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<p><b>New page</b></p><div>{{short description|Payment solutions provider in India}}<br />
{{Use dmy dates|date=October 2015}}<br />
{{Use Indian English|date=October 2015}}<br />
{{Infobox company<br />
| name = SBI Card and Payment Services Limited (SBI Card)<br />
| logo = SBI card logo.png<br />
| type = Non-banking financial company<br />
| genre = <br />
| fate = <br />
| predecessor = <br />
| successor = <br />
| foundation = 1998<br />
| founder = <br />
| defunct = <br />
| location_city = [[Gurgaon]]<br />
| location_country = [[India]]<br />
| locations = <br />
| traded_as = {{Unbulleted list|{{NSE|SBICARD}}|{{BSE|543066}}}}<br />
| ISIN = INE018E01016<br />
| area_served = India<br />
| key_people = Rama Mohan Rao Amara<br />(managing director and [[Chief Executive Officer|CEO]])<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/banking/finance/banking/rama-mohan-rao-amara-takes-charge-as-new-md-ceo-of-sbi-card/articleshow/80600413.cms?from=mdr|title=Rama Mohan Rao Amara takes charge as new MD & CEO of SBI Card|via=The Economic Times}}</ref><br />
| industry = [[Financial services]]<br />
| products = [[Credit card]]s<br />
| production = <br />
| services = Credit Cards, Payments<br />
| revenue = {{profit}} {{INRConvert|72868|m}} (2018–19)<ref name="IPO filing 2020">{{cite web |title=Public Issues Final Offer Documents filed with ROC |url=https://www.sebi.gov.in/filings/public-issues/mar-2020/sbi-cards-and-payment-services-limited_46293.html |website=Securities Exchange Board of India |accessdate=16 March 2020 |ref=IPO filing 2020}}</ref><br />
| operating_income = {{profit}} {{INRConvert|13316|m}} (2018–19)<ref name="IPO filing 2020"/><br />
| net_income = {{profit}} {{INRConvert|8596|m}} (2018–19)<ref name="IPO filing 2020"/><br />
| aum = <br />
| assets = {{profit}} {{INRConvert|202396|m}} (31 March 2019)<ref name="IPO filing 2020"/><br />
| equity = <br />
| owner = <br />
| num_employees = 3600<br />
| parent = [[State Bank of India]] and [[The Carlyle Group]]<br />
| divisions = <br />
| subsid = <br />
| homepage = [http://www.sbicard.com/ www.sbicard.com]<br />
| footnotes = <br />
| intl = <br />
}}<br />
'''SBI Cards & Payment Services Ltd.''', previously known as SBI Cards, is a payment solutions provider in [[India]]. SBI Card was launched in October 1998 by the [[State Bank of India]], India's largest [[bank]], and GE Capital. In December 2017, State Bank of India and [[The Carlyle Group]].<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=20966428 "Company Overview of SBI Cards & Payment Services Private Limited"] ''Bloomberg Businessweek''. Retrieved 10 January 2013.</ref> acquired GE Capital`s stake in the Company. SBI Card is headquartered in [[Gurgaon]], [[Haryana]]/[[Delhi NCR]] and have branches in over 100 cities across India.<ref>[http://economictimes.indiatimes.com/news/news-by-industry/banking/finance/banking/sbi-cards-to-focus-growth-in-tier-2-and-3-centres/articleshow/13492909.cms "SBI Cards Growth"] ''The Times of India''. Retrieved 8 January 2013.</ref> For the financial year ending March 31, 2016, SBI Card recorded a net profit of ₹2.71&nbsp;billion and a profit before tax of about ₹4.38&nbsp;billion.<ref name="caps">{{Cite web|url=https://www.thehindubusinessline.com/money-and-banking/sbi-card-still-looking-for-a-partner-to-replace-ge-caps/article8816339.ece|title=SBI Card still looking for a partner to replace GE Caps|first=K. R.|last=Srivats|website=@businessline}}</ref><br />
<br />
==Shareholding==<br />
