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{{Infobox company
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'''Qube Cinema Technologies''' (formerly Real Image Media Technologies) is an [[India]]n company operating in [[film]] and [[television]] technology. It provided digital non-linear editing and digital cinema sound to the Indian market in the 1990s. The company then began work in digital cinema products and deployment during the early years of the century.

==History==
Started in 1986 as Media Artists Pvt. Ltd. in [[Chennai]] (then [[Madras]]), India, the company was renamed to Real Image Media Technologies Pvt. Ltd. in the early 2000s after the merger of Real Image Pvt. Ltd. and JS Films into Media Artists Pvt. Ltd. Media Artists continued to be a brand of the company's audio post-production facilities until early 2017 but the primary focus of the company then moved to [[digital cinema]] and as of January 2018, the company's Qube digital cinema systems were installed in about 3760 screens in India.<ref>{{Cite web|url=https://www.qubecinema.com/qube-all-india-theaters-list|title=Qube Indian Theatre List|date=Jan 2018|website=Qube Cinema}}</ref> In 2017, the company was renamed to Qube Cinema Technologies Pvt. Ltd. and in November 2017, it announced the signing of a definitive agreement to merge with UFO Moviez Ltd.<ref>{{Cite web|url=https://www.vccircle.com/pe-backed-ufo-moviez-qube-cinema-to-merge/|title=PE-backed UFO Moviez, Qube Cinema to merge|date=2 November 2017|website=VC Circle}}</ref><ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/ufo-moviez-qube-cinema-merger-hits-nclt-roadblock/articleshow/68039137.cms|title=UFO Moviez, Qube Cinema merger hits NCLT roadblock|last1=Laghate|first1=Gaurav|date=2019-02-17|work=The Economic Times|access-date=2019-07-08|last2=Das|first2=Saikat}}</ref>

The first technology the company brought to India was computer-based non-linear editing with the [[Media Composer]] editing system from [[Avid Technology]] in 1993.<ref name="IndianExpress">{{cite news | url=http://archive.indianexpress.com/oldStory/78409/ | title=Cinema of the future is here, now | newspaper=Indian Express | date=19 September 2005 | first=Jaya | last=Menon | access-date=6 November 2018 }}</ref> Subsequently, the company brought digital cinema sound to India in a partnership with [[DTS (sound system)|DTS]] in 1995.<ref name="IndianExpress" />

In 2005, the company launched its own digital cinema system under the brand name Qube.<ref name="Screen">[http://www.screenindia.com/old/20001201/film6.htm Real Image Media Technologies Unveils Digital Cinema - Screen]</ref> Qube Cinema, Inc. was set up in the US as a subsidiary of Real Image Media Technologies and markets the digital cinema technology of the parent company worldwide.<ref name="Span">[http://span.state.gov/wwwfspmarapr0754.pdf When Every Show Feels Like a Premiere - Span Magazine] {{webarchive|url=https://web.archive.org/web/20111016060255/http://span.state.gov/wwwfspmarapr0754.pdf |date=2011-10-16 }}</ref>

Qube Cinema is a provider of end-to-end digital cinema technology and solutions. The company has 7 offices across India and a subsidiary in Los Angeles, Qube Cinema, Inc. The Qube product line is established globally, with about 7,000 installations across 48 countries so far and has digital cinema operations in 4,000 cinema screens across India.

Qube Cinema was founded by Jayendra Panchapakesan to develop products for digital cinema in India.<ref name="span.state">When Every Show Feels Like a Premiere - {{cite web|url=http://span.state.gov/wwwfspmarapr0754.pdf|title=Archived copy|url-status=dead|archive-url=https://web.archive.org/web/20111016060255/http://span.state.gov/wwwfspmarapr0754.pdf|archive-date=October 16, 2011|access-date=November 3, 2011}}</ref>

In August 2011, Qube provided servers and technical support for the fourth year to the [[Venice Film Festival]].<ref>Qube Cinema Serving the Venice Film Festival - http://www.live-production.tv/news/cultural-events/qube-cinema-serving-venice-film-festival%C2%A0.html</ref>

In September 2011, Qube introduced QubeMaster Xpress 2, for digital cinema mastering.<ref>Debra Kaufman, Creative Cow - http://magazine.creativecow.net/article/qube-cinema-showcases-digital-cinema-products-at-ibc</ref>

In March 2011, Qube introduced a 4K integrated media block (IMB) that is Ethernet-based, allowing exhibitors to have their storage servers within or outside of their theater.<ref>{{cite web|url=http://www.digitalcinemareport.com/node/2353|title=Getting Down to Business: CinemaCon 2011|last1=Dager|first1=Nick|date=April 13, 2011|website=Digital Cinema Report|access-date=December 8, 2019}}</ref> It allows for central storage in multiplex theatres and is designed to work with any digital projection system that supports an IMB.

