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{{short description|2017 film by Sai Bharath}}
{{Use dmy dates|date=February 2017}}
{{Use Indian English|date=February 2017}}
{{Infobox film
| name = Rum
| image = Rum tamil film official poster.jpg
| alt =
| caption = Official poster
| director = Sai Bharath
| producer = T. Vijayaraghavendra
| writer =
| starring = [[Hrishikesh (actor)|Hrishikesh]] [[Vivek (actor)|Vivek]] [[Narain (actor)|Narain]] [[Sanchita Shetty]] [[Miya (actress)|Miya]]
| music = [[Anirudh Ravichander]]
| cinematography = Vignesh Vasu Arun
| editing = [[Sathyaraj Natarajan]]
| studio = All In Pictures
| released = {{Film date|df=yes|2017|02|17}}
| runtime =
| country = India
| language = Tamil
| budget = 
| gross = 
}}

'''''Rum''''' ({{langx|en|Verdict}}) is a 2017 [[India]]n [[Tamil language]] [[horror film|horror]] [[comedy thriller]] film written and directed by Sai Bharath. Featuring [[Hrishikesh (actor)|Hrishikesh]], [[Vivek (actor)|Vivek]], [[Narain (actor)|Narain]], [[Sanchita Shetty]] and [[Miya (actress)|Miya]] in the lead roles, the film's score and soundtrack is composed by [[Anirudh Ravichander]]. The film began production during early 2016 and was released on 17 February 2017.<ref>{{Cite web |date=2016-11-17 |title=Rum Teaser: Tamil Movie Rum Official Trailer | Galaxy Reporter | Latest Breaking News |url=http://www.galaxyreporter.com/2016/11/rum-teaser-tamil-movie-rum-official-trailer.html |url-status=usurped |archive-url=https://web.archive.org/web/20161118133431/http://www.galaxyreporter.com/2016/11/rum-teaser-tamil-movie-rum-official-trailer.html |archive-date=18 November 2016 |access-date=2017-03-27 |publisher=Galaxy Reporter}}</ref>

==Plot==
The film starts with two men enter a haunted bungalow and gets killed by a mysterious force. The story then shifts to Shiva who along with his thief gang stole some expensive stones which was going to be displayed in hyderabad museum. While fleeing the gang is blackmailed by a police officer Thomas. To hide from Thomas the gang hides in a bungalow in the forest. After entering the house the gang experience paranormal activity. One of their members Nepali turns out to be Thomas's man who informs him about the gangs whereabouts. Nepali gets killed by the ghost. Thomas seeks help from a paranormal investigator who ask him to get a mercury stone to save him from the ghosts. Shiva, his girlfriend Riya and Raj see a flashback which reveal Thomas's men including Nepali, killing a young boy and an old man, while Thomas raped and murdered Thulasi in the same bungalow. As Shiva and his gang escape from the bungalow, Thomas gets killed by the ghosts. The film ends with Shiva, Riya, Raj and Kural having a vacation and selling the stolen gems.

==Cast==
{{cast listing|
* [[Hrishikesh (actor)|Hrishikesh]] as Shiva
* [[Vivek (actor)|Vivek]] as Raj
* [[Narain (actor)|Narain]] as Inspector Praveen Thomas
* [[Sanchita Shetty]] as Riya
* [[Miya (actress)|Miya]] as Thulasi
* [[Amzath Khan]] as Suresh (Nepali)
* [[Arjun Chidambaram]] as Kural
* [[Andreanne Nouyrigat|Andreanne]] as a Russian lady
* [[Venkat Subha]]
}}

