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	In 2007, Sameer turned entrepreneurial with NDTV Imagine Ltd. The venture had a strategic partner in NBC Universal at 26%. Imagine broke new ground by introducing mythology and historical programming into daily primetime schedules, an industry first and commonplace today. While the channel Imagine did not quite succeed, the lessons from steering a ship through the turbulent times of recession, intense competition and failure were sobering and invaluable.<ref>{{cite web \|url=http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx \|title=Archived copy \|accessdate=2010-01-25 \|url-status=dead \|archiveurl=https://web.archive.org/web/20110404230922/http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx \|archivedate=2011-04-04 }}</ref>		In 2007, Sameer turned entrepreneurial with NDTV Imagine Ltd. The venture had a strategic partner in NBC Universal at 26%. Imagine broke new ground by introducing mythology and historical programming into daily primetime schedules, an industry first and commonplace today. While the channel Imagine did not quite succeed, the lessons from steering a ship through the turbulent times of recession, intense competition and failure were sobering and invaluable.<ref>{{cite web \|url=http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx \|title=Archived copy \|accessdate=2010-01-25 \|url-status=dead \|archiveurl=https://web.archive.org/web/20110404230922/http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx \|archivedate=2011-04-04 }}</ref>

	In August 2017, Sameer began a new professional journey to helm Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms with an innate ability to merge quality and creativity with commerce.<ref>{{cite news \| url=https://economictimes.indiatimes.com/industry/media/entertainment/km-birla-hires-sameer-nair-of-balaji-telefilms-to-revive-the-defunct-applause-entertainment/articleshow/60094184.cms \| title=KM Birla hires Sameer Nair of Balaji Telefilms; to make 'binge-worthy' shows for Amazon, Netflix, Hotstar \| date=17 August 2017 \| newspaper=The Economic Times \| first1=Megha \| last1=Mandavia \| first2=Baiju \| last2=Kalesh \| accessdate=8 February 2019 }}</ref><ref>https://www.bloombergquint.com/business/human-attention-is-the-new-oil-media-veteran-sameer-nair-says#gs.mQ28C4o</ref>		In August 2017, Sameer began a new professional journey to helm Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms with an innate ability to merge quality and creativity with commerce.<ref>{{cite news \| url=https://economictimes.indiatimes.com/industry/media/entertainment/km-birla-hires-sameer-nair-of-balaji-telefilms-to-revive-the-defunct-applause-entertainment/articleshow/60094184.cms \| title=KM Birla hires Sameer Nair of Balaji Telefilms; to make 'binge-worthy' shows for Amazon, Netflix, Hotstar \| date=17 August 2017 \| newspaper=The Economic Times \| first1=Megha \| last1=Mandavia \| first2=Baiju \| last2=Kalesh \| accessdate=8 February 2019 }}</ref><ref>{{Cite web\|url=https://www.bloombergquint.com/business/human-attention-is-the-new-oil-media-veteran-sameer-nair-says#gs.mQ28C4o\|title = Human Attention is the New Oil, Media Veteran Sameer Nair Says}}</ref>

	==References==		==References==

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{{short description|Indian businessman}}
{{advert|date=September 2019}}
{{Use dmy dates|date=February 2019}}
{{Use Indian English|date=February 2019}}
{{Infobox officeholder
| name = Sameer Nair
| image = SameerNair.jpg
| caption = Sameer Nair
| birth_date = {{Birth date and age|df=yes|1965|12|03}}
| birth_place = [[Mumbai]], [[Maharashtra]], [[India]]
| nationality = Indian
| education =
| occupation = Executive, Political Activist, CEO
| office1 = [[Chief Executive Officer]] of [[STAR (India)|STAR India Network]]
| status1 = Former
| term_start1 = 2000
| term_end1 = 2007

| office2 = [[Chief Executive Officer]] of NDTV Imagine
| status2 = Former
| term_start2 = 2009
| term_end2 = 2011

| office3 = [[Chief Executive Officer]] of [[Balaji Telefilms|Balaji Telefilms Limited]]
| status3 = Former
| term_start3 = 2013
| term_end3 = 2017

| office4 = [[Chief Executive Officer]] of [[Applause Entertainment Limited]]
| status4 = Present
| term_start4 = 2017
| term_end4 = [[Incumbent]]
}}

'''Sameer Nair''' (born 1965) is a Senior Indian media executive and business professional currently serving as CEO of [[Applause Entertainment Limited]].<ref>{{Cite web|url=http://dollarweb.in|title=http://dollarweb.in|website=dollarweb.in|access-date=2016-04-20}}</ref><ref>{{cite news|title=Former Star India CEO Sameer Nair heads to Balaji|url=http://www.afaqs.com/news/story/41391_Former-Star-India-CEO-Sameer-Nair-heads-to-Balaji|accessdate=31 October 2014}}</ref>

He played a vital role in revamping the Star TV network and the launch of [[Kaun Banega Crorepati|KBC]], and the Balaji soap operas on Star Plus. These catapulted the channel to the Number 1 slot in the year 2000, making it the undisputed leader for a span of 9 years. The revamp of Channel V and launch of Star Gold, Star Vijay, Star One & Star Utsav also happened under his watch.<ref name="WSJ 2001"/>

