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{{Short description|Indian spiritual teacher, scholar, journalist, and lyricist (born 1967)}}

{{Use dmy dates|date=October 2021}}
{{Infobox Hindu leader
| name = Samavedam Shanmukha Sarma
| image = Samavedam in 1999.jpg
| caption = Shanmukha Sarma in 1999
| birth_date = {{Birth date and age|1967|05|16|df=y}}
| birth_place = [[Asika]], [[Orissa, India|Orissa]]
| birth_name = Samavedam Shanmukha Sarma
| death_date =
| death_place =
| philosophy = [[Advaita Vedanta]]
| honors = Samanvaya Saraswati, Vagdevi Varaputra, Dharmika Varenyam
| footnotes =
| religion = Hinduism
}}

'''Samavedam Shanmukha Sarma''' (born 16 May 1967) is an Indian spiritual teacher, scholar, journalist, and lyricist, known for his discourses on Hindu scriptures.<ref name=":3" /> He delivers lectures on a wide range of texts, including the [[Vedas]], [[Puranas]], [[Itihasa-Purana|Itihasas]], and [[Shastra|Sastras]], presenting complex spiritual concepts in an accessible manner for a wider audience.<ref name=":1">{{Cite news |last=G. V. Ramana Rao |first= |date=2013-03-15 |title=Vivekananda is my inspiration, says Samavedam Shanmukha Sarma |url=https://www.thehindu.com/news/cities/Vijayawada/vivekananda-is-my-inspiration-says-samavedam-shanmukha-sarma/article4511879.ece |access-date=2021-11-10 |work=[[The Hindu]] |language=en-IN |issn=0971-751X}}</ref>

Shanmukha Sarma is also the editor of ''Rushipeetam'', a monthly magazine that focuses on promoting Indian spiritual and cultural heritage.<ref name=":6">{{Cite web |author=P. G. Krishna Murthy |date=22 May 2009 |title=Universality of Vishnupuranam |url=http://www.hindu.com/fr/2009/05/22/stories/2009052250370300.htm |url-status=dead |archiveurl=https://web.archive.org/web/20090602034614/http://www.hindu.com/fr/2009/05/22/stories/2009052250370300.htm |archivedate=2 June 2009 |website=[[The Hindu]]}}</ref> He has been involved in educational initiatives, including the creation of an online university offering courses on Hindu scriptures. Additionally, he has authored over 100 devotional songs under the title ''Sivapadam'', which blend philosophy and devotion.<ref name=":5">{{Cite web |title=About SivaPadam |url=http://sivapadam.org/page-a/ |access-date=2022-06-11 |website=SivaPadam |language=en-US}}</ref>

Sarma donned [[lyrics]] for works such as ''[[Pedarayudu]]'' (1995), ''[[Pelli Sandadi]]'' (1996), ''[[Subhakankshalu]]'' (1997), ''[[Suswagatham]]'' (1998), and [[Suryavamsam (1998 film)|''Suryavamsam'']] (1998).<ref name=":3">{{Cite web |last=G. V. Ramana Rao |date=15 March 2004 |title=A Word Worshipper |url=http://www.hindu.com/thehindu/mp/2004/03/15/stories/2004031502460100.htm |archive-url=https://web.archive.org/web/20040421233745/http://www.hindu.com/thehindu/mp/2004/03/15/stories/2004031502460100.htm |url-status=dead |archive-date=2004-04-21 |access-date=2024-12-18 |website=[[The Hindu]]}}</ref>

==Early life==
Samavedam Shanmukha Sarma was born on 16 May 1967 in [[Asika]], [[Orissa, India|Orissa]], to the scholarly family of Samavedam Ramamurthy Sarma and Ramanamma.<ref name=":2">{{Cite web |title=Sri Samavedam Shanmukha Sarma |url=http://www.sspithamguntur.in/sri-samavedam-shanmukha-sarma |access-date=2021-11-10 |website=Sri Sharada Parameswari Devasthanam, Guntur}}</ref> He earned a [[bachelor's degree]] in [[Economics]] from [[Berhampur University]].<ref name=":2" />