==Production==
The film began pre-production works during October 2015, with composer [[Anirudh Ravichander]] revealing that he would work on a film titled ''Rum'' directed by Sai Bharath and starring his cousin, Hrishikesh, in the lead role.<ref>{{Cite web |title=It's Anirudh for Rum — Times of India |url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Its-Anirudh-for-Rum/articleshow/49594546.cms |url-status=live |archive-url=https://web.archive.org/web/20191119133541/https://timesofindia.indiatimes.com/entertainment/tamil/music/Its-Anirudh-for-Rum/articleshow/49594546.cms |archive-date=19 November 2019 |access-date=28 November 2016 |website=[[The Times of India]]}}</ref> The project was announced to be funded by All in Pictures, while the director stated that it would be a "horror-heist film".<ref>{{Cite web |title='RUM' on floors |url=http://www.fulloncinema.com/index/news/rum-on-floors/ |url-status=live |archive-url=https://web.archive.org/web/20170215023305/http://www.fulloncinema.com/index/news/rum-on-floors/ |archive-date=15 February 2017 |access-date=2017-03-27 |website=Fulloncinema.com}}</ref><ref>{{Cite web |date=2 November 2015 |title=VIP fame Hrishikesh to act in the movie Rum |url=http://behindwoods.com/tamil-movies-cinema-news-15/vip-fame-hrishikesh-to-act-in-the-movie-rum.html |url-status=live |archive-url=https://web.archive.org/web/20160203204243/http://www.behindwoods.com/tamil-movies-cinema-news-15/vip-fame-hrishikesh-to-act-in-the-movie-rum.html |archive-date=3 February 2016 |access-date=28 November 2016}}</ref> After completing a course in filmmaking in Canada, Sai Bharath had finished the script three years prior to the beginning of the shoot. He had approached Hrishikesh, who was looking to appear in his first lead role, after playing a supporting role in ''[[Velaiilla Pattadhari]]'' (2014).<ref>{{Cite news |date=2017-02-16 |title=Hrishikesh in high spirits |url=http://www.thehindu.com/entertainment/movies/Hrishikesh-in-high-spirits/article17311683.ece |url-status=live |archive-url=https://web.archive.org/web/20231111042122/https://www.thehindu.com/entertainment/movies/Hrishikesh-in-high-spirits/article17311683.ece |archive-date=11 November 2023 |access-date=2017-03-27 |work=[[The Hindu]]}}</ref> In February 2016, the film's first look poster was unveiled, with [[Sanchita Shetty]] and [[Miya (actress)|Miya]] revealed as the film's lead actresses. [[Narain (actor)|Narain]], [[Vivek (actor)|Vivek]] and [[Amzath Khan]] were also announced to be playing supporting roles in the film.<ref>{{Cite web |date=10 February 2016 |title=I'm open to any fresh script: Hrishikesh |url=https://www.deccanchronicle.com/entertainment/kollywood/100216/i-m-open-to-any-fresh-script-hrishikesh.html |url-status=live |archive-url=https://web.archive.org/web/20180517231253/https://www.deccanchronicle.com/entertainment/kollywood/100216/i-m-open-to-any-fresh-script-hrishikesh.html |archive-date=17 May 2018 |access-date=28 November 2016}}</ref><ref>{{Cite web |date=9 February 2016 |title=Updates on RUM, Darling 2 and Yaman |url=http://www.behindwoods.com/tamil-movies-cinema-news-16/rum-darling-2-and-yaman-updates.html |url-status=live |archive-url=https://web.archive.org/web/20191028162321/https://www.behindwoods.com/tamil-movies-cinema-news-16/rum-darling-2-and-yaman-updates.html |archive-date=28 October 2019 |access-date=28 November 2016}}</ref> The title ''Rum'' was revealed by the makers to be an ancient Tamil word meaning "verdict", rather than the alcohol as widely presumed.<ref>{{Cite news |title=Hrishikesh, who debuted in VIP, turns hero with Rum |url=http://www.thehindu.com/features/cinema/Scare-package/article14416642.ece |url-status=live |archive-url=https://web.archive.org/web/20231111042123/https://www.thehindu.com/features/cinema/Scare-package/article14416642.ece |archive-date=11 November 2023 |access-date=2017-03-27 |work=[[The Hindu]]}}</ref><ref>{{Cite news |title=Ready for Rum? - Chennai |url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/Ready-for-Rum/article15835356.ece |url-status=live |archive-url=https://web.archive.org/web/20231111042124/https://www.thehindu.com/todays-paper/tp-features/tp-metroplus/Ready-for-Rum/article15835356.ece |archive-date=11 November 2023 |access-date=2017-03-27 |work=[[The Hindu]]}}</ref> The shoot of the film began in February 2016 in Chennai and was finished by June 2016.<ref>{{Cite news |date=16 January 2017 |title='Hrishikesh, Sanchita Shetty, and Miya George team up for a horror film' |url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Hrishikesh-Sanchita-Shetty-and-Miya-George-team-up-for-a-horror-film/articleshow/50889652.cms |url-status=live |archive-url=https://web.archive.org/web/20170215152311/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Hrishikesh-Sanchita-Shetty-and-Miya-George-team-up-for-a-horror-film/articleshow/50889652.cms |archive-date=15 February 2017 |access-date=2017-03-27 |work=The Times of India}}</ref><ref>{{Cite web |date=2016-06-29 |title=Rum shooting wrapped up |url=http://www.magzter.com/news/74/218/062016/40086 |url-status=live |archive-url=https://web.archive.org/web/20170215031330/http://www.magzter.com/news/74/218/062016/40086 |archive-date=15 February 2017 |access-date=2017-03-27 |website=Magzter.com}}</ref> During May 2016, the team shot for a fast-paced [[gaana]] song titled "Peiyo Phobilia" in a dense forest in [[Padappai]] and set up a campsite on location.<ref>{{Cite web |title=Campfire, gana and thrill |url=https://www.deccanchronicle.com/entertainment/kollywood/270516/campfire-gana-and-thrill.html |url-status=live |archive-url=https://web.archive.org/web/20170215033602/http://www.deccanchronicle.com/entertainment/kollywood/270516/campfire-gana-and-thrill.html |archive-date=15 February 2017 |access-date=2017-03-27 |website=Deccanchronicle.com}}</ref> The final schedule for the film began on 1 June 2016 and carried on for fifteen days until completion.<ref>{{Cite web |date=28 May 2016 |title=Actor Amzath talks about Vivek and his film Rum |url=http://www.behindwoods.com/tamil-movies-cinema-news-16/actor-amzath-talks-about-vivek-and-his-film-rum.html |url-status=live |archive-url=https://web.archive.org/web/20170124092238/http://behindwoods.com/tamil-movies-cinema-news-16/actor-amzath-talks-about-vivek-and-his-film-rum.html |archive-date=24 January 2017 |access-date=2017-03-27 |website=Behindwoods.com}}</ref><ref>{{Cite web |title=A heist-horror film in the offing! |url=https://www.deccanchronicle.com/entertainment/kollywood/260916/a-heist-horror-film-in-the-offing.html |url-status=live |archive-url=https://web.archive.org/web/20170215033404/http://www.deccanchronicle.com/entertainment/kollywood/260916/a-heist-horror-film-in-the-offing.html |archive-date=15 February 2017 |access-date=2017-03-27 |website=Deccanchronicle.com}}</ref>

