccircle.com|accessdate=2017-08-25}}</ref> He topped the [[Panjab University]] that year (1982) and was awarded a Gold medal. At college, he was a debater, with a long list of inter-college and University prizes to his credit. Sandeep went on to do his MBA from [[FMS Delhi]] (1984). In 2018, he completed his PhD. from FMS Delhi.<ref>{{cite web|title=So how does Sandeep Goyal find time to write so much?|url=https://www.mxmindia.com/2019/05/so-how-does-sandeep-goyal-find-time-to-write-so-much/|website=mxmindia.com|accessdate=2019-05-16}}</ref>

==Family==
Sandeep’s parents were both senior officers in the government. His father, Dr. S L Goyal, from the first batch of [[BITS Pilani]], is an M. Tech from Punjab Engineering College and a PhD in Electrical Engineering. He retired as Chief Engineer from the Punjab State Electricity Board.

Sandeep’s mother, Mrs. Kailash Goyal, retired from the IAS, having served as Director Food & Civil Supplies, Director Local Government, Labour Commissioner Punjab and adorned many other key posts in her 35 years long innings in civil service.

Sandeep and his wife Tanya Goyal set up the Kailasham Arts Trust in 2015 for promotion of the Indian arts.<ref>{{cite news|title=Jug-love: Media man Sandeep Goyal owns over 500 Toby jugs: Economic Times|url=http://economictimes.indiatimes.com/magazines/panache/jug-love-media-man-sandeep-goyal-owns-over-500-toby-jugs/articleshow/47813597.cms|newspaper=[[The Economic Times|Economic Times]]|accessdate=2017-09-08}}</ref>

Sandeep has a daughter Carol, who is a lawyer by training.<ref>{{cite news|title=Sandeep Goyal: How to ace that interview|url=https://www.livemint.com/Leisure/J5rKoBa8c3iwbwdfuTFybP/Sandeep-Goyal-How-to-ace-that-interview.html|newspaper=[[Livemint]]|accessdate=2013-07-14}}</ref>

==Career==
Sandeep Goyal began his career with a paint company, Goodlass Nerolac Paints, as a sales manager in 1984. After that, he began his journey in advertising with HTA (now Wunderman Thompson, [[J. Walter Thompson]]) as an account executive in 1986. After stints at Trikaya (now [[Grey Advertising|Grey]]) <ref>{{cite news|title=Sandeep Goyal set to return to advertising, say industry experts: Economic Times|url=http://economictimes.indiatimes.com/industry/services/advertising/sandeep-goyal-set-to-return-to-advertising-say-industry-experts/articleshow/47076359.cms|newspaper=[[The Economic Times|Economic Times]]|accessdate=2017-08-25}}</ref> and Interact Vision (part of [[DDB Mudra]]), he went on to become President of Rediffusion DY&R between 1997 and 2001. Post that, he was Group CEO of the [[Zee Group]] between 2001-2002. In 2003, Goyal signed a JV with [[Dentsu]].<ref>{{cite news|title=Can Dentsu Open its Door to Indian Clients?: India Times|url=http://timesofindia.indiatimes.com/business/india-business/Can-Dentsu-Open-its-Door-to-Indian-Clients/articleshow/15090009.cms|newspaper=[[Times of India]]|accessdate=2017-08-25}}</ref> Dentsu Inc. of Japan and the Indian joint-venture with [[Mogae]] crossed Rs1200 crores in capitalized billings in 2010-11. Sandeep sold his 26% stake in the India JV in Jan 2011.<ref>{{cite news|title=Ex-group chairman at Dentsu India, Sandeep Goyal to back up startups: Economic Times|url=http://economictimes.indiatimes.com/small-biz/startups/ex-group-chairman-at-dentsu-india-sandeep-goyal-to-back-up-startups/articleshow/52496569.cms|newspaper=[[The Economic Times|Economic Times]]|accessdate=2017-08-25}}</ref> He continued as Chairman Emeritus for another 18 months, finally demitting charge in September 2012.

