imported>BattyBot: /* Audience response */Removed/fixed incorrect author parameter(s), performed general fixes

2021-08-03T19:02:01Z

Audience response: Removed/fixed incorrect author parameter(s), performed general fixes

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{{Use dmy dates|date=November 2020}}
{{Use Indian English|date=November 2020}}

{{Infobox song
| name = Samajavaragamana
| type = single
| artist = [[Sid Sriram]]
| album = [[Ala Vaikunthapurramuloo (soundtrack)|Ala Vaikunthapurramuloo]]
| language = [[Telugu language|Telugu]]
| English_title =
| B-side =
| released =
*{{Start date|2019|09|27|df=y}} (lyrical)
*17 February 2020 (full video)
| studio =
*V A z, [[Visakhapatnam]], India
*V, [[Chennai]]
*YRF, [[Mumbai]]
| genre =
*[[Filmi]]
*[[Folk-pop]]
*[[Indian pop]]
*[[Dance-pop]]
| length = 3:48
| label = [[Aditya Music]]
|writer=| composer = [[S. Thaman]]
| lyricist = [[Sirivennela Seetharama Sastry]]
| producer = S. Thaman
| tracks = {{Hidden
| title = 6 tracks
| text =
# "'''Samajavaragamana'''"
# "[[Ramuloo Ramulaa]]"
# "[[OMG Daddy]]"
# "[[Butta Bomma]]"
# "Ala Vaikunthapurramuloo"
# "Sitharala Sirapadu"
}}
| misc = {{Extra chronology
| artist = [[Sid Sriram]]
| type = single
| prev_title = Yetu Manam Pogalam
| prev_year = 2020
| title = Samajavaragamana
| year = 2020
| next_title = Nee Parichayamutho
| next_year = 2020
}}
{{External music video|type=single|1={{YouTube|OCg6BWlAXSw|"Samajavaragamana"}}
}}}}

"'''Samajavaragamana'''" is an Indian [[Telugu language|Telugu]]-language song composed by [[S. Thaman]] for the soundtrack of the 2020 action-drama film ''[[Ala Vaikunthapurramuloo]]'' sung by [[Sid Sriram]] and penned by [[Sirivennela Seetharama Sastry]].<ref>{{Cite web|date=2019-09-27|title=Samajavaragamana: First Single from Allu Arjun-Starrer Ala Vaikunthapurramuloo Out|url=https://www.news18.com/news/movies/samajavaragamana-first-single-from-allu-arjun-starrer-ala-vaikunthapurramuloo-out-2326277.html|access-date=2020-11-18|website=News18|language=en}}</ref> The song's official lyrical version was released on 27 September 2019, while the full video song was released on 17 February 2020 under the music label [[Aditya Music]].<ref>{{Cite web|last=Hymavathi|first=Ravali|date=2019-12-31|title='Samajavaragamana ' Video Song From 'Ala Vaikunthapurramloo' Is Out|url=https://www.thehansindia.com/cinema/tollywood/samajavaragamana-video-song-from-ala-vaikunthapurramloo-is-out-594030|access-date=2020-11-18|website=www.thehansindia.com|language=en}}</ref> A remix version featuring [[Shreya Ghoshal]] was released on 3 June 2020, in which she collaborated with Macedonian Symphonic Orchestra.

== Release ==
A glimpse of the first single featuring [[Sid Sriram]]'s voiceover, was released in all social media platforms on 25 September 2019.<ref>{{Cite web|title=First single from Allu Arjun’s Ala Vaikuntapuramlo: Samajavaragamana teaser - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/first-single-from-allu-arjuns-ala-vaikuntapuramlo-samajavaragamana-teaser/articleshow/71324179.cms|access-date=2020-11-18|website=The Times of India|language=en}}</ref> A minute video featuring composer S. Thaman and lyricist [[Sirivennela Seetharama Sastry]], who penned the lyrics for the song, who shared their opinions about the song was released later in media platforms. The full song was released on 27 September 2019 and went viral within an hour of its launch.<ref>{{Cite web|title='Samajavaragamana' unplugged from ‘Ala Vaikunthapurramuloo’ released - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/samajavaragamana-unplugged-from-ala-vaikunthapurramuloo-released/articleshow/71346083.cms|access-date=2020-11-18|website=The Times of India|language=en}}</ref> Rather than the usual lyrical video, the YouTube video had a band, including singer Sid Sriram and composer Thaman, performing the song on a flashy stage with shots of Pooja Hegde and Allu Arjun, and others, from the film.<ref>{{Cite web|last=|first=|date=2019-09-27|title=First song in 'Ala Vaikuntapuramlo' is 'Samaja Vara Gamana'|url=https://www.thenewsminute.com/article/first-song-ala-vaikuntapuramlo-samaja-vara-gamana-109673|url-status=live|archive-url=|archive-date=|access-date=2020-11-18|website=The News Minute|language=en}}</ref><ref>{{Cite web|last=|first=|date=2019-09-27|title=Samajavaragamana from Allu Arjun-starrer Ala Vaikunthapurramuloo is an earworm|url=https://indianexpress.com/article/entertainment/telugu/samajavaragamana-from-the-allu-arjun-starrer-ala-vaikunthapurramuloo-is-an-earworm-6036261/|url-status=live|archive-url=|archive-date=|access-date=2020-11-18|website=The Indian Express|language=en}}</ref>

