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&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{Copyediting|date=May 2023}}{{Cleanup rewrite|date=May 2023}}{{short description|Vaishnav sect of the Hinduism, founded by Vallabhacharya}}&lt;br /&gt;
[[File:Krishna (Shrinathji) and the Dancing Gopis. Pichhavai from the Temple of Nathdvara, Rajasthan, 19 sent. Staatlische Museen, Berlin..jpg|thumb|Shrinathji (at center) with [[Ashtasakhi|Ashtasakhis]]]]&lt;br /&gt;
{{Vaishnavism}}&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Pushtimarg&amp;#039;&amp;#039;&amp;#039; ({{lit|the Path of Nourishing, Flourishing}}), also known as &amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;Vallabha Sampradaya&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;, is a subtradition of the [[Rudra Sampradaya]] - [[Vaishnavism]]. It was founded in the early 16th century by [[Vallabhacharya]] (1479–1531) and was later expanded by his descendants, particularly [[Vitthalanatha]].&amp;lt;ref name=britpushtimarg&amp;gt;[https://www.britannica.com/topic/Vallabhacharya Vallabhacharya], Encyclopaedia Britannica, Matt Stefon and Wendy Doniger (2015)&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;kim2016&amp;quot;&amp;gt;Kim, Hanna H. (2016), &amp;quot;In service of God and Geography: Tracing Five Centuries of the Vallabhacharya Sampradaya. Book review: Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and its Movement to the West, by E. Allen Richardson&amp;quot;, [https://digitalcommons.adelphi.edu/ant_pubs/29 Anthropology Faculty Publications 29], Adelphi University&amp;lt;/ref&amp;gt; Pushtimarg either worship [[Krishna]] alone in his prominent forms of [[Shrinathji|Srinathji]], [[Madan Mohan]], [[Vithoba|Vithala]] and Dwarkadhish, or with his consort and divine energy [[Radha]], also called &amp;#039;&amp;#039;Swaminiji&amp;#039;&amp;#039;.&amp;lt;ref name=&amp;quot;Richardson2014p5&amp;quot;&amp;gt;{{cite book |author=E. Allen Richardson |url=https://books.google.com/books?id=ZoBABAAAQBAJ |title=Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and Its Movement to the West |publisher=McFarland |year=2014 |isbn=978-1-4766-1596-7 |pages=5–6}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite journal |last=Bangha |first=Imre |date=2006 |title=Courtly and Religious communities as Centres of Literary Activity in Eighteenth-Century India |url=http://www.indologia.orient.uw.edu.pl/eng/1_Imre_Bangha/2IB_Courtly%20(article%20on%20Anandghan).pdf |journal=Indologia Orient |pages=12}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{Cite book |last=Vemsani |first=Lavanya |url=https://books.google.com/books?id=4fw2DAAAQBAJ&amp;amp;pg=PA222 |title=Krishna in History, Thought, and Culture: An Encyclopedia of the Hindu Lord of Many Names: An Encyclopedia of the Hindu Lord of Many Names |date=2016-06-13 |publisher=ABC-CLIO |isbn=978-1-61069-211-3 |pages=222–223 |language=en}}&amp;lt;/ref&amp;gt; The tradition follows universal-love-themed devotional practices of youthful [[Krishna]] which are found in the &amp;#039;&amp;#039;[[Bhagavata Purana]]&amp;#039;&amp;#039; and those related to pastimes of [[Govardhana sila|Govardhana Hill]].&amp;lt;ref name=britpushtimarg/&amp;gt;&amp;lt;ref name=&amp;quot;Richardson2014p12&amp;quot;&amp;gt;{{cite book|author=E. Allen Richardson|title=Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and Its Movement to the West |url=https://books.google.com/books?id=ZoBABAAAQBAJ |year=2014 |publisher=McFarland|isbn=978-1-4766-1596-7|pages=12–21}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;Bryant2007p477&amp;quot;&amp;gt;{{cite book|author=Edwin F. Bryant|title=Krishna: A Sourcebook|url=https://books.google.com/books?id=2n4VDAAAQBAJ|year=2007|publisher=Oxford University Press|isbn=978-0-19-972431-4|pages=477–484}}&amp;lt;/ref&amp;gt; &lt;br /&gt;
&lt;br /&gt;
