Romanov (vodka) - Revision history

SimoneMarina699: updated references additionally

2025-08-16T13:52:17Z

updated references additionally

← Older revision		Revision as of 19:22, 16 August 2025
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			{{Short description\|Indian brand of vodka}}
			{{Use dmy dates\|date=August 2023}}
	{{Infobox beverage		{{Infobox beverage
	\| name = Romanov		\| name = Romanov
	\| logo =		\| logo = [[File:Romanov indianvodka.png\|240 px]]
	\| image =<!-- Deleted image removed: [[File:Romanov orangetwist.jpeg\|240px]] -->		\| image =<!-- Deleted image removed: [[File:Romanov orangetwist.jpeg\|240px]] -->
	\| caption = ~~Platium Romanov Orange Twist~~		\| caption =
	\| type = [[Vodka]]		\| type = [[Vodka]]
	\| abv = 42.8%		\| abv = 42.8%
	\| proof = 75		\| proof = 75
	\| manufacturer = [[United Spirits ~~Ltd~~]] (USL)		\| manufacturer = [[United Spirits]] (USL)
	\| origin = India		\| origin = India
	\| introduced =		\| introduced =
	\| discontinued =		\| discontinued =
	\| colour = Colourless		\| colour = Colourless
	\| flavour =		\| flavour =
	\| ingredients = Grain		\| ingredients = Grain
	\| variants = Premium, Green Apple, Orange, Lemon		\| variants = {{hlist\|Premium\|Green Apple\|Orange\|Lemon}}
	\| related = ~~{{ubl\|~~[[White Mischief (liquor)\|White Mischief]]}}		\| related = [[White Mischief (liquor)\|White Mischief]]
	\| website = ~~[http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]~~		\| website =
	}}		}}
	'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits ~~Limited~~]] ~~which is~~ a subsidiary of [[United Breweries ~~Limited~~]]. The brand derives its name from the [[Romanov]] dynasty ~~which~~ ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from ~~'''~~International ~~taste~~ and Quality Institute~~'''~~. It ~~has a~~ 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web\|url=http://business.mapsofindia.com/top-brands-india/vodka.html \|title=Top 10 Vodka Brands in India \|publisher=Business Maps of India \|date= 15 January 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ \|title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. \|publisher=[[WorldGate]] \|date=1 November 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.itqi.com \|title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web\|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece \|title=Romanov diet vodka for the health-conscious \| Business Line \|publisher=Thehindubusinessline.com \|date=2007-05-31 \|access-date=2017-05-14}}</ref>
			'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits]], a subsidiary of [[United Breweries Group]]. The brand derives its name from the [[Romanov]] dynasty that ruled the [[Russian Empire]] from 1612 to 1917. It has a two-star rating from the [[International Taste and Quality Institute]]. It contains 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web\|url=http://business.mapsofindia.com/top-brands-india/vodka.html \|title=Top 10 Vodka Brands in India \|publisher=Business Maps of India \|date= 15 January 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ \|title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. \|publisher=WorldGate \|date=1 November 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.itqi.com \|title=International taste and Quality Institute}}</ref>

	==Variants==		==Variants==
	Romanov comes in four flavours-<ref name=BusinessMapsOfIndia1/>		Romanov comes in four flavours:<ref name=BusinessMapsOfIndia1/>
	# Premium		* Premium
	# Orange		* Orange
	# Lemon		* Lemon
	# Apple		* Apple
	Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy ~~drinks~~.<ref name=BusinessStandard1>{{cite ~~web~~\|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html \|title=United Spirits enters non-alcoholic drinks category with Romanov \|publisher=[[Business Standard]] \|date=21 February 2010 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 \|title=United spirits plans energy drinks under Romanov red brand\|work=[[DNA\|Daily News and Analysis]] \|date=13 May 2009 \|access-date=2 May 2015}}</ref>
			Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic [[energy drink]]s.<ref name=BusinessStandard1>{{cite news\|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html \|title=United Spirits enters non-alcoholic drinks category with Romanov \|newspaper=Business Standard India \|publisher=[[Business Standard]] \|date=21 February 2010 \|access-date=2 May 2015\|last1=Sindhu \|first1=Seema }}</ref><ref>{{cite web\|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 \|title=United spirits plans energy drinks under Romanov red brand\|work=[[DNA\|Daily News and Analysis]] \|date=13 May 2009 \|access-date=2 May 2015}}</ref>

	~~In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name~~=~~"thehindubusinessline1"/>~~		==Sales==
			{{Update\|section\|date=March 2023}}