== Music video ==
The music video version of the single was officially released on 17 February 2020 under [[Aditya Music]] label. The music video features [[Allu Arjun]] and [[Pooja Hegde]] dancing for the single. The music is choreographed by [[Sekhar (choreographer)|Sekhar]], a well-known choreographer from [[Telugu cinema|Tollywood]]. The video garned lot of views due to its music and production.<ref>{{Cite web|title=Composer SS Thaman: I never predicted the success of Ala Vaikunthapurramloo's Samajavaragamana|url=https://www.cinemaexpress.com/stories/interviews/2019/dec/03/composer-ss-thaman-i-never-predicted-the-success-of-ala-vaikunthapurramloo-s-samajavaragamana-15844.html|access-date=2020-11-18|website=The New Indian Express|language=en}}</ref>

The song was recorded at three different studios in India. The music video was filmed in November 2019 at various locations in Europe, especially in France.<ref>{{Cite web|title=Shooting of the viral Samajavaragamana number from Ala Vaikunthapurramulo begins in Paris|url=https://www.cinemaexpress.com/stories/news/2019/nov/05/shooting-of-viral-samajavaragamana-number-from-allu-arjun-s-ala-vaikunthapurramulo-begins-in-paris-15337.html|access-date=2020-11-18|website=The New Indian Express|language=en}}</ref><ref>{{Cite web|title=Samajavaragamana On The Way From Costliest Locations|url=https://www.gulte.com/movienews/80081/Samajavaragamana-On-The-Way-From-Costliest-Locations|access-date=2020-11-18|website=www.gulte.com|language=en}}</ref><ref>{{Cite web|last=Vyas|date=2019-11-08|title=Samajavaragamana being shot in picturesque locales in Paris|url=https://www.thehansindia.com/cinema/tollywood/samajavaragamana-being-shot-in-picturesque-locales-in-paris-579497|access-date=2020-11-18|website=www.thehansindia.com|language=en}}</ref> The single was shot at [[Eiffel Tower]] in Paris,<ref>{{Cite web|title=Shoot begins for Ala Vaikunthapurramuloo's 'Samajavaragamana song'|url=https://www.newindianexpress.com/entertainment/telugu/2019/nov/06/shoot-begins-for-ala-vaikunthapurramuloos-samajavaragamana-song-2057552.html|access-date=2020-11-18|website=The New Indian Express}}</ref><ref>{{Cite web|title=Pic Talk: Samajavaragamana being shot in the exotic locales of Paris - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/pic-talk-samajavaragamana-being-shot-in-the-exotic-locales-of-paris/articleshow/71969674.cms|access-date=2020-11-18|website=The Times of India|language=en}}</ref> [[Mont-Saint-Michel]] in [[Normandy]],<ref>{{Cite web|date=2019-11-09|title=Samajavaragamana being shot in picturesque locales in Paris|url=https://www.cinelahari.com/samajavaragamana-being-shot-in-picturesque-locales-in-paris/|access-date=2020-11-18|website=Cinelahari|language=en-US}}</ref><ref>{{Cite web|title=Ala Vaikunthapurramuloo: This behind the scene video of Samajavaragamana from Allu Arjun starrer is exciting|url=https://www.pinkvilla.com/entertainment/south/ala-vaikunthapurramuloo-behind-scene-video-samajavaragamana-allu-arjun-starrer-exciting-484795|access-date=2020-11-18|website=PINKVILLA|language=en}}</ref>[[Le Lido|Lido Le Paris]] in [[Paris]]<ref>{{Cite web|title=Ala Iconic Song in Iconic Location|url=https://www.cinejosh.com/news/3/71963/ala-iconic-song-in-iconic-location.html|access-date=2020-11-18|website=Cine Josh|language=english}}</ref> and in few other locations.