The Pushtimarg subtradition subscribes to the [[Shuddhadvaita]] Vedantic teachings of Vallabhacharya, one that shares certain ideas with [[Advaita Vedanta]], [[Vishishtadvaita]] and [[Dvaita Vedanta]].&amp;lt;ref name=&amp;quot;Richardson2014p20&amp;quot;&amp;gt;{{cite book|author=E. Allen Richardson|title=Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and Its Movement to the West |url=https://books.google.com/books?id=ZoBABAAAQBAJ |year=2014|publisher=McFarland|isbn=978-1-4766-1596-7|pages=20–23, 189–195}}&amp;lt;/ref&amp;gt; According to this philosophy, Krishna is considered to be the supreme being, the source of everything that exists and the human soul is imbued with Krishna&amp;#039;s divine light and spiritual liberation results from Krishna&amp;#039;s grace.&amp;lt;ref name=&amp;quot;lochtefeldpushti&amp;quot;&amp;gt;{{cite book |last=Lochtefeld |first=James G |url=https://archive.org/details/illustratedencyc0000loch |title=The Illustrated Encyclopedia of Hinduism: N-Z |publisher=Rosen Publishing |year=2002 |isbn=978-0823931804 |pages=[https://archive.org/details/illustratedencyc0000loch/page/539 539-540]}}&amp;lt;/ref&amp;gt; &amp;#039;&amp;#039;Ashtachap&amp;#039;&amp;#039; – eight [[Bhakti Movement]] poets, including the blind devotee-poet [[Surdas]] has major contribution in the growth of Pushtimarg.&amp;lt;ref name=lochtefeldpushti/&amp;gt;&amp;lt;ref name=&amp;quot;Barz1976p1&amp;quot;&amp;gt;{{cite book|author=Richard Keith Barz|title=The Bhakti Sect of Vallabhācārya|url=https://books.google.com/books?id=rdXiAAAAMAAJ| year=1976|publisher= Thomson Press |pages=1–5|isbn= 978-8-1215-05765}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The followers of this tradition are called Pushtimargis&amp;lt;ref name=&amp;quot;kim2016&amp;quot; /&amp;gt; or Pushtimargiya Vaishnavas.&amp;lt;ref&amp;gt;{{Cite book|last=Harirāya|url=https://books.google.com/books?id=16aA8kFZ0ccC&amp;amp;q=%22pushtimargiya+vaishnav%22|title=41 [i.e. Ikatālīsa] baṛe śikshāpatra: mūḷa śloka, ślokārtha, evaṃ vyākhyā sahita|publisher=Śrī Vaishṇava Mitra Maṇḍala|year=1972|pages=297|language=hi}}&amp;lt;/ref&amp;gt; It has significant following in Indian states of [[Rajasthan]] and [[Gujarat]], as well as its regional diaspora around the world.&amp;lt;ref name=britpushtimarg/&amp;gt;&amp;lt;ref name=&amp;quot;ntdw&amp;quot;/&amp;gt; The [[Shrinathji Temple]] in [[Nathdwara]] is the main shrine of Pushtimarg, which traces its origin back to 1669.&amp;lt;ref name=&amp;quot;WD1999&amp;quot;&amp;gt;{{cite book|author=Wendy Doniger|title=Merriam-Webster&amp;#039;s Encyclopedia of World Religions|url=https://archive.org/details/isbn_9780877790440|url-access=registration|year=1999|publisher=Merriam-Webster|isbn=978-0-87779-044-0|page=[https://archive.org/details/isbn_9780877790440/page/781 781]}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;ntdw&amp;quot;&amp;gt;{{cite book | url=https://books.google.com/books?id=175zjT9bStcC | title=Culture of a Sacred Town: A Sociological Study of Nathdwara | publisher=Popular Prakashan | author=Jindel, Rajendra | year=1976 | pages=21–22, 34, 37 | isbn=978-8-17154-0402}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Founder and History==&lt;br /&gt;
[[File:Shrinathji discovered.jpg|thumb|[[Vallabhacharya]] discovers Sri Nathji, at Mount [[Govardhan]]]]&lt;br /&gt;
{{Main|Vallabhacharya}}&lt;br /&gt;
[[Vallabhacharya]] was born into a Telugu [[Brahmin]] family in South India. His maternal grandfather was a priest in the royal court of the [[Vijayanagara Empire]].&amp;lt;ref name=ryanjonesvallabha&amp;gt;{{cite book|author1=Constance Jones |author2=James D. Ryan |title=Encyclopedia of Hinduism |url=https://books.google.com/books?id=OgMmceadQ3gC |year=2006|publisher=Infobase |isbn=978-0-8160-7564-5 |pages=475–477 }}&amp;lt;/ref&amp;gt; Vallabha&amp;#039;s family fled Varanasi after they learnt about an imminent Islamic attack on the city, then spent the early years with baby Vallabha hiding in the forests of [[Chhattisgarh]].&amp;lt;ref name=ryanjonesvallabha/&amp;gt;&lt;br /&gt;