	~~==Sales and Popular Culture==~~		Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with [[White Mischief (liquor)\|White Mischief]], Romanov controls 70% of India's domestic market for vodka,<ref>{{cite web\|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms \|title=Now it's turn of the diet Vodka \|publisher=[[Times of India]] \|date=7 June 2007 \|access-date=2 May 2015}}</ref> which increased to 89% in 2010.<ref name=BusinessStandard1/> From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.<ref>{{Cite web \|last=Govind \|first=Deepti \|date=23 October 2018 \|title=Magic Moments dominance gives Smirnoff, others a hangover \|url=https://www.livemint.com/Companies/cImn0AhinQmPQEn3Y42i1H/Magic-Moments-dominance-gives-Smirnoff-others-a-hangover.html \|access-date=1 September 2023 \|website=mint}}</ref>
	Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college ~~going~~ students. ~~Romanov along~~ with [[White Mischief (liquor)\|White Mischief]] ~~control~~ 70% of India's domestic market ~~of close to 3 million cases<ref name="thehindubusinessline1"/>~~<ref>{{cite web\|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms \|title=Now it's turn of the diet Vodka \|publisher=[[Times of India]] \|date=7 June 2007 \|access-date=2 May 2015}}</ref> which increased to 89% in 2010.<ref name=BusinessStandard1/> ~~In 2006~~, ~~[[Shilpa Shetty]] was chosen as its brand ambassador~~.<ref>{{~~cite~~ web\|~~url=http://www.tribuneindia.com/2006/20060610/ttlife.htm \|title~~=~~Vodka with Shilpa~~ \|~~publisher~~=~~The Tribune India~~ \|date=6 October ~~2006~~ \|~~access-date~~=~~2 May 2015}}</ref><ref>{{cite web~~\|url=~~http~~://www.~~indianewengland~~.com/~~ME2~~/~~Audiences~~/~~dirmod~~.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting \|title=Shilpa Shetty in high spirits in Mallya's company? \|publisher=India New England \|date=~~23 June 2006~~ \|~~access-date~~=~~2 May 2015~~}}</ref>

	==Gallery==		==Gallery==
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	==References==		==References==
	{{reflist~~\|colwidth=30em~~}}		{{reflist}}

	~~==External links==~~
	~~#[http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]~~
	~~#[http://www.americanubs.com/romanov-vodka.html American UBS Site]~~
	{{Alcoholic drinks}}{{Vodkas}}		{{Alcoholic drinks}}{{Vodkas}}
	{{United Spirits}}		{{United Spirits}}
	{{Vodkas}}		{{Vodkas}}

	[[Category:~~Alcoholic drink~~ brands]]		[[Category:Vodka brands]]
	[[Category:Indian drink brands]]		[[Category:Indian drink brands]]
	[[Category:Indian vodkas]]		[[Category:Indian vodkas]]
	[[Category:United Spirits brands]]		[[Category:United Spirits brands]]

Delinker: Bot: The file File:Romanov indianvodka.png has been removed, as it does not exist.

2023-07-26T05:45:59Z

Bot: The file File:Romanov indianvodka.png has been removed, as it does not exist.

← Older revision		Revision as of 11:15, 26 July 2023
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	{{Infobox beverage		{{Infobox beverage
	\| name = Romanov		\| name = Romanov
	\| logo = ~~[[File:Romanov indianvodka.png\|240 px]]~~		\| logo =
	\| image =<!-- Deleted image removed: [[File:Romanov orangetwist.jpeg\|240px]] -->		\| image =<!-- Deleted image removed: [[File:Romanov orangetwist.jpeg\|240px]] -->
	\| caption = Platium Romanov Orange Twist		\| caption = Platium Romanov Orange Twist

CleanupBot: /* Sales and Popular Culture */clean up

2022-01-03T14:40:34Z

Sales and Popular Culture: clean up

← Older revision		Revision as of 20:10, 3 January 2022
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	\| abv = 42.8%		\| abv = 42.8%
	\| proof = 75		\| proof = 75
	\| manufacturer = [[United Spirits]] (USL)		\| manufacturer = [[United Spirits Ltd]] (USL)
	\| origin = India		\| origin = India
	\| introduced =		\| introduced =
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	\| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]		\| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]
	}}		}}
	'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits]] which is a subsidiary of [[United Breweries ~~Group~~]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web\|url=http://business.mapsofindia.com/top-brands-india/vodka.html \|title=Top 10 Vodka Brands in India \|publisher=Business Maps of India \|date= 15 January 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ \|title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. \|publisher=[[WorldGate]] \|date=1 November 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.itqi.com \|title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web\|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece \|title=Romanov diet vodka for the health-conscious \| Business Line \|publisher=Thehindubusinessline.com \|date=2007-05-31 \|access-date=2017-05-14}}</ref>		'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits Limited]] which is a subsidiary of [[United Breweries Limited]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web\|url=http://business.mapsofindia.com/top-brands-india/vodka.html \|title=Top 10 Vodka Brands in India \|publisher=Business Maps of India \|date= 15 January 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ \|title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. \|publisher=[[WorldGate]] \|date=1 November 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.itqi.com \|title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web\|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece \|title=Romanov diet vodka for the health-conscious \| Business Line \|publisher=Thehindubusinessline.com \|date=2007-05-31 \|access-date=2017-05-14}}</ref>