In 2008, Sandeep partnered The [[Times of India Group]], in a 50:50 JV, to create The Indian Fantasy League.<ref>{{cite news|title=Play & win in Indian Fantasy League: Economic Times|url=http://economictimes.indiatimes.com/tech/internet/play-win-in-indian-fantasy-league/articleshow/3051731.cms|newspaper=[[The Economic Times|Economic Times]]|accessdate=2017-08-25}}</ref> This company is now fully owned by the Mogae Group. In 2009, Goyal launched an website named ''Last Minute Inventory'',<ref>{{cite web|title=LASTMINUTEINVENTORY: A NEW SALES CHANNEL FOR MEDIA OWNERS: Livemint|url=http://www.livemint.com/Consumer/4hISdxVdctoA8GNqq95idI/Lastminuteinventory-a-new-sales-channel-for-media-owners.html|website=Livemint.com|accessdate=2017-08-25}}</ref> the world’s first online media trading exchange, in partnership with Dentsu, Star TV, Zee Group & TOI Group. In 2010, the exchange transacted Rs. 67 crores of business, and was profitable.

Mogae Consultants is an investment vehicle for Goyal and his wife, Tanya Goyal. Some of their investments include Turmeric Vision, which operates Food Food channel in partnership with chef Sanjeev Kapoor, a customer relationship management company (ClozR Communications), a digital agency (Clickstreamers) and a media market place ''Last Minute Inventory''. Other investments include creative boutique startup The Mob and PR firms Torque and Midori.

===Life after Dentsu===
In 2012, Sandeep Goyal launched Mogae Media,<ref>{{cite web|title=Mogae Media acquires video platform Ao1: TechCircle, VCCircle|url=http://techcircle.vccircle.com/2016/11/10/mogae-media-acquires-video-platform-ao1/|website=Techcircle.vccircle.com|accessdate=2017-08-25}}</ref> a mobile monetization company that won exclusive rights to handle the entire m-advertising, m-couponing, and m-commerce for Airtel.<ref>{{cite news|title=Driving mobile monetisation Mogae Media targeting Rs 200 crore revenue: Economic Times|url=http://economictimes.indiatimes.com/small-biz/startups/driving-mobile-monetisation-mogae-media-targeting-rs-200-crore-revenue/articleshow/48722143.cms|newspaper=[[The Economic Times|Economic Times]]|accessdate=2017-08-25}}</ref> Mogae Media received Rs 100 crores <ref name="auto" /> of PE funding in 2013 from Renuka Ramnath’s Multiples PE Fund.

In 2015, Sandeep Goyal launched Tango Media, a subsidiary of Mogae Media to sell StarStar, a new product that he developed in-house. 12 brands tied-up with the company for this service to ensure that customers can directly reach the brand from their mobile. A user just had to dial Bank on his keypad to reach Yes Bank or Paint for more information from Kansai Nerolac Paints. The service was rolled out on 1 April 2016 and requires no smartphone, data or app download. In 2015 Mogae Media inked a JV with Zeotap GmbH of Berlin, Germany for programmatic advertising.<ref>{{cite web|title=Sandeep Goyal forms mobile ads JV with Zeotap: VC Circle|url=https://www.vccircle.com/sandeep-goyal-forms-mobile-ads-jv-zeotap|website=VCCircle.com|accessdate=2017-09-08}}</ref>

In October 2015, Mogae Media got into an exclusive marketing tie-up with Israeli start-up Idomoo.<ref>{{cite news|title=Sandeep Goyal’s Mogae ropes in Israeli Co to offer personalized video ads: Economic Times|url=http://economictimes.indiatimes.com/industry/services/advertising/sandeep-goyals-mogae-ropes-in-israeli-co-to-offer-personalised-video-ads/articleshow/49175988.cms|newspaper=[[The Economic Times|Economic Times]]|accessdate=2017-09-01}}</ref> In November 2016, Mogae Media acquired personalised video platform Ao1 from Ashish Dabral in a share-swap deal.<ref>{{cite web|title=Mogae Media acquires video platform Ao1: TechCircle.VCCircle.com|url=http://techcircle.vccircle.com/2016/11/10/mogae-media-acquires-video-platform-ao1/|website=Techcircle.vccircle.com|accessdate=2017-09-08}}</ref>

In December 2016 Mogae Media acquired Ngage,<ref>{{cite news|title=Mogae Media acquires ad-tech platform Ngage: TechCircle|url=http://techcircle.vccircle.com/2016/12/14/mogae-media-acquires-ad-tech-platform-ngage/|website=Techcircle.vccircle.com|accessdate=2017-09-01}}</ref> the ad-tech platform of Nimbuzz BV, a Netherlands-based over-the-top (OTT) content firm in an all-stock deal valued at Rs 40 crore (around $6 million)