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As part of his education, Vallabha studied Vedic literature and other Hindu texts. He worked in the temples of the Vijayanagara court, and then embarked on a years-long pilgrimage to the major sacred sites of Hinduism on the Indian subcontinent.&amp;lt;ref name=ryanjonesvallabha/&amp;gt; He met scholars of Advaita Vedanta, Vishishtadvaita, Dvaita Vedanta, as well as his contemporary, [[Chaitanya Mahaprabhu]]. His visit to Vrindavan in the north persuaded him to accept and dedicate himself to the bhakti of Krishna and writing his philosophical premises in Sanskrit and a few in the Braj language. His devotional mantra &amp;#039;&amp;#039;&amp;quot;Sri Krishna Sharanam Mam&amp;quot;&amp;#039;&amp;#039; (Shri Krishna is my refuge) became the initiatory mantra of Pushtimargis.&amp;lt;ref name=ryanjonesvallabha/&amp;gt; The term &amp;#039;&amp;#039;pushti&amp;#039;&amp;#039; to Vallabha implied &amp;quot;spiritual nourishment&amp;quot;, a metaphor for Krishna&amp;#039;s grace.&amp;lt;ref name=ryanjonesvallabha/&amp;gt;&amp;lt;ref&amp;gt;{{cite book|author=E. Allen Richardson|title=Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and Its Movement to the West |url=https://books.google.com/books?id=ZoBABAAAQBAJ |year=2014|publisher=McFarland|isbn=978-1-4766-1596-7|page=41}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Vallabhacharya has been a major scholar of the Bhakti tradition of Hinduism, as a devotional movement that emphasizes love and grace of God as an end in itself. [[Vallabhacharya]] initiated his first disciple Damodardas Harsani with a mantra along with the principles of Pushtimarga.&amp;lt;ref name=&amp;quot;ntdw&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
When he died in 1531, Vallabacharya delivered the leadership of his movement to his elder son, Gopinatha. At Gopinatha&amp;#039;s death in 1543, he was succeeded by his younger brother [[Vitthalanatha]], a key figure in the development of the Pushtimarg. He codified the doctrine of the movement and died in 1586. At his death, the eight primary icons of Krishna of the Pushtimarg were distributed among his seven sons, plus one adopted son.&amp;lt;ref&amp;gt;{{cite book|author=Richard Keith Barz|title=The Bhakti Sect of Vallabhācārya|url=https://books.google.com/books?id=rdXiAAAAMAAJ| year=1976|publisher= Thomson Press |pages=54–55|isbn= 978-8-1215-05765}}&amp;lt;/ref&amp;gt; Some fragmentation followed, as each son of Vitthalanatha was able to confer initiations and start his own independent lineage, although the different branches remained unified by the doctrine. Among the descendants of Vitthalanatha, some acquired prestige as scholars, including Gokulanatha (1552-1641), Harirayaji Mahaprabhu (1591-1711), and Purusottamalalji (1668-1725). .&amp;lt;ref&amp;gt;{{cite book|author=Richard Keith Barz|title=The Bhakti Sect of Vallabhācāryaji|url=https://books.google.com/books?id=rdXiAAAAMAAJ| year=1976|publisher= Thomson Press |pages=42–43|isbn= 978-8-1215-05765}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
In the 20th century, the Pushtimarg prospered thanks to the acquired affluence of some of its members, primarily Gujarati merchants. The Gujarati diaspora led to the foundation of important Pushtimarg centers in the United States, Canada, the United Kingdom, Australia, and New Zealand.&amp;lt;ref&amp;gt;{{cite book|author=E. Allen Richardson|title=Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharyaji in India and Its Movement to the West |url=https://books.google.com/books?id=ZoBABAAAQBAJ |year=2014 |publisher=McFarland|isbn=978-1-4766-1596-7}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Key Tenets==&lt;br /&gt;
&lt;br /&gt;
=== Suddhadvaita ===&lt;br /&gt;