== Reception ==

=== Audience response ===
The word Samajavaragamana and its usage is seen highly in [[Carnatic music]]. Composer [[S. Thaman]] and vocalist [[Sid Sriram]] duo produced the song with fusion of [[Carnatic music]] and other westerrn music elements. This new-age fusion of music made the single so popular. At first [[Aditya Music]] released the unplugged version of the single which got wide popularity.<ref>{{Cite web|last=Arikatla|first=Venkat|date=2019-12-01|title=Samajavaragamana sets a phenomenal record|url=https://www.greatandhra.com/movies/news/samajavaragamana-sets-a-phenomenal-record-101065|access-date=2020-11-18|website=greatandhra.com|language=en}}</ref> Then the full video version was released, it also received good reception. The popularity of this song also created a buzz and promotion for the film's release during its post-production period.<ref>{{Cite web|title='Samajavaragamana' and other songs that played major role in determining film's success|url=https://www.republicworld.com/entertainment-news/music/samajavaragamana-and-other-songs-that-helped-with-the-films-success.html|access-date=2020-11-18|website=Republic World}}</ref><ref>{{Cite web|last=Hooli|first=Shekhar H.|date=2019-09-30|title=Samajavaragamana multiplies expectations from Allu Arjun's Ala Vaikunthapuramuloo|url=https://www.ibtimes.co.in/samajavaragamana-multiplies-expectations-allu-arjuns-ala-vaikunthapuramuloo-806375|access-date=2020-11-18|website=www.ibtimes.co.in|language=english}}</ref>

Singer [[Sid Sriram]] once again got huge popularity who had previously sung popular [[Telugu language|Telugu]] song "Inkem Inkem Kavale" from the film ''[[Geetha Govindam]]''.

=== Critics review ===
''TeluguBulletin.com'' wrote that "Undoubtedly, it's a soulful melodious treat to the ears."<ref>{{Cite web|date=2019-09-28|title=Samajavaragamana Song review: Undoubtedly, it's a SOULFUL melodious treat to the ears|url=https://www.telugubulletin.com/samajavaragamana-song-review-undoubtedly-its-a-soulful-melodious-treat-to-the-ears-21095|access-date=2020-11-18|website=TeluguBulletin.com|language=en-US}}</ref>''Filterkaapilive'' stated that "Sheer melody. That sums up the Samajavaragamana single that was released by Team Ala Vaikunthapuramulo."<ref>{{Cite web|last=Bureau|first=Filter Kaapi|date=2019-09-28|title=One word review of Samajavaragamana single : Melody|url=https://filterkaapilive.com/2019/09/28/one-word-review-of-samajavaragamana-single-melody/|access-date=2020-11-18|website=Filter Kaapi Live|language=en}}</ref>

''industryhit.com'' wrote that "Although it is a regular situation, the film unit made sure it comes out fresh. The infusion of classical lyrical touch to the live sounds and a unique orchestration is the specialty of the song."<ref>{{Cite web|last=priya|date=2019-09-28|title='Samajavaragamana' from 'Ala Vaikuntapuramlo' - Rich Lyrical Values Infused to a Mesmerizing Tune|url=https://industryhit.com/t/samajavaragamana-from-ala-vaikuntapuramlo-rich-lyrical-values-infused-to-a-mesmerizing-tune/|access-date=2020-11-18|website=IndustryHit.Com|language=en-US}}</ref>

''123telugu.com'' on reviewing the music of the soundtrack album wrote that "After a long time, here is a song that hits you with its tune, lyrics, and composition. Thaman is in his elements and his fusion of western touch to this classic song is just superb."<ref>{{Cite web|date=2020-01-07|title=Music Review :Ala Vaikunthapuramlo- Best in recent times|url=https://www.123telugu.com/reviews/music-review-ala-vaikunthapuramlo-best-in-recent-times.html|access-date=2020-11-18|website=123telugu.com|language=en}}</ref>

''Indiaglitz'' stated that "Thaman trods the difficult path with finesse, thanks to his unique sense of music. The way the tempo raises with Sid Sriram uttering the title of the song is an exercise in subtlety."<ref>{{Cite web|title=Ala Vaikuntapuramlo Music review songs lyrics|url=https://www.indiaglitz.com/ala-vaikuntapuramlo-telugu-movie-songs-22831|access-date=2020-11-18|website=IndiaGlitz.com}}</ref>