==Soundtrack==
{{Infobox album
| name = Rum
| type = Soundtrack
| artist = [[Anirudh Ravichander]]
| cover =
| alt =
| released = 2 November 2016
| recorded = 2015–16
| venue =
| studio =
| genre =
| length =
| language = Tamil
| label = [[Sony Music India|Sony Music]]
| producer = Anirudh Ravichander
| prev_title = [[Remo (film)|Remo]]
| prev_year = 2016
| next_title = [[Vivegam]]
| next_year = 2017
| misc = {{Singles
| name = Rum
| type = soundtrack
| single1 = Hola Amigo
| single1date = {{Start date|df=yes|2016|04|26}}
| single2 = Peiyophobilia
| single2date = {{Start date|df=yes|2016|09|22}}
}}
}}
The film's music was composed by [[Anirudh Ravichander]], while the audio rights of the film was acquired by [[Sony Music India|Sony Music]]. The album released on 2 November 2016 at an event held at Park Hyatt, Chennai with the lead cast and crew in attendance.<ref>{{Cite web |date=2016-11-03 |title=Hrishikesh Sanchitha Shetty Vivekh Anirudh RUM Audio launch event details - Tamil Movie News |url=https://www.indiaglitz.com/hrishikesh-sanchitha-shetty-vivekh-anirudh-rum-audio-launch-event-details-tamil-news-170474.html |url-status=live |archive-url=https://web.archive.org/web/20191028162318/https://www.indiaglitz.com/hrishikesh-sanchitha-shetty-vivekh-anirudh-rum-audio-launch-event-details-tamil-news-170474.html |archive-date=28 October 2019 |access-date=2017-03-27 |website=Indiaglitz.com}}</ref> Prior to the release of the album, a single track titled "Hola Amigo" was released in April 2016. Anirudh collaborated with Malaysian rapper Balan Kashmir for the song which carried the theme of intolerance, and the song subsequently went viral on social media after it was promoted by American DJ [[Diplo]].<ref>{{Cite news |date=14 January 2017 |title=Now, Anirudh's Hola Amigo rocks the internet |url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Now-Anirudhs-Hola-Amigo-rocks-the-internet/articleshow/52005197.cms |url-status=live |archive-url=https://web.archive.org/web/20170215140637/http://timesofindia.indiatimes.com/entertainment/tamil/music/Now-Anirudhs-Hola-Amigo-rocks-the-internet/articleshow/52005197.cms |archive-date=15 February 2017 |access-date=2017-03-27 |work=The Times of India}}</ref><ref>{{Cite news |date=14 January 2017 |title=Anirudh wanted intolerance to be the theme of Hola Amigo! |url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Anirudh-wanted-intolerance-to-be-the-theme-of-Hola-Amigo/articleshow/52054161.cms |url-status=live |archive-url=https://web.archive.org/web/20170215153819/http://timesofindia.indiatimes.com/entertainment/tamil/music/Anirudh-wanted-intolerance-to-be-the-theme-of-Hola-Amigo/articleshow/52054161.cms |archive-date=15 February 2017 |access-date=2017-03-27 |work=The Times of India}}</ref> A second single, "Peiyophobilia", was also released in September 2016 and featured vocals by actor [[Silambarasan]], who collaborated on a film soundtrack with Anirudh for the first time.<ref>{{Cite news |date=14 January 2017 |title=simbu: Simbu records his first 'official' song for Anirudh |url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Simbu-records-his-first-official-song-for-Anirudh/articleshow/54048685.cms |url-status=live |archive-url=https://web.archive.org/web/20170215160909/http://timesofindia.indiatimes.com/entertainment/tamil/music/Simbu-records-his-first-official-song-for-Anirudh/articleshow/54048685.cms |archive-date=15 February 2017 |access-date=2017-03-27 |work=The Times of India}}</ref><ref>{{Cite web |date=2016-09-08 |title=Simbu sings Peiyophobilia song for Anirudh's Rum album |url=http://www.behindwoods.com/tamil-movies-cinema-news-16/simbu-sings-peiyophobilia-song-for-anirudhs-rum-album.html |url-status=live |archive-url=https://web.archive.org/web/20161126231647/http://behindwoods.com/tamil-movies-cinema-news-16/simbu-sings-peiyophobilia-song-for-anirudhs-rum-album.html |archive-date=26 November 2016 |access-date=2017-03-27 |website=Behindwoods.com}}</ref> Behindwoods.com stated "''Rum'' is an EDM intoxicant from Anirudh, which is addictive".<ref>{{Cite web |date=2 November 2016 |title=Rum (aka) Ram songs review |url=http://www.behindwoods.com/tamil-movies/rum/rum-songs-review.html |url-status=live |archive-url=https://web.archive.org/web/20220327072601/http://www.behindwoods.com/tamil-movies/rum/rum-songs-review.html |archive-date=27 March 2022 |access-date=28 November 2016}}</ref>