Vallabha formulated the philosophy of [[Shuddhadvaita|Śuddhādvaita]] in response to the [[Advaita Vedanta|Advaita Vedānta]] of [[Śaṅkara]], which he called Maryādā Mārga or Path of Limitations. Vallabha rejected the concept of [[Māyā]], stating that the world was a manifestation of the Supreme Absolute and could not be tainted, nor could it change.&amp;lt;ref&amp;gt;{{cite thesis |last=Saha|first=Shandip |date=2004 |title=Creating a Community of Grace: A History of the Puṣṭi Mārga in Northern and Western India (1493-1905) |url= |type= |chapter=Tracing the History of the Puṣṭi Mārga (1493-1670)|publisher=University of Ottowa |docket= |oclc= |access-date=|page=98-106}}&amp;lt;/ref&amp;gt; According to Vallabha, [[Brahman]] consists of existence (&amp;#039;&amp;#039;sat&amp;#039;&amp;#039;), consciousness (&amp;#039;&amp;#039;chit&amp;#039;&amp;#039;), and bliss (&amp;#039;&amp;#039;ananda&amp;#039;&amp;#039;), and manifests completely as [[Krishna|Kr̥ṣṇa]] himself.&amp;lt;ref name=&amp;quot;Bryant2007p477&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Seva ===&lt;br /&gt;
The purpose of this tradition is to perform [[sevā]] (selfless service) out of love for Kr̥ṣṇa. According to Vallabhacharya, through single minded religiosity, a devotee would achieve awareness that there is nothing in the word that is not Kr̥ṣṇa.{{Sfn|Saha|2004|p=98-106}}&lt;br /&gt;
&lt;br /&gt;
=== Religious Praxis ===&lt;br /&gt;
Vallabha stated that religious disciplines that focused on Vedic sacrifices, temple rituals, [[Puja (Hinduism)|puja]], meditation, and yoga had limited value. The school rejects ascetic lifestyle and cherishes householder lifestyle, wherein the followers see themselves as participants and companions of Krishna, and their daily life as an ongoing &amp;#039;&amp;#039;[[raslila]].&amp;#039;&amp;#039;&amp;lt;ref name=&amp;quot;lochtefeldpushti&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Practices==&lt;br /&gt;
{{or-section||date=December 2007}}&lt;br /&gt;
&lt;br /&gt;
===Brahmsambandha===&lt;br /&gt;
The formal initiation into Pushtimarg is called &amp;#039;&amp;#039;Brahmasambandha&amp;#039;&amp;#039;. The absolute and exclusive rights to grant &amp;quot;Brahmasambandha&amp;quot; in the path of grace, in order to transform an ordinary [[jiva]] (soul) into a Pushti &amp;quot;Jeev&amp;quot; lie only with the descendants of [[Vallabhacharya]], known as Goswami Balaks of Vallabh kul. (&amp;quot;Goswami&amp;quot; literally means one who has control over all the senses.) Vallabh Vaishnavas respectfully and lovingly refer to them as: &amp;quot;Goswami&amp;quot;, &amp;quot;Bawa&amp;quot; or &amp;quot;Jai Jai&amp;quot;. They are the actual and direct descendants of [[Vallabhacharya]] Mahaprabhu. Goswamis are responsible for the &amp;quot;pushti&amp;quot; (literally means spiritual nourishment) of all the disciples initiated by them.&lt;br /&gt;
&lt;br /&gt;
Brahmasambandha is a process, where after fasting for one full day (consuming fruits and milk only) one is given the Krishna &amp;quot;Gadhya Mantra&amp;quot; in front of a Deity &amp;quot;Swaroop&amp;quot; by a Vallabhkul Goswami after which tulsi leaves (Indian Basil) are offered to the lotus feet of the Lord. The &amp;#039;&amp;#039;Adhikaar&amp;#039;&amp;#039; (right) to perform daily &amp;quot;seva&amp;quot; comes only after one is initiated into Pushtimarg by means of formally granting brahmsambandh by a Goswami Balak. Without brahmsambandh one does not hold the right to perform seva of a &amp;#039;&amp;#039;Pusht Swaroop (Deity)&amp;#039;&amp;#039; (the swaroop which showers grace just like it did on the gopis).&amp;lt;ref name=&amp;quot;ntdw&amp;quot;/&amp;gt;&lt;br /&gt;
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===Seven Swaroops Worshipped In Pushtimarg===&lt;br /&gt;
[[File:Sri nathji.jpg|thumb|[[Shrinathji]] of [[Nathdwara]]]]&lt;br /&gt;
[[Krishna]] is the chief deity of the sect. Yamunaji is worshiped as his fourth consort(&amp;#039;&amp;#039;Chaturth Patrani&amp;#039;&amp;#039;) and is the goddess who ordered [[Vallabhacharya]] to recite Shrimad Bhagwat (&amp;#039;&amp;#039;Shrimad Bhagwat Parayan&amp;#039;&amp;#039;) near her banks. It is for Yamunaji, Vallabhacharyaji composed Yamunashtakam.&lt;br /&gt;
&lt;br /&gt;