	==Variants==		==Variants==
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	# Lemon		# Lemon
	# Apple		# Apple
	Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite ~~news~~\|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html \|title=United Spirits enters non-alcoholic drinks category with Romanov ~~\|newspaper=Business Standard India~~ \|publisher=[[Business Standard]] \|date=21 February 2010 \|access-date=2 May 2015~~\|last1=Sindhu \|first1=Seema~~ }}</ref><ref>{{cite web\|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 \|title=United spirits plans energy drinks under Romanov red brand\|work=[[DNA\|Daily News and Analysis]] \|date=13 May 2009 \|access-date=2 May 2015}}</ref>		Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite web\|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html \|title=United Spirits enters non-alcoholic drinks category with Romanov \|publisher=[[Business Standard]] \|date=21 February 2010 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 \|title=United spirits plans energy drinks under Romanov red brand\|work=[[DNA\|Daily News and Analysis]] \|date=13 May 2009 \|access-date=2 May 2015}}</ref>

	In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/>		In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/>

	==Sales and Popular Culture==		==Sales and Popular Culture==
	Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)\|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref>{{cite web\|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms \|title=Now it's turn of the diet Vodka \|publisher=[[Times of India]] \|date=7 June 2007 \|access-date=2 May 2015}}</ref~~><ref name="thehindubusinessline1"/~~> which increased to 89% in 2010.<ref name=BusinessStandard1/> In 2006, [[Shilpa Shetty]] was chosen as its brand ambassador.<ref>{{cite web\|url=http://www.tribuneindia.com/2006/20060610/ttlife.htm \|title=Vodka with Shilpa \|publisher=The Tribune India \|date=6 October 2006 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.indianewengland.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting \|title=Shilpa Shetty in high spirits in Mallya's company? \|publisher=India New England \|date=23 June 2006 \|access-date=2 May 2015}}</ref>		Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)\|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref name="thehindubusinessline1"/><ref>{{cite web\|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms \|title=Now it's turn of the diet Vodka \|publisher=[[Times of India]] \|date=7 June 2007 \|access-date=2 May 2015}}</ref> which increased to 89% in 2010.<ref name=BusinessStandard1/> In 2006, [[Shilpa Shetty]] was chosen as its brand ambassador.<ref>{{cite web\|url=http://www.tribuneindia.com/2006/20060610/ttlife.htm \|title=Vodka with Shilpa \|publisher=The Tribune India \|date=6 October 2006 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.indianewengland.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting \|title=Shilpa Shetty in high spirits in Mallya's company? \|publisher=India New England \|date=23 June 2006 \|access-date=2 May 2015}}</ref>

	==Gallery==		==Gallery==

UpdateBot: robot: Update article (please report if you notice any mistake or error in this edit)

2021-11-13T05:54:55Z

robot: Update article (please report if you notice any mistake or error in this edit)

← Older revision		Revision as of 11:24, 13 November 2021
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	\| abv = 42.8%		\| abv = 42.8%
	\| proof = 75		\| proof = 75
	\| manufacturer = [[United Spirits ~~Ltd~~]] (USL)		\| manufacturer = [[United Spirits]] (USL)
	\| origin = India		\| origin = India
	\| introduced =		\| introduced =
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	\| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]		\| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]
	}}		}}
	'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits ~~Limited~~]] which is a subsidiary of [[United Breweries ~~Limited~~]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web\|url=http://business.mapsofindia.com/top-brands-india/vodka.html \|title=Top 10 Vodka Brands in India \|publisher=Business Maps of India \|date= 15 January 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ \|title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. \|publisher=[[WorldGate]] \|date=1 November 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.itqi.com \|title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web\|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece \|title=Romanov diet vodka for the health-conscious \| Business Line \|publisher=Thehindubusinessline.com \|date=2007-05-31 \|access-date=2017-05-14}}</ref>		'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits]] which is a subsidiary of [[United Breweries Group]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web\|url=http://business.mapsofindia.com/top-brands-india/vodka.html \|title=Top 10 Vodka Brands in India \|publisher=Business Maps of India \|date= 15 January 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ \|title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. \|publisher=[[WorldGate]] \|date=1 November 2014 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.itqi.com \|title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web\|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece \|title=Romanov diet vodka for the health-conscious \| Business Line \|publisher=Thehindubusinessline.com \|date=2007-05-31 \|access-date=2017-05-14}}</ref>