== Career ==

=== ''Swathi'' magazine ===
After completing his education, Shanmukha Sarma moved to [[Vijayawada]] and began his career as a sub-editor for [[Swathi (magazine)|''Swathi'']], a Telugu weekly women's magazine.<ref name=":3" /> He credits his time at ''Swathi'' for laying the foundation of his lyric-writing talent and expresses gratitude to the magazine's editor, Vemuri Balaram, for his guidance.<ref name=":3" />

=== Lyricist ===
Shanmukha Sarma began his career in lyric writing with devotional songs, producing an audio album with the assistance of playback singer [[S. P. Balasubrahmanyam]]. The album’s success led Shanmukha Sarma to the film industry.<ref name=":3" />

Shanmukha Sarma rose to prominence as a lyricist with the success of ''[[Pelli Sandadi]]'' (1996), which established him as a sought-after lyricist. His other notable films include ''[[Subhakankshalu]]'' (1997) and [[Suryavamsam (1998 film)|''Suryavamsam'']] (1998). In 2004, ''[[The Hindu]]'' described Sarma as being "on par with the likes of [[Sirivennela Seetharama Sastry]] and [[Veturi|Veturi Sundararama Murthy]]," despite starting his career later than his contemporaries. After a brief stint in cinema, he shifted his focus to spiritual discourses.<ref name=":3" />

He has also written over 100 devotional songs under the title ''Sivapadam'', blending Hindu devotion and philosophy. These compositions have been made available through books, programs, cassettes, and CDs.<ref name=":5" />

=== Spiritual discourses ===
Shanmukha Sarma began delivering spiritual discourses in the early 2000s, with his first lecture on "Agni" at Sivaramakrishna Kshetram in Vijayawada.<ref name=":3" /> His lectures have since covered a wide range of topics from Hindu scriptures, including [[Rudram|Rudra Namakam]], [[Vishnu Sahasranamam]], [[Sivanandalahari]], [[Saundarya Lahari|Soundarya Lahari]], [[Lalita Sahasranama|Lalitha Sahasranamam]], [[Ramayanam]], [[Bhagavad Gita]], and [[Mahabharatham]].

Known for his ability to simplify complex spiritual and philosophical concepts, Sarma is recognized for his scholarly depth and interpretative skills. He has been referred to as "Samanvaya Saraswathi" for his insightful explanations of these texts.<ref name=":6" /> His discourses have attracted large and diverse audiences across India and internationally, with lectures delivered in countries such as the [[United States]], the [[United Kingdom]], and [[Australia]].<ref name=":6" /><ref>{{Cite web |date=5 May 2014 |title=Discourse By Bramhasri Samavedam Shanmukha Sarma |url=http://www.lokvani.com/lokvani/article.php?article_id=9888 |archive-url=https://web.archive.org/web/20140801132415/http://www.lokvani.com/lokvani/article.php?article_id=9888 |url-status=usurped |archive-date=1 August 2014 |access-date=2021-11-09 |website=Lokvani}}</ref>

=== ''Rushipeetam'' magazine ===
In addition to his spiritual work, Shanmukha Sarma serves as the editor of ''Rushipeetam'', a magazine dedicated to promoting awareness of Indian scriptures, culture, and traditions. His previous experience on the editorial board of ''Swathi'' helped him in launching ''Rushipeetam''.<ref name=":3" />

== Philosophy ==
Shanmukha Sarma draws inspiration from [[Swami Vivekananda]] and emphasizes the importance of preserving India's spiritual heritage.<ref name=":1" /> He has expressed concerns over the commercialization of education, healthcare, and food, arguing that such practices are against scriptural teachings. He has also spoken out against religious conversions and advocates for greater awareness of Indian cultural and spiritual values, particularly among the youth.<ref name=":1" />