Several forms/icons of Krishna are worshiped in the sect. Here are the main forms, their description and where they currently reside.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039; [[Shrinathji|Pradhan Peeth: Shrinathji]]&amp;#039;&amp;#039;&amp;#039; :- &amp;#039;&amp;#039;&amp;#039;Govardhannathji&amp;#039;&amp;#039;&amp;#039; (seven-year-old Krishna) with the Govardhan parvat lifted in his left hand. Some Vaishnavs also say that the left hand of Srinath ji is holding the pains, grief and other problems of his devotees. This swaroop of Lord Krishna is as the Nikunj Nayak.  ([[Nathdwara|Nathadwara]] - Rajasthan - India)                                                                                                                        &amp;#039;&amp;#039;&amp;#039;Navnit Priyaji&amp;#039;&amp;#039;&amp;#039; :- Baby Krishna, with a butter ball (Makhan) in his right hand and a small &amp;#039;&amp;#039;loti&amp;#039;&amp;#039; a spherical vessel in his left hand which touches the ground. This swaroops Mukharvind (face) is Dark hued &amp;#039;&amp;#039;Megha-shyam&amp;#039;&amp;#039; while body is &amp;#039;&amp;#039;gaur&amp;#039;&amp;#039; Fair in color. (Nathadwara - Rajasthan - India)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Pratham Peeth: Mathuradheeshji&amp;#039;&amp;#039;&amp;#039; :- Lord of Madhuryata - The lord of Sweetness in Nature. Mathuradheeshji has a four armed image.This swaroop has a round &amp;#039;&amp;#039;Pithika&amp;#039;&amp;#039; Stele. (Kota - Rajasthan - India)                                                                                                                                 &amp;#039;&amp;#039;&amp;#039;Natavarlalji &amp;amp; Shyamlalji&amp;#039;&amp;#039;&amp;#039; :- Dancing Krishna. It is the swaroop of Lord Krishna doing the Kaliya-Mardan. Natvarlalji shares his Haveli with Shyamlalji. Natvarlalji is the Nidhi-swarup Of Mathuradheeshji.               ([[Ahmedabad]] -Gujarat)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Dwitiya Peeth: [[Vithoba|Vitthalnathji]]&amp;#039;&amp;#039;&amp;#039; :- Lord, waiting with His hands on waist, after &amp;quot;Cheer Haran Lila&amp;quot;.  (Nathdwara - Rajasthan - India)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Trutiya Peeth: Dwarikadheeshji&amp;#039;&amp;#039;&amp;#039; :- Lord of Dwarika - four armed image of the Lord. This swaroop has a square &amp;#039;&amp;#039;Pithika&amp;#039;&amp;#039; Stele. It is different from Dwarkadhish in Dwarka, Gujarat. (Kankroli- Rajasthan)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Chaturth Peeth: Gokul Nathji&amp;#039;&amp;#039;&amp;#039; :- Lord of Gokul - four armed image of the Lord, lifting the mountain and playing his flute. He is accompanied by two Swaminiji -Shri [[Radha]] and Chandrawali on either side of him. ([[Gokul]] - UP - India)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Pancham Peeth: Gokul Chandramaji&amp;#039;&amp;#039;&amp;#039; :- The &amp;quot;moon&amp;quot; of Gokul - dark image of the Lord playing a flute. He has a &amp;#039;&amp;#039;Tribhangi&amp;#039;&amp;#039; posture i.e. bent from three sides - the neck, waist and legs. This swaroop is of the Maharaas utsav during [[Sharad Purnima|Sharad purnima]]. (Kamvan -Rajasthan)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Sashtha Peeth: Bala Krishnalalji&amp;#039;&amp;#039;&amp;#039; :- Baby Krishna, with a butter ball in his right hand. This swaroop is quite similar to Navneetpriyaji, but is particularly different. ([[Surat]]-Gujarat)                                                                                                                                                                                                                                   &amp;#039;&amp;#039;&amp;#039;Kalyanraiji&amp;#039;&amp;#039;&amp;#039; :- Krishna with 4 arms and having triangle pitika stele. Kalyanraiji is the Nidhi-swarup Of Balkrishnalalji.    ([[Vadodara]]-Gujarat)                                &amp;#039;&amp;#039;&amp;#039;Mukundraiji&amp;#039;&amp;#039;&amp;#039; :- Baby Krishna crawling with butter. Mukendraiji is also the Nidhi-swarup Of Balkrishnalalji. (Vadodara-Gujarat), ([[Varanasi]]-UP)&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Saptam Peeth: Madan Mohanlalji&amp;#039;&amp;#039;&amp;#039; :- This swaroop is also accompanied by two Swaminiji - [[Radha]] and Chandrawali. (Kamvan - Rajasthan)&lt;br /&gt;