State Bank of India held 60% share in SBI Cards & Payment Services Limited (SBICPSL) and 40% share in GE Capital Business Processes Management Services Limited GECBPMSL. GE Capital held 60% in GE Capital Business Processes Management Services Limited and 40% in SBI Cards & Payment Services Limited.<br />
<br />
In 2017, GE Capital exited its JV with [[State Bank of India]] as a part of its global strategy to exit financial services sector. Following this development, State Bank of India increased its share to 74% and [[The Carlyle Group]] invested 26% in both the entities while replacing [[GE Capital]]. SBI Card is now in the process of merging both the entities into one.<ref>[https://www.livemint.com/industry/banking/sbi-card-raises-rs-700-crore-from-banks-including-parent-bank-to-fund-growth-1557036953011.html] ''Livemint''. Retrieved 5 May 2019.</ref><br />
<br />
===New brand identity===<br />
In February 2019, SBI Card unveiled new brand identity designed to appeal to the millennial generation. The redefined identity reflects the brand's contemporary and youth-focused outlook and its endeavour to build a stronger connect with millennial consumers. As part of the brand makeover, SBI Card also unveiled its new logo. The logo retains the blue Keyhole and SBI wordmark for while the styling for the word ‘Card’ has been changed to a more approachable typeface.<ref>https://bestmediainfo.com/2019/02/sbi-card-revamps-brand-identity-unveils-new-logo/</ref><br />
<br />
==Milestones==<br />
*1998: SBI Card enters the credit card space<ref>[http://www.expressindia.com/news/ie/daily/19981231/36551074.html "SBI Card enters Credit Cards"] ''Express India''. Retrieved 9 January 2013.</ref><br />
*1999: Reaches the ‘100,000’ mark within 10 months of launch<ref>[http://www.expressindia.com/fe/daily/20010109/fec09051.html "SBI Cards base crosses 5 lakh-mark in 2 years"] ''Express India''. Retrieved 11 January 2013.</ref><br />
*2002: SBI Card enters the ’1 Million Cards’ club<br />
*2002: First partnership with a public sector bank<ref>[http://articles.economictimes.indiatimes.com/2003-02-09/news/27547657_1_sbi-cards-credit-cards-ubi-chairman "First Partnership with a public sector bank"] ''The Times of India''. Retrieved 26 December 2012.</ref><br />
*2003: SBI Card launches 8 Cities Affinity Cards with special tie-ups and offers<ref>[http://www.thehindubusinessline.in/2003/04/09/stories/2003040902001700.htm "SBI launches Hyderabad card"] ''Business Line''. Retrieved 11 January 2013.</ref><br />
*2005: The 2 Million Cards Milestone crossed<ref>[http://www.indiantelevision.com/release/y2k6/jan/janrel13.htm "SBI Card Now 2 million strong and growing"] ''Indiantelevision''. Retrieved 12 November 2012.</ref><ref>[http://www.capitalmarketplus.com/cabnas/CabStory.asp?SNo=114604&Opt "SBI Card crosses 2 million mark"] ''Corporate News''. Retrieved 1 October 2012.</ref><br />
*2006: SBI Card launches SBI Railway Card for Indian Railway travellers<ref>[http://www.financialexpress.com/news/railways-join-hands-with-sbi-to-launch-cobranded-credit-card/147028/ "Railways Join Hands With SBI to Launch Co-Branded Credit Card"] ''The Financial Express''. Retrieved 25 October 2012.</ref><br />
*2006: The launch of co-brand cards, SBI Spicejet Card and TATA Cards, India's first loyalty cum credit card<ref>[https://web.archive.org/web/20071228070507/http://www.hindu.com/2006/03/28/stories/2006032815071600.htm "SpiceJet, SBI Cards launch co-branded credit card"] ''The Hindu''. Retrieved 11 October 2012.</ref><ref>[http://www.thehindubusinessline.in/2006/02/16/stories/2006021602240600.htm "Tata group, SBI launch card with loyalty theme"] ''Business Line''. Retrieved 15 November 2012.</ref><br />