== Contributions ==
Shanmukha Sarma has made efforts to reach rural communities, where traditional values and practices remain vibrant. In 2021, he launched an online university offering courses on Hindu scriptures, including the ''Bhagavad Gita''.<ref name=":4">{{Cite web |title=About Rushividyabhyasam |url=https://rushividyabhyasam.org/aboutus |access-date=2022-06-11 |website=Rushividyabhyasam}}</ref>

== Discography ==
'''As a lyricist'''
{| class="wikitable"
! scope="col" style="width: 50px;" |Year
! scope="col" style="width: 250px;" |Movie
! scope="col" style="width: 200px;" |Music Director
!Song(s)
!Ref(s)
|-
|1996
|''[[Pelli Sandadi]]''
|[[M. M. Keeravani]]
|"Nava Manmadhuda"
|<ref name=":3" />
|-
| rowspan="5" |1997
|''[[Chilakkottudu]]''
|Koti
|"Bamchik Bamchik", "Chamanti Pubanti", "Muddukori Vacchindamma"
|
|-
|[[Thaali (1997 film)|''Thaali'']]
|[[Vidyasagar (composer)|Vidyasagar]]
|"Papa Ninne Pattukona", "Ulle Ulele", "Ososi Kanne Sasi"
|
|-
|''[[Subhakankshalu]]''
|Koti, [[S. A. Rajkumar]]
|"Addanki Chera", "Anandamananda"
|<ref name=":0">{{Cite web |title=Subhakankshalu Audio Back Cover |url=https://i0.wp.com/mossymart.com/wp-content/uploads/2021/10/Subhakankshalu-Telugu-Film-Audio-CD-by-Harrish-Jayaraj-www.mossymart.com-2.jpg?fit=768%2C777&ssl=1 |access-date=18 December 2024}}</ref>
|-
|''[[Priya O Priya]]''
|Koti
|"Sweet Dreams"
|<ref name=":32">{{Cite web |title=Priya O Priya Audio Back Cover |url=https://vintagestore.in/cdn/shop/products/IMG_E2499_ef1c658b-c298-438e-a633-1a9cf689c241_2048x.jpg?v=1678048849 |access-date=16 December 2024}}</ref>
|-
|''[[Maa Nannaku Pelli]]''
|Koti
|"Adirindhira", "Gichcham Gichcham"
|
|-
| rowspan="8" |1998
|''[[Suswagatham]]''
|S. A. Rajkumar
|"Happy Happy", "Suswagatham Navaragama", "Come Come"
|<ref>{{Cite web |title=Suswagatham Audio Back Cover |url=https://avdigital.in/cdn/shop/products/IMG-20190710-201602_1024x1024@2x.jpg?v=1562775739 |access-date=18 December 2024}}</ref>
|-
|''[[Rajahamsa]]''
|M. M. Keeravani
|"Maharajasree"
|<ref name=":22">{{Cite web |title=Rajahamsa Audio Back Cover |url=https://vintagestore.in/cdn/shop/files/IMG_E0615_64a7391d-af57-48e3-8d79-7ab430e31558_2048x.jpg?v=1696626933 |access-date=16 December 2024}}</ref>
|-
|[[Suryavamsam (1998 film)|''Suryavamsam'']]
|S. A. Rajkumar
|"Rojave Chinni"
|<ref name=":3" />
|-
|[[All Rounder (1998 film)|''All Rounder'']]
|Veena Paani
|"Eppudeppudo"
|<ref>{{Cite web |title=All Rounder Audio Back Cover |url=https://vintagestore.in/cdn/shop/products/IMG_E5805_1200x1200.jpg?v=1669850862 |access-date=18 December 2024}}</ref>
|-
|''[[Raayudu]]''
|S. A. Rajkumar
|"Sye Ante Sye Andi"
|<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=xtPrmz96sGo |title=Raayudu Jukebox |publisher=[[Aditya Music]] |access-date=2024-12-19 |via=YouTube}} Credits in video description.</ref>
|-
|[[Suprabhatam (1998 film)|''Suprabhatam'']]
|[[Vandemataram Srinivas]]
|"O Priya Vasundhara"
|
|-
|''[[Suryudu]]''
|Vandemataram Srinivas
|"Gal Gal Gal Gal Andelu"
|
|-
|''[[Mee Aayana Jagratha]]''
|Koti
|"Jaabilamma"
|
|-
| rowspan="2" |1999
|[[Raja (1999 film)|''Raja'']]
|S. A. Rajkumar
|"Pallavinchu Tholi"
|<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=1tC9uii0X6Y |title=Raja (రాజా) Telugu Movie Full Songs Jukebox |access-date=2024-12-18 |via=YouTube}} Credits in video description.</ref>
|-
|''[[Krishna Babu]]''
|Koti
|"Muddula Paapa"
|
|-
| rowspan="2" |2000
|''[[Oke Maata]]''
|Koti
|"Maa Manchi"
|
|-
|''[[Goppinti Alludu]]''
|Koti
|"Naachere Naachere"
|
|-
| rowspan="2" |2001
|''[[Ammayi Kosam]]''
|Vandemataram Srinivas
|"Chandini", "B.A lu Chadivina"
|<ref name="Ammayi Kosam songs Juke box">{{cite web |date=16 July 2014 |title=Ammayi Kosam (అమ్మాయి కోసం) Telugu Movie Songs Jukebox |url=https://www.youtube.com/watch?v=vmICAkEnG30 |accessdate=16 November 2017 |website=Youtube |publisher=[[Aditya Music]]}}</ref>
|-
|[[Sri Manjunatha (film)|''Sri Manjunatha'']]
|[[Hamsalekha]]
|"Ee Padam"
|
|-
|2002
|''[[Sandade Sandadi]]''
|Koti
|"Avuna Avuna Premalo"
|<ref>{{Cite web |title=Sandade Sandadi Audio Back Cover |url=https://vintagestore.in/cdn/shop/products/IMG_E9250_e4765f0b-0b44-45f9-8fef-6d5841aa2577_1200x1200.jpg?v=1672259128 |access-date=19 December 2024}}</ref>
|-
|2004
|''[[Swarabhishekam]]''
|Vidyasagar
|"Ramavinodhi Vallabha"
|
|-
|2011
|[[Maaro (film)|''Maaro'']]
|[[Mani Sharma]]
|"Kannulu Moose"
|
|}