&lt;br /&gt;
===Pushtimarg Seva Prakar (devotional worship in Pushtimarg)===&lt;br /&gt;
Seva is a key element of worship in Pushti Marg. All followers are expected to do seva to their personal icon of Krishna.&lt;br /&gt;
In Pushti Marg, where the descendants of shrimad Vallabhcharyaji reside and perform Seva of their own idol of Shri krishna is called a &amp;quot;haveli&amp;quot; - literally a &amp;quot;mansion&amp;quot;. Here the seva of thakurji(Shri Krishna) is performed with the &amp;#039;&amp;#039;bhaav&amp;#039;&amp;#039; of the Nandalaya. There is a daily routine of allowing the laity to have &amp;quot;darshan&amp;quot; (adore) the divine icon 8 times a day. The Vallabhkul adorn the icon in keeping with Pushti traditions and follow a colourful calendar of festivals.&lt;br /&gt;
&lt;br /&gt;
Some of the important aspects of Pushtimarg Seva are:&lt;br /&gt;
# &amp;#039;&amp;#039;Raag&amp;#039;&amp;#039; (playing and hearing traditional Haveli music)&lt;br /&gt;
# &amp;#039;&amp;#039;Bhog&amp;#039;&amp;#039; (offering pure [[vegetarian]] saatvik food that does not contain any meat or such vegetables as onion, garlic, cabbage, carrots, and a few others)&lt;br /&gt;
# &amp;#039;&amp;#039;Vastra&amp;#039;&amp;#039; and &amp;#039;&amp;#039;Shringar&amp;#039;&amp;#039; (decorating the deity with beautiful clothes and adorning the deity with jewellery)&lt;br /&gt;
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All of the above three are included in the daily &amp;#039;&amp;#039;seva&amp;#039;&amp;#039; (devotional service) which all followers of Pushtimarg offer to their &amp;#039;&amp;#039;Thakurji&amp;#039;&amp;#039; (personal Krishna deity), and all of them have been traditionally prescribed by Goswami Shri Vitthalnathji almost five hundred years ago. Shri Vitthalnathji is also called Gusainji (Vallabhacharya&amp;#039;s second son). The &amp;#039;&amp;#039;raag&amp;#039;&amp;#039;, &amp;#039;&amp;#039;bhog&amp;#039;&amp;#039;, and &amp;#039;&amp;#039;vastra&amp;#039;&amp;#039; and &amp;#039;&amp;#039;shringar&amp;#039;&amp;#039; offerings vary daily according to the season, the date, and time of day, and this is the main reason why this path is so colourful and alive.&lt;br /&gt;
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&amp;#039;&amp;#039;Seva&amp;#039;&amp;#039; is the most important way to attain &amp;#039;&amp;#039;Pushti&amp;#039;&amp;#039; in Pushtimarg and has been prescribed by [[Vallabhacharya]] as the fundamental tenet. All principles and tenets of Shuddhadvaita Vaishnavism stem out from here.&lt;br /&gt;
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===Pilgrimage===&lt;br /&gt;
[[File:Prakatya baithakji mandir.JPG|thumb|Birthplace of Vallabhacharya, Prakatya Baithak, Champaran|left]]&lt;br /&gt;
{{main|Pushtimarg Baithak}}&lt;br /&gt;
Baithak or Bethak, literally &amp;quot;seat&amp;quot;, is the site considered sacred by the followers of the Pushtimarg for performing devotional rituals. These sites are spread across India and are chiefly concentrated in Braj region in Uttar Pradesh and in western state of Gujarat. Total 142 Baithaks are considered sacred; 84 of Vallabhacharya, 28 of his son Viththalanath Gusainji and 30 of his seven grandsons. They mark public events in their lives. Some of them are restricted or foreboding.&amp;lt;ref name=&amp;quot;Richardson2014&amp;quot;&amp;gt;{{cite book|url=https://books.google.com/books?id=ZoBABAAAQBAJ&amp;amp;pg=PA31|title=Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and Its Movement to the West|author=E. Allen Richardson|date=8 August 2014|publisher=McFarland|isbn=978-1-4766-1596-7|pages=31–33|archive-url=https://web.archive.org/web/20170824131727/https://books.google.com/books?id=ZoBABAAAQBAJ&amp;amp;pg=PA31|archive-date=24 August 2017|url-status=live}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