== Records ==
The lyrical version of the song is the first Telugu song on [[YouTube]] to get 1 million likes<ref>{{Cite web|last=editor|first=tc|date=2019-11-23|title=Samajavaragamana gets 1 million likes|url=https://archive.telugucinema.com/news/samajavaragamana-gets-1-million-likes|access-date=2020-11-18|website=telugucinema.com|language=en}}</ref> and the first ever lndian lyrical music video to do so.<ref>{{Cite web|title=Ala Vaikunthapurramloo: Allu Arjun's 'Samajavaragamana' is the first-ever lyrical video to hit 1 million likes - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/ala-vaikunthapurramloo-allu-arjuns-samajavaragamana-is-the-first-ever-lyrical-video-to-hit-1-million-likes/articleshow/72207018.cms|access-date=2020-11-18|website=The Times of India|language=en}}</ref> The full video version of the song has over 140 million views and the lyrical version has over 210 million views on [[YouTube]].

The single also topped the Telugu music charts on many music-streaming services,especially on [[Amazon Prime Music]], [[Gaana]], [[JioSaavn]], [[Spotify]] etc.

== Other versions ==
[[Aditya Music]] label also produced a non-film single of the single with [[Shreya Ghoshal]] performing in [[Telugu language]]. It was released on 3 June 2020.<ref>{{Citation|title=Samajavaragamana Female Cover By Shreya Ghoshal {{!}} Ala Vaikunthapurramuloo|url=https://www.youtube.com/watch?v=guj4nJFvLo4|language=en|access-date=2021-06-23}}</ref> The song was later released on 10 November 2019, in [[Malayalam]] with the same name for the film's Malayalam version, with [[Vijay Yesudas]] performing the song instead of [[Sid Sriram]].<ref>{{Cite web|title=Thaman's Samajavaragamana from Ala Vaikunthapurramuloo to release in Malayalam - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/thamans-samajavaragamana-from-ala-vaikunthapurramuloo-to-release-in-malayalam/articleshow/71955663.cms|access-date=2020-11-18|website=The Times of India|language=en}}</ref>

On 18 November 2020, [[Aditya Music]] released in the [[Kannada]] version of the song with the same name with [[Sanjith Hegde]] performing the song.

== Music credits ==
Credits adapted from [[Aditya Music]].<ref>{{Citation|title=Samajavaragamana Female Cover By Shreya Ghoshal {{!}} Ala Vaikunthapurramuloo|url=https://www.youtube.com/watch?v=guj4nJFvLo4|language=en|access-date=2021-06-23}}</ref><ref>{{Citation|title=Samajavaragamana Lyrical Version {{!}} Ala Vaikunthapurramuloo|url=https://www.youtube.com/watch?v=Thf60JU8E98|language=en|access-date=2021-06-23}}</ref>

* [[Sid Sriram]] – vocals
* [[Shreya Ghoshal]] – vocals
* Macedonian Symphonic Orchestra – vocals
* [[Ramajogayya Sastry]] – lyrics
* [[S. Thaman|S. S. Thaman]] – composer, programmer
* [[Ramesh Vinayakam]] – arranger
* Sri Krishna – vocal supervisioner
* Sruthi Ranjani – additional harmony
* Mohana Sruthi – additional harmony
* Srinidhi – additional harmony
* Aditi Parnika – additional harmony
* [[Shadab Rayeen]] – mixing, mastering [at New Edge ([[Mumbai]] & [[New York City|New York]])]
* Dhananjay – assitance mixing, assitance mastering
* Abhishek – assitance mixing, assitance mastering
* Osho V – additional live guitars, synth programming
* Siddhanth – additional live guitars, synth programming
* Shanthanu – recording engineer
* Amey Londhe – recording engineer

== References ==
{{Reflist}}

== External links ==
*{{YouTube|OCg6BWlAXSw|"Samajavaragamana" (full video version)}}
*{{YouTube|Thf60JU8E98|"Samajavaragamana" (unplugged lyrical version)}}
*{{YouTube|guj4nJFvLo4|"Samajavaragamana" (Telugu female version)}}

[[Category:2019 songs]]
[[Category:Telugu-language songs]]
[[Category:Telugu film songs]]
[[Category:Indian songs]]
[[Category:Songs from Ala Vaikunthapurramuloo]]
[[Category:Songs with music by S. Thaman]]

Samajavaragamana - Revision history

imported>BattyBot: /* Audience response */Removed/fixed incorrect author parameter(s), performed general fixes