In 2017, Mogae Media picked up 10% stake in Sync Media, a company with a new-age digital buying platform.<ref>{{cite news|title=Mogae Media’s Sandeep Goyal picks up 10% stake in Sync Media|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/mogae-medias-sandeep-goyal-picks-up-10-stake-in-sync-media/articleshow/63594166.cms|website=economictimes.indiatimes.com|accessdate=2018-04-03}}</ref>

Since 2019, Sandeep Goyal has set up a think tank, the Indian Institute of Human Brands, that tracks celebrities and analyses their relevance to brands.<ref>{{cite news|title=Believe it or not: 42% Indians don’t recognise P V Sindhu!|url=https://www.campaignindia.in/article/believe-it-or-not-42-indians-dont-recognise-p-v-sindhu/453794|website=campaignindia.in|accessdate=2019-08-21}}</ref>

In 2019, Sandeep also set up another think-tank, the Forum for Ethical Use of Data (FEUD).<ref>{{cite news|title=Sandeep Goyal elected President of 'Forum For Ethical Use of Data'|url=https://www.exchange4media.com/digital-news/sandeep-goyal-elected-president-of-'forum-for-ethical-use-of-data'--89794.html|website=exchange4media.com|accessdate=2018-05-05}}</ref>

Sandeep Goyal chairs the India Advisory Board of Snap Inc in India. Snap Inc is the owner of Snapchat app.<ref>{{cite news|title=Dr. Sandeep Goyal appointed as first CEO of Punjab CSR Authority|url=https://www.media4growth.com/ooh-news/dr-sandeep-goyal-appointed-as-first-ceo-of-punjab-csr-authority-4983|website=Media4Growth|accessdate=2020-06-08}}</ref>

Goyal’s Mogae launched a JV with VERSA of Australia in November, 2020 for Conversational AI and Voice skills.<ref>{{cite news|title=Mogae forms JV with Australian voice and digital agency VERSA|url=https://www.livemint.com/companies/news/mogae-forms-jv-with-australian-voice-and-digital-agency-versa-11605100220196.html|website=livemint.com|accessdate=2020-11-11}}</ref>

In September 2020, the Government of Punjab appointed Sandeep Goyal as the CEO of the Punjab CSR Authority.<ref>{{cite news|title=Sandeep Goyal appointed as CEO of Punjab CSR authority|url=https://brandequity.economictimes.indiatimes.com/news/the-people-report/sandeep-goyal-appointed-as-ceo-of-punjab-csr-authority/76217989|website=economictimes.indiatimes.com|accessdate=2020-06-05}}</ref>

==Books==
Sandeep wrote ''‘The Dum Dum Bullet’'' on the business of advertising.<ref>{{cite news|title=Sandeep Goyal Speaks Book Dum Dum Bullet Adventures of Corporate Soldier: India Today|url=http://indiatoday.intoday.in/story/sandeep-goyal-speaks-book-dum-dum-bullet-adventures-of-corporate-soldier/1/195662.html|newspaper=[[India Today]]|accessdate=2017-08-25}}</ref><ref>{{cite news|title=Lunch with BS-Sandeep Goyal|newspaper=[[Business Standard]]|url=http://www.business-standard.com/article/opinion/lunch-with-bs-sandeep-goyal-110092800094_1.html|accessdate=2017-08-25}}</ref> The book was published by [[Penguin Group]] in 2004. In 2013, Sandeep co-authored his second book, ''‘You’re Hired!’'' with his daughter Carol. In 2014 he published the book ''‘Konjo: The Fighting Spirit’'' published by Harper Collins. Konjo is a book centered on entrepreneurship, describing in detail, Sandeep Goyal’s professional years from 2003 to 2011. The book chronicles Sandeep’s joint venture with Dentsu and what working with the Japanese is like. In 2019, Sandeep published three books: Blogbuster(Crossword), a compilation of his blogs in Campaign;<ref>{{cite news|title=Adman Sandeep Goyal's 'Blogbuster' novel|url=https://www.afaqs.com/news/advertising/adman-sandeep-goyals-blogbuster-novel|website=afaqs.com|accessdate=2019-10-14}}</ref> Honest to God (Crossword), a compilation of his columns in Business India;<ref>{{cite news|title='Honest to God' book launched by Dr. Sandeep Goyal|url=http://www.babushahi.com/books-literature.php?id=91831|website=babushahi.com|accessdate=2019-09-26}}</ref> and Japan Made Easy (Harper Collins), a book with 101 essays on Japanese business, culture and everyday life.<ref>{{cite news|title='Entrepreneur and author Sandeep Goyal offers some sushi-sized business lessons from Japan; read on to find out more|url=https://www.cnbctv18.com/views/entrepreneur-and-author-sandeep-goyal-offers-some-sushi-sized-business-lessons-from-japan-read-on-to-find-out-more-4620401.htm|website=cnbctv18.com|accessdate=2019-10-01}}</ref>