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===Festivals===&lt;br /&gt;
[[File:Nathdwara srinathji.jpg|thumb|Gouache painting on paper from Nathdwara representing the autumn Annakuta Festival. This annual festival is observed by donating a mountain of food, usually rice, to the temple to symbolise the moment Krishna lifted Mount Govardhan to protect his villagers. In Nathdwara the food is then given to the Bhils, the tribal peoples living in Mewar. The left arm of the god Srinathji, a form of Krishna, is raised and the murti (idol) is positioned in front of a picchvai decorated with a stylised floral pattern. Two priests attend the god, positioned on either side of the offering.]]&lt;br /&gt;
Pushti Marg followers celebrate several festivals. Icons are dressed and bejeweled to suit the season and the mood of the festival. All festivals are accompanied by a vegetarian feast which is offered to the deity and later distributed to the laity. Most festivals mark the important events in the life of Krishna, the birth of one of Vishnu&amp;#039;s major avatars (Ram Navami, Nrushi Jayanti, Janmashtami (Krishna), Vaman Dwadashi), the festivals marking the change of seasons, the day of installation of an icon at the temple and the birthdays of sect&amp;#039;s leaders and their descendants.&lt;br /&gt;
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{{Hinduism}}&lt;br /&gt;
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===Music===&lt;br /&gt;
Haveli Sangeet or Kirtans are devotional hymns written by the asht sakhas for and about Shrinathji. The instruments played during Kirtan include zanz, manjira, dholak, pakhavaj/mrudang, daff, tampura, veena, harmonium, tabla, etc.&lt;br /&gt;
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== Works ==&lt;br /&gt;
{{or-section||date=December 2007}}&lt;br /&gt;
The works of [[Vallabhacharya]] are central to Pushtimarg. He wrote commentaries on Sanskrit scriptures, the Brahma-Sutras (Anubhasya&amp;lt;ref&amp;gt;{{Cite web|url=https://archive.org/details/anubhashya014530mbp|title=ANU BHASHYA|date=May 13, 1921|via=Internet Archive}}&amp;lt;/ref&amp;gt;), and Shreemad Bhagwatam (Shree Subodhini ji, Tattvarth Dip Nibandh).&lt;br /&gt;
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===Shodash Granthas===&lt;br /&gt;
Also, in order to help devotees on this path of devotion, he wrote 16 pieces in verse which we know as the Shodasha Granthas. These came about as answers to devotees. The verses define the practical theology of Pushtimarga.&lt;br /&gt;
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[[Shodash Granth|The Shodash Granthas]](doctrines) serve as a lighthouse for devotees. They speak about increasing love for Shri Krishna through Seva (service) and Smarana (remembering). These doctrines are Mahaprabhu&amp;#039;s way of encouraging and inspiring devotees on this path of grace. The central message of the Shodasha Granthas is, total surrender to the Lord. A Goswami can initiate an eager soul to this path of Shri Krishna&amp;#039;s loving devotion and service. The verses explain the types of devotees, the way to surrender and the reward for Seva, as well as other practical instructions. The devotee is nurtured by the Lord&amp;#039;s grace.&lt;br /&gt;
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# Shree Yamunastakam: &amp;#039;&amp;#039;An ode to Shree Yamuna Maharani&amp;#039;&amp;#039;&lt;br /&gt;