*2006: SBI Card becomes the second largest credit card issuer, with 3 million cards<ref>[http://www.rediff.com/money/2006/aug/31sbi.htm "SBI Cards is No.2 credit card co"] ''Rediff India Abroad''. Retrieved 16 September 2012.</ref><br />
*2010: SBI Platinum Card launched<ref>[http://www.thehindu.com/business/companies/article863558.ece "SBI Cards launches platinum card"] ''The Hindu''. Retrieved 16 September 2012.</ref><ref>[https://web.archive.org/web/20101209021924/http://www.hindu.com/2010/12/05/stories/2010120560940300.htm "SBI launches Platinum Card"] ''The Hindu''. Retrieved 1 October 2012.</ref><br />
*2011: Launches chip-based EMV Cards<ref>[http://articles.economictimes.indiatimes.com/2011-08-01/news/29838657_1_sbi-cards-credit-card-emv "EMV Cards"] ''The Economic Times''. Retrieved 3 January 2012.</ref><br />
*2012: Launches SBI Signature Card for HNIs<ref>[http://www.thehindubusinessline.com/industry-and-economy/banking/article3455756.ece "HNI Cards"] {{webarchive|url=https://web.archive.org/web/20120629001836/http://www.thehindubusinessline.com/industry-and-economy/banking/article3455756.ece |date=29 June 2012 }} ''The Hindu Business Line''. Retrieved 9 January 2013.</ref><br />
*2013: SBI Card launches the Air India SBI Signature Card and the Air India SBI Platinum Card<ref>[http://www.thehindubusinessline.com/industry-and-economy/banking/air-india-sbi-cards-launch-cobranded-credit-card/article5137169.ece "Air India, SBI Cards launch co-branded credit card"] {{webarchive|url=https://web.archive.org/web/20131123112858/http://www.thehindubusinessline.com/industry-and-economy/banking/air-india-sbi-cards-launch-cobranded-credit-card/article5137169.ece |date=23 November 2013 }} ''The Hindu Business Line''. Retrieved 17 September 2013.</ref><br />
*2014: Launch of fbb SBI STYLEUP Card<ref>[https://www.jagranjosh.com/current-affairs/sbi-cards-tied-up-with-fbb-of-future-group-to-launch-a-cobranded-credit-card-named-styleup-1417757153-1] ''Jagran Josh''.</ref><br />
*2014: SBI Card enters the ‘3 Million Cards’ club<br />
*2015: Launch of SimplySAVE and SimplyCLICK SBI Card<ref>[https://economictimes.indiatimes.com/sbi-card-launches-simplyclick-a-credit-card-for-the-generation-that-is-always-online/articleshow/48953870.cms] ''The Economic Times''.</ref><br />
*2016: Launch of SBI Card ELITE<ref>[https://www.thehindubusinessline.com/money-and-banking/sbi-card-rolls-out-premium-plastic-for-hnis/article8811158.ece] ''Business Line''.</ref><br />
*2016: SBI Card enters the ‘4 Million Cards’ club<br />
*2017: Launch of Central SBI Card. SBI Card Unnati, Tata Star Card and BPCL SBI Card<ref>[https://www.business-standard.com/article/news-ani/sbi-card-launches-sbi-card-unnati-credit-card-to-facilitate-digital-payments-nationwide-117033000328_1.html] ''Business Standard''.</ref><br />
*2017: SBI Card enters the ‘5 Million Cards’ club<br />
*2018: Launch of Doctor's SBI Card and Apollo SBI Card<ref>[https://www.business-standard.com/article/companies/apollo-hospitals-sbi-card-partner-up-to-launch-co-branded-credit-card-118092600935_1.html] ''Business Standard''.</ref><br />
*2018: SBI Card enters the ‘6 Million Cards’ club<br />
*2019: Launch of SME Business Card, OLA Money SBI Credit Card, Etihad Guest SBI Card and Allahabad Bank SBI Card<ref>[https://www.financialexpress.com/money/international-credit-card-sbi-card-launches-etihad-guest-credit-card-is-it-for-you/1454932/] ''The Financial Express''.</ref><br />
*2019: SBI Card enters the ‘8 Million Cards’ club<br />
*2019: SBI Card enters the ‘9 Million Cards’ club<br />
