https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Promise_%28toothpaste%29Promise (toothpaste) - Revision history2026-10-22T11:47:37ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Promise_(toothpaste)&diff=526972&oldid=prevSanjanadalvi: stub2026-01-16T10:50:13Z<p>stub</p>
<p><b>New page</b></p><div>{{Short description|Indian toothpaste brand}}<br />
{{EngvarB|date=September 2013}}<br />
{{Use dmy dates|date=August 2024}}<br />
{{Infobox brand<br />
| name = Promise<br />
| logo = <br />
| image = <br />
| caption = <br />
| introduced = {{start date and age|1978}}<br />
| type = Dental Products<br />
| currentowner = [[Dabur]]<br />
| related =[[Babool (brand)|Babool]] and [[Meswak]]<br />
| markets =<br />
| previousowners = Balsara Hygiene Products Limited<br />
| ambassadors = <br />
| website = https://www.daburdentalcare.com/<br />
}}<br />
'''Promise''' is a brand of [[toothpaste]] that was launched in 1978 by Balsara hygiene in [[India]]. Initially, the brand was successful and commanded the second-highest market share after [[Colgate (toothpaste)|Colgate]] which was then the market leader. The success of the brand was attributed to the fact that it was positioned as a toothpaste made of [[clove oil]], which is traditionally used in India to treat [[Dental Medicine|dental ailments]]. The brand's tagline was "The unique toothpaste with time-tested clove oil".<ref name=rm04>{{cite book|last=Majumdar|first=Ramanuj|title=Product Management in India|year=2004|publisher=PHI Learning Pvt. Ltd|isbn=812031252X|pages=76}}</ref> Its brand ambassador was [[Maya Alagh]]. In 1994, the company launched a 2-in-1 gel under the Promise brand, however this product failed because it was aimed at the youth segment which did not relate to Promise's strong clove taste.<ref name=bs02>{{cite news|title=How Balsara Lost Its Bite|url=http://www.business-standard.com/india/storypage.php?autono=114199|accessdate=13 March 2012|newspaper=[[Business Standard]]|location=India|date=6 August 2002}}</ref> In 2005, Promise was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)|Babool]] and [[Meswak]] in a {{INRConvert|1.43|b}} deal.<ref name=th05>{{cite news|title=Dabur buys 3 Balsara group cos for Rs 143 cr|url=http://www.thehindubusinessline.in/2005/03/23/stories/2005032302380100.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=28 January 2005}}</ref><ref name=tfe05>{{cite news|title=Dabur to buy Balsara for Rs 143 cr|url=http://www.financialexpress.com/news/dabur-to-buy-balsara-for-rs-143-cr/125303/|accessdate=13 March 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=28 January 2005}}</ref><br />
<br />
==See also==<br />
{{Portal|Medicine|Companies}}<br />
*[[List of toothpaste brands]]<br />
*[[Index of oral health and dental articles]]<br />
<br />
==References==<br />
{{reflist}}<br />
<br />
{{Dabur Group}}<br />
<br />
[[Category:Brands of toothpaste]]<br />
[[Category:Indian brands]]<br />
[[Category:Dabur Group]]<br />
[[Category:Products introduced in 1987]]<br />
<br />
<br />
{{Product-stub}}</div>Sanjanadalvi