{{track listing
| headline = Track list
| extra_column = Singer(s)
| lyrics_Credits = yes
| total_length =
| title1 = Hola Amigo
| lyrics1 = [[Madhan Karky]], Balan Kashmir
| extra1 = [[Anirudh Ravichander]], Balan Kashmir
| length1 = 4:19
| title2 = Peiyophobilia
| lyrics2 = [[Vivek (lyricist)|Vivek]]
| extra2 = [[Silambarasan]], Anirudh Ravichander
| length2 = 3:17
| title3 = Kadavulae Vidai
| lyrics3 = Vivek
| extra3 = [[Sean Roldan]] & Additional Vocals By [[Pragathi Guruprasad]]
| length3 = 4:02
| title4 = Kadavulae Vidai (Reprise)
| lyrics4 = Vivek
| extra4 = Anirudh Ravichander
| length4 = 3:22
| title5 = Pori Pathi Vizhum
| lyrics5 = Vivek, Divine
| extra5 = [[Diwakar]], Divine
| length5 = 3:06
| title6 = Hola Senorita
| lyrics6 = Madhan Karky
| extra6 = Anirudh Ravichander
| length6 = 3:31
| title7 = Alladhe Siragiye
| lyrics7 = Vivek
| extra7 = [[Sid Sriram]]
| length7 = 3:42
|all_writing=|title8=|length8=|title9=|length9=|title10=|length10=|title11=|length11=|title12=|length12=|title13=|length13=|title14=|length14=|title15=|length15=|title16=|length16=|title17=|length17=|title18=|length18=|title19=|length19=|title20=|length20=}}

