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{{short description|Indian businessman}}
{{Multiple issues|
{{Orphan|date=December 2021}}
{{More citations needed|date=August 2024}}
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{{Infobox person
| honorific_prefix =
| name = Rusi Brij
| image =
| image_size =
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| caption =
| birth_date = {{Birth date|df=yes|1955|11|17}}
| death_date = {{Death date and age|2009|05|20|1955|11|17|df=y}}
| birth_place = [[India]]
| citizenship = [[India]]n
| education =
| alma_mater =
| years_active =
| organization =
| known_for = Vice-chairman of Hexaware Technologies
| spouse =
| children =
| website = 
}}

'''Rusi Brij''' (17 November 1955 – 20 May 2009) was an Indian business executive and entrepreneur. He was executive director of [[Mahindra Satyam|Satyam Computers]], and CEO and vice-chairman of Hexaware Technologies.<ref>[http://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=1808 NASSCOM] {{Dead link|date=December 2019|fix-attempted=yes}}</ref> In 2003, he was named by [[Bain & Company|Bain & Co.]] as one of India's hottest dealmakers in software. Rusi was well known and respected for his amicable mannerism, mentoring skills, people-oriented approach and a fine collection of vintage wines.<ref>{{Cite web|url=http://www.executiveaccess.co.in/ceo_interview2.html|title=Interview}}</ref>

== Career ==
Rusi began his career with Living Media Limited, the leading magazine publishing house in India, where he was instrumental in setting up the first Market Research Unit in the publishing industry. He was the product manager for [[India Today]], and also conceptualized and launched the Computers Today magazine. He entered the IT industry in 1986 when he joined Sonata Software, Bangalore.

He had over 25 years of varied experience in diverse portfolios ranging from M & A, International Business Development, Sales & Marketing, Project Management and Corporate Planning. His experience also included a long tenure with Satyam Computer Services Ltd. culminating in his appointment to executive director and EVP. He was widely known as a marketing-whiz at Satyam, where he once turned a $2 million deal into $20 million, the biggest deal of its kind in the Indian software industry at the time.<ref>[http://npsloyaltyinstitute.com/bainweb/LocalOffices/in_the_news_detail.asp?office_id=146&language=1&menu_id=127&id=10332&menu_url=office_publications.asp NPS Loyalty Institute]</ref> He was instrumental in acquiring some of their largest customers, setting up many of their international operations, and also serving as chairman on several of their joint ventures, with Fortune 500 firms such as [[General Electric|GE]], [[IBM]] and the [[Sparkassen-Finanzgruppe]].

He left Satyam in 2001 to join beleaguered Mumbai, India based Hexaware Technologies. The merger of Aptech Inc., a software training firm with Hexaware, a software development firm, had been slammed by Indian analysts. [[Morgan Stanley]], while calling the venture "undoubtedly attractive", noted the uncertainty and volatility in the stock price as a major reason to be cautious.<ref>{{Cite web|url=https://www.rediff.com/money/2001/apr/05satyam.htm|title=rediff.com: Satyam's Rusi Brij may take over as Aptech MD|website=www.rediff.com}}</ref> Prior to his joining Hexaware, the merger announcement had sent the stock tumbling from Rs. 450 per share to Rs. 90. 5 out of the 6 subsidiaries of the company were making a loss, and revenues seemed stalled at $52 million.<ref>{{Cite web|url=https://www.thehindubusinessline.com/todays-paper/tp-investmentworld/article29199094.ece|title=Aptech-Hexaware: On course?|website=@businessline|date=22 June 2002 }}</ref> By 2007, revenues had crossed $250 million, with year-on-year growth consistently over 35%.<ref name="auto">{{Cite web|url=https://www.moneycontrol.com/news/|title=Latest News, India News, News Headlines & Share/Stock Market News - Latest NSE, BSE, Business News, Stock/Share Tips, Sensex Nifty, Commodity, Global Market News & Analysis|website=Moneycontrol}}</ref>