==Personal life==

Nair received his [[Higher Secondary (School) Certificate|Higher Secondary Certificate]] from Wilson High School in [[Mumbai]].<ref name="Mind">{{cite web|last=Wanvari|first=Anil|title=Into The Mind Of Sameer Nair - Part II|url=http://www.indiantelevision.com/spotlight/sameer1.htm|work=IndianTelevision.com|accessdate=20 December 2011|date=21 July 2001}}</ref> From 1982 to 1984, he studied [[physics]] at [[St. Xavier's College, Mumbai]]. He later earned his bachelor's degree in [[economics]] from the [[University of Madras]] via [[distance learning|correspondence courses]] while studying hotel management from the [[Institute of Hotel Management, Catering Technology and Applied Nutrition, Mumbai]].<ref name="Mind"/><ref name="Financial Express">{{cite web|title=The Star debonair|url=http://www.financialexpress.com/news/the-star-debonair/161490/0|work=The Financial Express|accessdate=20 December 2011|date=8 April 2006}}</ref>

Sameer always have political inclination and he managed to study Indian history and politics in his college days. So when the apt time came he took the plunge and joined Aam Adami Party (AAP) <ref>{{cite news|title=Former Star TV CEO Sameer Nair joins AAP, Kejriwal|url=http://www.hindustantimes.com/specials/coverage/myindia-myvote/chunk-ht-ui-myindiamyvote-delhi/former-star-tv-ceo-sameer-nair-joins-aap-kejriwal-elated/sp-article10-1136910.aspx|archive-url=https://web.archive.org/web/20131021051239/http://www.hindustantimes.com/specials/coverage/MyIndia-MyVote/Chunk-HT-UI-MyIndiaMyVote-Delhi/Former-Star-TV-CEO-Sameer-Nair-joins-AAP-Kejriwal-elated/SP-Article10-1136910.aspx|url-status=dead|archive-date=21 October 2013|accessdate=31 October 2014|publisher=Hindustan Times|date=18 Oct 2013}}</ref>

==Career==

In his initial career he spent 2 years in [[Yellow Pages]] in Mumbai and 4 years in Advertising & Film making with [[Goldwire]] in Chennai. Sameer entered the nascent [[television industry]] in the early 90s with [[STAR (India)|STAR India Network]] taking charge of Star Movies, the only English movie channel in India. Over a 12-year career at [[STAR (India)|STAR India Network]], he went on to handle a variety of portfolios, including Movie Acquisitions, Head - On Air Promotions, Programming Head - Star Plus, Executive Vice President, Network - Programming, [[Chief Operating Officer]] (overseeing Content, Communication, Advertising Sales and Distribution) in 2002, and finally Chief Executive Officer in 2006.<ref name="WSJ 2001">{{cite news|last=Flegg|first=Michael|title=India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas|url=https://www.wsj.com/articles/SB1000058525375899610|newspaper=The Wall Street Journal|archiveurl=https://web.archive.org/web/20010919222951/http://public.wsj.com/sn/y/SB1000058525375899610.html|archivedate=19 September 2001|date=10 September 2001}}</ref>

In 2007, Sameer turned entrepreneurial with NDTV Imagine Ltd. The venture had a strategic partner in NBC Universal at 26%. Imagine broke new ground by introducing mythology and historical programming into daily primetime schedules, an industry first and commonplace today. While the channel Imagine did not quite succeed, the lessons from steering a ship through the turbulent times of recession, intense competition and failure were sobering and invaluable.<ref>{{cite web |url=http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx |title=Archived copy |accessdate=2010-01-25 |url-status=dead |archiveurl=https://web.archive.org/web/20110404230922/http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx |archivedate=2011-04-04 }}</ref>

In August 2017, Sameer began a new professional journey to helm Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms with an innate ability to merge quality and creativity with commerce.<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/media/entertainment/km-birla-hires-sameer-nair-of-balaji-telefilms-to-revive-the-defunct-applause-entertainment/articleshow/60094184.cms | title=KM Birla hires Sameer Nair of Balaji Telefilms; to make 'binge-worthy' shows for Amazon, Netflix, Hotstar | date=17 August 2017 | newspaper=The Economic Times | first1=Megha | last1=Mandavia | first2=Baiju | last2=Kalesh | accessdate=8 February 2019 }}</ref><ref>https://www.bloombergquint.com/business/human-attention-is-the-new-oil-media-veteran-sameer-nair-says#gs.mQ28C4o</ref>

==References==
{{Reflist}}

== External links ==
*[https://archive.today/20121128070307/http://in.linkedin.com/pub/sameer-nair/8/8a7/a11 Sameer Nair] at [[LinkedIn]]

{{DEFAULTSORT:Nair, Sameer}}
[[Category:1965 births]]
[[Category:Living people]]
[[Category:Indian chief executives]]
[[Category:Businesspeople from Mumbai]]
[[Category:St. Xavier's College, Mumbai alumni]]
[[Category:Indian television executives]]
[[Category:University of Madras alumni]]

Sameer Nair - Revision history

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