== Recognition ==
Shanmukha Sarma has received several honours for his contributions to Hindu philosophy and culture. Notable awards include:

* Titles such as “Samanvaya Saraswathi”, “Aarsha Dharmopanyasa Kesari”, and “Vaagdevi Varaputhra”.<ref name=":2" /><ref name=":6" />
* Bharathi Thyagaraja Samman (2014)<ref name=":2" />
* Mallapragada Sri Ranga Rao Award (2015)
* ”Dharmika Varenya” title (2021)<ref>{{Citation |title=దర్శనమ్ 17వ వార్శికోత్సవం l వాగ్దేవీ వరపుత్ర బ్రహ్మశ్రీ సామవేదం షణ్ముఖశర్మగారికి గురుసత్కారం |date=7 November 2021 |url=https://www.youtube.com/watch?v=ftSkodilWdk |language=en}}</ref>

==References==
{{Reflist}}

==External links==
* [https://rushipeetham.com/ Rushipeetham]
* [https://rushipeetham.org/ Rushipeetham Charitable Trust]
* [https://rushividyabhyasam.org/ Rushividyabhyasam]
* [https://sivapadam.org/ Sivapadam]
{{Hindu reform movements|state=collapsed}}
{{Authority control|state=expanded}}
{{DEFAULTSORT:Sarma, Samavedam Shanmukha}}
[[Category:Telugu people]]
[[Category:Scholars of Hinduism]]
[[Category:Living people]]
[[Category:1967 births]]
[[Category:Telugu-language lyricists]]
[[Category:Indian lyricists]]
[[Category:Telugu poets]]
[[Category:Poets from Andhra Pradesh]]

Samavedam Shanmukha Sarma - Revision history

Jaffer sadiq: added a article more to come!