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Rowson's Reserve - Revision history
2026-11-15T08:29:24Z
Revision history for this page on the wiki
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->Partonez: Adding short description: "Brand of Indian whisky" (Shortdesc helper)
2021-09-13T17:49:25Z
<p>Adding <a href="https://en.bharatpedia.org/wiki/Bharatpedia:Short_description" class="extiw" title="wikipedia:Short description">short description</a>: "Brand of Indian whisky" (<a href="https://en.bharatpedia.org/wiki/Bharatpedia:Shortdesc_helper" class="extiw" title="wikipedia:Shortdesc helper">Shortdesc helper</a>)</p>
<p><b>New page</b></p><div>{{Short description|Brand of Indian whisky}}<br />
{{Infobox beverage<br />
| name = Rowson's Reserve<br />
| image = <br />
| caption = <br />
| type = [[Indian whisky]]<br />
| abv = 42.8%<br />
| manufacturer = [[Diageo]]<br />
| distributor = <br />
| origin = [[India]]<br />
| introduced = 3 October 2011<br />
| discontinued = <br />
| colour = <br />
| flavour = <br />
| ingredients = Indian grain whisky, [[Scotch whisky]]<br />
| variants = <br />
| related = {{ubl|[[Johnnie Walker]]|[[Vat 69]]|[[Black & White (whisky)|Black & White]]}}<br />
| website = <br />
}}<br />
<br />
'''Rowson's Reserve''' is a brand of [[Indian whisky]], owned by [[Diageo]], and launched on 3 October 2011.<ref>{{cite web|url=http://ibnlive.in.com/generalnewsfeed/news/diageo-enters-imfl-space-with-rowsons-reserve-whisky/844657.html |archive-url=https://archive.today/20130811100937/http://ibnlive.in.com/generalnewsfeed/news/diageo-enters-imfl-space-with-rowsons-reserve-whisky/844657.html |url-status=dead |archive-date=2013-08-11 |title=Diageo enters IMFL space with Rowson's Reserve whisky |publisher=IBN Live |date=2011-10-03 |accessdate=2013-08-10}}</ref> It is a blend of Indian [[grain whisky]] and aged [[Scotch whisky]].<ref>{{cite web|url=http://www.drinksint.com/news/fullstory.php/aid/3102/Indian_whisky.html |title=Indian whisky |publisher=Drinks International |date=2012-07-09 |accessdate=2013-08-10}}</ref><br />
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Rowson's Reserve's main competitors are [[Pernod Ricard]]'s [[Blenders Pride]] and [[United Spirits Limited]]'s [[Signature (whisky)|Signature]].<ref name="indiatimes1">{{cite news|url=http://articles.timesofindia.indiatimes.com/2011-09-07/india-business/30122699_1_gilbert-ghostine-largest-spirits-maker-whiskeys |archive-url=https://web.archive.org/web/20111107003737/http://articles.timesofindia.indiatimes.com/2011-09-07/india-business/30122699_1_gilbert-ghostine-largest-spirits-maker-whiskeys |url-status=dead |archive-date=2011-11-07 |title=Diageo brews local whiskies for larger peg |date=2011-09-07 |newspaper=[[The Times of India]] |accessdate=2013-08-10}}</ref><br />
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==History==<br />
Rowson's Reserve was launched on 3 October 2011 in [[Maharashtra]], [[Haryana]], [[Punjab, India|Punjab]] and [[Karnataka]].<ref name="diageo1">{{cite web|url=http://www.diageo.com/en-ie/newsmedia/Pages/resource.aspx?resourceid=1080 |title=Diageo launches Rowson's Reserve - a premium IMFL whisky |publisher=Diageo.com |date=2011-10-03 |accessdate=2013-08-10}}</ref><ref name="afaqs1">{{cite web|url=http://www.afaqs.com/news/company_briefs/?id=51691_Diageo+India+launches+Rowson%27s+Reserve |title=Diageo India launches Rowson's Reserve |publisher=afaqs! |date=2011-10-03 |accessdate=2013-08-10}}</ref> The launch marked Diageo's return to the [[Indian Made Foreign Liquor]] (IMFL) market, in which it had been inactive since 2002.<ref name="indiatimes1"/><ref>{{cite web|url=http://www.thedrinksbusiness.com/2011/09/diageo-returns-to-indian-market/ |title=Diageo returns to Indian market |publisher=Thedrinksbusiness.com |date=2011-09-13 |accessdate=2013-08-10}}</ref><br />
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==References==<br />
{{reflist}}<br />
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==External links==<br />
* [https://web.archive.org/web/20130811082538/http://www.diageo.com/en-row/Pages/default.aspx Diageo official site]<br />
{{Alcoholic drinks}}<br />
[[Category:Indian whisky]]<br />
[[Category:Products introduced in 2011]]<br />
[[Category:Alcoholic drink brands]]</div>
->Partonez