	==Variants==		==Variants==
Line 26:		Line 26:
	# Lemon		# Lemon
	# Apple		# Apple
	Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite ~~web~~\|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html \|title=United Spirits enters non-alcoholic drinks category with Romanov \|publisher=[[Business Standard]] \|date=21 February 2010 \|access-date=2 May 2015}}</ref><ref>{{cite web\|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 \|title=United spirits plans energy drinks under Romanov red brand\|work=[[DNA\|Daily News and Analysis]] \|date=13 May 2009 \|access-date=2 May 2015}}</ref>		Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite news\|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html \|title=United Spirits enters non-alcoholic drinks category with Romanov \|newspaper=Business Standard India \|publisher=[[Business Standard]] \|date=21 February 2010 \|access-date=2 May 2015\|last1=Sindhu \|first1=Seema }}</ref><ref>{{cite web\|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 \|title=United spirits plans energy drinks under Romanov red brand\|work=[[DNA\|Daily News and Analysis]] \|date=13 May 2009 \|access-date=2 May 2015}}</ref>

	In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/>		In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/>

imported>Chekidalum at 21:24, 19 August 2021

2021-08-19T21:24:55Z

New page

{{Infobox beverage
| name = Romanov
| logo = [[File:Romanov indianvodka.png|240 px]]
| image =
| caption = Platium Romanov Orange Twist
| type = [[Vodka]]
| abv = 42.8%
| proof = 75
| manufacturer = [[United Spirits Ltd]] (USL)
| origin = India
| introduced =
| discontinued =
| colour = Colourless
| flavour =
| ingredients = Grain
| variants = Premium, Green Apple, Orange, Lemon
| related = {{ubl|[[White Mischief (liquor)|White Mischief]]}}
| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]
}}
'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits Limited]] which is a subsidiary of [[United Breweries Limited]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web|url=http://business.mapsofindia.com/top-brands-india/vodka.html |title=Top 10 Vodka Brands in India |publisher=Business Maps of India |date= 15 January 2014 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ |title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. |publisher=[[WorldGate]] |date=1 November 2014 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.itqi.com |title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece |title=Romanov diet vodka for the health-conscious | Business Line |publisher=Thehindubusinessline.com |date=2007-05-31 |access-date=2017-05-14}}</ref>

==Variants==
Romanov comes in four flavours-<ref name=BusinessMapsOfIndia1/>
# Premium
# Orange
# Lemon
# Apple
Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite web|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html |title=United Spirits enters non-alcoholic drinks category with Romanov |publisher=[[Business Standard]] |date=21 February 2010 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 |title=United spirits plans energy drinks under Romanov red brand|work=[[DNA|Daily News and Analysis]] |date=13 May 2009 |access-date=2 May 2015}}</ref>

In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/>

==Sales and Popular Culture==
Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms |title=Now it's turn of the diet Vodka |publisher=[[Times of India]] |date=7 June 2007 |access-date=2 May 2015}}</ref><ref name="thehindubusinessline1"/> which increased to 89% in 2010.<ref name=BusinessStandard1/> In 2006, [[Shilpa Shetty]] was chosen as its brand ambassador.<ref>{{cite web|url=http://www.tribuneindia.com/2006/20060610/ttlife.htm |title=Vodka with Shilpa |publisher=The Tribune India |date=6 October 2006 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.indianewengland.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting |title=Shilpa Shetty in high spirits in Mallya's company? |publisher=India New England |date=23 June 2006 |access-date=2 May 2015}}</ref>

==Gallery==
[[File:Romanov premiumvodka.gif|none|thumb|Romanov Premium Vodka]]

==References==
{{reflist|colwidth=30em}}

==External links==
#[http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]
#[http://www.americanubs.com/romanov-vodka.html American UBS Site]
{{Alcoholic drinks}}{{Vodkas}}
{{United Spirits}}
{{Vodkas}}

[[Category:Alcoholic drink brands]]
[[Category:Indian drink brands]]
[[Category:Indian vodkas]]
[[Category:United Spirits brands]]