# Baala Bodhah: &amp;#039;&amp;#039;A guide for beginners on the path of devotion&amp;#039;&amp;#039;&lt;br /&gt;
# Siddhant-Muktavali: &amp;#039;&amp;#039;A string of pearls consisting of the principles/fundamentals of Pushtimarg&amp;#039;&amp;#039;&lt;br /&gt;
# Pusti-Pravaha-Maryadabhedah: &amp;#039;&amp;#039;The different characteristics of the different types of souls (Receptivity of the Lord’s grace)&amp;#039;&amp;#039;&lt;br /&gt;
# Siddhant-Rahasya: &amp;#039;&amp;#039;The Secret behind the Principles&amp;#039;&amp;#039;&lt;br /&gt;
# Navratna : &amp;#039;&amp;#039;Nine jewels of instructions (Priceless instructions for a devotee)&amp;#039;&amp;#039;&lt;br /&gt;
# Antah-Karan-Prabodhah: &amp;#039;&amp;#039;Consoling one&amp;#039;s Heart (Request to one’s own heart)&amp;#039;&amp;#039;&lt;br /&gt;
# Vivek-Dhairy-Aashray: &amp;#039;&amp;#039;Of discretion, patience and surrender&amp;#039;&amp;#039;&lt;br /&gt;
# Shree Krushna Aashray: &amp;#039;&amp;#039;Taking Shree Krushna’s shelter&amp;#039;&amp;#039;&lt;br /&gt;
# Chatuhshloki: &amp;#039;&amp;#039;A Four Verses (Verser) illustrating the four principles of life; Dharma, Arth, Kaam, Moksh&amp;#039;&amp;#039; &lt;br /&gt;
# Bhakti-Vardhini: &amp;#039;&amp;#039;Increase of devotion&amp;#039;&amp;#039;&lt;br /&gt;
# Jal-Bhed: &amp;#039;&amp;#039;21 types of Orators (Vakta)&amp;#039;&amp;#039;.&lt;br /&gt;
#Pancha-Padyaani: &amp;#039;&amp;#039;3 types of Listeners (Shrota) &amp;#039;&amp;#039;&lt;br /&gt;
#Sannyasa-Nirnayah: &amp;#039;&amp;#039;Decision on taking Renunciation&amp;#039;&amp;#039;&lt;br /&gt;
#Nirodh-Lakshanam: Identifying characteristics of detachment&lt;br /&gt;
#Seva-Phalam: The reward of performing seva (worship) of the Lord&lt;br /&gt;
Apart from Shodash Granths  Shri Vallabhacharya wrote following Granths &amp;quot; Books : &lt;br /&gt;
* Anubhashya on 5 Brhamasutra(Incomplete)&lt;br /&gt;
* Bhashya on 6 Jaimini Sutra (Incomplete)&lt;br /&gt;
* Bhashya on Gayatri&lt;br /&gt;
* Purvamimamsa-Bhashya-Karika&lt;br /&gt;
* &amp;#039;Subodhini&amp;#039; a commentary on Bhagavat Purana (Incomplete)&lt;br /&gt;
* &amp;#039;Sukshmatika&amp;#039; a commentary on Bhagavat Purana (Incomplete)&lt;br /&gt;
* Bhagavat Dashama-skandha Anukramanika&lt;br /&gt;
* Patravalambanam&lt;br /&gt;
* Shiksha-shlokah&lt;br /&gt;
* TATVARTHADIPNIBANDHA 1.Shastrartha-prakaranam 2.Sarvanirnaya-prakaranam 3.Bhagavatartha-prakaranam&lt;br /&gt;
* STOTRA: -Madhurashtakam -Parivrdhashtakam, -Shri Krishnashtakam, -SriGirirajadharyashtam, -Premamrtam -Shri Gopijanavallabhashtakam etc. -Shri Purushottama-nama-sahasrm (One thousand names of Shri Krishna from Bhagavat Purana) -Trividhalila-namavali&lt;br /&gt;
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==References==&lt;br /&gt;
{{reflist}}&lt;br /&gt;
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==Further reading==&lt;br /&gt;
* E. Allen Richardson. &amp;#039;&amp;#039;Seeing Krishna in America: The Hindu Bhakti Tradition of Vallabhacharya in India and Its Movement to the West.&amp;#039;&amp;#039; Jefferson: McFarland, 2014. 240 pp. {{ISBN|978-0-7864-5973-5}}.&lt;br /&gt;
* &amp;#039;&amp;#039;The Path of Grace: Social Organization and Temple Worship in a Vaishnava Sect.&amp;#039;&amp;#039; By Peter Bennett. Delhi: Hindustan Publishing Corporation, 1993. xi, 230 pp.&lt;br /&gt;
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==External links==&lt;br /&gt;
{{commons category}}&lt;br /&gt;
* [https://archive.org/details/shodash-granths-by-vallabhaacharya shodash-granths-by-vallabhaacharya shodash-granths-by-vallabhaacharya (1550)]&lt;br /&gt;
* [http://www.vallabhacharyakrupa.org/ Pustimarg Sahitya by Mota Mandir Mumbai]&lt;br /&gt;
* [http://www.nathdwara.in Official website of the main seat of Pushtimarg at Nathdwara]&lt;br /&gt;
* [http://www.shrinathji.co.in Shrinathji Nathdwara]&lt;br /&gt;
* [http://www.pushtipedia.com Encyclopedia on Pushtimarg]&lt;br /&gt;
[[Category:Bhakti-era Hindu sects]]&lt;br /&gt;
[[Category:Krishnaite Vaishnava denominations]]&lt;br /&gt;
[[Category:Religions that require vegetarianism]]&lt;br /&gt;
[[Category:Anti-caste movements]]&lt;br /&gt;
[[Category:1500s establishments in India]]&lt;/div&gt;</summary>
		<author><name>Ajay Kumar</name></author>
	</entry>
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