Starting in 2012, Qube Cinema began installing its d-cinema servers and IMBs in Giant Screen theatres. In January 2012, Qube held the first public demonstration of 4K 3D streaming from a single server when they installed a d-cinema system at the [[Moody Gardens]] MG 3D Theater in Galveston, Texas.<ref>"Laser Focus", by Andreas Fuchs in Film Journal International - http://www.filmjournal.com/filmjournal/content_display/news-and-features/features/technology/e3i7cfb89cd186864c3e7d84318f2b402f9</ref><ref>{{cite web|url=https://variety.com/2012/scene/markets-festivals/tech-news-and-notes-4-1118049142/|title=Tech news and notes|last1=Caranicas|first1=Peter|date=January 24, 2012|website=Variety|access-date=December 8, 2019}}</ref><ref>{{cite web|url=https://variety.com/2012/digital/columns/biz-wide-eyed-over-narrowcasting-1118048828/|title=Biz wide-eyed over narrowcasting|date=January 19, 2012|website=Variety|access-date=December 8, 2019}}</ref>The transition of the [[Moody Gardens]] theater from 70 mm film to digital 3D used a [[Barco NV]] projector and Qube XP-I server and Xi IMBs. This installation was followed, in March 2012, by one at the [[Houston Museum of Natural Science]], which became the first commercial installation of the Qube Cinema single-server 4K 3D system when it upgraded the museum's Giant Screen Theatre from 70 mm film to digital cinema.<ref>Qube Cinema Delivers 4K 3D from a Single Server - {{cite web|url=http://www.ita-usa.com/?p%3D861|title=Archived copy|url-status=dead|archive-url=https://web.archive.org/web/20130927021652/http://www.ita-usa.com/?p=861|archive-date=September 27, 2013|access-date=July 27, 2012}}</ref> And, in October, Qube Cinema partnered with Global Immersion to install its d-cinema system at the Giant Screen theatre of the Peoria Riverfront Museum.<ref>[http://news.creativecow.net/story/870068 CreativeCOW]</ref> In May 2012, Qube introduced server software capable of synchronizing multiple IMBs, making 4K 3D projection possible for theatre owners.<ref>Qube Cinema Demos Multi-IMB Synchronization - http://www.boxoffice.com/statistics/news/2012-05-14-qube-cinema-demos-multi-imb-synchronization-imb-supported-laser-projection-and-hfr-3d-at-cinemacon-2012{{dead link|date=July 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In August 2013, Qube partnered with D3D Cinema to install its single-server True 4K 3D system at the newly renovated Air Force Museum Theater at the [[National Museum of the United States Air Force]].<ref>Qube Cinema True 4K 3D System Installed for Giant Screen at Air Force Museum Theater - http://news.creativecow.net/story/872234</ref> In January 2014, Qube Cinema released software updates that added support for [[Dolby Atmos]] surround sound <ref>Qube Cinema Servers to Add Dolby Atmos Support - http://www.btlnews.com/news/qube-cinema-servers-to-add-dolby-atmos-support/</ref> as well as Barco [[Auro 11.1]] sound<ref>Qube Cinema Adds Support for Auro 11.1 by Barco Sound System - http://www.broadcastbeat.com/index.php/qube-cinema-adds-support-auro-11-1-barco-sound-system/</ref> to its flagship XP-I and XP-D servers.

In November 2014, the company was listed by [[iSPIRIT]] (Indian Software Product Industry Roundtable), a non-profit think tank, in its top 30 index of Indian software product companies.<ref name="techinasia.com">[https://www.techinasia.com/top-30-indian-b2b-companies-total-market-cap-6-billion/ Top 30 Indian B2B software product companies with total market cap over $6 billion]</ref>

Apart from providing digital cinema in India and selling the Qube digital cinema technology worldwide, the company also masters Indian feature films into the digital cinema format.<ref name="Createasphere">[http://www.createasphere.com/En/insider-view/2359-growth-in-indias-digital-cinema-industry-part-2.html Growth in India’s Digital Cinema Industry – Part 2]</ref>

Intel Capital, the venture capital arm of [[Intel Corporation]],<ref name="EcoTimes">[http://economictimes.indiatimes.com/articleshow/1561733.cms Intel arm buys stake in Chennai’s Real Image - The Economic Times]</ref> [[Nomura Holdings|Nomura]], the Japanese bank,<ref name="Variety">[https://www.variety.com/article/VR1117990001?refCatId=19 Real Image sees funds from Nomura - Variety]</ref> and StreetEdge Capital, a U.S. based investment partnership, are investors in Qube Cinema Technologies.

== References ==
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==External links==
* [https://www.qubecinema.com/ Qube Cinema official website]

[[Category:Film sound production]]
[[Category:Film production companies of India]]
[[Category:Film production companies based in Chennai]]
[[Category:Mass media companies established in 1986]]
[[Category:1986 establishments in Tamil Nadu]]

Qube Cinema Technologies - Revision history

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