==Release and reception==
Originally produced by Vijay Raghavendra, the film’s Tamil Nadu theatrical rights were sold to Shri Sai Circuit 6000, with the makers releasing the film in 150 screens across Tamil Nadu.<ref>{{Cite web |title=RUM-The heist horror thriller on February 17 |url=http://www.sify.com/movies/rum-the-heist-horror-thriller-on-february-17-news-tamil-rcntmXfgcffjb.html |url-status=dead |archive-url=https://web.archive.org/web/20170215030329/http://www.sify.com/movies/rum-the-heist-horror-thriller-on-february-17-news-tamil-rcntmXfgcffjb.html |archive-date=15 February 2017 |access-date=2017-03-27 |website=[[Sify]]}}</ref> Upon release, the film received a positive review from [[The New Indian Express]], with the critic stating "in the first half, both horror and humour have worked out well", "in the second half that the plot loses steam" but "it peps up again towards the end".<ref>{{Cite news |date=2017-02-18 |title=Rum, an intoxicating watch? |url=https://www.newindianexpress.com/entertainment/review/2017/feb/18/rum-an-intoxicating-watch-1571762.html |url-status=live |archive-url=https://web.archive.org/web/20170218023835/http://www.newindianexpress.com/entertainment/review/2017/feb/18/rum-an-intoxicating-watch-1571762.html |archive-date=18 February 2017 |access-date=2017-03-27 |work=[[The New Indian Express]]}}</ref> In contrast, Baradwaj Rangan of [[The Hindu]] wrote "''Rum'' feels incoherent, and you wonder if it’s because the director was trying to be avant-garde, or whether he just ran out of film", stating that "the film has no spirit".<ref>{{Cite news |date=2017-02-17 |title=Rum: Unspookable acts |url=http://www.thehindu.com/entertainment/reviews/Rum-Review/article17319389.ece |url-status=live |archive-url=https://web.archive.org/web/20170217162219/http://www.thehindu.com/entertainment/reviews/Rum-Review/article17319389.ece |archive-date=17 February 2017 |access-date=2017-03-27 |work=[[The Hindu]]}}</ref> A reviewer from Sify.com stated "''Rum'' is an average horror comedy" and that the "major problem with ''Rum'' is that technically the film is amateurish and delivers very little in terms of novelty". The reviewer added the film "has more laugh-out-loud moments than jump-in-your-seat jolts" and that "it is just dull, lazy film making from debutant director Sai Bharath".<ref>{{Cite web |date=2017-02-17 |title=Review : Rum review - Low in chills & thrills! |url=http://www.sify.com/movies/rum-review-low-in-chills-thrills-review--rcrrR7ghajeag.html |url-status=dead |archive-url=https://web.archive.org/web/20170218070112/http://www.sify.com/movies/rum-review-low-in-chills-thrills-review--rcrrR7ghajeag.html |archive-date=18 February 2017 |access-date=2017-03-27 |website=[[Sify]]}}</ref> Behindwoods.com states it was "a horror comedy that has nothing new to offer", concluding that "the film lacks clarity and moves cluelessly in its initial moments".<ref>{{Cite web |date=2017-02-17 |title=Rum (aka) Ram review |url=http://m.behindwoods.com/tamil-movies/rum/rum-review.html |url-status=live |archive-url=https://web.archive.org/web/20170218064841/http://m.behindwoods.com/tamil-movies/rum/rum-review.html |archive-date=18 February 2017 |access-date=2017-03-27 |website=M.behindwoods.com}}</ref>

==References==
{{Reflist|30em}}

==External links==
* {{IMDb title|tt6544384}}

[[Category:2017 films]]
[[Category:2017 horror films]]
[[Category:2010s heist films]]
[[Category:2017 horror thriller films]]
[[Category:2017 Tamil-language films]]
[[Category:Films shot in Chennai]]
[[Category:Indian heist films]]
[[Category:Indian horror thriller films]]
[[Category:Films scored by Anirudh Ravichander]]
[[Category:2017 directorial debut films]]

Rum (film) - Revision history

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