In 2020, Sandeep Goyal launched his seventh book, Future Shock, which looks at the post-pandemic impact on domains ranging from travel and tourism to food, health, education & more.<ref>{{cite news|title=Veteran adman Dr. Sandeep Goyal unveils latest book ‘Future Shock’|url=https://www.exchange4media.com/advertising-news/veteran-adman-dr-sandeep-goyal-unveils-latest-book-future-shock-108658.html|website=exchange4media.com|accessdate=2020-10-27}}</ref>

==Awards and recognition==
Sandeep Goyal was actively involved with the [[National Academy of Television Arts and Sciences]] (NATAS), New York and MIP TV (U.S.) in 2001- 2002. He was the first Indian on the jury of the Global Emmy Awards (2002).<ref>{{cite news|title=Zee CEO on Emmy awards jury: Times of India|url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Zee-CEO-on-Emmy-awards-jury/articleshow/1580570988.cms?|newspaper=[[Times of India]]|accessdate=2017-08-25}}</ref>

==Philanthropy==
In 2018, Sandeep Goyal instituted an Endowment of Rs. 1 crore at his school, St. John’s Chandigarh. He already funds the Ranvijay Singh Awards at the school.<ref>{{cite news|title=Old boy gifts Rs 1 crore to St John’s|url=https://www.tribuneindia.com/news/archive/chandigarh/news-detail-547258|newspaper=[[Tribune India]]|accessdate=2018-02-21}}</ref>

Goyal’s Kailasham Trust currently sponsors the Matka Chowk in Chandigarh and is putting up a huge public installation at the Chowk.<ref>{{cite news|title=Made in Chandigarh: ‘Be your own boss’ says former CEO of Zee Telefilms Sandeep Goyal|url=https://www.hindustantimes.com/punjab/made-in-chandigarh-be-your-own-boss-says-former-ceo-of-zee-telefilms-sandeep-goyal/story-DxQk0VjOOYXDkQ3GMbM71H.html|newspaper=[[Hindustan Times]]|accessdate=2018-08-31}}</ref>

==Columnist==
''He’s been writing for newspapers since 1994.{{citation needed|date=July 2018}} He wrote a fortnightly column, ‘Perfect 10’ for ''The Hindu Business Line'' and another fortnightly column called ‘Horse Sense’ for ''The Financial Express'' in the mid to late 90s. Since 2015, he’s been writing a column titled "Honest to God" for Business India. The column is a no-holds-barred piece on events and individuals in the news. Sandeep has been writing a column, “Yes, But …” in Business Standard since 2019. He has been writing, “Here’s The Pitch”, an advertising review column in The New Indian Express since 2019. In 2020, he is writing a series, “Future Shock” for Economic Times’ Brand Equity. He is also, starting in 2020, writing “Fifty-Fifty” a column in BW Business World. His blogs continue to be carried in Campaign. In 2018, he used to write a weekly blog for Exchange4Media, 'Ask the Doctor'
on career planning and job issues. Goyal also writes for The Print. Of late, Sandeep has also started writing on cricket. His column, “And It’s A Wide” appears regularly in the Free Press Journal.
''

==References==
{{Reflist}}

{{DEFAULTSORT:Goyal, Sandeep}}
[[Category:Living people]]
[[Category:1962 births]]
[[Category:Indian journalists]]
[[Category:Indian non-fiction writers]]

Sandeep Goyal - Revision history

WikiDwarf: 1 revision imported

>MarnetteD: rmv deprecated field