Hoci Mini: Created page with "{{short description| Indian lifestyle brand}} {{Infobox brand | name = Seven | logo =Logo of seven brand.png | logo_upright = | logo_alt = | logo..."

2021-08-25T12:04:37Z

Created page with "{{short description| Indian lifestyle brand}} {{Infobox brand | name = Seven | logo =Logo of seven brand.png | logo_upright = | logo_alt = | logo..."

New page

{{short description| Indian lifestyle brand}}
{{Infobox brand
| name = Seven
| logo =Logo of seven brand.png
| logo_upright =
| logo_alt =
| logo_caption =
| image =
| image_upright =
| alt =
| caption =
| producttype = [[Lifestyle brand]]<br/>([[casual attire|casual]] & [[Sportswear (activewear)|sportswear]])
| currentowner = [[Mahendra Singh Dhoni]] & <br/>RS Seven Lifestyle
| producedby =
| country = India
| headquarters = [[Chennai]], [[India]]
| introduced = February 2016
| related =
| markets = Global
| previousowners =
| trademarkregistrations =
| ambassadors = MS Dhoni
| tagline = '''A brand by MS Dhoni'''
| website = http://www.7.life/sf/
| module = 
| module1 = 
}}
'''SEVEN''' is an Indian [[lifestyle brand]] that manufactures and markets [[casual attire|casual]] and [[Sportswear (activewear)|sportswear]] [[clothing]] and [[footwear]]. The brand was launched in February 2016 by famous Indian [[cricket]]er and former [[Captain (cricket)|captain]] of the [[Indian national cricket team]], [[Mahendra Singh Dhoni]]. Dhoni is the [[brand ambassador]] of SEVEN and also owns footwear side of the business.<ref name="SEVEN lifestyle brand launched">{{cite news|title=SEVEN lifestyle brand launched|publisher=[[The Economic Times]]|accessdate=27 August 2017|url=http://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/rhiti-sports-management-kicks-off-seven-lifestyle-brand/articleshow/51063812.cms}}</ref><ref name="Seven grosses over $2.5 mio">{{cite news|title=Seven grosses over $2.5 mio|publisher=[[The Economic Times]]|accessdate=27 August 2017|url=http://economictimes.indiatimes.com/small-biz/startups/dhonis-brand-seven-grosses-over-2-5-million-in-three-months/articleshow/53221126.cms}}</ref>

==Background==
SEVEN was launched by RS Seven Lifestyle (owned by Rhiti Group) and MS Dhoni on 19 February 2016 in [[New Delhi]]. Dhoni was announced as the global brand ambassador. The brand was launched as a lifestyle brand, with plans to manufacture and market [[Sportswear (activewear)|sportswear]]; both clothing and footwear.<ref name="Dhoni announced brand ambassador">{{cite news|title=Dhoni announced brand ambassador|publisher=[[The Indian Express]]|accessdate=27 August 2017|url=http://indianexpress.com/article/sports/cricket/ms-dhoni-india-cricket-team-fashion-brand-seven/}}</ref> Clothing and [[fashion accessory]] side of the brand is owned by RS Seven Lifestyle whereas footwear side of the brand is owned by MS Dhoni.<ref name="Seven grosses over $2.5 mio"/> Dhoni also has a [[licensing agreement]] with RS seven. {{INRConvert|150|c}} to {{INRConvert|200|c}} were spent by investors in development and distributions of the brand. Manufacturing for the brand is done in India, China and Vietnam.<ref name="SEVEN lifestyle brand launched"/>

===Brand name===
The brand name ''SEVEN'' coincides with the [[One Day International|ODI]] and [[Twenty20|T20]] [[shirt number]] of MS Dhoni.<ref name="Dhoni announced brand ambassador"/>
Seven is official merchandise partner of Chennai Super Kings or csk in ipl

==Distribution & stores==
SEVEN has fifteen distributors in [[India]]. It also has distributors in the [[United States]] and in [[Middle East]]. [[Flipkart]] is the official [[e-commerce]] partner of the brand.<ref name="SEVEN lifestyle brand launched"/> The brand is available at more than 300 multi-brand retail stores in India. On 20 July 2017, first outlet of SEVEN was launched in Dhoni's hometown [[Ranchi]].<ref name="maiden outlet of SEVEN">{{cite news|title=maiden outlet of SEVEN|publisher=[[The Hindustan Times]]|accessdate=28 August 2017|url=http://www.hindustantimes.com/cricket/ms-dhoni-opens-maiden-outlet-of-seven-in-ranchi/story-u08VGJYgjjQ4SxP3ZsdGaO.html}}</ref>

==See also==
{{Portal bar|India|Sports|Fashion}}

==References==
{{Reflist|colwidth=50em}}

==External links==
* [http://www.7.life/sf/ Official website]

[[Category:Clothing companies of India]]
[[Category:Indian brands]]
[[Category:Sportswear brands]]

SEVEN (brand) - Revision history

Hoci Mini: Created page with "{{short description| Indian lifestyle brand}} {{Infobox brand | name = Seven | logo =Logo of seven brand.png | logo_upright = | logo_alt = | logo..."