While at Hexaware, he guided the company into key markets including [[PeopleSoft]], Travel & Transportation, and Financial Services. He principally focused on business strategy, M&A, leadership development, and investor relations.<ref>{{Cite web |url=http://theplacementpapers.50webs.com/hexaware.html |title=Hexawae details |access-date=2011-10-05 |archive-date=2011-09-28 |archive-url=https://web.archive.org/web/20110928023835/http://theplacementpapers.50webs.com/hexaware.html |url-status=dead }}</ref> In 2004, he was elevated to vice-chairman of the board.<ref>{{Cite web|url=https://www.thehindubusinessline.com/todays-paper/tp-others/article29020483.ece|title=Rusi Brij quits Satyam Computer|website=@businessline|date=30 March 2001 }}</ref> Under his tenure, Hexaware grew from a small BPO outfit to one of the top 20 software companies in India.<ref>{{Cite web|url=https://www.thehindubusinessline.com/todays-paper/tp-info-tech/article28879659.ece|title=Hexaware Tech elevates Rusi Brij|website=@businessline|date=20 August 2004 }}</ref> It was also ranked as the fastest growing mid-size company in India. By 2005, the company was listed at number 11 on NASSCOM's Top 20 Indian software firms.

In 2005, Hexaware faced problems after PeopleSoft, a key client, was acquired by [[Oracle Corporation|Oracle]]. Hexaware was amongst the top five vendors of PeopleSoft and had set up operations under a Build-Operate-Transfer (BOT) agreement. However, after Peoplesoft's acquisition, this center was transferred to Oracle; along with some section of its employees. With a loss of 14% of Hexaware's revenue, which came from this center, the company had faced a major financial challenge.{{citation needed|date=March 2024}} To offset this loss, Rusi spearheaded the all-cash acquisition of FocusFrame by Hexaware for $34 million.<ref>{{Cite web|url=http://articles.economictimes.indiatimes.com/2006-11-07/news/27422506_1_focusframe-hexaware-technologies-hexaware-chairman-atul-nishar|archive-url=https://web.archive.org/web/20110812022048/http://articles.economictimes.indiatimes.com/2006-11-07/news/27422506_1_focusframe-hexaware-technologies-hexaware-chairman-atul-nishar|url-status=dead|archive-date=August 12, 2011|title=Hexaware acquires US-based FocusFrame in $34m deal}}</ref> By 2007, the company was growing at record highs again, with Q1 2007 revenue growing more than 50% from 2006.<ref>{{Cite web |title=not found |url=http://www.hexaware.com/fileadd/q1-07.pdf |access-date=August 9, 2024 |website=www.hexaware.com}}</ref>

Rusi left Hexaware in 2008 to focus on private venture capital activities. After his departure, former senior Wipro executive P.R Chandrashekhar was appointed new CEO. Rusi remained on the board as vice-chairman however.<ref>{{Cite web|url=https://economictimes.indiatimes.com/hexaware-technologies-ltd/companyid-4784,cn-hexaware-technologies-ltd.cms|title=Hexaware Technologies Ltd. News | Announcement | Recos|website=The Economic Times}}</ref>

In 2002, along with entrepreneur Tapaas Chakravarti, Rusi had co-founded & started DQ Entertainment, a Cannes & Palme d'Or award-winning animation company. DQ is listed on both the London (FTSE) and Bombay Stock (BSE) Exchanges.<ref name="auto"/> Rusi was also a major investor in Karmic Lifesciences, an Indian Clinical Research Organization.<ref>{{Cite web|url=http://www.karmiclifesciences.com/investors.html|title=Karmic Life Sciences}}</ref>

Rusi Brij died on May 20, 2009, after a prolonged battle with multiple myeloma. He is survived by his wife and 2 children.<ref>{{Cite web|url=http://www.investegate.co.uk/Article.aspx?id=200905211205466544S|title=Investegate |DQ Entertainment PLC Announcements | DQ Entertainment PLC: Non Executive Director}}</ref>

== References ==
{{Reflist}}

{{DEFAULTSORT:Brij, Rusi}}
[[Category:Indian chairpersons of corporations]]
[[Category:1955 births]]
[[Category:2009 deaths]]
[[Category:Deaths from multiple myeloma in India]]
[[Category:Indian business executives]]

Rusi Brij - Revision history

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