*2020: In February 2020, SBI card offered the biggest [[Initial public offering]] of 2020<ref>{{Cite web|url=https://investorzone.in/ipo/sbi-card-ipo-sbi-cards-payment-services-limited-ipo/|title=SBI Card IPO – SBI Cards & Payment Services Limited IPO – Dates, Price|website=InvestorZone|language=en-US|access-date=2020-03-13}}</ref><br />
*2020: SBI Card launches Lifestyle HC SBI Card, Max SBI Card and Spar SBI Card with Landmark Group<ref>[https://www.creditgyani.com/credit-card/lifestyle-home-center-sbi-card-select/] ''Credit Gyani''.</ref><br />
<br />
==Awards==<br />
*[[Reader's Digest]] 'Most Trusted Brand Gold Award' (2008, 2009, 2010, 2012, 2013)<ref>[http://www.business-standard.com/article/press-releases/sbi-card-voted-india-s-most-trusted-brand-in-reader-s-digest-asia-trusted-brands-2009-survey-109060100096_1.html "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey"] ''Business Standard''. Retrieved 21 November 2013.</ref><ref>[http://www.business-standard.com/article/press-releases/sbi-card-voted-most-trusted-credit-card-brand-in-reader-s-digest-trusted-brands-survey-110060900128_1.html "SBI Card voted most trusted credit card brand in Reader's Digest Trusted Brands Survey 2010"] ''Business Standard''. Retrieved 21 November 2013.</ref><br />
*Rated #2 in [[CNBC]] Consumer Awards 2 years in a row (2007–2009)<ref>[http://www.business-standard.com/india/news/sbi-card-voted-indias-most-trusted-brand-in-readers-digest-asia-trusted-brands-2009-survey/359735/ "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey"] ''Business Standard''. Retrieved 7 January 2013.</ref><br />
*Winner of Best Mature Captive Delivery Unit in Asia (2009)<ref>[https://archive.today/20130125102822/http://www.hindu.com/2009/09/11/stories/2009091156281400.htm "GE Capital, SBI joint venture wins award"] ''The Hindu''. Retrieved 10 January 2013.</ref><br />
*[[Reader's Digest]] ‘Most Trusted Brand Gold Award' (2008)<ref>[http://www.business-standard.com/india/news/sbi-card-voted-indias-most-trusted-brand-in-readers-digest-asia-trusted-brands-2009-survey/359735/ "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey"] ''Business Standard''. Retrieved 10 January 2013.</ref><ref>[http://www.moneycontrol.com/news/business/sbi-card-voted-as-india%E2%80%99s-most-trusted-brand_339715.html "SBI Card voted as India's most trusted brand"] ''CNBC MoneyControl''. Retrieved 11 January 2013.</ref><br />
*Rated #2 in Business World Survey on Customer Satisfaction (2007)<ref>[http://www.business-standard.com/india/news/sbi-card-voted-indias-most-trusted-brand-in-readers-digest-asia-trusted-brands-2009-survey/359735/ "SBI Card Voted India's Most Trusted Brand in Reader's Digest Asia Trusted Brands 2009 Survey"] ''Business Standard''. Retrieved 11 January 2013.</ref><br />
*‘Most Innovative Technology Legacy Transformation’ award for Card One Customer Relationship Management tool at International Gartner Awards 2016<ref>[https://www.ndtv.com/business/stock/state-bank-of-india_sbin/reports-directors-report"] ''NDTV Profit''</ref><br />
<br />
==See also==<br />
*[[SBI Life Insurance Company]]<br />
<br />
==References==<br />
{{reflist|3}}<br />
<br />
== External links ==<br />
* [http://www.sbicard.com Official website]<br />
<br />
{{Nifty 200 companies}}<br />
{{SBI}}<br />
<br />
[[Category:Credit cards in India]]<br />
[[Category:Debit cards]]<br />
[[Category:State Bank of India]]<br />
[[Category:Companies based in Gurgaon]]<br />
[[Category:1998 establishments in Haryana]]<br />
[[Category:Indian companies established in 1998]]<br />
[[Category:Financial services companies established in 1998]]<br />
[[Category:Companies listed on the National Stock Exchange of India]]<br />
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